>>
DA I LY ENCOU N T E R SELECTED WORKS OF WINNIE CHAN
DA I LY ENCOU N T E R SELECTED WORKS OF WINNIE CHAN
PROJECT >> M O U N TA I N S I N
01
A BOTTLE p . 4 -1 7 PROJECT >> UNITED WITH
NEST IN
PROJECT >>
02
06
STRENGTH p. 78-99
PEACE p . 1 8 -3 1
EMBRACE THE 2
PROJECT >> LOCALLY
03
PROJECT >>
07
PROJECT >>
08
OUTDOOR p . 1 0 0 -1 1 3
FRESH p . 32 - 4 5
THE CITY PROJECT >> THE UNIVERSAL
04
OASIS p . 1 1 4 -1 2 3
EXPRESSION p. 46-61 PROJECT >>
09
PROJECT >>
10
S AV I N G T H E PROJECT >> EVOKE THE
05
FUTURE p . 1 2 4 -1 3 5
SENSES 6 2 -7 7
ORGANIC BY N AT U R E p . 1 3 6 -1 5 3
TAB L E OF CONT E N TS
3
SELECTED WORKS OF WINNIE CHAN
D A I LY E N C O U N T E R
NO. >>
01
COURSE V I S UA L SYSTEM 2
INSTRUCTOR ESZTER CLARK
4
PROJECT R E TA I L C ATA L O G
MOU N TA I NS IN A B OT T LE OBJECTIVE
Design a product catalog for Juniper Ridge, a retail perfumery located in Oakland, California. Juniper Ridge has been making
wilderness perfume around campfires and on the trail since 1998. They distill colognes and perfumes using old-fashioned techniques CATEGORY PRINT
from real plants, bark, moss, mushrooms, and tree trimmings.
C O L L AT E R A L APPROACH
The new catalog exemplifies the company’s branding story – life on the trail. Its business is to go to the mountains, harvest wild plants and distill natural fragrances that remind people of their own experience AT TRIBUTES OUTDOOR RETRO HUMBLE
in the wilderness. The print collateral utilizes existing brand equity (i.e., organic, humble, retro-inspired) and evokes the nostalgia of a camping trip. The format is a set of postcards telling stories about harvests or information on local vegetation. These cards can be passed on to others as a promotional and education piece.
AUDIENCE MILLENNIALS A G E S 2 1-3 5
>> PROJECT NO.
01
02
03
04
05
06
07
08
09
10
MOUNTAINS IN A BOT TLE
5
D A I LY E N C O U N T E R
6
SELECTED WORKS OF WINNIE CHAN
>> PROJECT NO.
01
02
03
04
05
06
07
08
09
10
MOUNTAINS IN A BOT TLE
7
D A I LY E N C O U N T E R
8
SELECTED WORKS OF WINNIE CHAN
>> PROJECT NO.
01
02
03
04
05
06
07
08
09
10
MOUNTAINS IN A BOT TLE
9
D A I LY E N C O U N T E R
10
SELECTED WORKS OF WINNIE CHAN
>> PROJECT NO.
01
02
03
04
05
06
07
08
09
10
MOUNTAINS IN A BOT TLE
11
D A I LY E N C O U N T E R
12
SELECTED WORKS OF WINNIE CHAN
D A I LY E N C O U N T E R
14
SELECTED WORKS OF WINNIE CHAN
>> PROJECT NO.
01
02
03
04
05
06
07
08
09
10
MOUNTAINS IN A BOT TLE
15
D A I LY E N C O U N T E R
SELECTED WORKS OF WINNIE CHAN
>> PROJECT NO.
01
02
03
04
05
06
07
08
09
10
MOUNTAINS IN A BOT TLE
SELECTED WORKS OF WINNIE CHAN
D A I LY E N C O U N T E R
NO. >>
02
COURSE PA C K A G E DESIGN 2
INSTRUCTOR THOMAS M c N U LT Y
18
PROJECT BIRDHOUSE DESIGN
NE ST IN PE AC E OBJECTIVE
Design a sustainable birdhouse and packaging system for the retail store, Anthropologie. Anthropologie is a retail store that offers a unique shopping experience to its customers. Each store is designed with a rustic, playful, and cozy feel.
