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Hi there I’M WING SUM LEUNG

A GRAPHIC DESIGNER THIS IS MY

PORTFOLIO FOR 2010-2011


2011

PORTFOLIO

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3

THIS IS THE CONTENT PAGE & BIOGRAPHY

WING SUM LEUNG

SOMETHING ABOUT ME

Few years ago, becoming a designer was only a dream. Originally studying linguistic in Hong Kong, I took an adventurous risk in coming to Canada to pursue my passion. I’ve recently graduated from the Graphic Design program at the Ontario College of Art and

Design. My design does not depend solely on beautiful graphics. As I truly believe the key to successful graphic design depends on the intimate connection between the content and how it is represented by meaningful graphics.

01 04 07 10 13

02 05 08 11 14

03 06 09 12 15

NOTES GESTURE

SOUND & COLOUR

TIME SIGNATURE

VISIBLE RHYTHM

HARMONIZED REPETITION

THESIS BOOK

P.06

P.18

P.10

P.22

P.14

P.26

The highlighted is my thesis project “tangible music” in 2011. From project 07 to 15 are my works during 2010 to 2011.

DARTBOARD CALENDAR

EVENT POSTER

AMNESIA POSTER

ARCHITECTURE PRESENTATION BOARD P.44

TYPOGRAPHY POSTER

SELF PORTRAIT

THE SPOT MAGAZINE

CHOCO PLUS

PEEKA-BOO

P.32

P.58

P.36

P.48

P.64

P.40

P.52

P.70


WING SUM LEUNG

2011

PORTFOLIO

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THESIS PROJECT TANGIBLE MUSIC

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VISUALIZING THE INVISIBLE

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01 01

THESIS PROJECT TANGIBLE MUSIC

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Size: 36x45 inches NOTES Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 GESTURE Material: Epson Gloss paper stock

FRETBOARD MEDIUM TYPE SPECIME N P O S T E R

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NOTES GESTURE

Every musical notes on the guitar is an direct response of a specific hand gesture. The notion of the connectivity between graphic design and my musical background inspired me in trying to create my own set of type face. A set of font that will embrace my fascinations towards music and at the same time convey the actions of how music is created through different finger movements.

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THESIS PROJECT TANGIBLE MUSIC

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Size: 36x45 inches NOTES Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 GESTURE Material: Epson Gloss paper stock

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PORTFOLIO

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Fretboard medium type specimen poster in Black.

Fretboard medium type specimen poster in white.

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PORTFOLIO

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THESIS PROJECT TANGIBLE MUSIC

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Size: 33x48 inches SOUND Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 & COLOUR Material: Epson Gloss paper stock

SOUND & COLOUR AS FREQUENCY

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SOUND & COLOUR

Both sound and color can be scientifically described by the same unit of Frequency: Hz. This section tries to apply the knowledge of scientific theory to graphic design by demonstrating the connectivity between sound and color visually and graphically. Allowing people develop a clear understanding between the two very different subject.

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THESIS PROJECT TANGIBLE MUSIC

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The shape of sound.

From the analysis result of color and sound waves, I have decided to take this notion of connectivity of music and graphic design to the next level, by creating a visual pattern base on something as simple as the basic melody of C Major.

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PORTFOLIO

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THESIS PROJECT TANGIBLE MUSIC

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TIME SIGNATURE

Size: 24x32 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson Gloss paper stock

TIME SIGNATURE IN GRAPHIC DESIGN

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TIME SIGNATURES

Time is a key component of music. Melody is composed by a combination of notes and pauses within a given time frame. This section of my thesis tries to synthesize the notion of musical time signature in a visual manner, in order to fully understand the concept of music in relation to graphic design.

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THESIS PROJECT TANGIBLE MUSIC

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TIME SIGNATURE

Size: 24x32 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson Gloss paper stock

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2011

PORTFOLIO

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3/4 time signature.

4/4 time signature.

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THESIS PROJECT TANGIBLE MUSIC

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17x88 inches VISIBLE Size: Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 RHYTHM Material: Epson Gloss paper stock

VISIBLE RHYTHM

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RHYTHM

Rhythm is what makes music move and flow. It is made up of sound and silences, put together to form a pattern. There pattern is then repeated to created rhythm. The key here is that rhythm “flows”. In this section I have try to visually create the fluidity of musical rhythm with simple graphics

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THESIS PROJECT TANGIBLE MUSIC

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“WALKING BY MYSELF” rhythm visualization.

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PORTFOLIO

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THESIS PROJECT TANGIBLE MUSIC

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24x80 inches HARMONIZED Size: Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 REPETITION Material: Epson Gloss paper stock

HARMONIZED

WING SUM LEUNG

REPETITION

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REPETITION

Harmony is the simultaneous use of chords alongside with the main melodic of a song. Harmony is a serene relationship between musical notes. The gap between each harmonic notes played together is called an harmonic interval. For this section I have taken inspiration from all my previous explorations. As I believe harmony is the essence of all combined in one.

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24x80 inches HARMONIZED Size: Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 REPETITION Material: Epson Gloss paper stock

WING SUM LEUNG

2011

PORTFOLIO

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“MOONLIGHT SONATA” both chord and rhythm visualization.

