12 Important Facebook Video Marketing Tips for Better Engagement, and Shares

Become a Storyteller

Storytelling will aid you to attract your audience's attention while also providing entertainment. Tell them your tale, and try to relate to them on a personal level.

This will undoubtedly aid customers in understanding your product or service.

Spot Your Prowess

Show off your business prowess and intelligence. Create a video demonstrating your working methods and abilities. You can even contact industry experts for assistance. If your video has a lot of information, it probably has a chance of going viral.

Enlighten Your Audience

Video allows you to engage with your audience. You could publish tutorial series related to your products or services.

You can also include a video that addresses the issues and alleviates the customers' pain points.

Customer Endorsement

Testimonials can be found on almost every company website, and they are seen to be one of the most important components for winning over clients. You can create Facebook testimonial videos of satisfied consumers. Your existing customers can quickly engage with your potential consumers.

Make the Best Use of the First Few Seconds

As per studies, 20% of viewers will click away from the video in less than 10 seconds. An excellent social media video should effectively and creatively communicate your key points to the viewer. As a result, keep it brief, pleasant, and straight to the point.

Utilize Most Facebook Features for Videos

Facebook 360 videos let your users move around their screens and watch your content from whatever aspect and perspective they like. Facebook Live offers real-time video content. This kind of video exposes a more authentic side of you that is tough to hide.

Optimize the Facebook Videos for Mobile

Your content must be mobile responsive because 78% of video material is viewed on a mobile device. Additionally, 85% of Facebook is seen silently. Therefore, make sure your videos are engaging and easy to follow, both with and without sound.

Use the Right Video Formats

The ideal video format for Facebook is typically MP4. Facebook strongly suggests utilising the MP4 or MOV formats even though it accepts a wide variety of file types. Additionally, Facebook video ads often work best in MP4 format.

Shape of the Video Is Important

When designing your Facebook videos, consider whether to use a square video or a landscape video. It is significant since the majority of Facebook users access the social media network on mobile devices, and because square videos take up most of the space in the mobile News Feed.

Give Users a Synopsis of the Video

A video on Facebook may seem like a major time commitment to some individuals. Giving a brief synopsis of the material to Facebook users will increase the likelihood that they will be interested in the video and watch it.

Post Directly On Facebook

If you have a YouTube video that you wish to post on Facebook as well, upload the video directly to Facebook rather than copying and pasting the YouTube URL. It will boost its visibility and give you greater user interaction.

Conclusion

Many Fortune 500 companies, like Apple and Amazon, use Facebook videos for marketing. You can also do it by following our in-depth, 12 step guide to Facebook video marketing.

We hope that our guide provides some inspiration for your company's forthcoming batch of videos. If you want to get deeper into your analytics strategy, go to a competent social media marketing company.

Windzoon is a well-known Ahmedabad-based social media consultancy firm. Our SEO and SMO experts will collaborate with you to effectively expand your brand on social media and search engines. Visit windzoon.com to get a quote and reap the benefits of our services.

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