Winepress - August 2012 by Winepress Magazine

WINEPRESS Issue No. 217 / August 2012

Pinot 2013

Photo: Jim Tannock

Bragato Special

The Official Magazine of

Sheep Witholding Period

www.wine-marlborough.co.nz

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In this issue... Regulars

Features

4 7

Editorial

Tasman Crop Met Report Marketing Matters

Solutions 24 Business with Chris Elphick

36 Wine Happenings

All correspondence including advertising / associate memberships / change of address to: Wine Marlborough PO Box 511, Blenheim 7240 T: 03 577 9299, F: 03 577 9298 E: admin@wine-marlborough.co.nz www.wine-marlborough.co.nz

Printed by: Blenheim Print Ltd. T: 03 578 1322 WINEPRESS is printed with vegetable oil based inks on elemental chlorine free paper which is sourced 100% from well managed forrests and manufactured under ISO 14001 Environmental Management Systems.

Chair Standing Down After six years as Chairman of the Board of New Zealand Winegrowers, Marlborough’s Stuart Smith is standing down. It’s been a full on six years for both the industry and Stuart.

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Pinot Noir 2013 Set for the end of January next year, Pinot Noir 2013 is a major NZW event. Chairman Alastair Maling MW highlights the conference and the changes that have been made since it was last held in 2010.

Sheep Witholding Period Currently if you have sheep grazing your vineyards over the summer months, you will have to wait six months before you can sell them for slaughter. But recent research has proved that there is no need to wait that long. We find out why.

p23

Bragato Special With the Romeo Bragato conference just weeks away and being held here in Marlborough, it’s hoped numbers attending will rise substantially over last year. This month Winepress highlights the programme and guest speakers, as well as the competitors taking part in the Markham’s Young Viticulturist of the Year.

p27

The Official Magazine of Wine Marlborough

8/2012 WINEPRESS

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8/2012 WINEPRESS

The Official Magazine of Wine Marlborough

Produced by:

From the Editor

Wine Marlborough Free to all levy paying members Associate Members: $77 +GST

This month is the annual Romeo Bragato Conference, being held here in Blenheim. Since 1994, the conference has been focused on the needs of growers and wineries in terms of research and information. It is also a fantastic opportunity for getting together

Editor:

with like-minded people, who are facing the same issues as you.

Tessa Nicholson

Unfortunately numbers of those attending this event, have been dropping, particularly

16 Bank Street

in recent years as the industry has struggled with a lack of profitability.

Blenheim

In an effort to ensure a more viable event, NZW has shortened the programme to two

T: 021 709 571

and a half days, yet packed it with as many relevant sessions as possible.

E: tessa.nicholson@me.com

The theme is Driving the Export Advantage Through Sustainability – which covers a multitude of scenarios. From the obvious issue of how can we better market the

If you wish to make contact with any

sustainability of the New Zealand industry, through to sustainability of businesses in

member of the Wine Marlborough

these tough times.

Board, the following are their email

This month Winepress features the entire programme for Bragato, so you can have a

addresses.

sneak preview, and also includes the international speakers who will be attending.

Dominic Pecchenino (Chairman): nzyanks@xtra.co.nz Anna Flowerday (Deputy Chair): ajflowerday@xtra.co.nz Blair Gibbs: blair@spyvalley.co.nz James Jones: james@starborough.co.nz Ivan Sutherland: ivan@dogpoint.co.nz Ben Glover: ben@witherhills.co.nz Ruud Maasdam: ruud@staetelandt.co.nz Clive Jones: cjones@nautilusestate.com

Our very own Marlborough Young Viticulturist Matt Duggan at Treasury Wine Estates will be competing against four others at the Markham’s national competition, and we have a brief preview of all those vying for the title. We also talk to Chairman of the Board, Stuart Smith, who is standing down from the position this year, after six years in the hot seat. And hot is has been, when you consider the difficulties the industry has faced in recent years. The first ever grape grower member to be elected as Chairman, Stuart says the timing of his appointment was perfect, given the difficulties faced by this sector of the industry. He has been a fantastic advocate for Marlborough and will be missed by many in this region. As Stuart stands down, the election process for the board of Wine Marlborough begins. Shortly you will be receiving your election papers. This is the time for everyone to consider if they would like to take a more active role in the future of the Marlborough industry. It’s no use complaining or belittling unless you are prepared to stand up and be counted. Even if you don’t think you have anything to offer, you may know someone else that does. Encourage them to consider standing for one of the board positions. The more people who put there name forward, the better for the democratic process. So until next month, enjoy the last month of winter, bring on spring – with some much needed sunshine and warmth – and enjoy Bragato!

Richard Rose: kvl@silkweb.net.nz Guy Lissaman: glissaman@xtra.co.nz

TESSA NICHOLSON tessa.nicholson@me.com

The Official Magazine of Wine Marlborough

8/2012 WINEPRESS

Met Report Table 1: Blenheim Weather Data – July 2012 July July 2012 July Period 2012 compared LTA of LTA to LTA GDD’s for month -Max/Min¹ 9.7 97% 10.0 (1996-2010) GDD’s for month – Mean² 25.6 113% 22.6 (1996-2010) Mean Maximum (°C) 13.4 +0.5°C 12.9 (1986-2011) Mean Minimum (°C) 3.2 +0.6°C 2.6 (1986-2011) Mean Temp (°C) 8.3 +0.5°C 7.8 (1986-2011) Ground Frosts (<= -1.0°C) 14 5.1 less 19.1 (1932-1985) 1 less 15.0 (1986-2011) Air Frosts (<0.0°C) 4 8.2 less 12.2 (1932-1985) 3.6 less 7.6 (1986-2011) Sunshine hours 131.1 82% 158 (1930-2000) Sunshine hours – lowest 119.6 1996 Sunshine hours – highest 230.8 1952 Sunshine hours total – 2012 1315.8 96% 1368 (1930-2000) Rainfall (mm) 73.0 111% 66 (1930-2000) Rainfall (mm) – lowest 9.9 1930 Rainfall (mm) – highest 174.1 1998 Rainfall total (mm) – 2012 339.0 89% 382 (1930-2000) Evapotranspiration – mm 35.3 104% 33.9 (1996-2011) Avg. Daily Windrun (km) 192.3 83% 232.3 (1996-2011) Mean soil temp – 10cm 5.2 +0.4°C 4.8 (1986-2011) Mean soil temp – 30cm 7.2 +0.2°C 7.0 (1986-2011) ¹GDD’s Max/Min are calculated from absolute daily maximum and minimum temperatures ²GDD’s Mean are calculated from average hourly temperatures July 2012 in summary In comparison to the long-term average, July 2012 was relatively warm, very overcast with low sunshine hours, rainfall was slightly above average and it was much less windy than normal. Temperature and Frosts The mean temperature for July 2012, of 8.3°C was 0.5°C above the long term average recorded over the past 26 years. So despite what some people may think, July 2012 was warmer than average. July 2012 recorded a warmer mean temperature than in any of the previous five years, 2007-2011. July’s relatively warm mean temperature, in comparison to recent years, was largely due to the overcast weather which led to warmer daily minimum temperatures. The average daily maximum for July 2012 was 13.4°C; 0.6°C above average of 10.9°C

8/2012 WINEPRESS

July 2011 5.1 18.1 13.1 2.5 7.8 18 7 176.1 1305.9 40.6 372.4 52.9 249.6 4.6 6.7

The average daily minimum for July 2012 was 3.2°C; 1.0°C above average of 2.2°C The average daily range in temperature for July 2012 was 10.2°C; 0.7°C below average of 10.9°C 14 ground frosts and 4 air frosts were recorded in July 2012 compared to 18 ground and 7 air frosts in July 2011. However, the frosts recorded in July 2012 were not as cold as in July 2011. Average ground frost temperature in July 2012 was -2.2°C, compared to an average of -3.3°C in July 2011. Average air frost temperature in July 2012 was -0.5°C, compared to an average of -1.0°C in July 2011. Met Report one year ago detailed the ground frost of -8.3°C that was recorded on 26 July 2011; the coldest ground frost on record for the period 1972-2011. The coldest ground frost in July 2012 was -3.7°C on 1 July.

