amcasia! Credential 2019 by Winnie Prukaroon (BKK)

WE are

A Regional Experiential Marketing Agency amcasia!’s strength lies in the ability to succinctly & innately understand our clients’ objectives and create one-of-a-kind campaigns that are immersive, interactive and experiential.

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Presence in 6 Key Locations Across Asia Thailand Singapore Malaysia South Korea Greater China UAE

Bangkok. Singapore. Kuala Lumpur. Seoul. Beijing. Hong Kong. UAE

WE ARE

24 YEARS OF INDUSTRY EXPERIENCE ACROSS ASIA

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We are expertise with both globally and locally brands.

Client

And More â&#x20AC;Ś

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Achievement

Strategy Proposal

WHAT WE DO

Copywriting

Immersive Interactive Experiential are our key strength.

Infographics

Digital Advertise

Digital & New Media Marketing

Case study

Social / New media

Installation Art

â&#x20AC;&#x201D; with you from start to end

Lead generation

Online Promotion

Marketing Activation

Innovative Experiential Marketing Digital Contents

Conference

OOH Branding

Exhibition

Entertainment

Brand Marketing

In-store promotion

Experimental Prototype

Field Management Merchandise

AWA R D-WINNI NG

CASE

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CHALLENGE Campaign

King Power & Disney ENDLESS CELEBRATIONS BANGKOK, THAILAND

THE FIRST TIME KING POWER WANTS TO COLLABORATE ON THE PROJECT WITH DISNEY. THE CHALLENGE IS THIS IS THE YEAR OF 90TH ANNIVERSARY OF MICKEY MOUSE. HOW CAN WE APPROACH MICKEY MOUSE INTO EVERY OCCASIONS OF THE YEAR.

STRATEGY MICKEY MOUSE IS A SYMBOLIC OF JOY, FRIENDSHIP, SO MUCH RELATION TO HUMAN EXPERIENCE. WE ALLOW EVERYONE TO CELEBRATE WITH MICKEY MOUSE IN THIS SUCH

Client

SPECIAL OCCASIONS AND ALLOW MICKEY TO EXPOSE INTO THAI CULTURE FOR THE FIRST TIME EVER IN EVERY MOMENT OF LIFE !

KING POWER

WE PROPOSED 4 KEYS JOURNEY WITH MICKEY MOUSE TO BOOST UP SALES &

Period

NOV - JAN (2018-2019)

TO CREATE ONE-OF-A-KIND EXPERIENCES THROUGHOUT THE YEAR WITH KING POWER ; CAMPAIGN LAUNCH GUINNESS WORLD RECORD BIRTHDAY CELEBRATION CHRISTMAS FESTIVAL MICKEY RUNWAY NEW YEAR COUNTDOWN

KING POWER IS THE LIFESTYLE SHOPPING DESTINATION FOR EVERYONE. AND ALSO IT IS

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1. MAGICAL 3D MAPPING SHOW - A 180 DEGREE MAPPING EXPERIENCE FOR EVERYONE TO

2. DISNEY EXCLUSIVE COLLECTION - AN EXCLUSIVE DISNEY COLLECTION ONLY FOR THAILAND ‘GO LOCAL’ TO CELEBRATE THE YEAR OF ANNIVERSARY.

3. MICKEY GALLERY

WITH 5 MAGICAL EXPERIENCES TO SEE !

EXPOSING TO THAI CULTURE WITH AN EXCLUSIVE COLLECTION

- COLLABORATE WITH THAI ARTISTS WITH AN ART ON MICKEY FIGURE UNDER CONCEPT ‘WELCOME MICKEY TO THAILAND’

4. PHOTO OPPORTUNITIES GALORE - MICKEY & FRIENDS BOULEVARD - A BOULEVARD OF MICKEY AND FRIENDS FOR SPECIAL ACTIVITIES, MEET & GREET AND WORKSHOPS.

- GARDEN OF DREAMS - EYE-CATCHING PHOTO OPPORTUNITY IN THE GARDEN OF DREAMS WITH MICKEY AND FRIENDS ALONG WITH ACTIVITIES E.G. LARGER THAN LIFE BOARD GAME, MINNIE BOWLING.

