A MESSAGE FROM THE PRESIDENT It has been my privilege to serve the Olympic Movement for the past 40 years, first as an athlete, then a team leader and now as President of the Japanese Olympic Committee. Over the years I have witnessed again and again the extraordinary power of sport to heal, unite, and inspire all kinds of positive change. It is this belief in the power of sport that reinforces Tokyo’s winning bid for the 2020 Olympic and Paralympic Games. This bid has an important role to play in the process of spiritual and physical recovery from the national tragedy of the 2011 earthquake. Being the host country, it will be an extraordinary opportunity to welcome and thank the international friends who supported our nation and our people during these difficult times. For 2020, Tokyo promises to deliver Games of excellence and excitement. Games that will be based on the world-renowned infrastructure and innovation of Tokyo, and fueled by the city’s dynamic atmosphere and youth-driven culture. The Tokyo 2020 Olympic brand which symbolizes the shared values of the Olympic Movement and the people of Japan, for whom excellence, friendship and respect are a way of life. On behalf of the people, I am proud to offer our capital city and its attractions as the host of the world’s greatest sporting event. We will welcome the world in 2020.
Tsunekazu Takeda President Japanese Olympic Committee
5
TABLE OF CONTENTS 1.0 SIGNATURE
4.0 APPLICATIONS
1.1 SIGNATURE
4.1 MEDALS
1.2 SIGNATURE VARIATIONS
4.2 STAMP SET
1.3 CLEARSPACE - VERTICAL SIGNATURE
4.3 TICKETS
1.4 CLEARSPACE - HORIZONTAL SIGNATURE
4.4 PICTOGRAMS
1.5 COLOR PALETTE
4.5 T-SHIRT
1.6 BLACK & WHITE USAGE
4.6 T-SHIRT - DETAILS
1.7 GRAPHIC ELEMENT
4.7 SWEATSHIRT
1.8 IMAGERY
4.8 WATER TUMBLER
1.9 UNACCEPTABLE USAGE
4.9 PIN BUTTONS
1.10 GLOSSARY OF TERMS
4.10 BILLBOARD
2.0 TYPOGRAPHY
4.11 STADIUM ENTRANCE 4.12 BANNERS
2.1 PRIMARY TYPEFACE
4.13 CORPORATE CAR - SIDE
2.2 SECONDARY TYPEFACE
4.14 CORPORATE CAR - FRONT
3.0 STATIONERY
4.15 CORPORATE BUS 4.16 WEB PAGE
3.1 STATIONERY SYSTEM 3.2 BUSINESS CARD 3.3 BUSINESS CARD - DETAILS 3.4 LETTERHEAD 3.5 LETTERHEAD - DETAILS 3.6 ENVELOPE 3.7 ENVELOPE - DETAILS 3.8 MAILING LABEL 3.9 MAILING LABEL - DETAILS
4.17 FAVICON & IPHONE COVER
7
1.0 SIGNATURE 1.1 SIGNATURE 1.2 SIGNATURE VARIATIONS 1.3 CLEARSPACE - VERTICAL SIGNATURE 1.4 CLEARSPACE - HORIZONTAL SIGNATURE 1.5 COLOR PALETTE 1.6 BLACK & WHITE USAGE 1.7 GRAPHIC ELEMENT 1.8 IMAGERY 1.9 UNACCEPTABLE USAGE 1.10 GLOSSARY OF TERMS
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
Cherry blossom flame symbol
Logotype
10
Olypmpic rings
1.1 SIGNATURE The Tokyo 2020 Olympic brand identity represents the visual
by assuring consistent, high-quality reproduction of the signature
embodiment of our vision for the Games. It comprises of three
wherever it appears. These guidelines have been created to help
elements: the cherry blossom flame symbol, the logotype and the
you reproduce the Tokyo 2020 Olympic signature with care,
Olympic rings. The identity symbolizes the heritage of Japan and
precision, and consistency. The signature is a unique piece of
the shared values of the Olympic Movement.
artwork and must never be typeset or recreated. Use only the
A brand asset of such importance must be protected from misuse
approved digital files that accompany these guidelines.
1 .0 S I G NAT URE
11
2020
1.2 SIGNATURE VARIATIONS Our Tokyo 2020 Olympic brand identity system includes two
vertical signature be used in branding applications whenever
signatures - horizontal and vertical. The vertical signature on the
possible. However when vertical space is a constraint when
top side of this page represents the visual embodiment of the
applying the Tokyo 2020 Olympic brand identity, the horizontal
Tokyo 2020 Olympic brand. It is strongly recommended that this
signature of the identity should be utilized.