The Official Magazine of Wine Marlborough

Sunshine July was very overcast, recording only 131.1 hours sunshine or 82% of the long-term average. However, it is only six years since July 2007 recorded 125 hours. The lowest July total on record for Blenheim was in 1996, with only 114.5 hours sunshine. Total sunshine hours for Blenheim for January to July 2012 are 1315.8, or 96 percent of the long-term average total of 1372 hours. The seven months January to July in the past three years (2010, 2011 and 2012) have all recorded below average sunshine hours. With regard to the race for sunniest town in New Zealand for 2012 it looks like Blenheim is currently sitting in the Bronze medal position with five months left to get to the finish line. However, Blenheim is currently losing ground on the other two competitors. Nelson is currently heading for the silver medal, having recorded 14.7 hours more sunshine than Blenheim in July. Nelson is now 87.8 hours ahead of Blenheim for the seven months January to July. Whakatane is currently sitting in the Gold medal position and it looks unlikely that they will be overtaken. Whakatane recorded 33.2 hours more sunshine than Blenheim in July and is now 140 hours ahead for the year to date. Rainfall The final two days of July recorded 24 mm rain and helped to push July’s rainfall from below to above average. However, July 2012 was by no means a very wet month. The fact that 11 days during July 2012 recorded rainfall probably helped to contribute to the feeling that July was wetter than normal. The daily rainfall totals in Blenheim were not high. The 31st July recorded the highest daily total of 20.0 mm. Total rainfall for January to July 2012 of 339 mm is 89% of the long-term average of 382 mm. Figure 1 presents the monthly and cumulative rainfall and Penman evapotranspiration (ET) totals over the

12 month period July 2011 through to June 2012. Average monthly rainfall for Blenheim is between 45 and 65 mm. The blue bars indicate that that there were no months with extremely high or low rainfall over the 2011/2012 year. Remember that Blenheim has on many occasions in the past experienced rainfall as low as 5 mm or as high as 170 mm in any particular month. Total rainfall for the year was 669 mm, slightly above the long-term average of 644 mm. The red bars for evapotranspiration exhibit the normal trend for Marlborough, with monthly ET exceeding monthly rainfall from September right through until April. It is usually only May, June, July and August when rainfall is similar to or exceeds ET. It is these months when

recharge of soil moisture takes place. Total ET for the 12 months 2011/2012 was 1061 mm, or 165% of total rainfall. For the four warmest months November 2011 to February 2012, total ET of 501 mm was 180% of total rainfall. ET is normally well over double the rainfall over the summer months. However, rainfall in November 2011 and January 2012 was above average. This should have meant that irrigation requirements in the past season were lower than normal. Wind Average daily wind run for July 2012, at 192.3 km, is the lowest July total recorded for the 17 years 1996-2012, or 83% of the average of 232.3 km. Every month in the past year (August 2011 to

Figure 1: Monthly and cumulative rainfall and evapotranspiration for Blenheim for the period July 2011 to June 2012

Figure 2: Annual average temperatures for Blenheim 1933-2011 and temperature trends

July 2012), has recorded below average daily wind run. New climate data on the Marlborough Wine Research Centre website www. wineresearch.org.nz Last month in Met Report I included a graph of the temperature trend for June over the 81 years 1932-2012. A graph of annual average temperatures and 12 graphs of individual monthly average temperatures for Blenheim have now been posted on the Marlborough Wine Research Centre website. Figure 2 is of the annual average temperatures. The blue line displays the annual average temperatures and it highlights how marked fluctuations can occur for year to year. The yellow line displays a running 10-year average and this line enables you to see more prolonged warmer or cooler periods over the 79 years. The red line indicates the temperature trend from the first year 1933, to the last year 2011. The trend line also reveals that the temperature has risen from 12.4°C to 13.26°C over the 79 years; an increase of 0.86°C. If you have a look at the individual monthly graphs on the website you will see that for the six months November, December, January, February, March and April that the average monthly temperatures have shown little change over the period 1932-2012. The increase in the annual average temperature as shown in Figure 2 is almost entirely due to the increase in temperature for each of the six months May, June, July, August, September and October. Rob Agnew Plant & Food Research The Met Report was brought to you by

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8/2012 WINEPRESS

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8/2012 WINEPRESS

The Official Magazine of Wine Marlborough

Marketing Matters - Future Seminars Wine Marlborough has arranged a number of seminars for later in the year. All are open to members, free of charge, although RSVPs are important. Wine Marlborough recognises the need

tasting, just an opportunity to review 2010

2013 season. The aim is to have further

to provide value at every turn and to

wines as they are a key feature of the

discussion and interaction with the help

do so, we have arranged a number of

PN13 conference. It will allow the group

of additional presenters from the financial

seminars in the months ahead. We are

to discuss the designated themes, ideas

sector. More details will follow.

planning to run more of these in the

and relevant information regarding the

Date: Wednesday 12 September Time:

future, but we would like to know what the

conference whilst tasting through what

4pm – 5.30pm Venue: Marlborough

areas are where you feel you need further

we hope to be an excellent selection of

Research Centre

business skills. We’ll take that information

wines.

and evaluate anywhere we can find

There will be further communication on

resources and deliver a meaningful

this to all participating wineries.

session.

Date: Wednesday 29 August Time:

So what do we have planned? A mix of

10:00 – 12:00pm Presentation from the

wine and business sessions would be the

Board of Pinot Noir 2013 12:00 – 2:00pm

way to summarise.

Tasting Venue: Marlborough Research

AUGUST

Centre unless advised otherwise

OCTOBER Tyson Stelzer market update. Tyson Stelzer, wine writer from Australia is visiting Marlborough to conduct a new release tasting for articles that may feature in magazines Tyson contributes to; such as Wine Spectator, Decanter, Qantas – The Australian Way, Australian

Pinot Noir 2013 Road Show invitation

SEPTEMBER

Gourmet Traveller and others.

for participating Pinot Noir 2013

Marlborough Grape Grower Financial

Tyson has agreed to conduct a Q + A

conference wineries.

Summary.

update on the Australian market as he

The Pinot Noir 2013 committee will be

In this session to be led by Nick Dalgety

sees it and our place within it.

travelling to all the regions to present

of Ministry of Primary Industries key

Date: Monday 1 October

to the conference wineries plans and

industry data captured from the 2012

Time: 5.30pm

format for the 2013 event. Following

Marlborough Vineyard Monitoring Survey

Venue: Marlborough Research Centre

this presentation Wine Marlborough

will be presented, highlighting key

Please note: New release entries will be

will be holding a national 2010 Pinot

financial trends and predictions for the

circulated by NWZG in due course.

Noir tasting where we wish to include

wines from Central Otago, Wairarapa, Waipara and Nelson. We also want to open all 2010 wines from participating Marlborough wineries (Sarah Booker will be in contact regarding details of delivery and quantities). This is not a formal

The Official Magazine of Wine Marlborough

8/2012 WINEPRESS

Chair Standing Down TESSA NICHOLSON

After six years as Chairman of the Board of New Zealand Winegrowers, Stuart Smith will present his last annual report at this month’s Romeo Bragato conference. The co-owner of Fairhall Downs says; just

“The wineries were virtually hit straight

as the time was right for him to take on

away. They recognised they had a real

the role of Chair back in 2006, it is now

problem and ended up having to sell

the right time for him to step aside and let

their wine at much lower prices.”

someone else take the reins.

By 2009 and 2010 especially, the pain

Stuart first became involved with the

experienced by wineries filtered down

political side of the industry back in 1999,

to growers, with grape prices tumbling

when he became a member of the board

to some of the lowest in 15 years. As a

of the New Zealand Grape Grower’s

grower himself, Stuart said they were

Council (NZGG). He was heavily involved

dark days.

at a local level, as a member of the board

“I guess one of my greatest regrets is

of Marlborough Wine Growers and later

that I wasn’t able to stand up in front of

chairman. In 2005 he was elected as Vice

growers at the meetings and provide

President of the Grape Growers Council,

them with a silver bullet to solve the

and in 06 became President – the same

problem.”

year he was elected as the Chairman of

For many people, being the head of an

the NZW Board.

organisation that was suffering financial

“I knew Brian Vieceli was standing down

woes, would be the last thing they would

and for me the time was absolutely right. I

want. But pragmatically, Stuart says he

could see some difficult times ahead, and

preferred being “in the game, rather

on the basis of having a united industry,

standing on the side-line.”

I thought it would be far better to have a

“The reality was, the industry was always

grape grower as the head of the board.”

going to face this. I didn’t know what it was going to look like, but I did know the

It was the first time a grower had held the Chair’s position, in the history of NZW.

we as a board thought we might have

industry was in for tough times at some

(Previous chairs included Brian Vieceli

problems selling it. But we didn’t, we

point in the future. It just took longer than

and Peter Hubscher.)

practically sold out. But we continued

I expected for that to happen.

He wasn’t wrong in his prediction of

to plant more vineyards and the climate

“We had to make some tough decisions.

troubled times ahead. Let’s face it the

conspired to mask that growth because

I remember a group of us got together in

last six years have been tumultuous, as

we were never really hitting our

Auckland to look at how we were going

the industry catapulted from a period of

production potential. Sooner or later there

to deal with this. We looked at everything

buoyancy, to over supply, falling prices

was going to be a crunch.”

from relatively easy solutions - although

and mercurial exchange rates.

That happened in 2008. But the crunch at

very expensive, through to things that

“In 2004 we had a record vintage and

that stage was only felt by wineries.

would require a law change to deal

8/2012 WINEPRESS

The Official Magazine of Wine Marlborough

with the industry’s supply problem. We

“People come from so many different

the first low year we have really had since

couldn’t buy the grapes off people, we

walks of life and that is a huge strength.