- CELEBRATION EXPRESS - STEP IN THE MICKEY TRAIN, ENJOY WITH GRAPHIC MOTION ATMOSPHERE LIKE THE TRAIN IS TAKING YOU TO THE JOURNEY.

5. MICKEY HALLWAY - AN INTERACTIVE WALKWAY WITH MICKEY AND FRIENDS GRAPHIC YOU CAN EXPERIENCE EVERY FESTIVE MOMENTS.

ARTISTS COLLABORATION ON ‘WELCOME MICKEY TO THAILAND’

EXPERIENCE DURING FESTIVE SEASONS WITH MICKEY.

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Highlight Recap

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RESULT

PARTICIPANTS OVER 350,000 pax GUINNESS PARTICIPANTS 1,928 pax #ENDLESSCELEBRATIONS 6,487 SHARE ON INSTAGRAM OVER 10,000+ ON SOCIAL MEDIA

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Campaign

Adidas 18Q3 CHENGDU, CHINA

CHALLENGE BRINGING THE EXCITEMENT TO ANOTHER LEVEL, AMCASIA! ALSO CONCEPTUALISED AND EXECUTED A VARIETY OF PERFORMANCES FROM INTERACTIVE MESH DANCES, VERTICAL LED CLIMBING, INDOOR PARACHUTES, INTERACTIVE LED WRIST BANDS, TO A MASH UP FROM RAP OF CHINA AND A FINALE BY ADIDAS’ LATEST AMBASSADOR, YANG MI WITH A

Client

ADIDAS

Period

2017

SEQUENCE OF LASERS AND LIGHTS

RELATING SPORTS AND TRENDS THROUGH VISUALLY ENGAGING AND EXCITING DYNAMICS, IMMERSIVE MULTIMEDIA AND TECHNOLOGY

Stevie Awards Award for Innovation in Businessto-Business Event - Gold Event Marketing Awards Best Brand Experience - B2B - Silver Best Creative Idea - Bronze

PMAA Dragons of Asia Best B2B or Trade Marketing - Black Dragon

INSPIRED BY THE ‘GENERATION REMIX’ AND ‘ALTERNATIVE ATHLETES’ WHO CONSUME INFORMATION AND SPORTS IN A COMMUNAL AND FAST PACED MANNER, WE CREATED AN INTERACTIVE, VISUALLY IMMERSIVE AND THEATRICAL SPACE THAT BROUGHT SPORTS AND LIFESTYLE TO LIFE. CONCEPTUALISING, DESIGNING AND PRODUCING THE SET DESIGN, WE DISPLAYED THE LATEST IN SPORTS AND TRENDS THROUGH THE USE OF MESH SCREENS, OUR 100ML LED SCREENS, 4 HANGING TOWER LEDS, AND ACROSS THE 13M WIDE CENTER STAGE. WE ALSO CREATED AN INBUILT STAGE BASKETBALL + PULL UP BAR SPACE, CLIMBERS THAT SCALED OVER THE SCREENS, TO INDOOR ZIPLINES AS WE ZIPPED IN OUR VIP SPEAKERS FROM THE BACK.

Highlight Recap

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Campaign

AS THE WORLD KEEPS CHANGING, PEOPLE ARE CHANGING. EVEN WHEN YOU THINK THAT TECHNOLOGY IS THE NEXT BIG THING BRINGING US CLOSER AND KNOW EACH OTHER MORE, HOWEVER, THAT DOESN’T HELP. HAVE YOU EVER WONDERED LATELY ... HOW MANY NEIGHBOURS YOU INTERACT WITH?

FARM RAK by SC Asset BANGKOK, THAILAND

SC ASSET ALWAYS BELIEVE THAT ‘TO HAVE A GOOD HOME DOESN’T HAVE TO BE ONLY THE PLACE WHERE YOU LIVE, IT MUST FILLED WITH WARMTH AND QUALITY IN SOCIAL COMMUNITY’ THAT  EACH NEIGHBOURS WOULD BE ABLE TO INTERACT, STAY AS GOOD NEIGHBOURS FOREVER.

