A PREMIER RESTAURANT OPPORTUNITY AT THE MARITIME NEW ORLEANS, LA
The Maritime 1956
The Maritime 2015
The Maritime 800 Common Street New Orleans, LA 70130
Introduction The Maritime, a historic landmark structure erected in 1893, as New Orleans’ first “high-rise” office tower, has been redeveloped into a luxury apartment building by the firm of Wisznia||Architecture + Development. One block from the city’s famed French Quarter, the Maritime signifies the continued rebirth of New Orleans in the wake of Hurricane Katrina and the kind of space and functionality being demanded by a sophisticated, professional and food-loving population committed to living and playing in the city’s downtown area. Further enhancing the Maritime’s heritage and location is a 7,000 sq. ft. ground floor space ideal for a new high-end quality restaurant ready to accommodate the multitude of permanent residents, corporate office workers, conventioneers, and more than 10 million tourists who visit New Orleans annually and walk by the Maritime each day. Within the Maritime’s immediate neighborhood, one can find: • The French Quarter (4th most popular tourist destination in the U.S.) • +1,500 newly constructed “neighborhood” apartment units • +6,197 rooms within a 6 block radius featuring such renowned brands as the Ritz Carlton, Waldorf Astoria, Roosevelt, Windsor Court, Wyndham Resort, Intercontinental, ALoft, Renaissance, AC Marriot, among others • The vast majority of the city’s corporate office buildings, including Place St. Charles with more than 2,000 of the city’s highest paid workers located directly across the street • Harrah’s Casino • The New Orleans Convention Center (1,000,000 sq. ft.) • The Mercedes Benz Superdome • New Orleans’ famed ‘streetcar’ service, which passes directly in front of the Maritime A new culinary enterprise at the Maritime will find itself positioned within blocks of New Orleans’ most renowned restaurants and culinary superstars, including: • John Besh’s – “August”, “Luke” and “Domenica” • Donald Link’s – “Herbsaint” and “Peche” • John Fos’s – “Revolution” • Susan Spicer’s – “Bayonne” • The Brennan’s family’s – “Mr. B’s,” “Palace Café,” “Bourbon House,” and original “Brennan’s” on Royal Street • Galatoire’s
The Maritime 800 Common Street New Orleans, LA 70130
Ground Floor Space
Overview • Unique location one block from the corner of Canal and Bourbon Street • Immediate neighborhood features leading hotels, private residences and renown restaurants • Proposed space located on high-traffic corner and New Orleans’ famed “streetcar” line • Historic Chicago-style exterior features limestone and large cast-iron tri-part windows • Primary entry portico includes highly visible copper-clad marquee, two additional street/sidewalk entrances • Location enables flexibility of design, private/VIP event spaces and a wine vault feature • Ground floor features 15’ ceilings with ability to reveal a state-of-the-art kitchen • Approximately 7,000 sq. ft. of space enables various restaurant concepts • Current layout is one “sample iteration” for main restaurant/bar area/outdoor seating
Additional information available upon request. Please contact: Marcel Wisznia Principal Wisznia | Architecture + Development mwisznia@wisznia.com 504.581.1948
Roger Wilson Business Development rwilson@wisznia.com 504.338.7420
The Maritime 800 Common Street New Orleans, LA 70130
Restaurant Opportunity Positioned directly on the St. Charles streetcar line, the Maritime site has high pedestrian and vehicular traffic and great visibility. The Maritime is a premier location for commerce, downtown living, and quality retail. This high-traffic corner is adjacent to the French Quarter, the Canal Street hotels, theaters and shopping, as well as Central Business District residential and office buildings.
Sample Iteration
outdoor seating
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The Maritime- January 2011, $17.5 million historic rehabilitation of the city’s first skyscraper into a mixed-use development including 105 luxury apartments, office space, and ground floor retail space.
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930 Poydras- March 2010, $55 million construction of a 21-story mixed-use tower with 250 apartments, 6 townhouses, 500 parking spaces and 10,000 sf of ground floor retail.
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Shops at Canal Place- May 2010, New movie theater with in-film dining provided by restraunteur Aldofo Garcia joins over 30 high-end retailers, including Saks Fifth Avenue, Anthropologie and Tiffany and Co.
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Union Lofts- June 2007, $6 million histoic renovation of the Western Union Telegraph building into a mixed-use development including 33 fully furnished luxury apartments and ground floor retail space.
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Superdome/Champion’s Square- June 2011, completed an $85 million renovation that completely modernized the facility and added an outdoor festival venue. Plus, an additional $250 million in renovation since 2006.