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PORTFOLIO

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7x10 inches, 78 pages THESIS Size: Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 BOOK Material: matt paper stock

THESIS PROJECT TANGIBLE MUSIC

2011

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THESIS

WING SUM LEUNG

EXPLANATION

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REPETITION

Harmony is the simultaneous use of chords alongside with the main melodic of a song. Harmony is a serene relationship between musical notes. The gap between each harmonic notes played together is called an harmonic interval. For this section I have taken inspiration from all my previous explorations. As I believe harmony is the essence of all combined in one.

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2011

PORTFOLIO

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06 06

THESIS PROJECT TANGIBLE MUSIC

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7x10 inches, 78 pages THESIS Size: Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 BOOK Material: matt paper stock

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set 1

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7x10 inches, 78 pages THESIS Size: Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 BOOK Material: matt paper stock

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PORTFOLIO

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36x48 inches DARTBOARD Size: Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 CALENDAR Material: Epson Gloss paper stock

WING SUM LEUNG

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OTHER PROJECTS

IN 2010-2011 DARTBOARD C A L E N DAR

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RHYTHM

Rhythm is what makes music move and flow. It is made up of sound and silences, put together to form a pattern. There pattern is then repeated to created rhythm. The key here is that rhythm “flows”. In this section I have try to visually create the fluidity of musical rhythm with simple graphics

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set 1

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WING SUM LEUNG

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OTHER PROJECTS

IN 2010-2011 AMY KOVACH JEWELLRY SHOW 2010

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Rhythm is what makes music move and flow. It is made up of sound and silences, put together to form a pattern. There pattern is then repeated to created rhythm. The key here is that rhythm “flows”. In this section I have try to visually create the fluidity of musical rhythm with simple graphics

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“imitation” - Amy Kovach jewellery show 2010.

details.

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IN 2010-2011

AMNESIA POSTER

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RHYTHM

Rhythm is what makes music move and flow. It is made up of sound and silences, put together to form a pattern. There pattern is then repeated to created rhythm. The key here is that rhythm “flows”. In this section I have try to visually create the fluidity of musical rhythm with simple graphics

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18x24 inches TYPOGRAPHY Size: Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Epson matt paper stock POSTER

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PORTFOLIO

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“Amnesia” poster.

details.

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PORTFOLIO

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ARCHITECTURE PRESENTATION BOARD

Size: 180x44 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Large size b&w plot paper

WING SUM LEUNG

2011

OTHER PROJECTS

IN 2010-2011 ARCHITECTURE PRESENTATION BOARD-”THE LINK”

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RHYTHM

Rhythm is what makes music move and flow. It is made up of sound and silences, put together to form a pattern. There pattern is then repeated to created rhythm. The key here is that rhythm “flows”. In this section I have try to visually create the fluidity of musical rhythm with simple graphics


PORTFOLIO

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OTHER PROJECTS IN 2010-2011

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ARCHITECTURE PRESENTATION BOARD

Size: 180x44 inches Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Large size b&w plot paper

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1. IMAGE AND IDENTITY

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2. ATTRACTIONS AND DESTINATIONS

Any great public spaces should have a variety of smaller “places” within it to appeal to various people. These include outdoor cafés, fountains, sculpture, or a bandshell for performances. These attractions don’t need to be big to make the space a success. The Link will provide variety of destinations for visitors. Its a space full of culture, excitement and dynamism.

3. AMENITIES

4. FLEXIBLE DESIGN

The LINK features temporary and permanent amenities that are comfortable for people to use. The LINK is a MIX-used project which will provide retail space, restaurant and cafe, public performance spaces, art gallery, library, relaxation center and child play area for its visitors. Amenities are the key for making a successful public space, also it is what will help attract more visitors.

Flexible design was always an key motive behind every design move. The LINK changes during the course of the day, week, and year. From morning to dawn, the photovoltaic screen will be the major attraction. As in the morning it will absorb solar energy, and at night it will lit up with multicolors, or images. from one week to another, the gallery display change to showcase the different talents of young artists. From season to season, setups around the outdoor spaces will differs, according to seasonal activity.

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5. ACCESS

The access of the new design was intended to attract nearby pedestrian from the surrounding site. The intersection of Yonge and Dundas street is one of the busiest intersection within the city. More than 30,000 people walk by each day. The re-design of the square was intended to attract visitor by creating different visual levels. The back of the square is then contained by a series of activities and walls to prevent the site from bleeding into the back alley.

TYPOGRAPHY

6. THE INNER SQUARE & THE OUTER SQUARE

7. REACHING OUT

Ground floor retail and restaurant space rings the edge the LINK. The streets and sidewalks around the square remains the same while the inner square is completely transformed into something more welcoming and delightful. The vision was to connect the new design to the existing context. The activities of within the building will bleed out onto the square when weather is permitted, Imagine people sitting outside and read on the steps, a cafe having a pleasant patio on the lively square.

