THE BRAND BIBLE
CONTENTS
The Brand What is FlipTheScript?
Colour Inspiration
Logotype FlipTheScript
Colour Usage
Logotype Usage
Photography Something
Typography Inspiration
Graphic Language Examples
Typography FlipTheScript Typography FlipTheScript.com.au
THE BRAND
FlipTheScript is an organisation focusing on street culture and dance. It aims to provide inspiration media to its audience, promoting Content will be delivered through monthly magazines and FlipTheScript.com.au.
LOGOTYPE
LOGO USAGE
The logo should be used in a bold manner to stand out from other content but to the point where it loses connection. Careful consideration should be used in placement as to not blend in with the background and lose readability.
TYPOGRAPHY
TYPEFACE
Alternate Gothic has been chosen to be lead
Futura has been chosen to be the secondary
typeface for FlipTheScript. Headlines, sign-offs and URL’s should be designed with this typeface.
typeface. It should be used for body text or paragraphs where there is a lot of text.
Alternate Gothic No.1
Futura LT
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_:;
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_;:
Alternate Gothic No.2
Futura LT BT
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_:;
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_;:
Alternate Gothic No.3
Futura MD BT
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_:;
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_;:
TYPE USAGE EXAMPLES
You may apply drop shadow and stroke style effect to the typography as long as they are tasteful and not overused. Bold and italicised versions of the typefaces may also be used.
COLOUR
COLOUR INSPIRATION
Background and text colours should be derived from real life imagery, not digital vector designs. This allows for a more natural colour palette selection and unity.
COLOUR USAGE
Background and text colours should be derived from real life imagery, not digital vector designs. This allows for a more natural colour palette selection and unity.
TYPOGRAPHY
TYPEFACE
Alternate Gothic has been chosen to be lead
Futura has been chosen to be the secondary
typeface for FlipTheScript. Headlines, sign-offs and URL’s should be designed with this typeface.
typeface. It should be used for body text or paragraphs where there is a lot of text.
Alternate Gothic No.1
Futura LT
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_:;
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_;:
Alternate Gothic No.2
Futura LT BT
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_:;
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_;:
Alternate Gothic No.3
Futura MD BT
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_:;
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_;:
THANK YOU