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The Saratoga- August 2011, $20.5 million historic rehabilitation of a 1950’s skyscraper into a mixed-use development including 153 apartments, 2 penthouse units and ground floor retail space.
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Rouse’s Market- November 2011, Rehabilitation of a historic car dealership into a 40,000 sf full-service grocery store, becoming downtown New Orleans’ first full-service grocery store, with 40,000 sf and three floors of parking.
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Joy Theater- December 2011, $5 million renovation of a 10,000 square foot multipurpose venue.
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Civic Theater- January 2013, 15,000 sf rehabilitation of a historic 1,000 seat theater, $10.5 million.
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Hibernia Tower- March 2013, $57.3 million historic renovation of the 23-story structure to include 175 apartments, office space and a ground floor CapitalOne bank branch.
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Convention Center- January 2013, Completed a $50 million extension that brings the total exhibition space to over 1.1 million sq. ft. Plus, an additional $93 million in renovations over the past 5 years.
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World War II Museum- January 2013 (Building 3 of 6), $325 million expansion, over 3 blocks, totaling 278,000 sq ft of exhibition space to create the National WWII Museum.
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Saenger Theater- September 2013, $52 million historic rehabilitation of a historic theater from 1927.
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New Orleans Arena- October 2013, $50 million in renovations to the interior of the arena. More work, including a new grand entrance, has been completed.
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Roosevelt Hotel- The iconic luxury Waldorf Astoria hotel near the French Quarter is within walking distance to the city’s most vibrant attractions and entertainment. 504 guest rooms.
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450 Julia- 9 ultra-luxury apartments above Peche, the latest restaurant from Donald Link. The $11 million historic renovation pushed rents to over $3 per square foot, the highest in the city.
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Riverwalk Outlet Mall- Re-opened, $70 million renovation creating the nation’s first downtown outlet mall in the summer of 2014. 50,000 sf was added to accomodate over 70 outlets and factory stores.
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Medical District- Under construction, $3 billion development of over 78 acres, including two new hospitals, bringing over 7,000 high-paying jobs to the area.
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South Market District- Under construction, $200 million mixed-use development over 4 blocks that will include 600 apartments, 179,000 sf of commercial space and 1,223 parking spaces.
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St. Charles @ Julia- On the boards, New construction and historic rehabilitation to create 54,711 sq ft of retail space, 34 condos, and 173 parking spaces.
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The Maritime - January 2011, $17.5 million historic rehabilitation of the city’s first skyscraper into a mixed-use development including 105 luxury apartments, office space, and ground floor retail space
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Joy and Saenger Theaters- After nearly $70 million of rehabilitation, these two historic theaters are back and attracting national musicians, comedians, Broadway shows and more.
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The Saratoga- Wisznia Project- August 2011, $20.5 million historic rehabilitation of a 1950’s skyscraper into a mixed-use development including 153 apartments, 2 penthouse units and ground floor retail space
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Medical District- The 79-acre district will boast the largest contiguous hospital and medical education complex in the United States upon completion in 2016. The 6,000+ high paying jobs and close proximity to Square 217 will drive demand for upscale living quarters and associated
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Hibernia Tower- The historic 23-story structure was renovated in 2013 to include 175 mixed-income apartments, offices and a ground floor Capital One bank branch
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Union Lofts- Wisznia Project- June 2007, $6 million histoic renovation of the Western Union Telegraph building into a mixed-use development including 33 fully furnished luxury apartments and ground floor retail space
7
930 Poydras- March 2010, $55 million construction of a 21-story mixed-use tower with 250 apartments, 6 townhouses, 500 parking spaces and 10,000 sf of ground floor retail
8
Civic Theater- $10.5 million rehabilitation of a historic theater to create a state-of-the-art event space
9
Superdome/Champion’s Square- June 2011, completed an $85 million renovation that completely modernized the facility and added an outdoor festival venue. Plus, a $250 million in renovation in 2006.
