Princeton Magazine Spring 2016

PRINCETON MAGAZINE

SPRING 2016

A Major Return Baltusrol Welcomes Back PGA Championship

SPRING 2016

ANGUS DEATON GERARD BARNES LAMBERT APPALACHIAN TRAIL IN NEW JERSEY THE GARDEN CLUB OF PRINCETON TRENTON CIRCUS SQUAD HOME STAGING

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SPRING 2016 PUBLISHER J. Robert Hillier, FAIA EDITOR-IN-CHIEF Lynn Adams Smith CREATIVE DIRECTOR Jorge Naranjo ART DIRECTOR Jeffrey Edward Tryon GRAPHIC DESIGNERS Matthew DiFalco Erica Cardenas CONTRIBUTING EDITORS Stuart Mitchner Linda Arntzenius Anne Levin Ellen Gilbert Bill Alden Sarah Emily Gilbert Taylor Smith ADVERTISING DIRECTOR Robin Broomer ACCOUNT MANAGERS Jennifer Covill Kendra Broomer Monica Sankey Erin Toto

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CORRECTION In the cover story titled “One Dances, the Other Doesn’t” that ran in the February 2016 issue of Princeton Magazine, a photo caption on page 16 incorrectly identified the builder of a home renovation and dance studio as Princeton Design Group. The correct identity of the company is Princeton Design Guild.

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PRINCETON MAGAZINE SPRING 2016

Princeton Magazine is published 7 times a year with a circulation of 35,000. All rights reserved. Nothing herein may be reproduced in whole or in part without written permission of the publisher. To purchase PDF files or reprints, please call 609.924.5400 or e-mail melissa.bilyeu@witherspoonmediagroup.com ©2016 Witherspoon Media Group

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SPRING 2016

46

26

16

56 84

32

68 ..... FEATURES .....

..... HERE & THERE .....

BALTUSROL GOLF CLUB

GOLF & COUNTRY CLUBS

BY BILL ALDEN

21

Hosting the 2016 PGA Championship 16

LANDSCAPE DESIGN 37

APPALACHIAN TRAIL IN NEW JERSEY

BY LINDA ARNTZENIUS

MARK YOUR CALENDAR

Hiking the Appalachian National Scenic Trail

64

26

THE GARDEN CLUB OF PRINCETON

BY SARAH EMILY GILBERT

Rooted in tradition and growing with the times 32

ANGUS DEATON

BY LINDA ARNTZENIUS

Cautiously optimistic about the future 46

TRENTON CIRCUS SQUAD

BY ANNE LEVIN

Not just clowning around 68

BOOK SCENE

BY STUART MITCHNER

Architecture that moves 72

FASHION & DESIGN

GERARD BARNES LAMBERT

A well-designed life

BY ELLEN GILBERT

78

Chronicles of the rich and famous 56

HOME STAGING

BY LINDA ARNTZENIUS

First impressions are vital 84

ON THE COVER: Baltusrol Golf Club, host of the 2016 PGA Championship.

Photograph courtesy of PGA of America.

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PRINCETON MAGAZINE SPRING 2016

COURTESY OF PGA OF AMERICA; TRENTON CIRCUS SQUAD PHOTO BY NORA SCHULTZ, AND ISOMETRIC STUDIO; DEBBIE JORDAN PHOTO BY BENOIT CORTET; ELITE HOME STAGING PHOTO BY KRISTINE GINSBERG.

78

APPALACHIAN TRAIL PHOTOGRAPH BY MARSHALL NICOLOFF/COURTESY OF AMC; ANGUS DEATON PHOTO BY PRINCETON UNIVERSITY, OFFICE OF COMMUNICATIONS, DENISE APPLEWHITE; BALTUSROL GOLF CLUB, PHOTOGRAPH

CONTENTS

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| FROM THE PUBLISHER

Spring has sprung and you are going to find the freshness and energy that comes with the season throughout this issue. You will also be energized by the personality and the optimism that comes forth from Princeton’s latest Nobel Laureate in economics, Angus Deaton as presented in a piece by Linda Arntzenius.

If you are a golfer, as the weather warms up, you probably can’t wait to get out on the courses at Springdale, Bedens Brook, Mercer Oaks, Green Acres, or Jasna Polana. Meanwhile, you should enjoy Bill Alden’s story about the upcoming 2016 PGA Championship at the legendary Baltusrol Golf Club.

Instead of hiking around a golf course, let Linda Arntzenius take you on a beautiful walk on the small piece of the 2100 mile long Appalachian Trail that crosses through the northern part of New Jersey. Even as the most developed state in the country, we still have many untouched and preserved pieces of land and the Appalachian Trail is one way to enjoy their beauty.