2003.”

couldn’t pay the growers for grapes that

But it is also a weakness because a lot

When asked what his greatest

weren’t harvested. We couldn’t buy the

of people haven’t had that experience of

achievement was during his six-year rein,

bulk wine and sell it somewhere else. All

generations of being involved in the wine

Stuart cites the recent Strategic Review of

of those things were solutions we and

industry. Climate for example goes in very

New Zealand WineGrowers.

other people thought about. But the reality was there was little we could do, other than work our way through it, which is what we have done.” Getting that message across to members wasn’t easy. So many solutions were proposed and while they may have seemed rational when discussed, there were some very good reasons why they wouldn’t have worked. “For example, it was suggested in the early days, when China wasn’t really a market choice for us, that we should buy all the bulk wine and send it there. That would have been the worst thing to do, because what would our brand

“I can’t take credit for it, but I was

“I guess one of my greatest regrets is that I wasn’t able to stand up in front of growers at the meetings and provide them with a silver bullet to solve the problem.”

be worth now?”

involved in it. I think that is something that we as an industry should be very proud of. It’s a very brave thing to put yourself up for review. You have to accept the criticisms. The board adopted all of the recommendations, other than the ones that require legislation changes, which will require us to consult with members first. This shows we were open for a complete top to bottom look. And we were open to take advice from those people we asked to do that review.” So now it’s time to stand down, not only as chair, but also as a member of the NZW board. The timing is once again just right, Stuart says.

While there are still likely to be some

“I have had long enough in the role.

speed bumps experienced in the next

long cycles. We have just experienced a

I have very much enjoyed what I have

year or so, Stuart believes the New

very low yield year. Many growers would

done and I am still enjoying it. But it’s

Zealand wine industry’s future looks

never have experienced that before, yet

time for a change for me and it’s time for

very bright. He says the innovation,

that has been an on-going thing since the

a change for the industry. And this is a

enthusiasm and passion are our great

70s. There have been some quite bumpy

logical time for that to happen.”

strengths.

years and quite low years. But 2012 is

The Official Magazine of Wine Marlborough

8/2012 WINEPRESS

Pinot Noir 2013 TESSA NICHOLSON

Four days of celebrating New Zealand’s favourite red variety will take place next January. Marlborough producers will be there in full force, at an event that Chair Alastair Maling MW says will be very different to previous events. Following Pinot Noir 2010, there were

itself as a strongly positioned Pinot Noir

split into three

concerns expressed by a number of

producer. It’s not about; ‘Do you make

separate

Marlborough producers, that this region

Pinot Noir?’, it’s about how good can this

groups. The

didn’t receive the credit it deserved. It

Pinot Noir get? It’s about the nuances of

groups will

would be fair to say there were other

the regions and the sub regionality. We

then get to

Pinot producers in the country who had

feel people what to come and hear the

experience

similar misgivings.

land owners, the viticulturists, the wine

each of the

Those concerns have been taken on

makers all telling their stories. Why did

three regions,

board and Alastair says they have

they plant here? Why did they consider

Marlborough,

changed the emphasis this year, to cater

this site or region? Plus what have been

Central Otago

for all the regions’ needs.

the trials and tribulations they went

or Boutique.

“We are ready for a change and there is

through to achieve their goal, and what

“They will learn

a need to move on,” he says. “It was time

they have learnt from the past 30 years?”

about that

to alter the style, make it more intimate

The by-line for the event is New Depths,

region from the

and regionality got a big plug when we

New Characters, New Zealand.

topography to

went back to the participating wineries

“We are trying to change the whole

climate and

from 2010. So this time we are bringing

concept around where we are going,

what makes

the regions to Wellington. Marlborough

where Pinot is moving to, which is exactly

each one so indiviudal. Then everyone in

and Central Otago will each have their

what the international people are after.”

the room will taste all the wines from that

own venue and the boutique regions –

The phrase New Depths will allow the

region, between 30 and 34 each day.

Wairarapa, Nelson and Waipara will have

event to delve down into the regionality

“It won’t be about picking three or four

a joint venue.”

of the variety. New Characters is all about

wineries and placing them on the formal

The goals of the event have also

the new faces on the block, plus the new

tasting pedestal, while everyone else

changed markedly. Alastair says in the

wine styles emerging. And New Zealand

sits at the back,” Alastair says. “Every

past the aim was to show the rest of the

ties it all together.

winery will have an equal opportunity

world that we make Pinot Noir down here

In terms of what will happen during the

to showcase two bottles of the 2010

in New Zealand. This year organisers

four days, it’s a packed programme.

vintage. So by being a smaller intimate

have gone beyond that.

Each day will begin with an international

environment, it gives the smaller,

“New Zealand has now established

speaker, before those attending are

relatively new wineries the chance to

8/2012 WINEPRESS

The Official Magazine of Wine Marlborough

showcase and talk about their wines to

wines from each country. The feeling is

ambassadors for New Zealand wine

the overseas media or buyers.”

we are better to do a more concentrated

when they go home.”

There will be a regional luncheon and

tasting and do it well.”

For full details on the programme, guest

then in the afternoon there will be a

Overseas media and buyers are already

speakers and to book tickets, visit www.

freestyle discussion where the region can

signing up to take part in Pinot Noir 2013.

pinotnz.co.nz

delve deeper into what makes them tick.

But Alastair is keen for the participating

The fourth day will be given over to a

wineries to bring an international guest

concentrated Burgundy tasting.

out themselves.

“In the past we have had an international

“You could do it on your own or club

tasting where we have compared New

together to bring one or two people out.

Zealand against Australia, Oregon,

It will only enhance the opportunity for

Burgundy and California. That idea is not

debate and discussion and the chance

bad, but it is really hard to do it justice

to expose what we are doing here. It

when you are only choosing one or two

will also hopefully make those visitors

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The Official Magazine of Wine Marlborough

8/2012 WINEPRESS

Rabobank Wine Quarterly MARC SOCCIO

A Glass Half Full The New Zealand wine sector has

brand owners (e.g. grocery retailers and

With a significant proportion of annual

experienced turbulent times in recent

third-party wine companies) around the

sales currently being contributed by

years as the industry has struggled to

world began to develop and promote

opportunistic brands fuelled by surplus

contend with the strong supply response

their own MSB and other New Zealand

supply, the composition of export sales

that inevitably followed a surge in

wine brands

remains a key factor for the New Zealand

demand for the nation’s flagship product,

Harvests in more recent years have been

wine industry. These brands have been

Marlborough Sauvignon Blanc (MSB).

far less scripted, however, and have

growing rapidly and competing fiercely

Production jumped a whopping 39% in

made planning particularly challenging

against manufacturer brands, with

the landmark 2008 vintage, and producer

for New Zealand producers. In 2011,

approximately 60% of the sales growth

profitability has since been eroded by

fears of dwindling stocks in combination

that has occurred in the past two years

a perfect storm formed by rapid supply

with favourable climatic conditions led

having been contributed by way of

growth, the onset of the global economic

to another dramatic jump in production

additional bulk export shipments.

downturn, and the steady appreciation

to a record 328,000 tonnes (+23%),

As a result of lower supply in 2012, it is

of the New Zealand dollar since the

forcing monthly bulk wine shipments to

expected that a significant number of

beginning of 2009.

over 40 percent of total export volumes

brands without strong supply lines will

Now, four years and significant

in mid-to-late 2011. Now less than twelve

face supply constraints and rising costs

hardship later, the stage is set for a

months later, an unseasonably cool and

over the coming year. Some evidence of

battle over future supply with more

in some parts rain- affected 2012 harvest

this is already beginning to emerge with

limited stocks available from the 2012

of 269,000 tonnes (-18%) has eased the

bulk export prices already beginning

harvest. Traditional manufacturer/brand

pressure on bulk export shipments. It

to tick up. On the whole, these looming

owners seemingly have an opportunity

has also driven a small but significant

supply constraints are likely to support

to shake out some of the newer, more

lift in MSB grape prices, and has many

reduced discounting activity and upward

opportunistic players that have emerged

in the industry once again viewing the

price pressure for New Zealand wines in

over recent years, but the extent to which

proverbial glass as half full rather than

global markets, the strength of which will

conventional brands can wrest back

half empty.

naturally depend on the differing capacity

control of the supermarket shelf still remains to be seen.