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
1/2 x
x-height
12
1/2 x
1.3 CLEARSPACE - VERTICAL SIGNATURE To be most effective, the Olympic Tokyo 2020 Olympic identity
here are derived from the Tokyo 2020 Olympic identity shown on
should always be surrounded by the most precise prescribed
this page. The grey dotted lines surrounding the vertical signature
minimum amount of clear space. This territory will set it off
of the identity on this page delineates the minimum territory into
distinctly from any other accompanying copy, illustrative materials,
which no copy or graphic elements may intrude. This minimum
photography, and other graphic elements.
space should never be violated. This clear space territory is
The recommended minimum distances that define this territory
determined using the relationship to the x-height of the first line of the logotype.
1 .0 S I G NAT URE
1/2 x
2020
x-height
1/2 x
13
1.4 CLEARSPACE - HORIZONTAL SIGNATURE To be most effective, the Tokyo 2020 Olympic identity should
here are derived from the Tokyo 2020 Olympic identity shown
always be surrounded by the most precise prescribed minimum
on this page. The grey dotted lines surrounding the horizontal
amount of clear space. This territory will set it off distinctly from
signature of the identity on this page delineates the minimum
any other accompanying copy, illustrative materials, photography,
territory into which no copy or graphic elements may intrude. This
and other graphic elements.
minimum space should never be violated. This clear space territory
The recommended minimum distances that define this territory
is determined using the relationship to the x-height of the first line of the logotype.
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
Standard Colors
Standard w/Gradient
Pantone Code
CMYK
RGB
PMS 192
0.83.45.0
245.80.105
PMS 298
63.13.0.0
71.178.232
PMS 122
0.28.83.0
255.172.58
PMS 7488
56.0.93.0
114.213.74
PMS 7537
35.26.36.0
169.171.160
PMS 417
58.49.58.23
102.102.92
Pantone Code
CMYK
RGB
PMS 192 & 703
0.83.45.0
245.80.105
PMS 298 & 3005
63.13.0.0
71.178.232
PMS 122 & 123
0.28.83.0
255.172.58
PMS 7488 & 370
56.0.93.0
114.213.74
14
1.5 COLOR PALETTE A color palette has been selected to support the value and quality
If not available, using the standard colors without gradients is
associated with the brand identity. The distinctive red, blue, yellow
acceptable. Besides the Pantone colors, CMYK and RGB equivalents
and green express the Tokyo 2020 Olympic spirit and allow for
as provided on this page can be used.
clarity and consistent reproduction across media. The standard colors with gradients are the preferred choice for the reproduction of the Tokyo 2020 Olympic brand identity.
To ensure quality color reproduction, consult the current edition of the Pantone Color Formula Guide.
1 .0 S I G NAT URE
2020 100% black 80% black 60% black 40% black
15
2020
2020
2020
1.6 BLACK & WHITE USAGE To be most effective, the Tokyo 2020 Olympic identity should always be produced in colors. Black and white reproduction is acceptable only in the following cases. 1. When used on a white or light color background, each section of the signature is designated with a percentage of black – the left portion of flame, the word “TOKYO”, the horizontal bar and the
Olympic Rings are in 100% black, the middle portion of the flame is 80% black, the right portion of the flame is 60% black, and the top portion of the flame and the word “2020” is in 40% black. 2. When used on dark color or photographic backgrounds, full reversed out versions of the signature must be used.
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
Full color usage
B/W usage
Outline usage
16
1.7 GRAPHIC ELEMENTS The Tokyo 2020 Olympic identity symbol may be used as a graphic
black and white, grey scale or outlined. As a graphic element, the
element to reinforce brand identity and adds graphic interest, color,
symbol has no clear space requirements. In layouts or designs,
and form. Using the symbol of the identity as a graphic element
other visual subjects can overlap, appear behind, appear in
is only an option and should not become the rule when producing
front, or even remove some or most parts of the symbol. Varied,
materials.
unexpected, and extreme sizes and positions are encouraged when
When used as a graphic element, the symbol may appear in color,
the symbol is used as a graphic element.
1 .0 S I G NAT URE
2020
17
2020
1.8 IMAGERY Although the color identity on white background is optimal, various
representation of the identity. In addition, background patterns,
communications may require unique treatments.
photographs, or textures of the selection should represent and
When the Tokyo 2020 Olympic identity appears on a variety of
express the culture or heritage of the country.
backgrounds, its reproductions should be carefully controlled
When applying onto photographs, use the full reverse version of the
following the standards in Section 1.6. Choose background
identity.
patterns, photographs or textures that allow for optimal
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
1.
2.
3.
18
TOKYO
2020
4.
5.
6.
1.9 UNACCEPTABLE USAGE 1. NEVER
4. NEVER
Use colors not specified in Section 1.5
Scale elements individually
2. NEVER
5. NEVER
Skew or distort the identity in any way
Use color combinations not specified in Section 1.5
3. NEVER
6. NEVER
Apply pattern to the identity
Use a different typeface for the logomark
1 .0 S I G NAT URE
7.
