Daily Encounter

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DA I LY ENCOU N T E R SELECTED WORKS OF WINNIE CHAN

DA I LY ENCOU N T E R SELECTED WORKS OF WINNIE CHAN

PROJECT >> M O U N TA I N S I N

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A BOTTLE p . 4 -1 7 PROJECT >> UNITED WITH

NEST IN

PROJECT >>

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06

STRENGTH p. 78-99

PEACE p . 1 8 -3 1

EMBRACE THE 2

PROJECT >> LOCALLY

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PROJECT >>

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PROJECT >>

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OUTDOOR p . 1 0 0 -1 1 3

FRESH p . 32 - 4 5

THE CITY PROJECT >> THE UNIVERSAL

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OASIS p . 1 1 4 -1 2 3

EXPRESSION p. 46-61 PROJECT >>

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PROJECT >>

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S AV I N G T H E PROJECT >> EVOKE THE

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FUTURE p . 1 2 4 -1 3 5

SENSES 6 2 -7 7

ORGANIC BY N AT U R E p . 1 3 6 -1 5 3

TAB L E OF CONT E N TS

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SELECTED WORKS OF WINNIE CHAN

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COURSE V I S UA L SYSTEM 2

INSTRUCTOR ESZTER CLARK

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PROJECT R E TA I L C ATA L O G

MOU N TA I NS IN A B OT T LE OBJECTIVE

Design a product catalog for Juniper Ridge, a retail perfumery located in Oakland, California. Juniper Ridge has been making

wilderness perfume around campfires and on the trail since 1998.

They distill colognes and perfumes using old-fashioned techniques CATEGORY PRINT

from real plants, bark, moss, mushrooms, and tree trimmings.

C O L L AT E R A L APPROACH

The new catalog exemplifies the company’s branding story – life on the trail. Its business is to go to the mountains, harvest wild plants and distill natural fragrances that remind people of their own experience AT TRIBUTES OUTDOOR RETRO HUMBLE

in the wilderness. The print collateral utilizes existing brand equity (i.e., organic, humble, retro-inspired) and evokes the nostalgia of a camping trip. The format is a set of postcards telling stories about harvests or information on local vegetation. These cards can be passed on to others as a promotional and education piece.

AUDIENCE MILLENNIALS A G E S 2 1-3 5

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MOUNTAINS IN A BOT TLE

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D A I LY E N C O U N T E R

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MOUNTAINS IN A BOT TLE

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D A I LY E N C O U N T E R

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MOUNTAINS IN A BOT TLE

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D A I LY E N C O U N T E R

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SELECTED WORKS OF WINNIE CHAN

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MOUNTAINS IN A BOT TLE

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D A I LY E N C O U N T E R

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SELECTED WORKS OF WINNIE CHAN

D A I LY E N C O U N T E R

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SELECTED WORKS OF WINNIE CHAN

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MOUNTAINS IN A BOT TLE

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D A I LY E N C O U N T E R

SELECTED WORKS OF WINNIE CHAN

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MOUNTAINS IN A BOT TLE

SELECTED WORKS OF WINNIE CHAN

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COURSE PA C K A G E DESIGN 2

INSTRUCTOR THOMAS M c N U LT Y

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PROJECT BIRDHOUSE DESIGN

NE ST IN PE AC E OBJECTIVE

Design a sustainable birdhouse and packaging system for the retail store, Anthropologie. Anthropologie is a retail store that offers a unique shopping experience to its customers. Each store is designed with a rustic, playful, and cozy feel.

CATEGORY IDENTITY PA C K A G I N G

APPROACH

PRODUCT

The new functional birdhouse for the Nest in Peace campaign promotes artistic creation and conservation efforts in protecting the world’s endangered bird species. Each birdhouse and its AT TRIBUTES

BOHEMIAN HOPEFUL COLORFUL

AUDIENCE WOMEN A G E S 2 0 -4 5

packaging is designed and created with 100% recycled materials.

