The loyalty card: stamp collectors earn big discounts

Jane Cuthbertson at Barrica Wines in Chorley has recently reinstated her loyalty scheme.

“We didn’t get the bump at Christmas that we expected and then everyone expects January to be in the doldrums, so I thought ‘let’s give people a reason to shop with us rather than someone else’,” she says. “So we re-introduced our scheme because prior to Covid it had been really popular.

“We have a card: it’s very old-school, like the Starbucks stamp. Every time you spend, your card gets stamped and once your card is filled with 10 stamps you get £10 off your next purchase.

“There are terms and conditions attached, so they can’t use it for ticketed events, although we do stamp it for money spent at the bar.

“Only one card can be redeemed per transaction, so the customer can’t store them all up and use them that way.

“We’ve found it does make a difference. People have seen it and they are interested. Instead of saying you’ve got 10% off, which is in effect what it is, giving it a defined monetary value really helps.”

“It’s very old-school, like the Starbucks stamp