Snap, List, & Sell. Instantly.

carousell Advertising Communication Yue Rong (1301237B) Yvonne (1304562J) Yi Qing (1303130G)

TD03

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carousell OBJECTIVE OF CAMPAIGN

TARGET AUDIENCE

CONSUMERS PERCEPTION

USP

CHOSEN CAMPAIGN

DEVELOPMENT

TONE OF VOICE

TREATMENT

FINAL OUTCOME

RESOURCES

71%

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Search for products Objective Of Campaign

Objective of Campaign

Encouraging teenagers to start selling the items that they don’t need anymore but others might love.

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carousell OBJECTIVE OF CAMPAIGN

TARGET AUDIENCE

CONSUMERS PERCEPTION

USP

CHOSEN CAMPAIGN

DEVELOPMENT

TONE OF VOICE

TREATMENT

FINAL OUTCOME

RESOURCES

71%

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Search for products Target Audience

Target Audience

Popular Among

General Public

Teenagers

Procrastinators who don’t buy and sell things online due to laziness

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Search for products Consumers Perception

scammer affordable

money

cheap

convenience

What do you think of when you see the word ‘Carousell?’ useful

messy

buy and sell

quick

second-hand

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carousell OBJECTIVE OF CAMPAIGN

TARGET AUDIENCE

CONSUMERS PERCEPTION

USP

CHOSEN CAMPAIGN

DEVELOPMENT

TONE OF VOICE

TREATMENT

FINAL OUTCOME

RESOURCES

71%

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Search for products USP

Easy to use. Fast. Convenient. Hassle free.

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carousell OBJECTIVE OF CAMPAIGN

TARGET AUDIENCE

CONSUMERS PERCEPTION

USP

CHOSEN CAMPAIGN

DEVELOPMENT

TONE OF VOICE

TREATMENT

FINAL OUTCOME

RESOURCES

71%

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Search for products CHOSEN CAMPAIGN

Initial Idea: Pass on the ‘happiness’

USP: Easy to use. Fast.

Concept

Convenient. Hassle free.

Target Audience

Teenagers who don’t sell because of procrastination / laziness

Campaign Objective

Encouraging teenagers to start selling the items that they don’t need anymore, but others might love it

Main Approach

Social Media

As we grow up, the things that we use also changes, as well as our hobbies.

Change is the only constant.

• Toys • Textbooks • Gameboys/PSP • Giving up hobbies (piano, guitar, etc)

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Search for products CHOSEN CAMPAIGN

Initial Idea: Pass on the ‘happiness’

USP: Easy to use. Fast.

Convenient. Hassle free.

Profressional photographer -> aspiring photographer

Normal dinner dress -> prom dress

Profressional guitarist -> aspiring guitarist

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Search for products CHOSEN CAMPAIGN

Updated idea: Snap, list, and sell. Instantly.

USP: Easy to use. Fast.

Convenient. Hassle free.

Focus more on the speed & efficiency of Carousell

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Search for products CHOSEN CAMPAIGN

Updated idea: Snap, list, and sell. Instantly.

TVC

Items gets ‘sucked’ into the phone

Print

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carousell OBJECTIVE OF CAMPAIGN

TARGET AUDIENCE

CONSUMERS PERCEPTION

USP

CHOSEN CAMPAIGN

DEVELOPMENT

TONE OF VOICE

TREATMENT

FINAL OUTCOME

RESOURCES

71%

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Search for products Development

Print

Audience’s POV

Seller’s POV

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Search for products Development

Print

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Search for products Development

Print

Bus-Stop pop up poster

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Search for products Development

Ambient

Escalator

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Search for products Development

Ambient

Escalator

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Search for products Development

Ambient

Escalator

Snap, list, and sell. Instantly.

71%

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71%

Search for products Development

Commercial Dress

Guitar

Annoying brother

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Search for products Development

Commercial

1. Do you have things in your house that you don’t need anymore?

*Seller’s POV*

Dress

2. Something special that you can’t bear to throw away.

*flashback to the past memories she had with the dress*

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Search for products Development

Commercial Dress

*flashback back to present*

3. With Carousell, you can now make money out of it.

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Search for products Development

Commercial

4. Simply,

5. snap

Dress

*dress gets sucked into the phone with a genie effect*

*Buyer’s POV*

6. list, and sell.

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Search for products Development

Commercial

7. With Carousell, you can now buy and sell anything, anytime, and anywhere.

*beach scene*

8. The only thing you can’t sell....is your fashion sense.

Dress

*2 sec parting shot*

*Buyer’s POV*

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Search for products Development

Commercial

1. Do you have things in your house that you don’t need anymore?

*Seller’s POV*

Dress Guitar

2. Something special that you can’t bear to throw away.

*flashback to the past memories she had with the dress*

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Search for products Development

Commercial

*flashback back to present*

3. With Carousell, you can now make money out of it.

Dress Guitar

4. Simply,

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Search for products Development

Commercial

5. snap

*guitar gets sucked into the phone with a genie effect*

Dress Guitar

*Buyer’s POV*

6. list, and sell.

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Search for products Development

Commercial Dress Guitar

*2 sec parting shot*

7. With Carousell, you can now buy and sell anything, anytime, and anywhere.

8. The only thing you can’t sell....is your guitar skills.

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Search for products Development

Commercial

1. Do you have things in your house that you don’t need anymore?

*Seller’s POV*

Annoying Dress brother

*brother annoying her while she is snapping photos to list*

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Search for products Development

Commercial

2. With Carousell, you can now buy and sell anything, anytime, and anywhere.

*attempting to sell her brother*

Annoying Dress brother

*face got squashed into the phone screen*

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Search for products Development

Commercial Annoying Dress brother

3. Well, almost... anything.

*2 sec parting shot*

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carousell OBJECTIVE OF CAMPAIGN

TARGET AUDIENCE

CONSUMERS PERCEPTION

USP

CHOSEN CAMPAIGN

DEVELOPMENT

TONE OF VOICE

TREATMENT

FINAL OUTCOME

RESOURCES

71%

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Search for products Tone Of Voice

Target Audience

Music used

Message

Teenagers/General Public

Fun

Friendly

(Procrastinators who are lazy to buy and sell)

Quirky (upbeat)

Tone Comedic (nostalgic at first, then sudden change to quirky) Warm (commercial)

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3:57 pm

carousell OBJECTIVE OF CAMPAIGN

TARGET AUDIENCE

CONSUMERS PERCEPTION

USP

CHOSEN CAMPAIGN

DEVELOPMENT

TONE OF VOICE

TREATMENT

FINAL OUTCOME

RESOURCES

71%

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Search for products Treatment

Typeface

Colours

Images

Helvetica Neue

Red

Photographs

White

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carousell OBJECTIVE OF CAMPAIGN

TARGET AUDIENCE

CONSUMERS PERCEPTION

USP

CHOSEN CAMPAIGN

DEVELOPMENT

TONE OF VOICE

TREATMENT

FINAL OUTCOME

RESOURCES

71%

Snap, list, and sell. Instantly. (Carousell) Carousell Singapore

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3:57 pm

carousell OBJECTIVE OF CAMPAIGN

TARGET AUDIENCE

CONSUMERS PERCEPTION

USP

CHOSEN CAMPAIGN

DEVELOPMENT

TONE OF VOICE

TREATMENT

FINAL OUTCOME

RESOURCES

71%

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Search for products Resources

http://www.videocopilot.net/tutorials/soul_removal/

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thank you!