Yet another reboot for Babycham

When brewer Francis Showering invented a sparkling perry 70 years ago, it was dubbed “baby champ” by farmers because it kept winning awards at agricultural shows.

The grandchildren of Showering, now owners of the Babycham brand, plan to make it popular again by returning to the original recipe. Production has resumed in Shepton Mallet, Somerset.

Matthew Showering, the 14th generation of his family to work in the drinks business, said: “If you were to put a Babycham and a Prosecco or even a Champagne side by side, there are an awful lot of people who would prefer the Babycham, because it hasn’t got that dry rasp.”

The Times, February 28