10 Smoothie King Center- $50 million interior renovations were completed during the 2013 offseason, and $54 million exterior renovations are currently underway, to be completed by October 2014 11 H&M- November 2013, 32,000 square foot featuring the country’s first H&M Home department. Opening weekend was H&M’s second best grand opening, only behind Times Square 12 Shops at Canal Place- High-end movie theater with in-film dining provided by local restraunteur Aldofo Garcia with luxury retailers such as Saks Fifth Avenue, Anthropologie, Tiffany and Co. and more 13 Harrah’s Casino- Over 115,000 sq ft gaming floor, coupled with a 450-room hotel, nightclub. theaters, lounges, restaurants and retail. One of the best Ceasars casinos in the country on a per sq. ft. basis 14 Riverwalk Outlet Mall- Recently renovated and expanded by Hower Hughes Corp. to create the nation’s first downtown outlet mall, featuring 75 national and local retailers in over 250,000 sq. ft. 15 Convention Center- Undergone over $140 million in renovations and expansions over the last 5 years. Currently has over 1.1 million sq. ft. of exhibition space, making it the 5th largest in the United States
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THE HYATT FRENCH QUARTER 254 rooms
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HOTEL MONTELEONE 570 rooms
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CROWNE PLAZA 693 rooms
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RENAISSANCE PERE MARQUETTE 272 rooms
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THE RITZ-CARLTON 527 rooms
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THE SAINT HOTEL 166 rooms
THE ROOSEVELT 504 rooms
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CAM INTERNATIONAL HOUSE 118 rooms
UNION LOFTS
LE PAVILLON 226 rooms
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RESIDENTIAL OFFICE HOTEL 6,197 hotel rooms POYDR
OMNI ROYAL CRESCENT 97 rooms
INTERCONTINENTAL 478 rooms
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SHERATON CANAL 1100 rooms
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PLACE HAMPTON ST. CHARLES INN 210 rooms GRA VIE R ST REE T
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JW MARRIOTT 297 rooms
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THE MARITIME NEIGHBORHOOD THE “NEW� NEW ORLEANS - RESIDENTIAL
334 Carondelet, 33 units 925 Common, 108 units 450 J.C. Chase, 31 units 1201 Canal, 233 units 200 Carondelet, 190 units 621 Canal, 4 units 1039 Constance, 9 units 835 Julia, 8 units 930 Poydras, 250 units 1041 Constance, 50 units 927 Poeyfarre, 76 units 800 Common, 100 units 212 Loyola Ave., 155 units 400 St. Joseph, 63 units 1501 Canal, 114 units 701 Carondelet, 28 units 308 Magazine, 2 units Iberville, 913 units 916 Lafayette. 1 unit 625 St Charles, 32 units 3 Poydras, 93 units 837 Gravier, 131 units 344 St Joseph, 191 units 601 Baronne, 12 units 633 Tchoupitoulas, 12 units 700 Commerce, 60 units 1111 S. Peters, 67 units 1107 S. Peters, 130 units 330 Julia, 68 units 333 Julia, 101 units 402 Julia, 24 units 448 Julia, 48 units
441 Gravier, 14 units 920 Poeyfarre, 286 units 700 S. Peters, 93 units 528 Baronne, 16 units 760 Magazine, 55 units 801 St. Joseph, 21 units 856 Carondelet, 5 units 828 St. Charles, 13 units 840 Tchoupitoulas, 43 units 410 Natchez, 13 units 900 S. Peters, 23 units 610 John C. Chase, 29 units 416 Common, 10 units 225 Girod, 11 units 714 Girod, 6 units 703 Carondelet, 30 units 313 Carondelet, 175 units Proposed Residential South Market District, 500 units 850 Carondelet, 65 units The Jung, 1500 Canal, 327 units 225 Baronne, 225 units 800 Perdido St., 65 units
3,975 residential units in Downtown
New Orleans which encompasses a one-mile square area. When combined with the propsed residential, total number of units increases to 5,332.