Short supplies will test the market in 2012-13

The wild ride continues in 2012

The sharp fall in production in 2012 will

The coordinated industry effort to control

constrain New Zealand export shipments

supply over the 2009 and 2010 harvests

for the first time in many years and create

enabled producers to step up marketing

greater pricing tension in global markets,

efforts without any further undue supply

to the advantage of manufacturer brand

pressure. Nevertheless, the imperative to

owners. An indication of the current

clear still bulging stocks led to a surge

supply/demand dynamic in the market

in bulk wine export shipments from New

shows 2012 supply sitting well below the

Zealand as non- manufacturer/third-party

current level of annual sales

8/2012 WINEPRESS

The Official Magazine of Wine Marlborough

of various markets to bear higher prices in the prevailing economic environment. A return to more normal seasonal conditions in 2013 is most likely to see production rise again to the 2011 level, meaning that a measured approach to pricing will still be necessary given the potential for supply constraints to ease in the not too distant future. Nevertheless, a more favourable balance for suppliers is still anticipated over the coming years, given that net additions to the national

vineyard estate have been negligible

their own right, some private label brands

bank sector may have been allayed

since 2008, and some reversal in market

now price at only a small discount to

but markets remain far from convinced

share from third party brand owners to

more established brands in the market.

that current policy measures provide

manufacturer brand owners is set to

The best managed of these have also

an effective long-term solution.

occur.

sufficiently integrated themselves into

Nevertheless, the steady depreciation

the supply chain to provide a surer basis

of the euro against the US dollar in

from which to manage industry cycles

past months is expected to ease and

and reinforce their position in the market.

gradually reverse course over the coming

Other more opportunistic and less well

12 months as a slowing US economy

managed brands will be less able to

increases the prospect of further

compete with manufacturer brands as

monetary easing across the Atlantic.

cost pressures rise and price disparities

In the UK, while the economy is very

begin to narrow.

weak, the UK pound sterling is finding

Overall it seems that the complexity and

support from the country’s position

precariousness of the supply/demand

outside the Eurozone. The pound is

equation in the wine industry has never

typically vulnerable against the US dollar

been as acute as it is today. And what

during periods of heightened market

is also becoming increasingly apparent,

uncertainty, however, it has the potential

is that for the first time since 2008,

to be the better performer over the

‘inventory’ is no longer a dirty word in the

medium term.

Private label versus brands The interplay between the private label MSB wine brands of retailers and the brands of manufacturers has been most significant in New Zealand’s two largest export markets, namely Australia and the UK. The rapid rise of retailers’ brands has placed sustained pressure on prices in these highly concentrated grocery markets in recent years. However, changing supply dynamics are now expected to provide a telling test of their supply chains and relative market appeal. A closer look at the Australian grocery market in particular illustrates how far retailer brands have evolved. Not only

land of milk and ‘Marlborough Savvy’. Marc Soccio is one of the key speakers

do such brands now rank amongst the

Key Currency Forecasts

top selling MSB brands in the grocery

Troubles in the Eurozone remain the

channel, but the positioning of these

primary influence on the direction of

products has also become quite diverse.

global currency markets for the time

Having built up significant brand equity in

being. Immediate fears of a chaotic

at the upcoming Romeo Bragato Conference.

default in Greece and the Spanish

The Official Magazine of Wine Marlborough

8/2012 WINEPRESS

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8/2012 WINEPRESS

The Official Magazine of Wine Marlborough

NZ Wine Company Update TESSA NICHOLSON

The financial troubles of the NZ Wine Company has seen a merger proposal from Californian billionaire Bill Foley. It has yet to gain approval of shareholders and the Overseas Investment Office. New Zealand Wine Company, (NZWC)

California and Washington State.

companies, with a strong emphasis on

which owns Grove Mill, Sanctuary and

Foley built his fortune in title insurance

distribution in the US. He recently told

Frog Haven, has been in financial trouble

and is still the chairman of two Fortune

American Shaken News Daily, that he

for a while now, posting a 2010 loss of

500 companies, Fidelity National

was planning to distribute 80,000 of the

$1.9m and a 2011 net loss of $3.17m. In

Financial and Fidelity National Information

expected 700,000 cases of New Zealand

December last year, it made a deal with

Services. He originally bought into

wine, into the American market. (640,000

ANZ National Bank that it would improve

National Financial back in 1984 and was

cases are expected to come from his

the company’s equity by June 30 of this

the CEO until 2007. The company is

Marlborough holdings and 60,000 from

year.

listed as 398 on the Fortune 500.

Te Kairanga.) Having a half share in

Just hours before that timeframe ended,

His involvement with two such well known

EuroVintage means he already has a

American owned Foley Family Wines,

Marlborough names, (New Zealand Wine

distribution network in place, which is

confirmed it planned to merge with

Fund and New Zealand Wine Company)

likely to be a major benefit.

NZWC, taking 80 per cent of the shares.

is a major boost in the arm for this

His long-term goal in New Zealand is to

If approval is granted, NZWC will join

region’s reputation, especially given Foley

achieve 1 million cases of wine, which

other New Zealand labels in the Foley

could have chosen anywhere in the world

could see him having to look at more

Family portfolio, most of them also

to expand his winery base.

acquisitions in the near future if his bid

Marlborough based. The New Zealand

If he gains investor and OIC approval,

is successful. It is expected Foley will

Wine Fund, which owned Clifford Bay,

Foley plans to grow the two wine

continue to run the Grove Mill winery,

Vavasour, Dashwood and

maybe utilizing that for white

Goldwater, among others,

wine production, while the

was purchased by Foley in

Vavasour winery which

2009. He also purchased Te

has an upscale red wine

Kairanga in the Wairarapa

production facility may be

just over a year ago, and

the base for Marlborough

has a 50 per cent share

Pinot Noir.

in EuroVintage (formerly

Given the lower yields

Eurowine). More recently

in 2012, Foley told New

he purchased exclusive

Zealand Winegrowers

Wharekauhau Lodge, also in

magazine that they were

the Wairarapa.

actually short of Sauvignon

These New Zealand

Blanc, which the merger

interests complement his

with NZWC would help to

American holdings, which include 10 wineries in

The distinctive Grove Mill winery.

alleviate.

The Official Magazine of Wine Marlborough

8/2012 WINEPRESS

Witholding Period for Sheep in Vines TESSA NICHOLSON

Following research in Hawkes Bay, it’s hoped the withholding period for sheep used as leaf pluckers in vineyards, may be shortened. Leaf plucking is part and parcel of canopy management in New Zealand, with three methods available to growers - mechanical, manual labour or sheep. Ben Vlaming from AgriVet Services in Hawkes Bay told the recent NZW Grape Day audience there are some major advantages of using sheep. “You don’t need machinery, you don’t have to pay fuel costs and you also don’t have to pay people to do the job. There have also been quite a few reports that indicate sheep tend to do a better job and there is less regrowth when sheep chew the leaves off than if they are

The breed of sheep also needs to be

(formerly MAF). Ben says the withholding

removed either by hand or mechanically.”

considered, with Romneys appearing to

period is set at six months, due to the

There are some issues involved as well

work the best. Sheep that tend to jump,

potential of residues within the sheep

though, including having to sheep proof

like Perendales, tend do create more

meat, from sprays used in the vineyard.

the vineyard and managing what can be

damage among the vines and should be

“There was no information out there so

quite large mobs.

avoided.

MPI took quite a conservative approach,

“They need to be there for a short time

The other issue for farmers whose sheep

saying we need to be careful there are

in each block as half a day can be the

are being used to pluck leaves, is the

no residues from a health perspective

difference between being under plucked

current withholding period as set by

and also from a trade barrier perspective.

and quite badly over plucked.”

the Ministry for Primary Industries – MPI

They have said six months, and that’s

8/2012 WINEPRESS

The Official Magazine of Wine Marlborough

a long time for farmers to have to hold

days. In terms of results, Ben says it has

The results are now part of an application

on to their stock, once they have left the

been extremely positive.

to MPI to have the withholding period

vineyard.”

“Basically we had no residues, which is

for sheep in vineyards reduced from six

In an effort to bring that withholding

quite incredible when you think about

months to two, with a result due hopefully

period down, Ben has been involved

all the stuff they sprayed on. I have to

in time for next season.

in researching the residue effect over

say I was a little surprised at that. We

the past season. Using two commercial

had two residues that were detected

vineyards in Hawkes Bay, where sheep

in fat, but they were right on the limit

were brought in, the research was

of quantification and well below any

broken up into a standard vineyard and

maximum residue level allowed. So there

a “worst case” block where just about

really have been no residues at all.”

every insecticide and fungicide known to viticulturists was sprayed onto the vines. “We had 23 different fungicides and 14 different insecticides sprayed onto that one block. It was about $13,000 worth of chemicals sprayed on the week before the sheep went in there. There weren’t too many insects and there were no fungal

Fact Box: • A number of staff from AgriVet Services in Hawkes Bay conducted the research • The breed of sheep used were Romneys • They were placed in vineyards right at the end of flowering or just after berry set • The job of plucking was so even, at a height of 1.1 metre level, that you could almost use a ruler to measure it

problems in that block last season,” he

• The research was a multi residue analysis, rather than a single residue

quipped.