8.
9.
19
10.
11.
12.
1.9 UNACCEPTABLE USAGE (CONT.) 7. NEVER
10. NEVER
Place color identity against similar color backgrounds
Place reversed out identity against a light color background
8. NEVER
11. NEVER
Use complex pattern backgrounds
Screen identity down to any precentage of original colors
9. NEVER
12. NEVER
Use background images with similar tone and value
Apply drop shadows or effects to identity
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
1.10 GLOSSARY OF TERMS ARTWORK
EMBROIDERY
GRADIENT
LEADING
A camera-ready image or paste-
A sewing technique that
A color gradient specifies a
The amount of space, measured
up of graphic elements with
decorates fabric or material
range of colors that used to fill
in points, between lines of
instructions for printing.
surfaces with needle and
a region. The colors produced
type. For example 8/11 point
thread or yarn.
by a gradient vary continuously
indicates 8 point type with 11
with position, producing
point leading.
BASELINE An imaginary horizontal line
ENGRAVING
upon which the base of each
A printing method of incising a
capital letter rests.
design onto a hard flat surface
IDENTITY
The overall tightness or
by cutting grooves into it.
The official emblem of Olympic
looseness of the spacing
Tokyo 2020 as outlined in this
between all characters in
guideline.
a line. Sometimes used
BLEED
20
smooth color transitions.
A printed image that runs off
FLUSH LEFT, RAG RIGHT
one or more edges of ta sheet
A typographic specification
which allows for errors when
referring to the alignment of
JUSTIFIED TEXT
trimming the final piece.
successive lines of type with
Copy in which all the lines of
the left margin, with random
text—regardless of the words
line breaks on the right.
they contain—have been made
BLIND EMBOSSING The stamping of an image without ink in relief on a
FONT
surface, leaving a raised
The physical source of the
impression of the image.
images of type.
BODY TEXT
FONT FAMILY
The type, generally in size from
In typography, a group of fonts
6 to 12 points, used for the
that represents the members
main text of a publication.
of a single typeface family.
COLOR PALETTE
FORMAT
Samples of the authorized
The planned arrangement
corporate colors, provided
of graphic elements, that
in the last section of this
determines the appearance of
guideline.
the communicating piece.
TRACKING
interchangeably with kerning, which more precisely is the reduction in spacing between a specific pair of letters.
exactly the same length, so
MARGIN
that they align vertically at the
The pre-determined unprinted
left and right margins.
space surrounding body copy
LETTERSPACING
on a printed piece.
A typographic team referring to
PAGINATION
the amount of space between
The sequential numbering of
individual letters, numbers and
the pages in a printed piece.
punctuations.
PICA
KERNING
An absolute typographic
Adjusting the space between
measurement consisting of 12
two characters to compensate
points.
for their relative shapes
PIXEL
1 .0 S I G NAT URE
1.10 GLOSSARY OF TERMS (CONT.) Shorthand for picture element,
SILK SCREEN PRINTING
TYPOGRAPHY
a pixel is one dot of a digital
A printing technique that uses
The use of type including its
image.
a woven mesh to support an
selection, specification, and
ink- blocking stencil to produce
relationship to a given format.
PMS The initials for the Pantone
a desired image.
UPPERCASE
Matching System, a
SPREAD
The capital letters in a
standardized system for the
Two facing pages in a
typeface. Also called
color specification and ink
publication taken as a whole.
majuscules.
formulas.
SYMBOL
X-HEIGHT
POINT
The unique graphic mark that
The distance from the baseline
A measure of size used in
identifies Olympic Tokyo 2020.
to the mean line, a measure
typesetting. One point is equal to 1/12 of a pica, or approximately 1/72 of an inch.
TEMPLATE An empty electronic document formatted with page
SANS SERIF
specifications that contains
A typeface whose strokes end
style sheets for text to be
in blunt terminals, lacking the
added later.
flared forms known as serifs. Sans serif faces have little if any contrast between thick and thin strokes. SERIF A crossing feature at the end of the principal character strokes of certain typefaces. Serifs aid in character recognition and also have a decorative quality.
TYPEFACE A collection of characters, numbers, accents, and related symbols that share a common design motif. TYPEFACE FAMILY A group of typefaces that share a common root name and common design characteristics.
of the height of the lowercase characters in a typeface. 21
2.0 TYPOGRAPHY 2.1 PRIMARY TYPEFACE 2.2 SECONDARY TYPEFACE
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
Directors Gothic 210
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 24
2.1 PRIMARY TYPEFACE Consistent typographic treatment is critical to establish a
typeface used as the logotype in the identity. Some letterforms
proprietary look for the Tokyo 2020 Olympic brand.
have been modified and designed uniquely to communicate the
Two font families have been selected for use in communicating the Tokyo Olympic brand system. Directors Gothic 210 is the primary
personality of the identity.
