CG_Netgem_Case_Study

exhibition stand design a case study

Netgem provides the technology, the expertise and the flexible business model to help operators develop innovative convergent services combining the best of TV, Internet and multimedia home network contents.

Netgem took a stand at the IPTV Forum 2010 at Olympia in the last week of March. It needed to host 2 monitors running content, one being end user content from a stylised domestic setting where the end user would naturally see their platforms, and one would market Netgems proposition in a B2B format. Set top boxes also needed to be showcased along with a reception counter - all on a 5 x 4 m stand space.

our brief

Ideas / concepts Ideas were brainstormed and a lounge setting was 3D modelled to get a sense of how the space would work for the client and delegate alike. A pod was considered for dispensing literature and branding the corner from two approach lines.

ideas/concepts

Visual Costing exercises were run to see if ideas could be be workable with the client’s budget and graphic treatments considered and 3D modelled.

conceptualisation

Artwork The design included an user-interface style applied to the list of highlights and the model image was retouched to suit the brand. Flatscreens were shown in situ as were the suggested positions of fireplace and picture frames.

artwork

Netgem

TV

3D visual The stand was now taking shape and client was shown concepts at key stages as worked up 3D renders from different angles and ideas for dressing the area and floor coverings were discussed and left for us to source. These included all furniture and props to add realism to the lounge area experience.

3D render

Bespoke artwork was created for the lounge’s picture frames to represent Netgem’s future direction and advances.

frames

Stand was transported to venue from our base in Essex and built for show.

Modular design means shape and size can be revisited and adapted using the base components for any future shows.

build

Flatscreens built into system and concealed for effect.

High-tech fire and surround with working flames and mantlepiece holding product units.

Contemporary picture frames holding bespoke artwork.

details

Storage unit and bar stools for client interaction.

Mantelpiece providing top for hardware and flatscreen concealed by graphic.

details

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Cannell Group, The Barn, Old Bourchiers Hall, Aldham, Essex CO5 9SE United Kingdom +44 (0)845 643 4415 info@cannellgraphics.com www.cannellgraphics.com

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