Client

SC Asset

Period

2015

WHILE OTHER REAL ESTATE BRANDS EMPHASIS ON SUCH SELLING POINTS FOR INSTANCE; SECURITY CARE, PRACTICAL DESIGN, INTELLIGENT TECHNOLOGY, ACCESSIBLE LOCATION.

WE WANT TO BRING SOMETHING DIFFERENT, SOMETHING TANGIBLE AND TOUCH THE HEART OF THE AUDIENCES. MOREOVER, BRINGING BACK THE COMMUNITY THE DAY TECHNOLOGY HASN’T FULLY TAKEN OVER THE WORLD, THAT WILL BRING US CLOSER, MORE TALKING, LESS TEXTING. THE INTERACTIONS THAT DOESN’T FORCE PEOPLE BUT COME OUT SPONTANEOUSLY, THE SOLUTION THAT WILL DRIVE BETTER FRIENDSHIP IN THE COMMUNITY TO CUSTOMERS/VILLAGERS, THROUGHOUT THE YEAR WITH ONE SINGLE MESSAGE FROM THE BRAND ‘LIVELY NEIGHBOURHOOD’.

CHALLENGE

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WE CREATED THE CRM PROJECT THROUGH THE CAMPAIGN ‘FARM RAK’, FARM RAK MEANS ‘ORGANIC LOVE’ IN THAI.

THIS CAMPAIGN, WE WANT TO CREATE MECHANICS THAT BRING ALL RESIDENCES TOGETHER , SOMETHING THAT LAST LONG THROUGHOUT THE YEAR AND MORE, LET THEM COMMUNICATE AND GETTING TO KNOW EACH OTHER THROUGH ‘PLANTING VEGGIE’

SPEAKING OF THE OLD DAYS IN THAILAND, WHERE EACH HOME HAS NO FENCES AND NEIGHBOURS COME TO YOUR FRONT DOOR SHARING FOOD AND GOOD THINGS, THOSE FRIENDSHIPS ARE FADING DUE TO THE WORLD THAT CHANGING. WE FIND THE IDEA OF ‘PLANTING VEGGIE’ IS CURRENTLY SPREADING OUT ALL AROUND THE WORLD, IT’S GOOD FOR HEALTH, IT’S GOOD FOR THE WORLD AND NOW IT’LL BE GOOD TO GROW FOR SHARING, GROWING FRIENDSHIP BETWEEN NEIGHBOUR TO NEIGHBOUR, NEIGHBOUR TO THE BRAND.

MOREOVER, THIS WILL MAKE SC ASSET BECOME A BRAND THAT GENUINELY CARE WITH LOVE AND BRING BACK THE FRIENDSHIP THROUGH THE ACTIVITY THAT GIVES GOOD ADVANTAGES TO ALL.

STRATEGY

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YEAR END PUBLIC EVENT

WE BROUGHT THE SHARING MOMENTS TO THE NEXT LEVEL, ‘LIVELY NEIGHBOURHOOD’ BETWEEN SC ASSET NEIGHBOURS TO ILLUSTRATE THE CAMPAIGN TO PUBLIC • CONCEPTUAL FLEA MARKET : FILLED WITH

LIVING / FASHION / FOOD TRUCK /

MUSIC / FARM RAK EXPERIENCES • FARM RAK GARDEN : WE BROUGHT THE FARM RAK GARDEN FROM THE SHORT FILM TO LIFE, EVERY TOUCH POINTS WILL ADDRESS TO THE CORE IDEA OF ‘LIVELY NEIGHBOURHOOD’ WHICH IS THE SENSE OF SHARING.