2.0 T YPOG R APHY
Center Light
AB CDE F G HIJKL MNO PQ RSTU V W XY Z abcdefghi jklm no pqrs tuvw x yz 12 34567890 Center Regular
AB C DEFG HIJKLM NO P Q RST U VWX YZ abcd ef ghijklm no p qr s t uv w x y z 123 4567 8 90 25
Center Medium
AB C DEFGHIJKLM NO P Q RSTUVWXYZ a bcd efghijklm n o p qrst uvw x yz 123456 7 8 9 0
2.2 SECONDARY TYPEFACE Consistent typographic treatment is critical to establish a
used in all print communications, advertising, packaging and
proprietary look for the Tokyo 2020 Olympic brand.
signage. The typeface contains three styles: Center Light, Center
Two font families have been selected for use in communicating the Tokyo Olympic brand system. Center is the secondary typeface
Regular and Center Medium.
3.0 STATIONERY 3.1 COMPLETE SYSTEM 3.2 BUSINESS CARD 3.3 BUSINESS CARD - DETAILS 3.4 LETTERHEAD 3.5 LETTERHEAD - DETAILS 3.6 ENVELOPE 3.7 ENVELOPE - DETAILS 3.8 MAILING LABEL 3.9 MAILING LABEL - DETAILS
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
1-1-1 Jinna, Shibuya-ku
T +81 3 3481 2286
jpn-noc@joc.or.jp
Tokyo 150-8050, Japan
F +81 3 3481 2282
tokyo2020.jp
December 9, 2012
1-1-1 Jinna, Shibuya-ku
T +81 3
Tokyo 150-8050, Japan
F +81 3
Count Jacques Rogge President International Olympic Committee Dear Dr. Rogge:
Internat On behalf of the Olympic Movement in Japan, it is with immense pleasure and pride that I submit Tokyo’s
ATTN: Co
Candidature File to host the 2020 Olympic Game.
Château
C.P. 356 Over the years, Japan has understood the unique power of sport and witnessed its ability to inspire and unite, individuals, nations and the world. Today when thousands in our country continue to recover from the disaster of 2011 earthquake, we understand that power even more. We have received generous support from all over the world. It has served as a source of great comfort and inspiration to the people of Japan. Being accorded the honor of hosting the 2020 Games would provide us with the perfect opportunity to demonstrate our profound gratitude for the kindness we have received from people around the world. In addition we believe that by staging the 2020 Olympic Games, we would have a wonderful opportunity to showcase Japan’s unique traditional and modern cultures to the world. The Olympic Values of excellence, respect, and friendship have a deep-rooted history in Japanese society. I
28
am certain that Tokyo would be able to deliver a dynamic celebration that will demonstrate the timeless relevance of those values. Throughout the long history of the Japanese Olympic Committee, our objective has been to contribute to the Olympic Movement. I would like to take this opportunity to reiterate my pledge to abide by the principles of the Olympic Charter, and my promise to exert my utmost efforts toward pressing human dignity, respecting the universality of sport and extending all efforts to promote the Olympic Values.
Sincerely yours,
Tsunekazu Takeda Tsunekazu Takeda President
3.1 STATIONERY SYSTEM The complete stationery system consists of business cards, letterheads, #10 envelopes and Crack & Peel mailing labels. This system has been designed to convey a clean and professional look. Measurements and information placement for each item are detailed in Section 3.2 through 3.9. Here are the overall dimensions for each item:
BUSINESS CARD: 2 inches wide x 3.5 inches high. LETTERHEAD: 8.5 inches wide x 11 inche high. ENVELOPE: 9.5 inches wide x 4.125 inches high. MAILING LABEL: 8 inches wide x 4.125 inches high.
Switzerl
3.0 STAT I ONERY
INSPIRE TOMORROW
3 3481 2286
jpn-noc@joc.or.jp
3 3481 2282
tokyo2020.jp
tional Olympic Committee
ount Jacques Rogge
u de Vidy
6, CH-1007 Lausanne
land
29 1-1-1 Jinna, Shibuya-ku
T +81 3 3481 2286
TSUNEKAZU TAKEDA
Tokyo 150-8050, Japan
F +81 3 3481 2282
President
Toyko 2020 Committee
International Olympic Committee ATTN: Count Jacques Rogge Ch창teau de Vidy C.P. 356, CH-1007 Lausanne Switzerland
1-1-1 Jinna, Shibuya-ku Tokyo 150-8050, Japan T +81 3 3481 2286 F +81 3 3481 2282 jpn-noc@joc.or.jp tokyo2020.jp
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
TSUNEKAZU TAKEDA President
Toyko 2020 Committee 1-1-1 Jinna, Shibuya-ku Tokyo 150-8050, Japan T +81 3 3481 2286 F +81 3 3481 2282 jpn-noc@joc.or.jp
30
tokyo2020.jp
Front
Back
3.2 BUSINESS CARD The business card has been designed to convey a clean and professional look. This design can be adapted for use with personal information. Follow the measurements shown and the guidelines for information placement in Section 3.3. The overall size of the business card is 2 inches wide x 3.5 inches high. The front panel of the business card consists of the brand identity. The back panel contains address and personal contact information.