• The sheep in the heavily sprayed block were there for four and a half weeks

Sheep grazed the ‘worst case’ block for

• 23 fungicides and 14 insecticides were sprayed on the vines in the “worst case”

4.5 weeks, but the commercial block was grazed for 2 weeks. Forty-two days after being removed from the vineyards, the first sheep were slaughtered and tissue samples take for analyses. The same

block, a week before the sheep moved in • No residues were detected 42 days after the sheep were removed from the vineyard • An application to shorten the WHP from 6 to 2 months is being prepared at the moment

process was undertaken every seven

The Official Magazine of Wine Marlborough

8/2012 WINEPRESS

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8/2012 WINEPRESS

The Official Magazine of Wine Marlborough

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The Official Magazine of Wine Marlborough

8/2012 WINEPRESS

NMIT Launches Organic Course Nelson Marlborough Institute of Technology has launched a new course to meet industry demand for people skilled in organic wine production. Sauvignon Blanc 905

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8/2012 WINEPRESS

The Official Magazine of Wine Marlborough

The Introduction to Organic Viticulture course, which will be presented by leading industry experts, started on 8 August. It will be delivered at NMIT’s Marlborough campus one evening a week over six weeks. “The Marlborough region produces more than 50 percent of all organic wine produced in New Zealand and there’s a real need for people specifically trained in organic viticulture locally,” NMIT Primary Industries Programme Area Leader Jeff Wilson says. “The key thing about this course is it has been developed with the wine industry, for the wine industry.” The comprehensive Introduction to Viticulture course is designed for people already working in the wine industry who are considering expanding or converting their vineyards into organics, or who would like to find out more about the sector itself. All areas of organic vineyard management will be covered. “People who attend this course will get a really good understanding of what it takes to successfully produce and market organic wine. It is a must for anyone looking at getting involved in organic viticulture,” Jeff says. NMIT Viticulture tutor and the course coordinator Glenn Kirkwood says NMIT has secured five of Marlborough’s leading experts in organic wine to present the course. “We’ve brought together some of the best brains in the organic wine industry in Marlborough,” Glenn says. “These guys know what they’re talking about, they are really passionate about organic viticulture and are excited to be able to share their expertise.” The Introduction to Organic Viticulture Course tutors are: Bart Arnst - Consultant Viticulturist, Peter Franks – Vineyard Manager Pernod Ricard, Samantha Scarrett PhD - Wither Hills Technical Viticulturist, Colin Ross - Seresin Estate Vineyard Manager, Nigel Sowman, Walnut Block Wines Viticulturist.

Is Our Chardonnay The Next Big Thing? Two buyers from the leading UK supermarket Waitrose believe New Zealand Chardonnay could be the next big thing in their market. Matt Smith and Andrew Shaw were in

Sauvignon Blanc and Pinot Noir.

Andrew said there has been a move

New Zealand last month looking for

“We do sell some Pinot Gris and it works

towards lower alcohol wines.

potential new listings. Following a tasting

to an extent. But it sells better if you call it

“That’s the buzz at the moment.”

of dozens of wines, organised by Wine

Pinot Grigio. I would say (the consumer)

He said tasting trials conducted by

Marlborough, the two men took part in a

prefers a slightly dry style, not too sweet

Waitrose of wines between 9.5 and 10

Q&A session with local members. When

and spicy.”

per cent alcohol have been extremely

asked if they thought there was a future

Riesling is also an option, although both

positive.

for other Marlborough styles, besides

men said sales are much smaller of this

“There is no reason why you have to

Sauvignon Blanc and Pinot Noir, the

variety than they are of others.

come in with a 13 deg Sauvignon Blanc.

answer was quite clear.

“I am hoping for more diversity in the UK

It’s something you need to look at.

“The one frustration from retailers in the

in the future. So I would say Chardonnay

“Plus it could create a point of difference

UK about New Zealand, it, it’s a one

immediately and Riesling has a bit of

that will get people talking. If everyone

horse pony,” Andrew Shaw said. “We

an attraction though in much smaller

else is producing wine styles at 12.5 or

can’t get customers to pull away from

volumes.”

13, you could stand out. But then again

that style (Sauvignon Blanc.) But you

While New Zealand wine still commands

it is a bit of a risk, because it’s not totally

have great fruit quality so there is room

the highest average price per bottle of

proven yet.”

to bring something else onto the market,

any country, it is down on the highs of

He added that while there is a move

as long as it isn’t at an over inflated price

2007/08. Given the lower yields this year

towards lower alcohol wines in parts of

point. There is no doubt the market place

and the potential for supply issues, many

the UK, there are countries that wouldn’t

will take something on and I would say

locals were hoping Waitrose would offer

thank you for them – which has to be

Chardonnay would be your best 2nd

the silver bullet – an increase in prices in

carefully considered before making any

(white) wine.”

the near future.

carte blanche decisions.

Matt agreed, saying the UK demand for

“It is always easy to go down,” Matt said.

Chardonnay was growing.

“And very hard to build it back up. It can’t

“It has a great opportunity and it will

be done suddenly. So the message is, do

come soon.”

it gradually. Consumers don’t understand

In terms of other white varieties, both

the lower supply issue quite frankly, and

were not quite so enthusiastic. While

won’t understand a sudden price hike. So

there has been a strong move to Pinot

it has to be done much more gradually

Gris in New Zealand, Matt said it was

and that is tricky.”

a tough sell to get past New Zealand

Looking at where the market is heading,

The Official Magazine of Wine Marlborough

8/2012 WINEPRESS

Markhams National Young Viticulturist of the Year Marlborough’s Matt Duggan will be joined by four others in the national Young Viticulturist competition, to be held as part of the upcoming Romeo Bragato Conference. Central Otago – David Salmon Central Otago viticulturist David Salmon will represent Central Otago at the nationals, after taking the regional title in June. It was Salmon’s fourth attempt at the title, finishing runner-up last year. Salmon has worked at Kawarau Estate, Cromwell for the past eight years.

Hawkes Bay – Jonny La Troube ➤ Jonny La Trobe of Sacred Hill will be the Hawes Bay representative, after heading off two close rivals in the day’s two final events. The 27-year-old Clive man has been in the industry for five years and competing since 2010, and has been runner up and third placed before. Martinborough – Braden Crosby Braden Crosby of Martinborough’s Borthwick Estate, who finished among the top four contestants in the Hawkes bay competition, will represent the Wairarapa wine region.

Nelson – Dan Manuge ➤ Blenheim raised, Dan is now working for Sea Level Wines in Nelson as a Vineyard Manager. Prior to moving to Nelson just a few weeks ago, he was the assistant vineyard manager at Sherwood Estate in Waipara. As a last minute entry into the Marlborough competition, his second place earned him the right to represent Nelson at the national competition.

8/2012 WINEPRESS

The Official Magazine of Wine Marlborough

Markhams Marlborough’s Young Viticulturist Last year he was placed third, this

The winner of the practical component

year Matt Duggan took out the title.

was Dan Manuge from Nelson. Matt

The 26-year-old Technical Supervisor

Duggan took out both the theory and

from Treasury Wines (Matua) will now

speech section, before being announced

represent Marlborough at the upcoming

as Markham’s Marlborough Young

national competition, being held in

Viticulturist of the Year.

conjunction with the Romeo Bragato Conference. Matt was one of eight competitors taking part in the local competition, with all having to undertake theory and practical sessions, deliver a prepared speech and compete in a general knowledge section. The practical sessions included pruning, trellising, irrigation and machinery safety and use. The theory included budget exercises, identifying pests and

Placings: 1st Matt Duggan – Technical Supervisor Treasury Wine Estates 2nd: Dan Manuge – Vineyard Manager Sea Level Wines – Nelson 3rd Ben Mclennan – Assistant Vineyard Manager Oyster Bay In next month’s Winepress, Matt will feature in Generation Y-ine.

diseases, an HR exercise and an industry panel interview.

Matt Duggan – Winner for 2012

Competitors from left: Libby Rainey, Dan Manuge, Hannah Taylor, Ben McLennan, Marcello Pinheiro, Brad Newton, Anthony Walsh and Matt Duggan.

The Official Magazine of Wine Marlborough

8/2012 WINEPRESS

Business Solutions CHRIS ELPHICK

Successful Succession Planning Many business owners are so busy that

Identifying a successor

Passing on your knowledge

they don’t give any thought to what will

In many cases, the most logical person

As a small business owner it’s easy to

happen when they no longer want to

to take over your business is one of

“hang on” to all the information and

keep running their business.

your staff – or possibly a group of two or

knowledge you’ve accumulated while

In many cases, their lack of planning

three staff who are interested in getting

setting up and running the business.

means that they end up simply shutting

together to buy the business. It may be

That’s fine if you plan to close the

up shop when they are ready to retire or

possible for them to buy into the business

business down once you leave, but it’s no

leave their business.

over a period of time, while you gradually

good if you want to sell it.

Developing a good succession plan

relinquish your control.