SUCCESS OF FARM RAK • THE FARM RAK CAMPAIGN WENT SUCCESSFUL. WE WENT FROM PROTOTYPE VILLAGE TO MANY VILLAGES. THE NEIGHBOURS STARTS TO COMMUNICATE MORE, THE NEW CULTURE HAD BUILT THROUGH THE CAMPAIGN ALONG THE MESSAGE ‘LIVELY NEIGHBOURHOOD’, SC ASSET AIM TO CONTINUE THE CAMPAIGN FOR THE NEXT NEXT YEAR. CURRENTLY, IT’S IN THE SECOND YEAR OF FARM RAK. MOREOVER, INITIALLY WE STARTED IT FROM VILLAGES , NOW IT SHIFTS TO CONDO PRODUCTS AND PUBLIC. • FARM RAK ‘AN ORGANIC SHORT FILM’ HIT 3 MILLION VIEWS ON YOUTUBE IN ONLY 1 MONTH. TO MORE AND MORE THROUGHOUT THE YEAR FROM INTERNAL TO EXTERNAL COMMUNITY. •

FARM RAK FACEBOOK PAGE : HIT OVER 2000 LIKES AND FULLY PARTICIPATION ON LINE GROUP CHAT

•

SLOW FEST ‘FARM RAK IN BANGKOK’ : OVER ACHIEVED WHAT WE EXPECTED FOR ONE DAY PUBLIC WITH OVER 5000 PARTICIPANTS.

SLOW FEST ‘FARM RAK IN BANGKOK’

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CHALLENGE AMWAY IS SPECIALIZING IN THE USE OF MULTI-LEVEL MARKETING TO SELL HEALTH, BEAUTY, HOME CARE PRODUCTS AND HAS ESTABLISHED IN THAILAND FOR A VERY LONG WITH A GENERATION CHANGES AS WE ARE FOCUSING ON YOUNG ENERGETIC

PEOPLE, IT IS ESSENTIALLY TO CHANGE PERCEPTIONS OF PEOPLE ABOUT 'MLM BUSINESS',

Campaign

FESTTALK by Amway BANGKOK, THAILAND

REFRESH THE LOOK OF AMWAY AND MAKE IT MORE TRENDY, APPROACHABLE & INSPIRING EXPERIENCE FOR EVERYONE.

STRATEGY WE SET THE NEW DIRECTION THAT EVERYBODY CAN RELATE TO, WHICH ARE NOT NECCESSARILY TO TALK ABOUT THE PRODUCTS BUT APPROACH IN AN INSPIRATIONAL SENSE AS AN TAKE OUT MESSAGE, SO THAT WE CREATE AN INSPIRATIONAL TALK CONCEPT

Client

CALLED ‘FESTTALK’ WITH A MIXTURE OF FESTIVE AND INSPIRATIONAL TALKS THAT REFLECT EACH CONCEPT TO A YOUNG GENERATIONS

AMWAY IT IS A SIGNATURE TALK, CONCEPTUALIZED BY AMC ASIA! CURRENTLY, SHOWCASE IN OVER 5 TIMES SINCE 2017 - NOW

Period

2017 - 2019

THE HIGHLIGHT EXPERIENCES ;

FEST MARKET - A TRENDY MARKET FROM ANOTHER BUSINESS OF AMWAY BUSINESS OWNERS

FEST GAME - EXPERIENTIAL ACTIVITIES WITH AMWAY PRODUCTS

FEST MUSIC - SPECIAL CONCERT WITH A FAMOUS BANDS

INSPIRATIONAL TALKS - INSPIRATIONAL TALKS BY AMWAY AND PUBLIC SPEAKERS TO SHARE THEIR PERSPECTIVES OF LIVING

TIME,

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Highlight Recap

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RESULT

THE FIRST TAILOR-MADE INSPIRATIONAL TALK CONCEPT BY AMCASIA! OVER 14,419 LIKES & SHARE ON SOCIAL MEDIA FROM 3 EVENTS IN TOTAL THE CONCEPT HAS BEEN APPLIED TO NATIONWIDE AND STILL NOW !

