THIS IS MY PORTFOLIO FOR 2010-2011 BY WING SUM LEUNG
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NOTES GESTURE
SOUND & COLOUR
TIME SIGNATURE
VISIBLE RHYTHM
HARMONIZED REPETITION
THESIS BOOK
DARTBOARD CALENDAR
EVENT POSTER
AMNESIA POSTER P.40
ARCHITECTURE PRESENTATION BOARD P.44
TYPOGRAPHY POSTER
SELF PORTRAIT
THE SPOT MAGAZINE
CHOCO PLUS
PEEKA-BOO
P.06
P.26
P.48
P.10
P.32
P.52
P.14
P.36
P.58
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P.64
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P.70
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THIS IS THE CONTENT PAGE & BIOGRAPHY SOMETHING ABOUT ME
Few years ago, becoming a designer was only a dream. Originally studying linguistic in Hong Kong, I took an adventurous risk in coming to Canada to pursue my passion. I’ve recently graduated from the Graphic Design program at the Ontario College of Art and
Design. My design does not depend solely on beautiful graphics. As I truly believe the key to successful graphic design depends on the intimate connection between the content and how it is represented by meaningful graphics.
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NOTES GESTURE
SOUND & COLOUR
TIME SIGNATURE
VISIBLE RHYTHM
HARMONIZED REPETITION
THESIS BOOK
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P.10
P.22
P.14
P.26
The highlighted is my thesis project “tangible music” in 2011. From project 07 to 15 are my works during 2010 to 2011.
DARTBOARD CALENDAR
EVENT POSTER
AMNESIA POSTER
ARCHITECTURE PRESENTATION BOARD P.44
TYPOGRAPHY POSTER
SELF PORTRAIT
THE SPOT MAGAZINE
CHOCO PLUS
PEEKA-BOO
P.32
P.58
P.36
P.48
P.64
P.40
P.52
P.70
WING SUM LEUNG
2011
PORTFOLIO
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THESIS PROJECT TANGIBLE MUSIC
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VISUALIZING THE INVISIBLE
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THESIS PROJECT TANGIBLE MUSIC
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NOTES GESTURE
Size: 36x45 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson Gloss paper stock
FRETBOARD MEDIUM
TYPE SPECIMEN POSTER
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NOTES GESTURE
Every musical notes on the guitar is an direct response of a specific hand gesture. The notion of the connectivity between graphic design and my musical background inspired me in trying to create my own set of type face. A set of font that will embrace my fascinations towards music and at the same time convey the actions of how music is created through different finger movements.
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THESIS PROJECT TANGIBLE MUSIC
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NOTES GESTURE
Size: 36x45 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson Gloss paper stock
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THESIS PROJECT TANGIBLE MUSIC
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SOUND & COLOUR
Size: 33x48 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson Gloss paper stock
SOUND & COLOUR AS FREQUENCY
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SOUND & COLOUR
Both sound and color can be scientifically described by the same unit of Frequency: Hz. This section tries to apply the knowledge of scientific theory to graphic design by demonstrating the connectivity between sound and color visually and graphically. Allowing people develop a clear understanding between the two very different subject.
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PORTFOLIO
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THESIS PROJECT TANGIBLE MUSIC
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SOUND & COLOUR
Size: 33x48 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson Gloss paper stock
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THESIS PROJECT TANGIBLE MUSIC
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TIME SIGNATURE
Size: 24x32 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson Gloss paper stock
TIME SIGNATURE IN GRAPHIC DESIGN
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TIME SIGNATURES
Time is a key component of music. Melody is composed by a combination of notes and pauses within a given time frame. This section of my thesis tries to synthesize the notion of musical time signature in a visual manner, in order to fully understand the concept of music in relation to graphic design.
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THESIS PROJECT TANGIBLE MUSIC
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TIME SIGNATURE
Size: 24x32 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson Gloss paper stock
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THESIS PROJECT TANGIBLE MUSIC
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VISIBLE RHYTHM
Size: 17x88 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson Gloss paper stock
VISIBLE RHYTHM
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RHYTHM
Rhythm is what makes music move and flow. It is made up of sound and silences, put together to form a pattern. There pattern is then repeated to created rhythm. The key here is that rhythm “flows”. In this section I have try to visually create the fluidity of musical rhythm with simple graphics.