IDENTITY: 0.82 inches wide x 2.5 inches high. ADDRESS: The letters and numbers are set in Center Light in size 7.5 point with 12 leading and 25 tracking. COLOR: PMS 417.
3.0 STAT I ONE RY
0.60
.375
0.5 TSUNEKAZU TAKEDA Presiden t
1.1
Toyko 2020 C ommittee 1-1-1 Jinna, S hibuya-k u Tokyo 15 0-8050, Japan T +81 3 3481 2286 F +81 3 3481 2282 jpn-noc@joc.o r.jp tokyo202 0.jp
Front
Back
3.3 BUSINESS CARD - DETAILS The business card has been designed to convey a clean, professional look. This design can be adapted for use with personal information. Follow the measurements shown and the following guidelines for information placement. The overall size of the business card is 2 inches wide x 3.5 inches high. The front panel of the business card consists of the brand identity. The back panel contains address and personal contact information.
IDENTITY: 0.82 inches wide x 2.5 inches high. ADDRESS: The letters and numbers are set in Center Light in size 7.5 point with 12 leading and 25 tracking. COLOR: PMS 417.
31
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
1-1-1 Jinna, Shibuya-ku
T +81 3 3481 2286
jpn-noc@joc.or.jp
Tokyo 150-8050, Japan
F +81 3 3481 2282
tokyo2020.jp
December 9, 2012 Count Jacques Rogge President International Olympic Committee Dear Dr. Rogge: On behalf of the Olympic Movement in Japan, it is with immense pleasure and pride that I submit Tokyo’s Candidature File to host the 2020 Olympic Game. Over the years, Japan has understood the unique power of sport and witnessed its ability to inspire and unite, individuals, nations and the world. Today when thousands in our country continue to recover from the disaster of 2011 earthquake, we understand that power even more. We have received generous support from all over the world. It has served as a source of great comfort and inspiration to the people of Japan. Being accorded the honor of hosting the 2020 Games would provide us with the perfect opportunity to demonstrate our profound gratitude for the kindness we have received from people around the world. In addition we believe that by staging the 2020 Olympic Games, we would have a wonderful opportunity to showcase Japan’s unique traditional and modern cultures to the world. The Olympic Values of excellence, respect, and friendship have a deep-rooted history in Japanese society. I am certain that Tokyo would be able to deliver a dynamic celebration that will demonstrate the timeless relevance of those values.
32
Throughout the long history of the Japanese Olympic Committee, our objective has been to contribute to the Olympic Movement. I would like to take this opportunity to reiterate my pledge to abide by the principles of the Olympic Charter, and my promise to exert my utmost efforts toward pressing human dignity, respecting the universality of sport and extending all efforts to promote the Olympic Values.
Sincerely yours,
Tsunekazu Takeda Tsunekazu Takeda President
3.4 LETTERHEAD The letterhead has been designed to convey a clean, professional look. This design can be adapted for use with personal information. Follow the measurements shown and the guidelines for information placement in Section 3.5. The overall size of the letterhead is 8.5 inches wide x 11 inches high.
IDENTITY: 0.82 inches wide x 2.5 inches high. ADDRESS: The letters and numbers are set in Center Light in size 7.5 point with 12 leading and 25 tracking. COLOR: PMS 417.