If more civilized nature is your preference, check out Sarah Gilbert’s piece about the venerable Garden Club of Princeton and their amazing “French Market” where they sell flowers to support the club’s programs. Let their flowers make you feel good while you do some good for a great community organization.

One of the more remarkable gardens in Princeton was at Albemarle, the estate built by Gerard Barnes Lambert and his wife in the early 1900s. Lambert is credited with the overwhelming success of Listerine mouthwash by making halitosis a socially unacceptable condition through his advertising. In doing so, he also built a successful advertising agency, but his greatest pride was in building world class sailing yachts which he raced. His contribution to the town of Princeton was one of our first affordable housing projects, the one-story white-painted brick complex on Franklin Avenue. Ellen Gilbert gives you the rest of Lambert’s fascinating story in this issue.

Albemarle became the home of the American Boy Choir School for many years and, today, it is occupied by the Princeton International School of Math and Science (PRISMS) which has diligently returned the grounds and the garden to their original condition.

Along with Spring comes “spring cleaning” and in some cases, putting your house on the market. I remember a conversation I had with my parents, age 79, when I suggested that they consider selling their home and moving to a retirement community. My mother, never at a loss for words, responded, “ Are you crazy? I just can’t deal with the closets!”

Well, today, selling your house is a lot more than dealing with the closets...welcome to the new industry called Home Staging! Check out the “befores” and “afters” in this story and you will ask, “After this makeover, why would you want to move?”

I want to close this letter in telling you about a different type of staging, The Trenton Circus Squad. This is one of the most amazing and inspiring programs for troubled city kids that I have ever seen.

Last spring, at their invitation I took a lunch hour and traveled to 12

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PRINCETON MAGAZINE sPRING 2016

PhotograPhy by andrew wilkinson

Dear Readers

the former Roebling Works to see a performance of young folks doing circus tricks with such aplomb and joy that it literally brought tears to my eyes. I learned that many of the performers had been brought there by the Trenton Police to give them a break from their troubled and dangerous surroundings. Several have become stars in this “Show of Shows.” I also discovered that many of the teenage volunteers were from Princeton.

I know you will enjoy Anne Levin’s story, but there is a bigger thrill ahead if you drive to Trenton and enjoy the show.

Lynn Adams Smith and I hope you enjoy this issue of your magazine along with the emerging spring.

Respectfully yours,

J.Robert Hillier, FAIA Publisher

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PRINCETON MAGAZINE SPRING 2016

A Major Return

Baltusrol Welcomes Back PGA Championship

by Bill Alden

But tucked into 474 acres in the northwestern part of town, off of Shunpike Road, stands one of the iconic sporting venues in the world, the Baltusrol Golf Club.

photos courtesy of pga of america.

The northern Jersey town of SpringďŹ eld has the feel of a typical upscale, leafy, east coast bedroom community with impressive homes, well-manicured lawns, and quiet neighborhoods.

Tom McNamara, 1915 photos courtesy of baltusrol golf club; wikimedia commons.

The Lower Course made its debut in the 1926 U.S. Amateur Championship.

T

he club was founded in 1895 and famed golf architect A.W. Tillinghast completed his “Dual Courses” project in 1922 which he built two championship courses side by side and boosted Baltusrol’s status in the golf world. It has hosted 16 major championships, including the U.S. Open, the U.S. Amateur the U.S. Women’s Open and the PGA Championship.

This July, the eyes of the golf world will again be on Baltusrol as it hosts the 98th PGA Championship on its Lower Course, the traditional fourth and final major of the season which has a field including 136 top pro stars and 20 club professionals, whose slots are determined by a separate tournament.

Having held the PGA in 2005 to rave reviews from players and spectators alike despite some stormy weather that pushed the tourney’s completion to Monday, the club was primed to hold the event again.

“The championship we helped host in that year was a huge success, especially in light of the planning time frame which was not as long as it usually is,” says Rick Jenkins, a longtime Baltusrol member and the 98th PGA Championship General Chairman.

“I know that Baltusrol definitely wanted to do it again and obviously the PGA of America did as well.

We talked about it and got behind an agreement pretty quickly and the agreement for 2016 was signed in 2008.”

From the PGA’s perspective, returning to Baltusrol was a no-brainer. “Baltusrol Golf Club is just a Architect A.W. Tillinghast treasure in the history of the game of golf at the highest level and the membership is willing to make the commitment and to share that with everybody else,” notes Ryan Cannon of the PGA of America, who is serving as the Championship Director of the 2016 PGA for the organization. “We are just all fortunate that that is the case.”