THE DEMOGRAPHIC AND REBIRTH OF DOWNTOWN NEW ORLEANS
New Orleans is a city far along in its reinvention following its near destruction from Hurricane Katrina in August of 2005. In addition to the billions of federally funded dollars (+20 and counting) that have poured into the city over the last decade to attend to the much needed repair of the city’s general infrastructure, its surrounding levees, pumping stations, water barriers and wetlands, New Orleans is also witnessing a major socio-economic recalibration. A traditionally regarded “tourist mecca” has become a thriving financial capital, populated by a host highly educated, specially trained young professionals and established businesses spreading across a myriad of dynamic industries, including, but not limited to, digital/software creation, medical services, energy, filmmaking, live entertainment and international shipping. In addition, the hospitality and tourism sectors of the New Orleans economy have now surpassed their much-envied “pre-Katrina” levels of vibrancy as measured by a resurgence in convention attendance, cruise ship embarkations and the further enhancement of its world-renowned cuisine. Even though the city has only recently returned to its “pre-Katrina” levels of population, New Orleans now boasts twice as many restaurants as before the storm. As recently cited by the New York Times, New Orleans is also at the forefront of an urban-based phenomenon currently unfolding across the US, in which once isolated and abandoned downtown corridors are becoming the most desired places for young professionals to live, work and play and for whom the previously developed “suburb hub” offers little to no attraction or logic. As entrenched members of a dominating creative class and “millennial” culture seeking opportunity, these highly educated workers and business leaders have found a new and vibrant reason to live and work in proximity to one another and New Orleans has proven an ideal city for them to do so. Defining characteristics of this population include: • Highly educated • Career oriented • Well paid • Urban centric • Family oriented • Young and old • Interconnected • Taste driven • Sophisticated • Multi-national With an affordable cost of living structure as compared to other major cities such as New York, San Francisco, Los Angeles and Houston, the city’s laissez faire lifestyle, combined with its affordable rents, newly constructed living quarters, improved retail offerings, a newly born “cultural center” in the heart of its downtown, have enabled New Orleans to become a magnet for this much desired populace to relocate. At the same time, this city has also become a much-desired end point for “empty nesters” seeking to enjoy in their later years the city’s unique cultural-based attractions, festivals and Caribbean-like climate. Complimenting all of these factors is an array of state-based economic “incentives” geared to attract the aforementioned industries to the greater New Orleans area, thereby ensuring new residents and workers a long-term reason to remain in New Orleans. Further proof of the city’s resilience and enhanced diversification when weighed against something as formidable as the sudden drop in crude oil prices, a development already having a clear negative impact on cities as large as Houston, and the world at large, New Orleans currently receives only 8% of its economic activity from an industry that once provided more than 40% to its bottom line. As a direct result, the Maritime ground floor space will offer the most exciting locale to date for this “new” New Orleans resident enjoy a new fine dining option.
THE “NEW” NEW ORLEANS NOLA Business Alliance Strategy, Policy & Research Table 1: Demographics Overview Rank NOLA: 2010 Population 343,829 Households 142,158 Families 76,643 Avg HH Size 2.33 Median HH Income n/a Avg HH Income n/a Owner Occupied 47.9% Renter Occupied 52.2% Median Age 34.7 Source: ESRI
NOLA: 2012 368,571 151,018 80,367 2.35 $37,273 $60,811 46.4% 53.6% 34.8
NOLA: 2017 424,178 175,668 93,045 2.34 $42,755 $68,418 46.8% 53.2% 35.5
CBD: 2010 3,460 2,117 466 1.39 n/a n/a 39.1% 60.9% 36.5
CBD: 2012 3,610 2,203 469 1.41 $46,706 $86,753 37.5% 62.5% 36.5
CBD: 2017 4,001 2,507 523 1.39 $54,966 $100,493 37.7% 62.3% 37
Table 2: Households by Income Rank <$15,000 $15,000 ‐ $24,999 $25,000 ‐ $34,999 $35,000 ‐ $49,999 $50,000 ‐ $74,999 $75,000 ‐ $99,999 $100,000 ‐ $149,999 $150,000 ‐ $199,999 $200,000+ Source: ESRI
NOLA: 2012 Households
31,172 21,588 18,510 21,220 21,695 11,787 12,919 4,687 7,434
NOLA: 2012 Share
20.6% 14.3% 12.3% 14.1% 14.4% 7.8% 8.6% 3.1% 4.9%
NOLA: 2017 Households
34,907 19,801 18,985 23,815 30,506 16,081 16,476 6,205 8,886
NOLA: 2017 Share
19.9% 11.3% 10.8% 13.6% 17.4% 9.2% 9.4% 3.5% 5.1%
Table 3: Educational Attainment, 2012 Rank Less than HS Diploma HS Diploma Some College Associate's Degree Bachelor's Degree Graduate or Professional Degree
NOLA Number
NOLA Share
37,550 58,439 56,947 11,439 50,232
15.1% 23.5% 22.9% 4.6% 20.2%
34,317
13.8%
Source: US Census Bureau, 2012 ACS
CBD Number
CBD Share
149 364 604 119 1318
4.2% 10.3% 17.0% 3.4% 37.2%
995
28.1%
CBD: 2012 Households
398 208 226 325 219 178 222 176 251
CBD: 2012 Share
18.1% 9.4% 10.3% 14.8% 9.9% 8.1% 10.1% 8.0% 11.4%
CBD: 2017 Households
436 180 210 351 298 231 275 231 295
CBD: 2017 Share
17.4% 7.2% 8.4% 14.0% 11.9% 9.2% 11.0% 9.2% 11.8%
Notes
Additional information available upon request. Please contact: Marcel Wisznia Principal Wisznia | Architecture + Development mwisznia@wisznia.com 504.581.1948 Roger Wilson Business Development rwilson@wisznia.com 504.338.7420