Contact Muntinlupa, Philippines +639164963280 (Mobile) winstonbinauhan@gmail.com
www.linkedin.com/in/ winstonbinauhan (LinkedIn)
Top Skills Marketing Strategy Marketing Communications Marketing
Languages English
Winston Binauhan
Problem Solver / Game Changer / Business Consultant National Capital Region
Summary Seasoned Brand and Marketing practitioner with more than a decade of experience on both online and offline marketing. Solving complex market and industry_specific challenges to the following but not limited to Healthcare, Logistics, Distribution and Online_advertising, Food_and_Beverage and Commodities. game_changer that continuously challenge industries on delivering and creating value to its market.
Experience Google Affiliate Training Facilitator - MSME Google My Business March 2021 - Present (9 months) Philippines
Balanghai Consumer Goods Trading Founder June 2013 - Present (8 years 6 months) Muntinlupa City Philippines
Creating and Developing unique Brands such as The Northern Taste Coffee Company later on re-branded as The Coffee beans Depot as online coffee distribution brand. In the process created the first online door to door freshly roasted coffee beans distribution model in the Philippines which is now the current business model of most coffee business in the country. Magandang Uling as a top of mind brand in charcoal briquettes and other outdoor cooking fuel in the Philippines. And Many more on the pipeline that is currently under development and soon to be launched. Page 1 of 5
Natura Charcoal Indonesia Sales Representative for Philippines
October 2020 - Present (1 year 2 months) Philippines
KinetX Sales and Marketing Inc. Affiliate Adviser
November 2020 - Present (1 year 1 month) Philippines We are in the business of providing tailored fit IT solution that are tailored fit to our customers business challenges. Providing them with technologies that not only drive results but also transform business from industry followers to game changers
Bull Run Consulting Co. Branding and Marketing Consultant
September 2019 - Present (2 years 3 months) Manila, National Capital Region, Philippines
Simplified Marketing Brand and Marketing Consultant
September 2019 - Present (2 years 3 months) Manila, National Capital Region, Philippines
Negros Long Life Corporation Sales and New Business Head
September 2019 - October 2020 (1 year 2 months) Bacolod, Negros Island Region, Philippines Provided out of the box solution to greatly increase business productivity and revenue. This is includes but not limited to the following tasks; 1. Improve the distribution coverage to the island of Negros in spite of limited resources and merchandises 2. Sustaining Marketing dominance of our products through constant sales and marketing efforts. 3. Created programs that continuously making our brand relevant to the community we serve. Page 2 of 5
Chong Hua Hospital Marketing Manager
August 2017 - August 2019 (2 years 1 month) Cebu City Lead in developing the new business and strategies for the hospital by acquiring clients in predetermined market segments ( Corporate Business, Hospital and Community). Aside from business function also takes the role of Marketing Communication but not limited to the following. Online marketing communication, above the line and below line communication efforts.
Xend Business Solutions Inc. Product Manager - Neighbour Partner Program April 2017 - August 2017 (5 months) Philippines
1. Expansion of Xend Business Partners and development of business portfolio. 2. Recruitment, Retention and Revival of Xend Business partners. 3. Marketing and Sales planning for Neighborhood Partners.
The Medical City South Luzon Sales, Marketing and Customer Service Head February 2014 - March 2017 (3 years 2 months) Santa Rosa City Philippines
Lead in developing the new business and strategies for the hospital by acquiring clients in predetermined market segments ( Corporate Business, Hospital and Community). Aside from business function also takes the role of Marketing Communication but not limited to the following. Online marketing communication, above the line and below line communication efforts.
LBC Express Inc. Brand Specialist - North Luzon Philippines
September 2010 - October 2013 (3 years 2 months) Pasay, Philipines I was part of LBC express that is not only in the business of moving spaces but emotions,lives and businesses. Developed marketing programs that aids the Page 3 of 5
economic growth in assigned areas where the presence of large under served market. Creating value through tailored fit programs that are local unique to the market
Jobstreet.com Philippines Corporate Marketing Officer
October 2009 - September 2010 (1 year) Leads Generation - Online web inquiry enhancements, Business Charter Partnerships, and Web Site Traffic enhancements. Corporate Communications - Online recruitment enhancements Project Management - JobSolutely Cool 2010 Job Fair, MOVE Expo 2010 (Migration, Overseas, Visas and Employment Expo) Online Marketing - research on Jobstreet.com employer page performance using Google Web Master Tools, Analytics and words Ad words. Marketing Research - Brand perception of employers about JobStreet.com.
Wordtext Systems, Inc Corporate Communication Analyst
May 2008 - September 2009 (1 year 5 months) Corporate Communication - Autodesk i360 Sales Kit (Sales tool kit for Field Sales and Resellers for Proper Positioning of Autodesk Products) Account Revival - Symantec / McAfee Rush Hour Sale (Warehouse Pricing for old dormant accounts ) Provincial Market Expansion - Provincial IT Starter Kit (Complete IT Product Package; Laptop, Anti - Virus, MS Office, Printer etc.)
Wordtext Systems inc Marketing Coordinator
June 2007 - May 2008 (1 year) Events Management for HP ,Business Objects, Star Micronics, Autodesk, Sony Reseller Loyalty Program - Pleasure of Rewards ( Rewards Point System ) Brand Activation for HP, Business Objects, Star Micronics, Autodesk, Sony
Eagle Ridge Golf and Country Club Partime Tea House Attendant April 2006 - May 2006 (2 months)
- Manages and tea house that serves as a canteen for the golf players - Maintain the level of inventory - Submit daily sales report of the Tea House performance for the day Page 4 of 5
Education De La Salle University Dasmarinas BUSINESS ADMINISTRATION, MARKETING MANAGEMENT · (2003 - 2007)
Saint Gregory Acedemy High School Diploma · (1999 - 2003)
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