3.0 STAT I ONE RY
0.5
1.25
1.75
1.75
1
0.75
1-1-1 Jinna, Shibuya-ku
T +81 3 3481 2286
jpn-noc@joc.or.jp
Tokyo 150-8050, Japan
F +81 3 3481 2282
tokyo2020.jp
December 9, 2012 Count Jacques Rogge President International Olympic Committee Dear Dr. Rogge: On behalf of the Olympic Movement in Japan, it is with immense pleasure and pride that I submit Tokyo’s Candidature File to host the 2020 Olympic Game. Over the years, Japan has understood the unique power of sport and witnessed its ability to inspire and unite, individuals, nations and the world. Today when thousands in our country continue to recover from the disaster of 2011 earthquake, we understand that power even more. We have received generous support from all over the world. It has served as a source of great comfort and inspiration to the people of Japan. Being accorded the honour of hosting the 2020 Games would provide us with the perfect opportunity to demonstrate our profound gratitude for the kindness we have received from people around the world. In addition we believe that by staging the 2020 Olympic Games, we would have a wonderful opportunity to showcase Japan’s unique traditional and modern cultures to the world. The Olympic Values of excellence, respect, and friendship have a deelp-rooted history in Japanese society. I am certain that Tokyo would be able to deliver a dynamic celebration that will demonstrate the timeless relevance of those values. Throughout the long history of the Japanese Olympic Committee, our objective has been to contribute to the Olympic Movement. I would like to take this opportunity to reiterate my pledge to abide by the
3.5 LETTERHEAD - DETAILS
principles of the Olympic Charter, and my promise to exert my utmost efforts toward pressing human dignity, respecting the universality of sport and extending all efforts to promote the Olympic Values.
The letterhead has been designed to convey a clean, professional Sincerely yours,
IDENTITY: 0.82 inches wide x 2.5 inches high.
look. This design can be adapted for use with personal information.
Tsunekazu Takeda ADDRESS: The letters and numbers are set in Center Light in size
Follow the measurements shown and the following guidelines for
Tsunekazu Takeda information placement. The overall size of the letterhead is 8.5
inches wide x 11 inches high.
7.5 point with 12 leading and 25 tracking.
President
COLOR: PMS 417.
33
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
INSPIRE TOMORROW
1-1-1 Jinna, Shibuya-ku
T +81 3 3481 2286
jpn-noc@joc.or.jp
Tokyo 150-8050, Japan
F +81 3 3481 2282
tokyo2020.jp
International Olympic Committee ATTN: Count Jacques Rogge
34
Ch창teau de Vidy C.P. 356, CH-1007 Lausanne Switzerland
3.6 ENVELOPE The envelope should always be a standard No. 10 envelope with a square flap. The lining of the envelope employs Image #1 and the tagline. Follow the measurements shown and the guidelines for information placement in Section 3.7. The overall size of the envelope is 9.5 inches wide x 4.125 inches high.
IDENTITY: 0.82 inches wide x 2.5 inches high. ADDRESS: The letters and numbers are set in Center Light in size 7.5 point with 12 leading and 25 tracking. Color is PMS 417. TAGLINE: Center Medium 28/32 with 25 tracking. Color is white.
3.0 STAT I ONE RY
0.75
1.75
1.75
1.75
0.5 0.25
1-1-1 Jinna, Shibuya-ku
T +81 3 3481 2286
jpn-noc@joc.or.jp
Tokyo 150-8050, Japan
F +81 3 3481 2282
tokyo2020.jp
1.10
International Olympic Committee ATTN: Count Jacques Rogge Ch창teau de Vidy C.P. 356, CH-1007 Lausanne Switzerland
35
3.7 ENVELOPE - DETAILS The envelope should always be a standard No. 10 envelope with a square flap. The lining of the envelope employs Image #1 and the tagline. Follow the measurements shown and the following guidelines for information placement. The overall size of the envelope is 9.5 inches wide x 4.125 inches high.
IDENTITY: 0.82 inches wide x 2.5 inches high. ADDRESS: The letters and numbers are set in Center Light in size 7.5 point with 12 leading and 25 tracking. Color is PMS 417. TAGLINE: Center Medium 28/32 with 25 tracking. Color is white.
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
1-1-1 Jinna, Shibuya-ku
T +81 3 3481 2286
Tokyo 150-8050, Japan
F +81 3 3481 2282
International Olympic Committee ATTN: Count Jacques Rogge Château de Vidy C.P. 356, CH-1007 Lausanne Switzerland
36
3.8 MAILING LABEL The mailing label should always be a Crack and Peel label with 1.25” diagonal slits on the back. Follow the measurements shown and the guidelines for information placement in Section 3.9. The overall size of the mailing label is 8 inches wide x 4.125 inches high.
IDENTITY: 0.82 inches wide x 2.5 inches high. ADDRESS: The letters and numbers are set in Center Light in size 7.5 point with 12 leading and 25 tracking. COLOR: PMS 417.
3.0 STAT I ONE RY
0.75
1.75
1.75
0.5 0.25
1-1-1 Jinna, Shibuya-ku
T +81 3 3481 2286
Tokyo 150-8050, Japan
F +81 3 3481 2282
1.10
International Olympic Committee ATTN: Count Jacques Rogge Château de Vidy C.P. 356, CH-1007 Lausanne Switzerland
37
3.9 MAILING LABEL - DETAILS The mailing label should always be a Crack and Peel label with 1.25” diagonal slits on the back. Follow the measurements shown and the following guidelines for information placement. The overall size of the mailing label is 8 inches wide x 4.125 inches high.