CATEGORY IDENTITY PA C K A G I N G
APPROACH
PRODUCT
The new functional birdhouse for the Nest in Peace campaign promotes artistic creation and conservation efforts in protecting the world’s endangered bird species. Each birdhouse and its AT TRIBUTES
BOHEMIAN HOPEFUL COLORFUL
AUDIENCE WOMEN A G E S 2 0 -4 5
packaging is designed and created with 100% recycled materials.
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
NEST IN PEACE
19
D A I LY E N C O U N T E R
20
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
NEST IN PEACE
21
D A I LY E N C O U N T E R
22
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
NEST IN PEACE
23
D A I LY E N C O U N T E R
24
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
NEST IN PEACE
D A I LY E N C O U N T E R
26
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
NEST IN PEACE
27
D A I LY E N C O U N T E R
28
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
NEST IN PEACE
29
D A I LY E N C O U N T E R
30
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
NEST IN PEACE
31
SELECTED WORKS OF WINNIE CHAN
D A I LY E N C O U N T E R
NO. >>
03
COURSE PA C K A G E DESIGN 2
INSTRUCTOR THOMAS M c N U LT Y
32
L O CA LLY FR E S H
PROJECT SUPERMARKET REBRAND
OBJECTIVE
Redesign a branding and packaging system for Berkeley Bowl’s store brand. Berkeley Bowl is an independent, full-service supermarket committed to bringing customers the highest quality groceries at the lowest prices. CATEGORY IDENTITY PA C K A G I N G
APPROACH
BRANDING
The new branding system utilizes modern and functional design solutions to unify the company’s vast product lines and it expresses the company’s commitment to delivering fresh and sustainable AT TRIBUTES
SIMPLE APPROACHABLE EARTHY
AUDIENCE I N D I V I D UA L S A G E S 2 0 - 50
products to customers
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
LO C A L LY F R E S H
33
D A I LY E N C O U N T E R
34
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
LO C A L LY F R E S H
35
D A I LY E N C O U N T E R
36
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
LO C A L LY F R E S H
37
D A I LY E N C O U N T E R
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
LO C A L LY F R E S H
39
D A I LY E N C O U N T E R
40
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
LO C A L LY F R E S H
41
D A I LY E N C O U N T E R
42
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
LO C A L LY F R E S H
43
D A I LY E N C O U N T E R
44
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
LO C A L LY F R E S H
45
SELECTED WORKS OF WINNIE CHAN
D A I LY E N C O U N T E R
NO. >>
04
COURSE TYPOGRAPHY 3
INSTRUCTOR ARIEL GREY
46
PROJECT PA P E R PROMOTION
THE U N I V E RSA L EXP R E S SI ON OBJECTIVE
Design a promotion package for Lakepaper’s paper line, The Kiss. Lakepaper is a young, dynamic paper mill situated in the south of Germany. They are dedicated to the creation and production of fine
paper with outstanding quality. The Kiss is a collection of colored
CATEGORY PRINT
paper that is ideal for positive advertising messages and good news.
C O L L AT E R A L APPROACH
The promotional package uses non-conventional typography and graphic elements to deliver a simple yet powerful message - a kiss is an unspoken universal language that connects different people and AT TRIBUTES POETIC CONNECTIVE DYNAMIC
AUDIENCE DESIGN COMMUNITY
communities together and promotes diversity.
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
THE UNIVERSAL EXPRESSION
47
D A I LY E N C O U N T E R
50
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
THE UNIVERSAL EXPRESSION
51
D A I LY E N C O U N T E R
52
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
THE UNIVERSAL EXPRESSION
53
D A I LY E N C O U N T E R
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
THE UNIVERSAL EXPRESSION
D A I LY E N C O U N T E R
56
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
THE UNIVERSAL EXPRESSION
57
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
THE UNIVERSAL EXPRESSION
59
D A I LY E N C O U N T E R
60
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
THE UNIVERSAL EXPRESSION
61
SELECTED WORKS OF WINNIE CHAN
D A I LY E N C O U N T E R
NO. >>
05
COURSE PA C K A G E DESIGN 3
INSTRUCTOR THOMAS M c N U LT Y
EVO K E THE SE NS E S OBJECTIVE
Design three new wine brands targeted for the millennials with a price point between $10-20. This is a commissioned work for the
Trinchero Family Estates.