As a business owner, you need to be

not only makes it more likely that your

The advantage of a staff member taking

able to hand over not only the ownership

business will survive after you’ve gone,

over is they are already familiar with how

of the business but also the control.

it also increases your chances of selling

your business works. Knowing that they

Try to share your knowledge with your

it for a good profit. Without a succession

might one day be able to run it is also

staff, so that they know what to do when

plan, all you have done is buy yourself a

a good incentive towards ensuring they

you’re not there. If you’re planning on

job – a job that will disappear when you

keep working for you. Smaller businesses

selling the business, write down all the

do.

offer fewer opportunities for advancement

relevant and important information a

It’s important to start succession planning

than larger ones and it’s good to be able

new owner will need to run the business

early. Don’t leave it until you are just

to offer ambitious staff members a reason

successfully.

about ready to leave. The first question

to stay.

you need to think about is what your long-term goal is. Are you happy to see the business close down once you go, or do you want to create an asset that you can sell? If you decide that you do want to sell your business as a going concern, you then need to think about: • identifying a possible successor • making sure your staff have the skills to keep the business running • gathering together all the information a future owner will need. You are much more likely to get a good price for your business if you have taken steps to make sure it can operate without your contacts, knowledge and reputation.

8/2012 WINEPRESS

Succession planning in a family

Developing a good team

business

One of the ways you can increase the

Succession planning is one of the

value of your business is to develop the

biggest issues that family businesses

skills of the team that goes with it. Try to

have to deal with. It’s particularly

provide plenty of training opportunities

important for businesses made up of

for your staff, and make sure that they are

several generations of the same family –

capable of running the business even if

typically a parent and one or more adult

you’re not there.

children. It can be emotionally difficult

Developing your team is also important if

persuading an ageing parent that it is

you want your business to grow. There’s

time to leave, and deciding which of the

a limit to how much one person can do,

children – if any – should take over.

and you need to learn how to delegate

Don’t wait until the older family member

rather than doing everything yourself.

is no longer capable of running the

Giving your staff more responsibility is

business – agree well in advance

a good way of building their loyalty, and

when the handover will take place. The

means they are more likely to stay even if

older person doesn’t have to leave the

you leave.

business entirely; they may be able to

The Official Magazine of Wine Marlborough

stay on in an advisory role, or come in for

the information and knowledge the older

Chris Elphick is a Wellington-based

a few hours a day.

person has accumulated during their

business mentor, coach and trainer

You also need to agree on who will

years in the business. Talk to them about

working throughout New Zealand and

take the business over. It doesn’t have

what they do and how they do it, then

the Pacific with a range of business

to be another member of the family –

write it down so that everyone has access

enterprises and business owners. For

sometimes an outsider is a better choice.

to the information.

more business tips and information

It’s also valuable to gather and record all

visit: www.chriselphick.co.nz

Farewell David Cox David Cox, Director – Europe for New Zealand Winegrowers has left the organisation to pursue other interests and projects. Chris Yorke, Global Marketing Director, New Zealand Winegrowers says; “We will be recruiting for a successor to drive our exciting projects in Europe. In the UK, New Zealand Wine is in good shape – we are showing the biggest growth in value share for a New World country (Nielsen April 2012) and at £6.33 have the highest average retail price per bottle (Nielsen April 2012). “In Mainland Europe New Zealand

Winegrowers is working in partnership with New Zealand Trade and Enterprise to launch and build the New Zealand Wine brand in Germany, Netherlands and Sweden. We will be looking for an experienced, credible wine marketer who wants to be part of the next stage of New Zealand wine’s growth in Europe.” David has always been a great advocate of Marlborough wine, never failing to impress on trade and media the quality emanating from this region. He also played a big part in the John Avery UK Link Wine Marlborough Scholarship, which began last year.

The Marlborough industry will sorely miss his enthusiasm and professionalism.

The Official Magazine of Wine Marlborough

8/2012 WINEPRESS

The Official Magazine of Wine Marlborough

ADVERTORIAL

TracMap Launches TracLink Task Allocation System for Viticulture This 2012 harvest saw the first use

them they are in the right area to start off

in knowing that the machinery and staff

of TracMap’s new TracLink System

with.

know exactly where they are going and

in a New Zealand vineyard. Initially

“There were some initial ‘hiccups’ such

what blocks and rows they should be

developed to assist Fertiliser and Spray

as we never had our systems operate

harvesting. We wouldn’t be without it

Contractors with task allocation and proof

24/7 before, so when it came to data

quite frankly”

of placement, Justin Weaver, Vineyard

been sent to and from the units we had to

Justin who was at the sharp end of

Manager at Giesen Wines, got TracMap’s

make some small tweaks to make sure it

harvesting this year was also happy with

Country Manager Lance Nuttall thinking

could handle the extra work load”

how it went.

that they had a system that could fit their

Nick says “the TracMap system is

“We see both contractors and wineries

requirements.

completely unique in the world. It has

picking up this system, not only for

“We undertook to work with Justin and

provided me with easy to use job and

harvest but for any task being carried

Nick Winter, Viticulturist, to put in place

vineyard map allocation, which has

out on a vineyard such as spraying.

TracLink with this years harvest in mind”

allowed my team to know exactly what

Anywhere where allocation of tasks

says Lance.

is required, and just as importantly I

and proof of completion are needed,

TracLink is a web based system allowing

receive complete records of tasks carried

then TracLink should be looked at as a

for 2 way wireless sending of jobs to and

out instantly which allows me to provide

solution”.

from a vehicle in the field. The process

growers with accurate proof of tasks

The team from TracMap will be at this

is simple; a task and vineyard map is

completed, kilometres travelled and

years Romeo Bargarto Conference,

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hectares harvested.

for more details visit our website www.

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TRACMAP (0800 872 262).

Justin Weaver

Nick Winter

and access ways. “Valuable time and expense can be lost by errors, especially in the middle of the night, however the TracMap system clearly shows what is required, important information is added to make sure the operator in the field knows clearly where and what the task is,” Lance says. The TracMap system displays the vineyard map on screen which allows the operator to see clearly what is required, they can refer to the special instructions at anytime during the task to reassure

The Official Magazine of Wine Marlborough

8/2012 WINEPRESS

Romeo Bragato Conference 2012

Marlborough Convention Centre, 42A Alfred Street, Blenheim Wednesday 22 – Friday 24 August 2012 Driving the Export Advantage through Sustainability Wednesday 22 August 2012

8.00 am Registration desk opens 9.00 am Sponsor exhibition open to early arriving registered delegates. Sponsor exhibition open to non-registrants from 9.00 am to 1.00 pm 11.00 am Session 1: Conference Opening Chair - Philip Gregan, CEO, NZ Winegrowers, Auckland 11.05 am Welcome from New Zealand Winegrowers Stuart Smith, Chairman, NZ Winegrowers 11.25 am Bragato Address - The importance of sustainability to New Zealand Rod Oram, Business Journalist, Auckland 12.15 pm Industry leaders session Chair - Stuart Smith, Chairman, NZ Winegrowers A range of industry leaders will discuss their views on the industry future and direction Speakers to be advised 1.15 pm House notes Philip Manson, Science and Innovations Manager, NZ Winegrowers, Auckland 1.45 pm New Zealand Grape Growers Council AGM (in the lunch session) 2.35 pm Session 2: Rabobank address Chair - Philip Gregan, CEO, NZ Winegrowers, Auckland 2.35 pm Thinking sustainably in grape and wine markets Marc Soccio, Senior Analyst, Rabobank Food & Agribusiness Research and Advisory, Sydney 3.35 pm Session 3: Concurrent forums Please choose ONE of the following concurrent forums. Please note that numbers are limited 3 a. Practical information on pest and disease management Chair - Emma Taylor, Wine Research Committee, New Zealand Winegrowers Sponsor: BASF - The Chemical Company Pest and disease control is one of the major expenses in operating a vineyard. This workshop is aimed at providing growers practical information on the most effective use of chemicals. This is your chance to ask questions on any spray related topic. This workshop has evolved from the successful “Ask the aunties” sessions held over the last few years. Label recommendations and the use of appropriate chemicals for your vineyard John-Paul Praat, Consultant, P A Handford & Associates Ltd, Te Awamutu The use of adjuvants David Manktelow, Consultant, Applied Research and Technologies Ltd, Hawke’s Bay Pest and disease control - impressions from the 2012 vintage Stuart Dudley, Marlborough Viticulturist, Villa Maria Estate, Blenheim Or 3 b. Hot off the press Chair - Mike Trought, Senior Scientist/Research Leader, Plant and Food Research, Blenheim Sponsor: Plant and Food Research An opportunity for postgraduate students to present their research projects to delegates. Or 3 c. Complexity in wine Chair - Allan Johnson, Wine Research Committee, New Zealand Winegrowers Sponsor: VITIS Complexity is term commonly ascribed to wine. The term complexity is developed and how a wine’s complexity can be manipulated by varying various fermentation options.