IDENTITY: 0.82 inches wide x 2.5 inches high. ADDRESS: The letters and numbers are set in Center Light in size 7.5 point with 12 leading and 25 tracking. COLOR: PMS 417.
4.0 APPLICATIONS 4.1 MEDALS 4.2 STAMP SET 4.3 TICKETS 4.4 PICTOGRAMS 4.5 T-SHIRT 4.6 T-SHIRT - DETAILS 4.7 SWEATSHIRT 4.8 WATER TUMBLER 4.9 PIN BUTTONS 4.10 BILLBOARD 4.11 STADIUM ENTRANCE 4.12 BANNERS 4.13 CORPORATE CAR - SIDE 4.14 CORPORATE CAR - FRONT 4.15 CORPORATE BUS 4.16 WEB PAGE 4.17 FAVICON & IPHONE COVER
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
40
4.1 MEDALS The Tokyo 2020 Olympic medals measure 3.35 inches in diameter
Please see the included CD-ROM for graphic element placement
and 0.275 inches in thickness. In the center of each medal sits the
and production-ready artwork. Notes on fabrication techniques and
Tokyo 2020 Olympic brand identity surrounded by a laural wreath.
processes are available within the template files. Any derivatives of
The identity that appears on the medal should be 2.46 inches tall and 0.83 inches wide. The identity should start 0.375 inches from the top edge of the medal.
this design must be approved by the Japanese Olympic Committee prior to a full production run.
4 .0 APPLI CAT I O N S
80 NIPPON
50 NIPPON
NIPPON
41
20 NIPPON
NIPPON
4.2 STAMP SET Each Tokyo 2020 Olympic stamp measures 1.70 inches in height
and production-ready artwork. Notes on fabrication techniques and
and 1.365 inches in width. The symbol part of the identity is used
processes are available within the template files. Any derivatives of
as a graphic element when designing the stamp set. Follow the
this design must be approved by the Japanese Olympic Committee
guidelines specified in Section 1.7.
prior to a full production run.
Please see the included CD-ROM for graphic element placement
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
42
4.5 T-SHIRT These are examples of many possible combinations for t-shirt design, but the principles should be applied across all implementations. In these examples the t-shirts are in light grey.
screened in color to provide a consistent look of the brand. The identity symbol is used as a graphic element and should appear in the lower left corner of the t-shirt. Color versions of the
The measurements of the Tokyo 2020 Olympic identity should
graphic element should be used for women’s styles. Grey versions
be 3.5 inches in height and 1.1368 inches in width and should be
of the graphic element should be used for men’s styles.
placed on the upper right of the t-shirt. The identity should be silk
4 .0 APPLI CAT I O N S
43
4.6 T-SHIRT - DETAILS These are examples of many possible combinations for t-shirt design, but the principles should be applied across all implementations. In these examples the t-shirts are in light grey.
screened in color to provide a consistent look of the brand. The identity symbol is used as a graphic element and should appear in the lower left corner of the t-shirt. Color versions of the
The measurements of the Tokyo 2020 Olympic identity should
graphic element should be used for women’s styles. Grey versions
be 3.5 inches in height and 1.1368 inches in width and should be
of the graphic element should be used for men’s styles.
placed on the upper right of the t-shirt. The identity should be silk
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
44
4.7 SWEATSHIRT This is an example of many possible combinations for sweatshirt designs, but the principles should be applied across all implementations. In this example the sweatshirt is in light grey. The measurements of the Tokyo 2020 Olympic identity should be 3.5 inches in height and 1.1368 inches in width and should be placed on the upper right of the sweatshirt. The identity should be
in color to provide a consistent look of the brand. The identity symbol is used as a graphic element and should appear in the lower left corner of the sweatshirt. The outlined color version of the graphic element should be used. Both the identity and the graphic element should be embroidered.
4 .0 APPLI CAT I O N S
45
4.8 WATER TUMBLER This is an example of many possible combinations for promotional
Please see the included CD-ROM for graphic element placement
item design, but the principles should be applied across all
and production-ready artwork. Notes on fabrication techniques and
implementations. In this example the water tumbler is a stainless
processes are available within the template files.
steel material and the identity is engraved onto the surface. The measurements of the Tokyo 2020 Olympic identity should be 3.5 inches in height and 1.1368 inches in width.
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
46
4.9 PIN BUTTONS This is an example of many possible combinations for promotional
Please see the included CD-ROM for graphic element placement
item design, but the principles should be applied across all
and production-ready artwork. Notes on fabrication techniques and
implementations.
processes are available within the template files.