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Campaign

IDA TECH SATURDAY UPSIZED 2017 SINGAPORE

Client

IDA

Period

2017

SPANNING OVER AN ENTIRE WEEKEND, THE THIRD INSTALLATION OF TECH SATURDAY JUST GOT BIGGER! APTLY NAMED TECH SATURDAY UPSIZED!, THE PROGRAM WAS TWICE AS EXCITING WITH NEW ADDITIONS LIKE THE RC TANK COMPETITION, E-SPORTS. AS WELL AS A CINELOUNGE THAT SHOWCASED ANIMATION AND SHORT CLIPS INSPIRED BY TECH. OVER A PERIOD OF 2 DAYS, OVER 12,000 PEOPLE WERE TREATED TO A FUN-FILLED TECH CARNIVAL FOR THE WHOLE FAMILY.

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COLORFUL, BRIGHT AND EXCITING - THAT WAS THE FEELING ONE WOULD GET UPON ENTERING THE HALLS OF MARINA BAY SANDS. THE EVENT BRANDING WAS STRONGLY AND STRATEGICALLY DESIGNED TO DECORATE THE SPACE, AND THE VENUE WAS TRANSFORMED TO FIT 5 DIFFERENT AREAS WHERE MEMBERS OF THE PUBLIC CAN LEARN, BUILD AND PLAY WITH TECH. DRONE COMPETITIONS WERE CARRIED OUT AT THE ARENA. THE HACKATHON SAW KIDS FROM PRIMARY SCHOOLS ISLAND WIDE PIT THEIR CODING AND COMPUTATIONAL SKILLS. FOR BOTH YOUNG AND OLD, LEARNING ABOUT TECH WAS EASY AT THE UPSIZED 2-STOREY WORKSHEDS. THE PUBLIC SAW HOW TECH COULD WORK FOR THEM IN WORK, LIVE AND PLAY SCENARIOS AT THE INTERACTIVE SHOWCASE, AND LIKE A TECH MARKETPLACE, THE PUBLIC GOT A HANDS-ON EXPERIENCE AT THE TINKER SPACE.

Highlight Recap

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12,000 PEOPLE TURNED UP AT TECH SATURDAY UPSIZED

120 PEOPLE HAD A FREE TOUR OF THE LAB ON WHEELS

30 EXCITING BOOTHS AT THE INTERACTIVE SHOWCASE & TINKER SPACE

19,800 HOTDOGS, CANDY FLOSS & CUP CORN CHOMPED

15,000 PAX OUTREACH THROUGH FLYER DISTRIBUTION BEFORE THE EVENT

100 CHALLENGERS IN THE FIRST-EVER ESPORTS COMPETITION

AWARD FOR INNOVATION IN GOVERNMENT EVENTS SILVER

800 PARTICIPANTS AT 32 DIFFERENT WORKSHOPS

AWARD FOR INNOVATION IN CONSUMER EVENTS BRONZE

RESULT

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CHALLENGE AS WE ARE NOW IN THE DIGITAL AGE, THE DEFINITION OF BANKING ALSO NEED TO REFLECT PEOPLE LIFESTYLE, THINKING FURTHER MORE, EVENTHOUGH NOWADAYS LESS LIFE. TO BE MORE CONVENIENCE FOR THEM TO ACHEIVE A FINANCIAL GOALS.

Campaign

K PARK by K Bank BANGKOK, THAILAND

BUT HOW CAN WE INTEGRATE THIS TO EVERYONE ?

STRATEGY WE CO-CREATE THE FIRST LIFESTYLE BANKING COMMUNITY AS PART OF CONCEPT ‘IM POSSIBLE’ AROUND UPCOUNTRY AREA, COLLABORATE WITH PTT BANK, SCG EXPRESS AND AMARIN PRINTING CALLED ‘K PARK’, GIVING OUT THE NEW DEFINITION OF BANKING AS A

Client

K Bank

CO-LEARNING SPACE, FOCUS ON CREATING THE LIFESTYLE COMMUNITY IN THE UPCOUNTRY AREA, IN 4 KEY POINTS

CONVENIENCE — A LIFESTYLE BANKING COMMUNITY AS FINANCIAL SOLUTIONS FOR CONVENIENCE LIFE

COMMUNITY — READJUST THE BANKING TO BE MORE AS COMMUNITY & REFLECT TO THE EACH LOCATION IN TERMS OF EXPERIENCES, BEING A PART OF YOUR EVERY LIFE