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THESIS PROJECT TANGIBLE MUSIC
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VISIBLE RHYTHM
Size: 17x88 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson Gloss paper stock
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PORTFOLIO
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THESIS PROJECT TANGIBLE MUSIC
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HARMONIZED REPETITION
Size: 24x80 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson Gloss paper stock
HARMONIZED
WING SUM LEUNG
REPETITION
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REPETITION
Harmony is the simultaneous use of chords alongside with the main melodic of a song. Harmony is a serene relationship between musical notes. The gap between each harmonic notes played together is called an harmonic interval. For this section I have taken inspiration from all my previous explorations. As I believe harmony is the essence of all combined in one.
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THESIS PROJECT TANGIBLE MUSIC
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HARMONIZED REPETITION
Size: 24x80 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson Gloss paper stock
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THESIS BOOK
THESIS PROJECT TANGIBLE MUSIC
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THESIS
Size: 7x10 inches, 78 pages Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: matt paper stock
WING SUM LEUNG
EXPLANATION
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THESIS BOOK
A condense documentation of my Thesis. The thesis book includes a concise record of information, ideas, and experiments, that contribute to the completion of my thesis. Even though the process of progression and improvement never made its way to most of the final products, it doesn’t make it less important. Therefore, I’ve tried to recognize the value of process within the Thesis book.
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THESIS PROJECT TANGIBLE MUSIC
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THESIS BOOK
Size: 7x10 inches, 78 pages Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: matt paper stock
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THESIS PROJECT TANGIBLE MUSIC
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THESIS BOOK
Size: 7x10 inches, 78 pages Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: matt paper stock
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OTHER PROJECTS IN 2010-2011
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DARTBOARD CALENDAR
Size: 36x48 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson Gloss paper stock
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OTHER PROJECTS
IN 2010-2011 DARTBOARD C A L E N DAR
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DARTBOARD CALENDAR
The “Dartboard Calendar” disparate from the traditional box-like calendar, offers a sense of playfulness for the passing of mundane life. The months and days are organized within a large circle, making all 365 days visible at one glance. Saturday and Sunday are then highlighted to heighten the sense of longing for the weekends. The “Dartboard Calendar” is entertaining, flashy and functional.
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OTHER PROJECTS IN 2010-2011
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DARTBOARD CALENDAR
Size: 36x48 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson Gloss paper stock
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EVENT POSTER
Size: 18x24 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson matt paper stock
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OTHER PROJECTS
IN 2010-2011 AMY KOVACH JEWELRY SHOW 2010
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“IMITATION”
Amy Kovach’s jewelry are inspired by the beauty of nature. This poster not only advertise her 2010 jewelry show, but also showcase the essence of her unique design style and love for nature.
}
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EVENT POSTER
Size: 18x24 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson matt paper stock
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TYPOGRAPHY POSTER
Size: 18x24 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson matt paper stock
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OTHER PROJECTS
IN 2010-2011
AMNESIA POSTER
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“AMNESIA”
Memories are a collection of events happened in our life. It is intimate and also fragile. Amnesia is a tragic notion of oneself losing track of his/her own memories. Each floating letter represents the delicacy and struggle of derailing memories striving to stay in connection with the collapsing and lost fragments of the whole. Tragically, falling into an uncontrollable chaos state of mind.
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TYPOGRAPHY POSTER
Size: 18x24 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson matt paper stock
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ARCHITECTURE PRESENTATION BOARD
Size: 180x44 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson Gloss paper stock
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OTHER PROJECTS
IN 2010-2011 ARCHITECTURE PRESENTATION BOARD
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“THE LINK”
An architectural thesis about the connectivity between people. The Link provides an exciting communal space where people can share an collectivity memory with each other. My job was to help showcase the vibrancy and meaning that this project could possibly offer for its users in a clear and polished manner.
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ARCHITECTURE PRESENTATION BOARD
Size: 180x44 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material:Epson Gloss paper stock
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1. IMAGE AND IDENTITY
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2. ATTRACTIONS AND DESTINATIONS
Any great public spaces should have a variety of smaller “places” within it to appeal to various people. These include outdoor cafés, fountains, sculpture, or a bandshell for performances. These attractions don’t need to be big to make the space a success. The Link will provide variety of destinations for visitors. Its a space full of culture, excitement and dynamism.
