The Wine Merchant media pack 2018

Page 1

Media PACK 2018 THE WINE MERCHANT. An independent magazine for independent retailers

Issue 56, March 2017

An independent magazine for independent retailers

Issue 61, August 2017

Independent wine merchants saw their takings leap by 14.1% last year. The sector is now worth almost £527m, with

businesses turning over, on average, £873,829.

but this contrasts with 81% last year and 89% in 2015.

About 9% are pessimistic about their

prospects in 2017, compared with the 2% or

That figure equates to £642,584 per shop.

3% normally registered in the survey.

of the UK’s 603 specialist independent wine

a tiny dip on 2016. Wholesale margins rose by

The findings come from The Wine Merchant’s

fifth annual reader survey, which involved 158 retailers, who between them operate 820 stores.

But the study also reveals a marked drop

in confidence levels for the year ahead as

merchants fret about the impact of Brexit. Just under 70% remain positive about

increasing their trade in the coming 12 months,

Margins are holding up, with little change on

previous years. Shop margins average 33.6%,

a single percentage point to 20.9% and online margins were steady at 31.2%.

Average transaction values have risen by

more than a pound to £44.93, with merchants reporting that their average bottle price is £11.62.

• Analysis pages 22-27, with more in April.

An independent magazine for independent retailers

Issue 60, July 2017

THE WINE MERCHANT. Read all about it! Cava sales down 18 per cent!

An independent magazine for independent retailers

Issue 63, October 2017

Halloween makes our usual behaviour seem less remarkable

THIS MONTH

THIS MONTH

2 BACCHUS

2 BACCHUS

2 BACCHUS

2 BACCHUS

The benefits of book clubs and steak nights

You give customers wine. But what about paint?

Majestic’s £1.5m loss and why Market Row says “no”

Why can’t some councils get

The shop born in a barn but moving to a bull pen

New shops in Leicester, Broughty Ferry and Heskin

New branches for Reserve Wines and The Sampler

Wines from an anarchist and the snowfields of Oz

The wine that’s ready for a

Ready for blood, custard powder and eucalyptus?

tango and a punch-up

28 david williams

How a trip to New Zealand transformed an Essex wine merchant

Retail technology may have some positive spin-offs

34 focus on english wines

Merchants make a success of our domestic product

48 Pinot noir nz 2017

Our man in the field reports back from Wellington

50 MAKE A DATE

More reasons to put up the “closed” sign and head for London town

52 supplier Bulletin

Essential updates from agents and suppliers

Aimee Davies of Aimee’s Wine House in Bristol

Independents put faith in exclusive drinks lines A growing number of independent wine merchants are investing in own-brand products. Retailers are producing their own craft beer,

as well as gin and even whisky, in a bid to

improve margins and create a genuine point of difference for their stores.

Aimee’s Wine House in Bristol is the latest

wine merchant to install a microbrewery on the premises – a move that has already been made by The Grape & Grain in Haywards Heath and Mitchell’s in Sheffield.

Quaff, which has branches in Brighton and

Hove, has launched an exclusive beer range

under the name Lost Pier which it believes has

the potential to drive wholesale business as well as provide a focal point for its retail trade.

Luvians in St Andrews has been celebrating

its 21st anniversary with the launch of a Scotch whisky and a gin, both made in collaboration with local distillers. There are plans to

introduce new versions, with different recipes,

every year and the business is in talks with local brewers about the launch of a Luvians beer. Full story: pages 12 to 15

22 david williams

Are we maybe too fixated on eggs and amphorae?

28 reader trip to abruzzo

Where Trebbiano is actually pretty exciting stuff

34 reader trip to tejo

Why this corner of Portugal is perfect for independents

40 make a date

Looks like you’ll be tasting a lot of wine in September

44 supplier Bulletin

Essential updates from agents and suppliers

4 comings & GOINGS

Expansion for Vini Italiani, Loki and The Wine Parlour

10 tried & TESTED

18 raffles fine wines

16 the wine centre

Under the bonnet of the Royal Mile Whiskies sibling

their heads around wine dispensers?