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PRINCETON MAGAZINE sPRING 2016

Having been listed on the National Register of Historic Places since 2005 and recently gaining National Historic Landmark status, the club boasts a rich tradition.

“I think we have a wonderful place in golf history, not just from all of the championships we have hosted over the 120 years but from our original architect, A.W. Tillinghast, who was just inducted into the World Golf Hall of Fame last summer,” says Jenkins of the club which was named after Baltus Roll, who was murdered in 1831 in his farmhouse on the land that would later be transformed into the golf course. “We have a membership that supports it and wants to be part of it.”

The stately clubhouse, a Tudor revival style stone and stucco structure designed to emulate a British manor, brings that history to life.

“It is very historic in its own right as well as a living museum,” adds Jenkins.

“We have a very active archives and history committee and they have brought alive all of our rich history; most of it is on display on the walls in the locker rooms and the main floor of the clubhouse.”

For Scott Bertoli, the Princeton Day School boys’ hockey coach and avid golfer who has played four rounds on the Lower Course, walking through the clubhouse took him back into the lore of the game.

“I really appreciate the history of a place like that; I think the locker room at Baltusrol and the hallway that leads down to the locker room is really, really neat in that they have pictures of all the champions from all of the big events,” says Bertoli.

The 7,400-yard layout of the Lower Course, which is normally par 72 but is reduced to 70 for majors, also made a big impression on Bertoli.

“I just remember it being long,” said Bertoli with a knowing laugh, noting that he has played such other famed courses as Pine Valley, Merion,

photo by james n. lum/baltusrol golf club.

photos courtesy of baltusrol golf club.

15 National Championships: Two U.S. Open victories for Jack Nicklaus. Famous duel with Arnold Palmer - 1967.

Mickelson's Second Major: Phil Mickelson clinches 87th PGA Championship – 2005. PGA returns – 2016. spring 2016 prinCETOn MAgAZinE

| 19

photos courtesy of pga of america.

Pebble Beach, Congressional, and Oakland Hills.

“The first hole and the seventh holes are shortish par 5s that are theoretically scoring holes. When they are hosting those major events, those are converted into long par 4s and they are probably stretched out close to 500 yards. To me, it is just unfathomable. What I take away from experiencing it like that is just an appreciation of how good these guys really are. You stand on the tee just hoping to make a bogey.”

Pursuant to a master plan adopted after the 2005 PGA, which was won

by Phil Mickelson with a four-under 276, a number of changes were made to the course to make it even more challenging, including the deepening of bunkers, stretching two par 4s, Nos. 13 and 15, by 25 yards and re-styling No. 18 to convert a creek into a pond, making it a significant water hazard.

“We have done master plans periodically throughout our history but probably the biggest one we have done and have ever undertaken was right after the ’05 championship and it was really implemented between 2008 and 2012,” explains Jenkins, adding the club’s range and practice facilities have also been upgraded.

“A big piece of it is just keeping the championship caliber standards that we have been used to having for so many years and keeping the courses updated for the changes in the game brought about by technology and player conditioning. A lot of it has to do with restoring parts of the Tillinghast design, remembering that we are 125 years old and the Tillinghast courses themselves are almost 100 years old. It is something that we take seriously.”

A serious challenge involved in hosting the PGA revolves around the logistics of transportation, crowd control, and security, dealing with the hordes of people descending on the normally sleepy neighborhood.

“I think you learn a lot from every event and the championship is a constant evolution and improvement on itself,” says Jenkins.

“The logistics alone are enormous to try to plan and execute. While Baltusrol is a world class venue to host this championship, it was not designed and or intended to host all the logistics that come along with a major championship. It is not Met Life stadium.”

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PRINCETON MAGAZINE sPRING 2016

As a result, nearly 500 members of Baltusrol and 3,500 members of the community are involved in the effort for the 2016 event, which will take place from July 25-31, with practice rounds the first three days and the tournament slated to begin on July 28.

“To figure all of that out and put forward a plan that really hits all the metrics of convenience, security and hopefully delver and exceeds everyone’s expectations takes an enormous effort by a lot of different people, entities, and agencies beyond even the PGA and Baltusrol,” says Jenkins. “It is really a community regional effort to put this together.”

Viewing the PGA of America as a partner with Baltursol, Cannon appreciates what club brings to the table, both as a venue and in terms of its enthusiasm for the event.

“Across the board, it really is an ideal host venue for a championship of this significance,” asserts Cannon, noting that one can go the website, PGAChampionship.com for information regarding volunteer opportunities and tickets, including a package which allows juniors 17 and under to be admitted free into the Championship grounds when accompanied by a ticketed adult.