62
PROJECT WINE LABEL DESIGN
WISHLIST // AGES 25-35 // $15
The new label and package design speaks to a cross-cultural audience who are in the older spectrum of the millennial generation. Through
careers, marriages, and children, this group recognizes that they are growing up, and their tastes are becoming more refined. They retain idealistic dreams of how life should be and what they should try to
CATEGORY
attain. The design theme is delightful, festive and inspiring.
IDENTITY PA C K A G I N G
FEDORA // AGES 21-29 // $10
LETTERING
These younger millennial wine drinkers are optimistic, openminded and tech savvy individuals who have a keen sense of social issues. They have a good foundation of wine vocabulary and are AT TRIBUTES
P L AY F U L DELIGHTFUL
willing to try by recommendation. Consumers in this group are practical value shoppers who are looking for a great product at a fair price. The design theme is playful, approachable and liberating.
ENDURING EVOKE // AGES 25-39 // $20
This group of older millennials are more well-established and AUDIENCE MILLENNIALS A G E S 2 1-3 9
with sophisticated tastes in wine selection. They have a good understanding of wine regions and wineries. They invite friends over who have similar knowledge and tastes for wine and enjoy the best pairings with food. By utilizing elements that draw inspiration from the winery’s Italian heritage, the design theme is sophisticated, enduring and reminiscent.
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
EVOKE THE SENSES
63
D A I LY E N C O U N T E R
64
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
EVOKE THE SENSES
65
D A I LY E N C O U N T E R
66
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
EVOKE THE SENSES
67
D A I LY E N C O U N T E R
68
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
EVOKE THE SENSES
69
D A I LY E N C O U N T E R
70
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
EVOKE THE SENSES
71
D A I LY E N C O U N T E R
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
EVOKE THE SENSES
D A I LY E N C O U N T E R
74
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
EVOKE THE SENSES
75
D A I LY E N C O U N T E R
76
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
EVOKE THE SENSES
77
SELECTED WORKS OF WINNIE CHAN
D A I LY E N C O U N T E R
NO. >>
06
COURSE IDENTITY DESIGN 2
INSTRUCTOR THOMAS M c N U LT Y
78
PROJECT SPORT EVENT BRANDING
UNITED WITH ST R E NGT H OBJECTIVE
Design an identity system for the Olympic Games 2020 summer sports that will be hosted by Japan.
CATEGORY IDENTITY
APPROACH
The new brand identity is a combination of the Olympic flame with
BRANDING
Japan’s national flower, the cherry blossom. It signifies the power
ENVIRONMENT
of sport and spread the Olympics values of excellence, respect and friendship to a new generation. Furthermore, the brand expresses the beauty and vision of the people of Japan. AT TRIBUTES
POSITIVE HARMONIOUS C E L E B R AT O R Y
AUDIENCE I N D I V I D UA L S AGES 15+
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
UNITED WITH STRENGTH
79
D A I LY E N C O U N T E R
80
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
UNITED WITH STRENGTH
81
D A I LY E N C O U N T E R
82
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
UNITED WITH STRENGTH
83
D A I LY E N C O U N T E R
84
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
UNITED WITH STRENGTH
85
D A I LY E N C O U N T E R
86
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
UNITED WITH STRENGTH
87
D A I LY E N C O U N T E R
88
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
UNITED WITH STRENGTH
89
D A I LY E N C O U N T E R
90
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
UNITED WITH STRENGTH
91
D A I LY E N C O U N T E R
92
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
UNITED WITH STRENGTH
93
D A I LY E N C O U N T E R
94
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
UNITED WITH STRENGTH
95
D A I LY E N C O U N T E R
96
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
UNITED WITH STRENGTH
97
D A I LY E N C O U N T E R
98
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
UNITED WITH STRENGTH
99
SELECTED WORKS OF WINNIE CHAN
D A I LY E N C O U N T E R
NO. >>
07
COURSE IDENTITY DESIGN 2
INSTRUCTOR THOMAS M c N U LT Y
100
PROJECT R E TA I L BRANDING
EMBRAC E T HE OUT D O O R OBJECTIVE
Design a retail and recreational center branding system for Sports
Basement, located in the historical Presidio in San Francisco. Sports Basement is a sporting-goods retailer and recreational center with locations in the San Francisco Bay Area. They take pride in selling CATEGORY IDENTITY
the best brands at basement prices.