Period

2018

CO-CREATE — YOU DON’T HAVE TO GO TO THE BANK TO DEPOSIT MONEY ONLY, WE’RE IN YOUR EVERYDAY LIFE, CREATING A LIFESTYLE ACTIVITIES, WORKSHOP AND SIMINAR TO FIT IN EACH LOCATIONS

COLLABORATE — COLLABORATING WITH CAFE AMAZON, AMARIN PRINTING TO CREATE A LIFESTYLE EXPERIENCES E.G. COFFEE SHOP, DELIVERY EXPRESS, DIGITAL BOOK SHELF FOR EVERYONE TO HANGOUT WITHOUT ANY FEES.

PEOPLE GOING TO BANK, IT IS MORE IMPORTANT TO PUT BANKING IN YOUR EVERYDAY

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Highlight Recap

EXP ER IE NTIAL

CAM PAIG N

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Campaign

AP HONDA MOTORSHOW CHALLENGER HALL, BANGKOK

Client

AP HONDA

Period

2017

WE CREATED THE CONCEPT ‘HUB OF LIFESTER’ TO REFLECT THE COMMUNITY OF BIKERS IN THE FUTURE THAT IS PART OF EVERYDAY LIFE. IT IS A TRANSITION TO A PROTOTYPE SHOP CALLED ‘CUB HOUSE BY HONDA’ COLLECTIVE BIKER LIFESTYLE .

WHICH IS A CO-CREATION SPACE FOR

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Highlight Recap

Campaign

ALL NEW CIVIC LAUNCH PRESS / PUBLIC PARAGON HALL, BANGKOK

Client

HONDA

Period

2016

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Campaign

TMB MONEY EXPO CHALLENGER HALL, BANGKOK

Client

TMB BANK

Period

2016

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Campaign

OMEGA SPEEDMASTER LAUNCH PARC PARAGON, BANGKOK

Client

OMEGA

Period

2014

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Highlight Recap

Campaign

SAMSUNG X LINE FRIENDS SIAM SQUARE ONE, BANGKOK

Client

SAMSUNG MOBILE

Period

2017

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Highlight Recap

Campaign

FACEBOOK ONEAPAC MARINA BAY SANS, SINGAPORE

Client

FACEBOOK

Period

2017

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Highlight Recap

EXP ER IE NTIAL O NLINE

CAM PAIG N

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Campaign

LEICESTER CITY FC FACEBOOK PAGE

Client

KING POWER

Period

2018

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A TOTAL OF 1,108,899 ON SOCIAL MEDIA PLATFORM FITNESS BEST A S I A AWA R D S 2 0 1 7

FITNESS BEST A S I A AWA R D S 2 0 1 7

IMPRESSIONS

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CONTENT ENGAGEMENT

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A TOTAL OF 1,108,899 ON SOCIAL MEDIA PLATFORM

AN AVERAGE ORGANIC REACH MORE THAN 200,000 PER WEEK

AN AVERAGE ORGANIC IMPRESSIONS OF MORE THAN 3M PER MONTH

+41.2% ENGAGEMENT RATE WITH ALL POSTS AND CONTENT

RESULT

Campaign

OH LEUVEN THAILAND FACEBOOK PAGE

Client

KING POWER

Period

2018

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A TOTAL OF 5,200 LIKES ON SOCIAL MEDIA PLATFORM WITHIN 2 WEEKS

FITNESS BEST A S I A AWA R D S 2 0 1 7

IMPRESSIONS

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A TOTAL OF 5,200 ON SOCIAL MEDIA PLATFORM

AN AVERAGE ORGANIC REACH MORE THAN 10,000 PER WEEK

AN AVERAGE ORGANIC IMPRESSIONS OF MORE THAN 190,000 PER MONTH

+35.1% ENGAGEMENT RATE WITH ALL POSTS AND CONTENT

RESULT