2011

OUTDOOR PATIO

PASTRY SHOP ART GALLERY 2 BACK ROOM UP

BEAUTY PALOR

UP

UP

UP

MINI THEATRE

HAIR SALON

BOOK STORE

BALCONY

BOOK CASES ON TRACKS

RETAIL SPACE REHEARSAL STAGE KITCHEN

SECURITY ROOM MINI CAFE

STORAGE

SCULPTURES STORAGE

UTILITY

BAR

KIDS ZONE

LIBRARY

RESTAURANT UP

ART GALLERY 1

ROOF TOP GARDEN DOWN

UP

INDIVIDUAL SPACE

SITE AND BUILDING ROOF PLAN SCALE: 1/16”=1’-0”

DOWN UP UP

BASEMENT PLAN SCALE: 3/32”=1’-0”

BUILDING NORTH SECTION SCALE: 3/16”=1’-0”

WING SUM LEUNG

DUNDAS STREET W. ELEVATION SCALE: 3/32”=1’-0”

set 1

YONGE STREET ELEVATION SCALE: 3/32”=1’-0”

GROUND FLOOR PLAN SCALE: 3/32”=1’-0”

BUILDING NORTH ELEVATION SCALE: 3/16”=1’-0”

2ND FLOOR PLAN SCALE: 3/32”=1’-0”

3RD FLOOR PLAN SCALE: 3/32”=1’-0”

4TH FLOOR PLAN SCALE: 3/32”=1’-0”

BUILDING WEST SECTION SCALE: 3/16”=1’-0”

}

A great square reaches out into the surrounding neighborhood, Just as important as the edge of a square is the way that streets, sidewalks and ground floors of adjacent buildings lead into it. The LINK will influence surrounding neighborhood. Walking becomes more enjoyable. The alley which used to disconnect the building and the square will be paved together, allowing the spaces to flow more naturally between each other. The active ground floor activities entices pedestrians to move inward into the square.

SITE PLAN

successful Public spaces acts as a focal point for nearby communities, and they traditionally helps shape the identity of the entire city. The redesign of the Yonge and Dundas intersection, by transforming the square and the building next to the site in to a public communal space will attempt to connect the spirit and diversity of downtown Toronto. The Identity that the LINK offer is an idea of the fascination of the collective cultural diversity in Toronto.

INFO-GRAPHICS

BUILDING WEST ELEVATION SCALE: 3/16”=1’-0”


PORTFOLIO

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22x19 inches TYPOGRAPHY Size: Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 Material: Large size b&w plot paper POSTER

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IN 2010-2011 METACOGNITION TYPOGRAPHY POSTER

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RHYTHM

Rhythm is what makes music move and flow. It is made up of sound and silences, put together to form a pattern. There pattern is then repeated to created rhythm. The key here is that rhythm “flows”. In this section I have try to visually create the fluidity of musical rhythm with simple graphics

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Size: 8x12 inches, 16 pages SELF Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 PORTRAIT Material: matt paper stock

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IN 2010-2011 SELF-PORTRAIT EXPERIMENTAL BOOKLET

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RHYTHM

Rhythm is what makes music move and flow. It is made up of sound and silences, put together to form a pattern. There pattern is then repeated to created rhythm. The key here is that rhythm “flows”. In this section I have try to visually create the fluidity of musical rhythm with simple graphics


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2011

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8x10 inches THE SPOT Size: Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 MAGAZINE Material: matt paper stock

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IN 2010-2011 SELF-PORTRAIT THE SPOT MAGAZINE

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}

RHYTHM

Rhythm is what makes music move and flow. It is made up of sound and silences, put together to form a pattern. There pattern is then repeated to created rhythm. The key here is that rhythm “flows”. In this section I have try to visually create the fluidity of musical rhythm with simple graphics


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8x10 inches THE SPOT Size: Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 MAGAZINE Material: matt paper stock

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7x7 inches, 10 pages CHOCO Size: Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 PLUS Material: matt paper stock

WING SUM LEUNG

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IN 2010-2011 CHOCOPLUS BRANDING PROJECT

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RHYTHM

Rhythm is what makes music move and flow. It is made up of sound and silences, put together to form a pattern. There pattern is then repeated to created rhythm. The key here is that rhythm “flows”. In this section I have try to visually create the fluidity of musical rhythm with simple graphics


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5.75 x 8 inches, 16 pages PEEK- Size: Program used: Adobe InDesign CS5 & Adobe Illustrator CS5 A-BOO Material: matt paper stock

WING SUM LEUNG

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OTHER PROJECTS

IN 2010-2011 PEEK-A-BOO D.I.Y CAT PLAYHOUSE

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RHYTHM

Rhythm is what makes music move and flow. It is made up of sound and silences, put together to form a pattern. There pattern is then repeated to created rhythm. The key here is that rhythm “flows”. In this section I have try to visually create the fluidity of musical rhythm with simple graphics


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DESIGN/ WING SUM LEUNG/ FONT USED/ UNIVERS LT STD FAMILY, TIMES NEW ROMAN FAMILY, LETTER GOTHIC MEDIUM/ SOFTWARE/ ADOBE INDESIGN CS5, ADOBE PHOTOSHOP CS5/ PHOTOGRAPHY/ PANASONIC LUMIX GF2



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