8 tried & TESTED

8 tried & TESTED

12 DRINKMONGER

THIS MONTH

4 comings & GOINGS

4 comings & GOINGS

8 tried & TESTED

Sales still on the up but confidence takes a hit

We’ve gone to Rhyl again for our summer holidays

THIS MONTH

4 comings & GOINGS

Rosamund Hall and Paul Burgess celebrate getting the keys to their new “neighbourhood enoteca” in a railway arch in Forest Hill. More details on page 4.

THE WINE MERCHANT.

THE WINE MERCHANT. This month’s guest editor: Biffy Sprinkles

Ruth Spivey recently organised London’s latest Wine Car Boot, encouraging wine lovers to abandon supermarket wines in favour of those sold by independents. She is pictured with (left) Darren McHugh of The Ledbury hotel and Daniel Morgenthau of the Portland and Clipstone hotels. More on page 3.

Taurus is bullish about crowd funding projects Surrey merchant Taurus Wines has

development near Guildford, which will be a

embarked on an expansion programme after destination for food and drink lovers. a successful crowd funding campaign.

The £275,000 raised by owners Rupert

and Felicity Pritchett will mean the business,

Taurus’s new backers have been given shares

and now collectively own 10% of the business, in addition to the perks and rewards that are

established in 2001, can move to a neighbouring usually part of the package with crowd funding. barn where the sales area will be far bigger

Rupert Pritchett says the company expects to

than the converted cow shed from which Taurus pay a dividend of up to 6% from year two, and currently operates.

The funding also means that Taurus can

open a second site this year at a new farm

has not ruled out another share issue in three years’ time.

Full story: pages 12 to 14

Gloucestershire merchant delighted with younger clientele

27 the villages people

Marvelling at the best of the Mâconnaise

30 david williams

Just how super are supermarket wine ranges?

36 focus on new zealand

Looking beyond Marlborough Sauvignon Blanc

42 focus on south africa

Five reasons why the world fell in love with Cape wines

48 supplier Bulletin

Essential updates from agents and suppliers

Bury St Edmunds store manager Tom Crittenden

More Adnams stores to offer make-your-own gin Adnams plans to give more of its customers the chance to make their own gin instore as it embarks on a retail expansion programme. The service is already available at its branch

in Bury St Edmunds, Suffolk, which is fitted with seven mini stills. Customers pay £95 to distil

their own spirit and add a choice of botanicals

in a process that takes two and a half hours and results in a bespoke bottle of gin.

Retail chief Neil Griffin says people are given

gin and tonics to enjoy while they wait. He adds: “We’re quite keen on this customisation and

personalisation trend that’s coming through. “We give people a selection of botanicals

and talk them through what each one of them

potentially does. They put four or five of them

into the pot still and distil it down, and you get

the liquid at the end. We label it up with the name of your choice.

“It’s going really well. Customers are enjoying

the experience and it’s climbing the Trip Advisor rankings in East Anglia.”

The concept is likely to be rolled out to

future Adnams Cellar & Kitchen branches that are currently being scouted, though not in the pop-up that has just opened in the centre of

Cambridge and will trade until the New Year. Adnams spokesman Josh Wicks says

Cambridge is a city that the company is

“obviously keen to get into”. He adds: “The pop-

up gives us flexibility and a bit of a foothold, and then we’ll look for something more permanent. “It’s a busy and competitive place, but you

don’t want to shy away from those places – you want to be in there.”

The Dirty Dozen tasting turns up a few choice finds

16 leamington wine co The final chapter of a 20-year career as an independent

24 david williams

Feats of clay in a resurgent Georgian wine industry

36 reader trip to the rhone Meeting the human dynamo that is Laure Colombo

40 focus on argentina

A dozen wines that give a real flavour of the country

46 make a date

It’s the last lap of this year’s tasting calendar

47 supplier Bulletin

Essential updates from agents and suppliers


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