carousell Advertising Communication Yue Rong (1301237B) Yvonne (1304562J) Yi Qing (1303130G)
TD03
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carousell OBJECTIVE OF CAMPAIGN
TARGET AUDIENCE
CONSUMERS PERCEPTION
USP
CHOSEN CAMPAIGN
DEVELOPMENT
TONE OF VOICE
TREATMENT
FINAL OUTCOME
RESOURCES
71%
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Search for products Objective Of Campaign
Objective of Campaign
Encouraging teenagers to start selling the items that they don’t need anymore but others might love.
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carousell OBJECTIVE OF CAMPAIGN
TARGET AUDIENCE
CONSUMERS PERCEPTION
USP
CHOSEN CAMPAIGN
DEVELOPMENT
TONE OF VOICE
TREATMENT
FINAL OUTCOME
RESOURCES
71%
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Search for products Target Audience
Target Audience
Popular Among
General Public
Teenagers
Procrastinators who don’t buy and sell things online due to laziness
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Search for products Consumers Perception
scammer affordable
money
cheap
convenience
What do you think of when you see the word ‘Carousell?’ useful
messy
buy and sell
quick
second-hand
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3:57 pm
carousell OBJECTIVE OF CAMPAIGN
TARGET AUDIENCE
CONSUMERS PERCEPTION
USP
CHOSEN CAMPAIGN
DEVELOPMENT
TONE OF VOICE
TREATMENT
FINAL OUTCOME
RESOURCES
71%
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3:57 pm
Search for products USP
Easy to use. Fast. Convenient. Hassle free.
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carousell OBJECTIVE OF CAMPAIGN
TARGET AUDIENCE
CONSUMERS PERCEPTION
USP
CHOSEN CAMPAIGN
DEVELOPMENT
TONE OF VOICE
TREATMENT
FINAL OUTCOME
RESOURCES
71%
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3:57 pm
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Search for products CHOSEN CAMPAIGN
Initial Idea: Pass on the ‘happiness’
USP: Easy to use. Fast.
Concept
Convenient. Hassle free.
Target Audience
Teenagers who don’t sell because of procrastination / laziness
Campaign Objective
Encouraging teenagers to start selling the items that they don’t need anymore, but others might love it
Main Approach
Social Media
As we grow up, the things that we use also changes, as well as our hobbies. Change is the only constant. • Toys • Textbooks • Gameboys/PSP • Giving up hobbies (piano, guitar, etc)
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Search for products CHOSEN CAMPAIGN
Initial Idea: Pass on the ‘happiness’
USP: Easy to use. Fast.
Convenient. Hassle free. Profressional photographer -> aspiring photographer
Normal dinner dress -> prom dress
Profressional guitarist -> aspiring guitarist
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Search for products CHOSEN CAMPAIGN
Updated idea: Snap, list, and sell. Instantly.
USP: Easy to use. Fast.
Convenient. Hassle free.
Focus more on the speed & efficiency of Carousell
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Search for products CHOSEN CAMPAIGN
Updated idea: Snap, list, and sell. Instantly.
TVC
Items gets ‘sucked’ into the phone
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3:57 pm
carousell OBJECTIVE OF CAMPAIGN
TARGET AUDIENCE
CONSUMERS PERCEPTION
USP
CHOSEN CAMPAIGN
DEVELOPMENT
TONE OF VOICE
TREATMENT
FINAL OUTCOME
RESOURCES
71%
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3:57 pm
Search for products Development
Audience’s POV
Seller’s POV
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Search for products Development
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Search for products Development
Bus-Stop pop up poster
71%
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Search for products Development
Ambient
Escalator
71%
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Search for products Development
Ambient
Escalator
71%
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3:57 pm
Search for products Development
Ambient
Escalator
Snap, list, and sell. Instantly.
