FlipTheScript

Page 1

THE BRAND BIBLE


CONTENTS

The Brand What is FlipTheScript?

Colour Inspiration

Logotype FlipTheScript

Style Examples Business Card

Logotype Usage

Style Example Shirt Design

Typography Typeface

Style Example Website

Typography Type Usage Examples


THE BRAND


FlipTheScript is a Brisbane-based organisation focusing on dance and the emotions and values portrayed. It aims to provide inspiration media to its audience, promoting self-confidence through using film, music and imagery to motivate its audience.


LOGOTYPE



LOGO USAGE

The logo should be used in a bold manner to stand out from other content but to the point where it loses connection. Careful consideration should be used in placement as to not blend in with the background and lose readability.


TYPOGRAPHY


TYPEFACE

Alternate Gothic has been chosen to be lead

Futura has been chosen to be the secondary

typeface for FlipTheScript. Headlines, sign-offs and URL’s should be designed with this typeface.

typeface. It should be used for body text or paragraphs where there is a lot of text.

Alternate Gothic No.1

Futura LT

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_:;

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_;:

Alternate Gothic No.2

Futura LT BT

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_:;

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_;:

Alternate Gothic No.3

Futura MD BT

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_:;

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789.,!?-_;:


TYPE USAGE EXAMPLES

You may apply drop shadow and stroke style effects to the typography as long as they are tasteful and not overused. Doing so will lose the simplicity of FlipTheScript. Bold and italicised versions of the typefaces may also be used for emphasis.


COLOUR


COLOUR INSPIRATION

Colours should be juxtaposed, contrasting with images or backgrounds. The background and text colours should be derived from real life imagery. This allows for a more natural colour palette selection and unity. For printing, colours must be within the CMYK colour gamut. For web, web-safe colours must be selected. Alternatively, black, white or the go-to colour of choice “FlipYellow� may be used.


STYLE EXAMPLES


BUSINESS CARD


SHIRT DESIGN


WEBSITE


THANK YOU



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.