BRANDING ENVIRONMENT
APPROACH
Through the use of bold brand identity design and earthy graphic elements, the new branding system retains the community spirit of the company. AT TRIBUTES N AT U R A L S U S TA I N A B L E BOLD
AUDIENCE SPORT ENTHUSIASTS AGES 20+
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
EMBRACE THE OUTDOOR
101
D A I LY E N C O U N T E R
102
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
EMBRACE THE OUTDOOR
103
D A I LY E N C O U N T E R
104
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
EMBRACE THE OUTDOOR
105
D A I LY E N C O U N T E R
106
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
EMBRACE THE OUTDOOR
107
D A I LY E N C O U N T E R
108
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
EMBRACE THE OUTDOOR
109
D A I LY E N C O U N T E R
1 10
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
EMBRACE THE OUTDOOR
111
D A I LY E N C O U N T E R
112
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
EMBRACE THE OUTDOOR
113
SELECTED WORKS OF WINNIE CHAN
D A I LY E N C O U N T E R
NO. >>
08
COURSE PA C K A G E DESIGN 3
INSTRUCTOR THOMAS M c N U LT Y
114
PROJECT CLOCK DESIGN
T HE CI TY OAS I S OBJECTIVE
Design a clock and packaging system for the MoMA retail store. MoMA is an art museum located in New York City. It has been important in the development and collection of modernist art, and is often identified as the most influential museum of modern art in
CATEGORY IDENTITY
the world.
PA C K A G I N G PRODUCT
APPROACH
The new clock design represents an oasis (the museum garden) in the urban jungle - four semi-transparent glass panes represent the museum’s four buildings that surrounding the garden in the middle. AT TRIBUTES COLORFUL CONTEMPORARY D E C O R AT I V E
AUDIENCE MUSEUM VISITORS A G E S 2 5-4 0
Views of the garden are visible from numerous vantage points throughout the museum.
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
THE CITY OASIS
115
D A I LY E N C O U N T E R
116
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
THE CITY OASIS
117
D A I LY E N C O U N T E R
118
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
THE CITY OASIS
12 3
9 6
119
D A I LY E N C O U N T E R
1 20
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
THE CITY OASIS
121
D A I LY E N C O U N T E R
122
SELECTED WORKS OF WINNIE CHAN
123
SELECTED WORKS OF WINNIE CHAN
D A I LY E N C O U N T E R
NO. >>
09
COURSE V I S UA L SYSTEM 1
INSTRUCTOR MEGUMI K I YA M A
1 24
PROJECT TED CONFERENCE
SAVI NG T HE FUTU R E OBJECTIVE
TED (Technology Entertainment Design) is an annual conference held in cities around the world. TED is a “group of remarkable people that gather to exchange ideas of incalculable value”. Its lectures cover a broad set of topics including science, art, politics,
CATEGORY PRINT
global issues, music, and more. The topic chosen for this project is called Save the Seeds.
C O L L AT E R A L
APPROACH
The new collateral system aims to educate viewers about plant biodiversity and its importance. The concept is that plants are AT TRIBUTES I M PA C T F U L ORGANIC PRECIOUS
AUDIENCE I N D I V I D UA L S A G E S 18 +
precious; if we do not protect them now they would be lost forever and only seen as framed images by future generations.
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
SAVING THE FUTURE
125
D A I LY E N C O U N T E R
126
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
SAVING THE FUTURE
127
D A I LY E N C O U N T E R
1 28
SELECTED WORKS OF WINNIE CHAN
>>
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
SAVING THE FUTURE
129
D A I LY E N C O U N T E R
SELECTED WORKS OF WINNIE CHAN
SEEDS LIBRARY
SEARCH TH
1 32
S TA R L O T U S
Nymphaea nouchali
LIST OF SEEDS
S
GLOSSARY OF BOT HELP
S TA R S T U D D E D S E E D P O D
SEARCH B
SEARCH BY IMAGE
TA N I C A L T E R M S
B Y P L A N T C AT E G O R Y
>>
HE LIBRARY
PROJECT NO.
