Summary Statement: What we do well: Our content capitalizes super well on capturing the environment at our events, with pictures and videos. We get most of our engagement when we post things that proud parents want to see and share with their friends and family. So, by creating content with champions or runner ups this helps get our name pushed around the internet. We also have more Facebook and Twitter followers than most of our competitors. What we don’t do well: Our instagram has room to grow, as in increasing followers and creating more videos/reels. We don’t use hashtags very much and that is something that will increase engagement and views to our platforms. When we have events using Tik Tok might be a good option for videos more so than facebook or twitter. Our content the past year has mostly been just images and promos of sponsors or of our events, and doing more informational and reposts will help split up the content and be more inviting/exciting What we aim to work towards: Gaining at least 5 followers on every platform a month is a good place to start. Using hashtags on every post, creating hashtags for our specific events and inviting teams to use our hashtag as well. Start looking at what our competitors are doing and use that for inspiration. Re-sharing stories or posts in the industry to gain attraction. Lastly, start posting things that the audience can reply to, ask questions, get them in the comment section and sharing our posts.
Social Media Audit Summary Network: Instagram Handle: @badgerlandwss Channel Owner: Ashley Banfield, Social Media Manager Mission Statement
KPIs
Top Content
Audience
Maintain/ Amplify/
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