71%
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3:57 pm
71%
Search for products Development
Commercial Dress
Guitar
Annoying brother
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3:57 pm
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Search for products Development
Commercial
1. Do you have things in your house that you don’t need anymore?
*Seller’s POV*
Dress
2. Something special that you can’t bear to throw away.
*flashback to the past memories she had with the dress*
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Search for products Development
Commercial Dress
*flashback back to present*
3. With Carousell, you can now make money out of it.
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3:57 pm
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Search for products Development
Commercial
4. Simply,
5. snap
Dress
*dress gets sucked into the phone with a genie effect*
*Buyer’s POV*
6. list, and sell.
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3:57 pm
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Search for products Development
Commercial
7. With Carousell, you can now buy and sell anything, anytime, and anywhere.
*beach scene*
8. The only thing you can’t sell....is your fashion sense.
Dress
*2 sec parting shot*
*Buyer’s POV*
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3:57 pm
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Search for products Development
Commercial
1. Do you have things in your house that you don’t need anymore?
*Seller’s POV*
Dress Guitar
2. Something special that you can’t bear to throw away.
*flashback to the past memories she had with the dress*
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3:57 pm
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Search for products Development
Commercial
*flashback back to present*
3. With Carousell, you can now make money out of it.
Dress Guitar
4. Simply,
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3:57 pm
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Search for products Development
Commercial
5. snap
*guitar gets sucked into the phone with a genie effect*
Dress Guitar
*Buyer’s POV*
6. list, and sell.
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3:57 pm
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Search for products Development
Commercial Dress Guitar
*2 sec parting shot*
7. With Carousell, you can now buy and sell anything, anytime, and anywhere.
8. The only thing you can’t sell....is your guitar skills.
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3:57 pm
71%
Search for products Development
Commercial
1. Do you have things in your house that you don’t need anymore?
*Seller’s POV*
Annoying Dress brother
*brother annoying her while she is snapping photos to list*
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3:57 pm
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Search for products Development
Commercial
2. With Carousell, you can now buy and sell anything, anytime, and anywhere.
*attempting to sell her brother*
Annoying Dress brother
*face got squashed into the phone screen*
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3:57 pm
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Search for products Development
Commercial Annoying Dress brother
3. Well, almost... anything.
*2 sec parting shot*
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3:57 pm
carousell OBJECTIVE OF CAMPAIGN
TARGET AUDIENCE
CONSUMERS PERCEPTION
USP
CHOSEN CAMPAIGN
DEVELOPMENT
TONE OF VOICE
TREATMENT
FINAL OUTCOME
RESOURCES
71%
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3:57 pm
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Search for products Tone Of Voice
Target Audience
Music used
Message
Teenagers/General Public
Fun
Friendly
(Procrastinators who are lazy to buy and sell)
Quirky (upbeat)
Tone Comedic (nostalgic at first, then sudden change to quirky) Warm (commercial)
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3G
3:57 pm
carousell OBJECTIVE OF CAMPAIGN
TARGET AUDIENCE
CONSUMERS PERCEPTION
USP
CHOSEN CAMPAIGN
DEVELOPMENT
TONE OF VOICE
TREATMENT
FINAL OUTCOME
RESOURCES
71%
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3:57 pm
71%
Search for products Treatment
Typeface
Colours
Images
Helvetica Neue
Red
Photographs
White
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3:57 pm
carousell OBJECTIVE OF CAMPAIGN
TARGET AUDIENCE
CONSUMERS PERCEPTION
USP
CHOSEN CAMPAIGN
DEVELOPMENT
TONE OF VOICE
TREATMENT
FINAL OUTCOME
RESOURCES
71%
Snap, list, and sell. Instantly. (Carousell) Carousell Singapore
••••• M1
3G
3:57 pm
carousell OBJECTIVE OF CAMPAIGN
TARGET AUDIENCE
CONSUMERS PERCEPTION
USP
CHOSEN CAMPAIGN
DEVELOPMENT
TONE OF VOICE
TREATMENT
FINAL OUTCOME
RESOURCES
71%
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3G
3:57 pm
Search for products Resources
http://www.videocopilot.net/tutorials/soul_removal/
71%
thank you!