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NEST IN PEACE

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D A I LY E N C O U N T E R

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NEST IN PEACE

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D A I LY E N C O U N T E R

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NEST IN PEACE

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D A I LY E N C O U N T E R

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NEST IN PEACE

D A I LY E N C O U N T E R

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NEST IN PEACE

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D A I LY E N C O U N T E R

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NEST IN PEACE

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D A I LY E N C O U N T E R

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NEST IN PEACE

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SELECTED WORKS OF WINNIE CHAN

D A I LY E N C O U N T E R

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COURSE PA C K A G E DESIGN 2

INSTRUCTOR THOMAS M c N U LT Y

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L O CA LLY FR E S H

PROJECT SUPERMARKET REBRAND

OBJECTIVE

Redesign a branding and packaging system for Berkeley Bowl’s store brand. Berkeley Bowl is an independent, full-service supermarket committed to bringing customers the highest quality groceries at the lowest prices.

CATEGORY IDENTITY PA C K A G I N G

APPROACH

BRANDING

The new branding system utilizes modern and functional design solutions to unify the company’s vast product lines and it expresses the company’s commitment to delivering fresh and sustainable AT TRIBUTES

SIMPLE APPROACHABLE EARTHY

AUDIENCE I N D I V I D UA L S A G E S 2 0 - 50

products to customers

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LO C A L LY F R E S H

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D A I LY E N C O U N T E R

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LO C A L LY F R E S H

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LO C A L LY F R E S H

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LO C A L LY F R E S H

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LO C A L LY F R E S H

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D A I LY E N C O U N T E R

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LO C A L LY F R E S H

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LO C A L LY F R E S H

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D A I LY E N C O U N T E R

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COURSE TYPOGRAPHY 3

INSTRUCTOR ARIEL GREY

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PROJECT PA P E R PROMOTION

THE U N I V E RSA L EXP R E S SI ON OBJECTIVE

Design a promotion package for Lakepaper’s paper line, The Kiss.

Lakepaper is a young, dynamic paper mill situated in the south of Germany. They are dedicated to the creation and production of fine

paper with outstanding quality. The Kiss is a collection of colored

CATEGORY PRINT

paper that is ideal for positive advertising messages and good news.

C O L L AT E R A L APPROACH

The promotional package uses non-conventional typography and graphic elements to deliver a simple yet powerful message - a kiss is an unspoken universal language that connects different people and AT TRIBUTES POETIC CONNECTIVE DYNAMIC

AUDIENCE DESIGN COMMUNITY

communities together and promotes diversity.

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THE UNIVERSAL EXPRESSION

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THE UNIVERSAL EXPRESSION

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THE UNIVERSAL EXPRESSION

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THE UNIVERSAL EXPRESSION

D A I LY E N C O U N T E R

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THE UNIVERSAL EXPRESSION

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THE UNIVERSAL EXPRESSION

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THE UNIVERSAL EXPRESSION

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D A I LY E N C O U N T E R

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COURSE PA C K A G E DESIGN 3

INSTRUCTOR THOMAS M c N U LT Y

EVO K E THE SE NS E S OBJECTIVE

Design three new wine brands targeted for the millennials with a price point between $10-20. This is a commissioned work for the

Trinchero Family Estates.

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PROJECT WINE LABEL DESIGN

WISHLIST // AGES 25-35 // $15

The new label and package design speaks to a cross-cultural audience who are in the older spectrum of the millennial generation. Through

careers, marriages, and children, this group recognizes that they are growing up, and their tastes are becoming more refined. They retain idealistic dreams of how life should be and what they should try to

CATEGORY

attain. The design theme is delightful, festive and inspiring.

IDENTITY PA C K A G I N G

FEDORA // AGES 21-29 // $10

LETTERING

These younger millennial wine drinkers are optimistic, openminded and tech savvy individuals who have a keen sense of social issues. They have a good foundation of wine vocabulary and are AT TRIBUTES

P L AY F U L DELIGHTFUL

willing to try by recommendation. Consumers in this group are practical value shoppers who are looking for a great product at a fair price. The design theme is playful, approachable and liberating.

ENDURING EVOKE // AGES 25-39 // $20

This group of older millennials are more well-established and AUDIENCE MILLENNIALS A G E S 2 1-3 9

with sophisticated tastes in wine selection. They have a good understanding of wine regions and wineries. They invite friends over who have similar knowledge and tastes for wine and enjoy the best pairings with food. By utilizing elements that draw inspiration from the winery’s Italian heritage, the design theme is sophisticated, enduring and reminiscent.