4 .0 APPLI CAT I O N S
47
4.10 BILLBOARD This is an example of many possible combinations for billboard
Please see the included CD-ROM for graphic element placement
environment design, but the principles should be applied across
and production-ready artwork. Notes on fabrication techniques and
all implementations. The measurements of the billboard in this
processes are available within the template files.
example is 100 feet in height and 65 feet in width.
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
KASUMIGAOKA NATIONAL STADIUM 48
4.11 STADIUM ENTRANCE This is a stadium entrance design, which is one of many types
Please see the included CD-ROM for graphic element placement
of environment design. In this example the entrance is 10 feet in
and production-ready artwork. Notes on fabrication techniques and
height and 4 feet in width. The identity is placed just above eye
processes are available within the template files.
level, with the name of the stadium below it. The identity size should be 10.77 feet in height and 3.5 feet in width.
4 .0 APPLI CAT I O N S
49
4.12 BANNERS These are street banners, which is one of many types of
Please see the included CD-ROM for graphic element placement
environment design. In this example the banner is 15 feet long and
and production-ready artwork. Notes on fabrication techniques and
5 feet wide. The full-reverse identity is placed in the center. The
processes are available within the template files.
identity size should be 10.77 feet in height and 3.5 feet in width. Refer to Section 1.8 for imagery usage for banner design.
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
50
4.13 CORPORATE CAR - SIDE This is an example of the side of a corporate car. In this example,
Please see the included CD-ROM for graphic element placement
the identity symbol should cover most of the right side of the
and production-ready artwork. Notes on fabrication techniques and
vehicle, with some spillover on top. The symbol should cover at
processes are available within the template files.
least half of the side of the car.
4 .0 APPLI CAT I O N S
51
4.14 CORPORATE CAR - FRONT This is an example of the hood of a corporate car. In this example,
Please see the included CD-ROM for graphic element placement
the identity symbol should cover nearly all of the vehicle’s hood
and production-ready artwork. Notes on fabrication techniques and
and should be centered and straight. The symbol should cover at
processes are available within the template files.
least 75% of the hood of the car.
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
2020 52
4.15 CORPORATE BUS This is an example of the identity on the side of a corporate bus.
Please see the included CD-ROM for graphic element placement
The graphic element should occupy the rear half of the bus, with
and production-ready artwork. Notes on fabrication techniques and
the tagline overlaying on top of it. The full identity should cover the
processes are available within the template files.
front half of the bus, and should preserve the clearspace guidelines in Section 1.4.
4 .0 APPLI CAT I ON S
INSPIRE TOMORROW 53
202 0 TO KYO O LY MP I C B R A N D GU IDE L IN E S
JPN | ENG | FRA
2020
HOME
NEWS
COMMITTEE
VISION
OLYMPIC MOVEMENT
ABOUT US
PRESS
24 JULY - 9 AUGUST 2020
INSPIRE TOMORROW
DAYS TO GO
OLYMPIC GAMES 25 AUGUSt - 6 SEPTEMBER 2020
2036
DAYS TO GO
PARALYMPIC GAMES
< || >
Overview
2003
Venue Maps
Olympic Sports
Schedules
Photos
MESSAGE FROM PRESIDENT It has been my privilege to serve the Olympic Movement for the past 40 years, first as an athlete, then a team leader and now as President of the Japanese Olympic Committee. Over all that time I have witnessed again and again the extraordinary power of sport - to heal, unite and inspire all kinds of positive change. It is this belief in the power of sport that underpins Tokyoâ&#x20AC;&#x2122;s bid for the 2020 Olympic and Paralympic Games. We believe our bid is stronger and more focused than any we have previously presented, clearly benefiting from the lessons of our past campaigns, and also from a new motivation in the context of national rebuilding efforts following the 2011 earthquake and tsunami.
54
4.16 WEBSITE The Tokyo 2020 Olympic website should incorporate the same
The horizontal signature should positioned in the upper left hand
elements as those used in the print system. The welcome page
corner, observing the clearspace guidelines outlined in Section 1.4.
should have the tagline set in 36pt Center Medium all capitals. A
All elements should adhere to the same guidelines as those for
selection of imagery behind the tagline will automatically change
print collateral.
every 3 seconds with a fade in and out effect.
4 .0 APPLI CAT I O N S
Tokyo 2020
55
4.17 FAVICON & IPHONE CASE The Tokyo 2020 Olympic favicon should incorporate the same
identity symbol as a secondary graphic element appears in full
elements as those used in the print system. For the high resolution
color version.
IPhone app icon, the dimensions should measure 120 x 120 pixels. Use the color identity as the graphic icon. The iPhone 5 case measures 4.33 inches by 2.36 inches. The
Please see the included CD-ROM for graphic element placement and production-ready artwork. Notes on fabrication techniques and processes are available within the template files.