3. AMENITIES
4. FLEXIBLE DESIGN
The LINK features temporary and permanent amenities that are comfortable for people to use. The LINK is a MIX-used project which will provide retail space, restaurant and cafe, public performance spaces, art gallery, library, relaxation center and child play area for its visitors. Amenities are the key for making a successful public space, also it is what will help attract more visitors.
Flexible design was always an key motive behind every design move. The LINK changes during the course of the day, week, and year. From morning to dawn, the photovoltaic screen will be the major attraction. As in the morning it will absorb solar energy, and at night it will lit up with multicolors, or images. from one week to another, the gallery display change to showcase the different talents of young artists. From season to season, setups around the outdoor spaces will differs, according to seasonal activity.
BRANDING
5. ACCESS
The access of the new design was intended to attract nearby pedestrian from the surrounding site. The intersection of Yonge and Dundas street is one of the busiest intersection within the city. More than 30,000 people walk by each day. The re-design of the square was intended to attract visitor by creating different visual levels. The back of the square is then contained by a series of activities and walls to prevent the site from bleeding into the back alley.
TYPOGRAPHY
6. THE INNER SQUARE & THE OUTER SQUARE
7. REACHING OUT
Ground floor retail and restaurant space rings the edge the LINK. The streets and sidewalks around the square remains the same while the inner square is completely transformed into something more welcoming and delightful. The vision was to connect the new design to the existing context. The activities of within the building will bleed out onto the square when weather is permitted, Imagine people sitting outside and read on the steps, a cafe having a pleasant patio on the lively square.
2011
OUTDOOR PATIO
PASTRY SHOP ART GALLERY 2 BACK ROOM UP
BEAUTY PALOR
UP
UP
UP
MINI THEATRE
HAIR SALON
BOOK STORE
BALCONY
BOOK CASES ON TRACKS
RETAIL SPACE REHEARSAL STAGE KITCHEN
SECURITY ROOM MINI CAFE
STORAGE
SCULPTURES STORAGE
UTILITY
BAR
KIDS ZONE
LIBRARY
RESTAURANT UP
ART GALLERY 1
ROOF TOP GARDEN DOWN
UP
INDIVIDUAL SPACE
SITE AND BUILDING ROOF PLAN SCALE: 1/16”=1’-0”
DOWN UP UP
BASEMENT PLAN SCALE: 3/32”=1’-0”
BUILDING NORTH SECTION SCALE: 3/16”=1’-0”
WING SUM LEUNG
DUNDAS STREET W. ELEVATION SCALE: 3/32”=1’-0”
YONGE STREET ELEVATION SCALE: 3/32”=1’-0”
GROUND FLOOR PLAN SCALE: 3/32”=1’-0”
BUILDING NORTH ELEVATION SCALE: 3/16”=1’-0”
2ND FLOOR PLAN SCALE: 3/32”=1’-0”
3RD FLOOR PLAN SCALE: 3/32”=1’-0”
4TH FLOOR PLAN SCALE: 3/32”=1’-0”
BUILDING WEST SECTION SCALE: 3/16”=1’-0”
}
A great square reaches out into the surrounding neighborhood, Just as important as the edge of a square is the way that streets, sidewalks and ground floors of adjacent buildings lead into it. The LINK will influence surrounding neighborhood. Walking becomes more enjoyable. The alley which used to disconnect the building and the square will be paved together, allowing the spaces to flow more naturally between each other. The active ground floor activities entices pedestrians to move inward into the square.
SITE PLAN
successful Public spaces acts as a focal point for nearby communities, and they traditionally helps shape the identity of the entire city. The redesign of the Yonge and Dundas intersection, by transforming the square and the building next to the site in to a public communal space will attempt to connect the spirit and diversity of downtown Toronto. The Identity that the LINK offer is an idea of the fascination of the collective cultural diversity in Toronto.