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EVOKE THE SENSES

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D A I LY E N C O U N T E R

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EVOKE THE SENSES

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EVOKE THE SENSES

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EVOKE THE SENSES

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EVOKE THE SENSES

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EVOKE THE SENSES

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EVOKE THE SENSES

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EVOKE THE SENSES

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COURSE IDENTITY DESIGN 2

INSTRUCTOR THOMAS M c N U LT Y

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PROJECT SPORT EVENT BRANDING

UNITED WITH ST R E NGT H OBJECTIVE

Design an identity system for the Olympic Games 2020 summer sports that will be hosted by Japan.

CATEGORY IDENTITY

APPROACH

The new brand identity is a combination of the Olympic flame with

BRANDING

Japan’s national flower, the cherry blossom. It signifies the power

ENVIRONMENT

of sport and spread the Olympics values of excellence, respect and friendship to a new generation. Furthermore, the brand expresses the beauty and vision of the people of Japan.

AT TRIBUTES

POSITIVE HARMONIOUS C E L E B R AT O R Y

AUDIENCE I N D I V I D UA L S AGES 15+

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UNITED WITH STRENGTH

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UNITED WITH STRENGTH

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UNITED WITH STRENGTH

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UNITED WITH STRENGTH

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UNITED WITH STRENGTH

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UNITED WITH STRENGTH

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UNITED WITH STRENGTH

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UNITED WITH STRENGTH

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UNITED WITH STRENGTH

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UNITED WITH STRENGTH

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UNITED WITH STRENGTH

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D A I LY E N C O U N T E R

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COURSE IDENTITY DESIGN 2

INSTRUCTOR THOMAS M c N U LT Y

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PROJECT R E TA I L BRANDING

EMBRAC E T HE OUT D O O R OBJECTIVE

Design a retail and recreational center branding system for Sports

Basement, located in the historical Presidio in San Francisco. Sports Basement is a sporting-goods retailer and recreational center with locations in the San Francisco Bay Area. They take pride in selling CATEGORY IDENTITY

the best brands at basement prices.

BRANDING ENVIRONMENT

APPROACH

Through the use of bold brand identity design and earthy graphic elements, the new branding system retains the community spirit of the company.

AT TRIBUTES N AT U R A L S U S TA I N A B L E BOLD

AUDIENCE SPORT ENTHUSIASTS AGES 20+

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EMBRACE THE OUTDOOR

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EMBRACE THE OUTDOOR

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EMBRACE THE OUTDOOR

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EMBRACE THE OUTDOOR

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EMBRACE THE OUTDOOR

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EMBRACE THE OUTDOOR

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D A I LY E N C O U N T E R

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EMBRACE THE OUTDOOR

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D A I LY E N C O U N T E R

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COURSE PA C K A G E DESIGN 3

INSTRUCTOR THOMAS M c N U LT Y

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PROJECT CLOCK DESIGN

T HE CI TY OAS I S OBJECTIVE

Design a clock and packaging system for the MoMA retail store.

MoMA is an art museum located in New York City. It has been important in the development and collection of modernist art, and is often identified as the most influential museum of modern art in

CATEGORY IDENTITY

the world.

PA C K A G I N G PRODUCT

APPROACH

The new clock design represents an oasis (the museum garden) in the urban jungle - four semi-transparent glass panes represent the museum’s four buildings that surrounding the garden in the middle.

AT TRIBUTES COLORFUL CONTEMPORARY D E C O R AT I V E

AUDIENCE MUSEUM VISITORS A G E S 2 5-4 0

Views of the garden are visible from numerous vantage points throughout the museum.

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THE CITY OASIS

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THE CITY OASIS

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THE CITY OASIS

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THE CITY OASIS

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D A I LY E N C O U N T E R

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COURSE V I S UA L SYSTEM 1

INSTRUCTOR MEGUMI K I YA M A

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PROJECT TED CONFERENCE

SAVI NG T HE FUTU R E OBJECTIVE

TED (Technology Entertainment Design) is an annual conference held in cities around the world. TED is a “group of remarkable people that gather to exchange ideas of incalculable value”. Its lectures cover a broad set of topics including science, art, politics,

CATEGORY PRINT

global issues, music, and more. The topic chosen for this project is called Save the Seeds.

C O L L AT E R A L

APPROACH

The new collateral system aims to educate viewers about plant biodiversity and its importance. The concept is that plants are AT TRIBUTES I M PA C T F U L ORGANIC PRECIOUS

AUDIENCE I N D I V I D UA L S A G E S 18 +

precious; if we do not protect them now they would be lost forever and only seen as framed images by future generations.