8/2012 WINEPRESS

The Official Magazine of Wine Marlborough

The nature of perceived complexity in wine The effect of various fermentation options on wine complexity 5.20 pm Session 4: Bragato Wine Awards 5.20 pm Bragato Wine Awards - Chief Judges report 5.30 pm Bragato Wine Awards Tasting to 7.30 pm - Trades Hall

Wendy Parr, Sensory Scientist, Lincoln University, Lincoln Matt Goddard, Senior Lecturer, School of Biological Sciences, University of Auckland, Auckland Olly Masters, Chairman of Judges, Bragato Wine Awards

Thursday 23 August 2012 7.00 am

Breakfast in the Sponsors area – sponsors displays open, finger food breakfast will be served. Sponsors exhibition area 8.00 am Registration desk opens 8.30 am Session 5: MOTIVATIONAL SPEAKER Chair - Philip Manson, Science and Innovations Manager, NZ Winegrowers, Auckland 8.30 am Motivational speaker John Anderson, founder of Contiki, Auckland 9.15 am House Notes Philip Manson, Science and Innovations Manager, NZ Winegrowers, Auckland 9.15 am Session 6: Where to next with SWNZ? Chair - Philip Manson, Science and Innovations Manager, NZ Winegrowers, Auckland 9.20 am Sustainability - a bar to reach or a starting point to grow from? Mal McLennan, Chair of Sustainable Winegrowing, Sponsor: FMG Advice & Insurance NZ Winegrowers 9.40 am How does the New Zealand Wine Industry compare and how does the future look? Jon Manhire, Consultant The AgriBusiness Group Ltd, Christchurch 10.00 am Green ideas that balance the carbon ledger Karl Forsyth, Senior Engineer, AWRI, Melbourne, Australia 11.15 am Session 7: South American Wines - the follower or new leader? Chair - Steve Green, Owner, Carrick, Central Otago 11.20 am A winemakers observations based on consulting to wine companies in South America Brian Bicknell, Winemaker, Mahi Wines, Blenheim 11.45 am South American wines - where do they fit into the evolving world wine market? Phil Reedman, Consultant, Phil Reedman Master of Wine Pty, Adelaide 12.45 pm Wine Institute of New Zealand AGM (in the lunch session) 1.35 pm Session 8: Avoiding “green” flavours in fruit Chair – Andy Frost, Wine Research Committee, New Zealand Winegrowers 1.40 pm The influence of vineyard site and fruit exposure on methoxypyrazine synthesis in Jeff Bennett, Scientist, Plant and Food Research, Sauvignon blanc grape berries Blenheim 2.05 pm The effect of defoliation timing and method on grape and wine composition and rot losses Mark Krasnow, Senior Lecturer, EIT, Hawke’s Bay 2.30 pm Can canopy management be used to determine grape composition at harvest? Brian Jordan, Professor of Plant Biotechnology, Lincoln University, Christchurch 3.45 pm Session 9: Concurrent Forums Please choose ONE of the following concurrent forums. Please note that numbers are limited 9 a. Sustainability workshop – from a winery perspective Chair - Sally van der Zijpp, National Coordinator Sustainable Winegrowing, New Zealand Winegrowers, Blenheim Sustainability issues related to wineries and what wineries can do to improve their position both environmentally and financially. Come in from the cold - improving refrigeration efficiency Karl Forsyth, Senior Engineer, The Australian Wine Research Institute, Melbourne

The Official Magazine of Wine Marlborough

8/2012 WINEPRESS

Where do I stand – am I hot or cold? SWNZ and EECAs new programme for energising wineries Andrew Barber, Consultant, AgriLINK NZ Ltd, Kumeu Practical examples of sustainability in a winery Rachel Garnham, Senior Winemaker, Sileni Estates 9 b. Practical information on pest and disease management Repeat of 3 A Chair - Emma Taylor, Wine Research Committee, New Zealand Winegrowers Pest and disease control is one of the major expenses in operating a vineyard. This workshop is aimed at providing growers practical information on the most effective use of chemicals. This is your chance to ask questions on any spray related topic. This workshop has evolved from the successful “Ask the aunties” sessions held over the last few years. Label recommendations and the use of appropriate chemicals for your vineyard John-Paul Praat, Consultant, P.A. Handford and Associates Ltd, Te Awamutu The use of adjuvants David Manktelow, Consultant , Applied Research and Technologies Ltd, Hawke’s Bay Pest and disease control - impressions from the 2012 vintage Stuart Dudley, Marlborough Viticulturist, Villa Maria Estate, Blenheim Or 9 c. Tasting of South American Wines Chair - Steve Green, Owner, Carrick, Central Otago South American wines that are or could be in competition with New Zealand wines will be tasted and discussed. Brian Bicknell, Winemaker, Mahi Wines, Blenheim Phil Reedman, Consultant, Phil Reedman Master of Wine Pty, Adelaide 4.55 pm End of day 7.00 pm Bragato dinner MC - Jackie Clarke Presentation of: Industry Awards Markhams Young Viticulturist finalists Bragato Trust – Fellowship Study Grant Bragato Wine Awards: Please note: there is no designated seating Friedrich Wohnsiedler Trophy at the Bragato Dinner. Parties of 10 may Bill Irwin Trophy request a table reservation via the New Zealand Wine Cellars Spence Brothers Trophy Conference Organisers Alan Limmer Trophy Mike Wolter Memorial Trophy Brother Cyprian Trophy Tom McDonald Memorial Trophy Richard Smart Trophy Bragato Trophy

Friday 24 August 2012 8.00 am Registration desk opens 9.00 am Session 10: What we can learn from the 2012 vintage and looming issues 9.05 am Avoiding Herbicide Resistance Problems 9.30 am What can we learn from the 2012 vintage with respect to pest and disease management? Sponsor: Tasman Crop

8/2012 WINEPRESS

The Official Magazine of Wine Marlborough

Kerry Harrington, Senior Lecturer in Weed Science, Massey University, Palmerston North Jeremy Hyland, Consultant, Hyland Viticulture, Blenheim

9.55 am Early intervention to minimise the impact of leafroll virus Nick Hoskins, Programme Leader, Virus Elimination Project and Prof Gerhard Pietersen, Professor, ARC-Plant Protection Research Institute, University of Pretoria, South Africa 11.00 am Session 11: Concurrent forums Please choose ONE of the following concurrent forums. Please note that numbers are limited 11 a. Tasting of South American Wines Repeat of 9 c Chair - Steve Green, Owner Carrick, Central Otago South American wines that are or could be in competition with New Zealand wines will be tasted and discussed. Brian Bicknell, Winemaker, Mahi Wines, Blenheim Phil Reedman, Consultant, Phil Reedman Master of Wine Pty, Adelaide Or 11 b. Leafroll virus - why we need to act now Chair - Simon Hooker, Research Programme Manager, NZ Winegrowers, Auckland Sponsor: Riversun What we can do to prevent leaf roll virus seriously impacting on wine quality and the bottom line of grape growers. The South African experience Prof Gerhard Pietersen, Professor, ARC-Plant Protection Research Institute, University of Pretoria, South Africa Why do I need a virus management plan? Nick Hoskins, Programme Leader, Virus Elimination Project A Viticulturist’s experiences with leafroll virus Caine Thompson, Viticulturist, Mission Estate Winery, Hawke’s Bay Managing leafroll virus in Hawke’s Bay vineyards. An update Vaughan Bell, Scientist, Plant & Food Research, Hawke’s Bay Or 11 c. Genetic improvement Chair - Damian Martin, Senior Scientist, Plant & Food Research, Blenheim An overview of the research work going on to ensure that we have access to the best grape planting material will be presented. This research work, in the grape industry, will be compared with other horticultural crops. Progress in selecting the most suitable yeasts for wine production will also be discussed. New clones from old vines – exploitation of natural genetic variation in commercial vineyards Chris Winefield, Senior Lecturer, Lincoln University, Lincoln The impact of genetics on horticultural production Andrew Granger, General Manager, Science Breeding & Genomics, Plant & Food Research, Auckland Using natural selection to improve NZ wine yeasts Soon Lee, Research Technician, University of Auckland, Auckland 12.20 pm Conference summary Jeff Clarke, Chief Winemaker, Wines of Ara, Blenheim 12.50 pm Conference closure Stuart Smith, Chairman, NZ Winegrowers 1.00 pm End of conference

The Official Magazine of Wine Marlborough

8/2012 WINEPRESS

Bragato Guests travelled to London and met the ‘Chelsea

Motivational Speaker John Anderson

Flower Show’ organisation, who assisted

was born in

him with the development of the New

Wellington,

Zealand show.

educated at Scots

In John’s presentations he tells the

College and

incredible story of how he developed a

Victoria University

simple idea into one of the worlds major

where he studied

tour operators.

for an accounting

Karl Forsyth is a

degree. At the

chemical engineer

age of 22 he left New Zealand for the

and an economist

United Kingdom on a one year ‘Overseas

and works for

Experience’. He returned some 20 years

The Australian

later with his wife Alison, four children

Wine Research

and an international business – Contiki

Institute based in

Holidays.

