THE BRAND BIBLE
CONTENTS
The Brand What is FlipTheScript?
Colour Inspiration
Logotype FlipTheScript
Style Examples Business Card
Logotype Usage
Style Example Shirt Design
Typography Typeface
Style Example Website
Typography Type Usage Examples
THE BRAND
FlipTheScript is a Brisbane-based organisation focusing on dance and the emotions and values portrayed. It aims to provide inspiration media to its audience, promoting self-confidence through using film, music and imagery to motivate its audience.
LOGOTYPE
LOGO USAGE
The logo should be used in a bold manner to stand out from other content but to the point where it loses connection. Careful consideration should be used in placement as to not blend in with the background and lose readability.
TYPOGRAPHY
TYPEFACE
Alternate Gothic has been chosen to be lead
Futura has been chosen to be the secondary
typeface for FlipTheScript. Headlines, sign-offs and URL’s should be designed with this typeface.
typeface. It should be used for body text or paragraphs where there is a lot of text.
Alternate Gothic No.1
Futura LT
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_:;
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_;:
Alternate Gothic No.2
Futura LT BT
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_:;
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_;:
Alternate Gothic No.3
Futura MD BT
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_:;
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_;:
TYPE USAGE EXAMPLES
You may apply drop shadow and stroke style effects to the typography as long as they are tasteful and not overused. Doing so will lose the simplicity of FlipTheScript. Bold and italicised versions of the typefaces may also be used for emphasis.
COLOUR
COLOUR INSPIRATION
Colours should be juxtaposed, contrasting with images or backgrounds. The background and text colours should be derived from real life imagery. This allows for a more natural colour palette selection and unity. For printing, colours must be within the CMYK colour gamut. For web, web-safe colours must be selected. Alternatively, black, white or the go-to colour of choice “FlipYellow� may be used.
STYLE EXAMPLES
BUSINESS CARD
SHIRT DESIGN
WEBSITE
THANK YOU