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SAVING THE FUTURE

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D A I LY E N C O U N T E R

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SAVING THE FUTURE

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D A I LY E N C O U N T E R

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SAVING THE FUTURE

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D A I LY E N C O U N T E R

SELECTED WORKS OF WINNIE CHAN

SEEDS LIBRARY

SEARCH TH

1 32

S TA R L O T U S

Nymphaea nouchali

LIST OF SEEDS

S

GLOSSARY OF BOT HELP

S TA R S T U D D E D S E E D P O D

SEARCH B

SEARCH BY IMAGE

TA N I C A L T E R M S

B Y P L A N T C AT E G O R Y

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HE LIBRARY

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SAVING THE FUTURE

SEARCH BY IMAGE

S

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S

There are about 6 in thousands of

today. This amoun

the world’s biodi

trying to collect an

as possible. This

collections of thes

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To feed our growing population, we’ll need

D A I LY E N C O U N T E R

01 02 03 04 05 06 07 08 09 10

savetheseeds.com

to double food production. Yet crop yields aren’t increasing fast enough, and climate change and new diseases threaten the limited varieties we’ve come to depend on for food. Luckily we still have the seeds to ensure our future food supply but we must take steps to save them.

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PROJECT NO. SAVING THE FUTURE

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D A I LY E N C O U N T E R

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COURSE PA C K A G E DESIGN 4

INSTRUCTOR MICHAEL OSBORNE

1 36

PROJECT SPECIALITY FOOD

ORGA N I C BY NATU R E OBJECTIVE

Design a line of stand alone organic food products to be sold

exclusively at Costco stores. Costco is a membership warehouse club that offers discounts on products ranging from fresh goods, beverages and appliances to pharmaceuticals and travel packages.

CATEGORY IDENTITY BRANDING

APPROACH

PA C K A G I N G

To increase market share and stay competitive, it is vital to expand Costco’s target audience to reach Millennials as well to reinvigorate their already established audience. Farm Next Door is a brand that AT TRIBUTES

ORGANIC ARTISAN SPECIALITY

AUDIENCE MILLENNIALS A G E S 2 1-3 5

specializes in organic and specialty food products. The design takes on a brown paper bag concept that reminds people of how produce and food were packaged at the farm stand. It reinforces the handmade, artisan, and fresh quality this brand delivers.

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M ANY T HA N KS D AV I D E VA

FA M I L Y FRIENDS PEERS

MARY SCOTT T H O M A S M c N U LT Y ESZTER CLARK ARIEL GREY MEGUMI KIYAMA MICHAEL OSBORNE

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DESIGNER WINNIE CHAN COURSE SENIOR PORTFOLIO INSTRUCTOR MARY SCOTT SCHOOL ACADEMY OF ART UNIVERSITY

PHOTOGRAPHY WINNIE CHAN Z A C H A R Y Y. WA N G IMAGE CREDITS M A R Y J O H O F F M A N p 12 5 R O L F V E N N E N B E R N D p 82 BINDERY THE KEY BINDING PRINTER PLOTNET COVER ARRESTOX PAPER C O U G A R S M O O T H 10 0 L B T E X T T YPEFACES BRANDON GROTESQUE, HARRIET SOFTWARE A D O B E C R E AT I V E C L O U D

COPYRIGHT © 2015

All rights reserved. No par t of this publication can be reproduced or transmitted in any form or by any means, electronic or mechanical without express permission f r o m Wi n n i e C h a n .

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PROJECT BIRDHOUSE DESIGN

NE ST IN PE AC E OBJECTIVE

Design a sustainable birdhouse and packaging system for the retail store, Anthropologie. Anthropologie is a retail store that offers a unique shopping experience to its customers. Each store is designed

CATEGORY

with a rustic, playful and cozy feel.

IDENTITY PA C K A G I N G

APPROACH

LETTERING

The new functional birdhouse for the Nest in Peace campaign promotes artistic creation and conservation efforts in protecting the world’s endangered bird species. Each birdhouse and its AT TRIBUTES

BOHEMIAN HOPEFUL COLORFUL

AUDIENCE WOMEN A G E S 2 0 -4 5

packaging is designed and created with 100% recycled materials.