INFO-GRAPHICS
BUILDING WEST ELEVATION SCALE: 3/16”=1’-0”
PORTFOLIO
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OTHER PROJECTS IN 2010-2011
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TYPOGRAPHY POSTER
Size: 22x19 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Large size b&w plot paper
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IN 2010-2011 METACOGNITION TYPOGRAPHY POSTER
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METACOGNITION POSTER
An average person process information with different approach. However the ways of thinking usually falls under three very distinctive categories: Personal, Strategic and Task variables. I’ve tried to arrange all the methods of categorizing information into a poster which could help us further understand how human thinks.
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TYPOGRAPHY POSTER
Size: 22x19 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Large size b&w plot paper
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SELF PORTRAIT
Size: 8x12 inches, 16 pages Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: matt paper stock
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IN 2010-2011 SELF-PORTRAIT EXPERIMENTAL BOOKLET
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“SELF-PORTRAIT”
A graphic self-portrait which shows my own personality. I’m a person with depth, mysteries, and hidden layers. Therefore, each page was trimmed to showcase the presence of layers even within a two-dimensional realm. The contrasting colors also help develop the complexity of my own contradicting self image.
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SELF PORTRAIT
Size: 8x12 inches, 16 pages Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: matt paper stock
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SELF PORTRAIT
Size: 8x12 inches, 16 pages Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: matt paper stock
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OTHER PROJECTS IN 2010-2011
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THE SPOT MAGAZINE
Size: 8x10 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: matt paper stock
WING SUM LEUNG
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OTHER PROJECTS
IN 2010-2011
THE SPOT MAGAZINE
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THE SPOT MAGAZINE
A fictional gourmet magazine circulating the idea of providing the hit and chic spot for delicious gourmet. From restaurant, to home make recipes, the spot magazine provides its reader with hot-spots and hints to make their life more enjoyable. The graphical technique of corresponding color is used to create a link between subjects or designated theme throughout the magazine.
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THE SPOT MAGAZINE
Size: 8x10 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: matt paper stock
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THE SPOT MAGAZINE
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OTHER PROJECTS IN 2010-2011
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CHOCO PLUS
Size: 7x7 inches, 10 pages Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: matt paper stock
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IN 2010-2011 CHOCOPLUS BRANDING PROJECT
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CHOCOPLUS
A fictional chocolate brand providing a specific value of vitamins differentiated by a distinct flavor of fresh fruit taste. The focus of this product design was not on the brand itself, but the idea of healthy living the brand is advocating. Therefore, the nutrition value is the first thing consumer will see.
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CHOCO PLUS
Size: 7x7 inches, 10 pages Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: matt paper stock
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CHOCO PLUS
Size: 7x7 inches, 10 pages Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: matt paper stock
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PEEKA-BOO
Size: 5.75 x 8 inches, 16 pages Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: matt paper stock
WING SUM LEUNG
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OTHER PROJECTS
IN 2010-2011 PEEK-A-BOO D.I.Y CAT PLAYHOUSE
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PEEK-A-BOO
Collapsible, eco-friendly, and Do-it-yourself playhouse for cats. Peek-a-Boo is a fictional brand I have created to satisfy the crave of pet owners. A cheap, sturdy, and fun toy for the entire family. The following booklet is a proposal for the product. Including it’s brand identity and business plan.
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PEEKA-BOO
Size: 5.75x8 inches, 16 pages Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: matt paper stock
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2011
Size: 5.75 x 8 inches, 16 pages Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: matt paper stock
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PEEKA-BOO
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OTHER PROJECTS IN 2010-2011
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DESIGN/ WING SUM LEUNG/ FONT USED/ UNIVERS LT STD FAMILY, TIMES NEW ROMAN FAMILY, LETTER GOTHIC MEDIUM/ SOFTWARE/ ADOBE INDESIGN CS5, ADOBE PHOTOSHOP CS5/ PHOTOGRAPHY/ PANASONIC LUMIX GF2
SOMETHING ABOUT ME Few years ago, becoming a designer was only a dream. Originally studying linguistic in Hong Kong, I took an adventurous risk in coming to Canada to pursue my passion. I’ve recently graduated from the Graphic Design program at the Ontario College of Art and Design. My design does not depend solely on beautiful graphics. As I truly believe the key to successful graphic design depends on the intimate connection between the content and how it is represented by meaningful graphics.
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