Melbourne.

After a few months in London, John’s

He co-created the International Wine

desire to see Europe was overwhelming

Carbon Calculator in 2007 and provides

but he had insufficient funds to achieve

a wealth of knowledge on calculating

this. With just 25 pounds he found a way

carbon footprints, energy efficiency

to not only see Europe, but start his own

opportunities and government policy in

business. When John eventually sold the

the carbon arena.

company it was and remains one of the

Although most of Karl’s work is

worlds major tour operators. Contiki is

associated with the wine industry, his

now firmly established as an international

experience in sustainability related

‘brand’ name – perhaps the only truly

projects extends more broadly into

international brand name (apart from

the agriculture, food and beverage

primary produce products) that has been

industries. He led the development of

solely created by a New Zealander. It

the Vegetable Carbon Calculator and

is a household name in New Zealand,

was responsible for the associated

Australia, South Africa and Canada.

industry based training. Karl’s life

It is estimated more than 1.6 million

cycle assessment experience includes

passengers have already travelled with

working with industries and products

Contiki.

as diverse as viticulture, wine making,

Subsequently, as a member of the

wine packaging, wine transport and

Auckland Rotary Club, John conceived

distribution, vegetable products,

the idea of a major fundraising

horticultural products and broad acre

opportunity. This became ‘The Ellerslie

grains and cereals. Karl has also been a

Flower Show’ which is now established

co-contributor on a number of information

as a major New Zealand event. John

booklets related to sustainability.

8/2012 WINEPRESS

The Official Magazine of Wine Marlborough

These booklets cover greenhouse gas emissions, carbon footprinting, winery refrigeration and waste water management. Karl works with wineries to improve profitability by focusing on process and equipment efficiency, capitalising on environmental stewardship and developing new ways of operating current equipment. Marc Soccio joined Rabobank Food & Agribusiness Research and Advisory in January 2010, as the senior analyst responsible for food, wine and horticulture. Rabobank’s Food & Agribusiness Research and Advisory (FAR) team is charged with analysing developments in food and agricultural markets and industries, and advising the bank and its clients on strategic implications for their businesses. Comprised of a network of some 80 analysts spread across every major production and consumption region of the world, FAR is a central component of the bank’s capacity for informed credit decision making, product development, advisory services, and

strategic client partnerships.

and local government on the economic

biology, whole genome sequence,

Marc has a strong food and agribusiness

development needs of regional

marker assisted selection and science

sector research background within

communities.

management. His qualifications are

viticulture, wine, horticulture and

He holds a Commerce Honours degree

BAgrSci from the University of Adelaide,

associated processing industries

from the University of Melbourne, a

Australia and PhD from the University of

covering Australia and the United States.

Graduate Diploma in Oenology from the

Adelaide, Australia.

Prior to joining Rabobank, Marc spent a

University of Adelaide, and is currently

His honours and awards include the

brief period working in wine operations in

studying for a Masters of Business

Graham Gregory Medal for excellence

addition to five years as an agribusiness

Administration at Melbourne Business

in Horticultural Science, Awarded by

investment analyst and advisor where

School

Horticulture Australia Ltd in 2000, the

he developed a strong understanding

Dr Andrew

Churchill Fellowship in 2003 and in

of a range of agricultural markets,

Granger’s research

1996 a USDA Postdoctoral Fellowship

value chains, and the financing and

interests and

University of California, Davis,

operating requirements of agricultural

activities include

Department of Pomology.

businesses. Marc also has knowledge

plant breeding,

of many of Australia’s major irrigation

reproductive

districts and has consulted to state

The Official Magazine of Wine Marlborough

8/2012 WINEPRESS

Graft-transmissible

them to sell

Rod Oram

diseases, CRI and

more wine. His

has more

seconded to the

consultancy

than 30 years’

Department of

business,

experience as

Microbiology and

established in

an international

Plant Pathology,

2007, involves

business

University of

blending and

journalist. He

Pretoria.

styling wines

has worked

In 2009 returned

to suit market

for various

to PPRI while

Bragato Address

needs, providing

remaining seconded to the University

market insight, finding and managing

Europe and North America, including the

of Pretoria where still currently situated.

importers and working with brand owners

Financial Times of London.

Research on grapevine leafroll disease

and retailers to drive sales via range

He and his family emigrated from the UK

was initiated in 1990. Subsequent to

management and effective consumer

to New Zealand in 1997.

appointment with CRI research, focus

communication. Phil’s career in wine

He is currently a columnist for the Sunday

has been on Graft transmissible disease

began as a wine waiter at a Nottingham

Star Times; a regular broadcaster

of Citrus (Citrus tristeza virus and Citrus

restaurant. Having developed a passion

on radio and television; and a

greening disease) and Grapevine leafroll

for wine but not restaurant hours he

frequent public speaker on business,

disease.

abandoned the hospitality industry for

economics, innovation, creativity and

Since 2001 Gerhard has researched

a Nottingham wine merchant. Phil then

entrepreneurship, in both NZ and global

the epidemiology of grapevine leafroll

worked a series of vintages: 1986 in

contexts.

disease, in order to control this disease.

Alsace for Hugel, the 1987 at Saltram in

For more than a decade, Rod has been

Studies on the spatial distribution of

the Barossa and finally for Taylor’s in the

helping fast-growing New Zealand

grapevine leafroll disease, important

Douro Valley making port in 1988.

companies through his involvement with

control strategies have been proposed,

Returning from Portugal at the end of

The ICEHOUSE, the entrepreneurship

and have been accepted and

1988 Phil took a job with a specialist

centre at the University of Auckland’s

implemented within the South African

retailer of Australian wine in London and

Business School.

Grapevine Improvement Scheme. Further

began to study for the WSET Diploma

In 2007 Penguin published his book on

studies are being continued on this

and ultimately the MW which he passed

the New Zealand economy, Reinventing

aspect. A model has been established

in 1996.

Paradise.

at the Vergelegen Wine Estate to

In 1998 Tesco, the UK’s leading

He was named the Landcorp Agricultural

demonstrate the success of controlling

supermarket, recruited Phil for a position

Communicator of the Year for 2009.

grapevine leafroll. This has achieved

based in Australia sourcing wines from

Rod was the winner in the individual

extra-ordinary results and is likely to

Australia and New Zealand. Over time

category in the 2010 Vero Excellence in

result in large-scale implementation of

this role covered sourcing wines from the

Business Support Awards and was 2010

these strategies throughout the Wine

USA and South America.

Columnist of the Year in the consumer

industry. In conducting his research 40

Phil is a regular judge at Regional,

category in the national magazine awards

scientific articles have been published in

Capital City and International wine

for his columns in Good, a consumer

International, peer-reviewed journals, and

shows and an irregular contributor to

sustainability magazine.

more than 80 presentations at national or

various wine industry publications. Phil

Gerhard Pietersen

international scientific conferences have

is involved in wine education through the

In June 2003 Gerhard was appointed

been made.

WSET, the Institute of Masters of Wine,

as an extra-ordinary Professor at the

Phil Reedman MW is an Adelaide based

University of Adelaide and the Burgundy

University of Pretoria. In April, 2004

wine and retail consultant working with

School of Business in Dijon.

he was appointed program manager,

clients in Australia and overseas helping

publications in

8/2012 WINEPRESS

The Official Magazine of Wine Marlborough

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Wine Happenings A monthly list of events within the Marlborough wine industry. To have your event included in next month’s calendar please email details to tessa.nicholson@me.com AUGUST 8 International Wine and Spirit Competition Sauvignon Blanc winners tasting plus 2012 Marlborough Sauvignon Blanc new release tasting – Marlborough Research Centre – 4 – 5.30pm. RSVP: kate@wine-marlborough.co.nz 9 Irrigation NZ’s free workshop and mini water meter expo. – Giesens Sports Centre, Renwick, 12.45 – 4pm 22 - 24 Romeo Bragato Conference – Blenheim – details at www.bragato.org.nz 29 Pinot Noir 2013 Road Show – Marlborough Reserch Centre – 10 – 12noon SEPTEMBER 4–6 Spiegelau International Wine Competition judging – Blenheim 8 Pinot at Cloudy Bay; details – www.cloudybay.co.nz 12 Marlborough Grape Grower Financial Summary seminar– Marlborough Research Centre – 4 – 5.30pm 14 Entries close for Air New Zealand Wine Awards 28 Marlborough Winegrowers Board Meeting OCTOBER 11 Wineworks Marlborough Sauvignon Blanc Yacht race. To register your wine and for more information – visit: www. winerace.co.nz 15 – 17 Marlborough Wine Show judging – Blenheim

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8/2012 WINEPRESS

The Official Magazine of Wine Marlborough

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