01
02
03
04
05
06
07
08
09
10
SAVING THE FUTURE
SEARCH BY IMAGE
S
133
S
There are about 6 in thousands of
today. This amoun
the world’s biodi
trying to collect an
as possible. This
collections of thes
134
SELECTED WORKS OF WINNIE CHAN
To feed our growing population, we’ll need
D A I LY E N C O U N T E R
01 02 03 04 05 06 07 08 09 10
savetheseeds.com
to double food production. Yet crop yields aren’t increasing fast enough, and climate change and new diseases threaten the limited varieties we’ve come to depend on for food. Luckily we still have the seeds to ensure our future food supply but we must take steps to save them.
>>
PROJECT NO. SAVING THE FUTURE
135
SELECTED WORKS OF WINNIE CHAN
D A I LY E N C O U N T E R
NO. >>
10
COURSE PA C K A G E DESIGN 4
INSTRUCTOR MICHAEL OSBORNE
1 36
PROJECT SPECIALITY FOOD
ORGA N I C BY NATU R E OBJECTIVE
Design a line of stand alone organic food products to be sold
exclusively at Costco stores. Costco is a membership warehouse club that offers discounts on products ranging from fresh goods, beverages and appliances to pharmaceuticals and travel packages. CATEGORY IDENTITY BRANDING
APPROACH
PA C K A G I N G
To increase market share and stay competitive, it is vital to expand Costco’s target audience to reach Millennials as well to reinvigorate their already established audience. Farm Next Door is a brand that AT TRIBUTES
ORGANIC ARTISAN SPECIALITY
AUDIENCE MILLENNIALS A G E S 2 1-3 5
specializes in organic and specialty food products. The design takes on a brown paper bag concept that reminds people of how produce and food were packaged at the farm stand. It reinforces the handmade, artisan, and fresh quality this brand delivers.
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ORGANIC BY NATURE
137
D A I LY E N C O U N T E R
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SELECTED WORKS OF WINNIE CHAN
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01
02
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ORGANIC BY NATURE
1 41
D A I LY E N C O U N T E R
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ORGANIC BY NATURE
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ORGANIC BY NATURE
14 5
D A I LY E N C O U N T E R
146
SELECTED WORKS OF WINNIE CHAN
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ORGANIC BY NATURE
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ORGANIC BY NATURE
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ORGANIC BY NATURE
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I DE N T I TY CO LLE C T I ON
IDENTITY COLLECTION
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IDENTITY COLLECTION
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M ANY T HA N KS D AV I D E VA
FA M I L Y FRIENDS PEERS
MARY SCOTT T H O M A S M c N U LT Y ESZTER CLARK ARIEL GREY MEGUMI KIYAMA MICHAEL OSBORNE
16 3
DESIGNER WINNIE CHAN COURSE SENIOR PORTFOLIO INSTRUCTOR MARY SCOTT SCHOOL ACADEMY OF ART UNIVERSITY
PHOTOGRAPHY WINNIE CHAN Z A C H A R Y Y. WA N G IMAGE CREDITS M A R Y J O H O F F M A N p 12 5 R O L F V E N N E N B E R N D p 82 BINDERY THE KEY BINDING PRINTER PLOTNET COVER ARRESTOX PAPER C O U G A R S M O O T H 10 0 L B T E X T T YPEFACES BRANDON GROTESQUE, HARRIET SOFTWARE A D O B E C R E AT I V E C L O U D
COPYRIGHT © 2015
All rights reserved. No par t of this publication can be reproduced or transmitted in any form or by any means, electronic or mechanical without express permission f r o m Wi n n i e C h a n .
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09
COURSE PA C K A G E DESIGN 2
INSTRUCTOR THOMAS M c N U LT Y
10
PROJECT BIRDHOUSE DESIGN
NE ST IN PE AC E OBJECTIVE
Design a sustainable birdhouse and packaging system for the retail store, Anthropologie. Anthropologie is a retail store that offers a unique shopping experience to its customers. Each store is designed
CATEGORY
with a rustic, playful and cozy feel.
IDENTITY PA C K A G I N G
APPROACH
LETTERING
The new functional birdhouse for the Nest in Peace campaign promotes artistic creation and conservation efforts in protecting the world’s endangered bird species. Each birdhouse and its AT TRIBUTES
BOHEMIAN HOPEFUL COLORFUL
AUDIENCE WOMEN A G E S 2 0 -4 5
packaging is designed and created with 100% recycled materials.