“It starts with the golf course itself; it is one of the classic venues in the sport around the world. To have that as the backdrop to test the best players in the world is going to be really exciting to watch play out. As you start to go beyond the golf course, as it relates to the membership and their support of the endeavor, it is tremendous.”

For Jenkins and his colleagues at the club, it is a labor of love that comes naturally. “It is more or less in our blood, we have done it for a long, long time,” says Jenkins. “It goes all the way back our early days. We have hosted something major in almost every decade over the last 100 years plus. It is part of our culture and part of our heritage.”

And this July another proud chapter will undoubtedly be added to that heritage.

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PRINCETON MAGAZINE SPRING 2016

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PRINCETON MAGAZINE SPRING 2016

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shutterstock.com

marshall nicoloff/courtesy of amc mohican outdoor center lodge. credit: mark zakutansky, courtesy of amc. canoeing on catfish pond near mohican outdoor center, credit: marshall nicoloff, courtesy of amc

Dubbed “The People’s Footpath,” the Appalachian Trail is a 2,180 plus mile long public path winding through the wooded and sometimes wild lands of the Appalachian Mountains in 13 states from Springer Mountain, Georgia, to Mount Katahdin in Maine. A rugged 72 mile stretch crosses the northern tip of New Jersey.

T

hose in the know refer to it simply as the “AT.” In New Jersey it heads northeast along the highest ridges of the Kittatinny Mountains through Sussex and Warren counties and on through the Pochuck Valley into New York State. Parts of it can be discovered in High Point State Park, Stokes Forest State Park and the Delaware Water Gap National Recreation Area.

According to the Appalachian Trail Conservancy the trails in New Jersey are “fair to moderate” offering stunning views for those, like me, who are out to enjoy a good walk in the fresh air as well as “through-hikers” making their way along the entire length of the trail.

The Appalachian Mountain Club’s Mohican Outdoor Center above Blairstown is a frequent stop for through-hikers and that’s where I chose to start from. A number of satisfying day-hikes can be had on circular routes from various access points in the area. The Center is less than two hours by car from Princeton up Route 206 and west on Route 94—take Gaisler Road then turn left and then right onto Camp Road. The Center is reached by an unpaved track, which immediately excites a sense of anticipation for

a day in the great outdoors—the scent of the air promising a retreat from worldly care.

Located in the 70,000 acre Delaware Water Gap National Recreation Area, the Center has a small visitor center, self-service rental cabins, a mountain lodge with bunk style accommodation, tent campsites, and a boathouse with a large deck overlooking Catfish Pond. It’s a great base from which to find the AT. After checking out the Visitor Center with its welcoming stone fireplace, restrooms and a

small shop with trail supplies, shirts and snow shoes, I head for Catfish Pond, where the clear shallow waters invite kayakers and canoers. I make a mental note for the future: kayaks and canoes can be hired right here. This eastern side of the lake boasts a flat trail with the rather intimidating name of “Rattlesnake Swamp Trail.”

The timber rattlesnake, I’m told, is endangered in New Jersey and the far side of the lake is out of bounds because they make their dens there.

This much misunderstood shy animal has been

spring 2016 prinCETOn MAgAZinE

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shutterstock.com

Maine

Mount katahdin

la chi an T rai l

kittatinny Mountains new jersey

pa Ap

georgia

springer Mountain

pushed to the brink of extinction in New Jersey and while its venom is fatal, attacks on humans are virtually unheard of. To its credit, it preys on small rodents, thereby reducing the number of ticks that carry Lymes Disease.

From Catfish Pond, a short part of Rattlesnake Swamp Trail cuts off toward the AT and I head up a steep and stony path marked with orange painted blazes toward a scenic view-point high above Blairstown. Thanks to the Appalachian Mountain Club (AMC), the trails are well-marked with signposts at trail heads and along the way. It’s easy to know when you arrive at the AT because of the two by six inch white blazes on trees and rocks. Two blazes, I discover, one above the other, show that the trail is changing direction. Incidentally, there are approximately 165,000 blazes along the Appalachian Trail—just one snippet of trail trivia picked up for browsing numerous trail-related websites.

From here I can either follow the trail north to Catfish Fire Tower at 1565 feet and then back through the swamp to my starting point at the Mohican Outdoor Center (MOC) or take the AT south and detour onto the Coppermine trail, which crosses a wooden bridge in a hemlock ravine and follows a stream past several old mine shafts on its way to Old Mine Road running alongside the Delaware. I choose the latter but it’s just one of numerous options according to how much time (and energy) you have. And if you want to take in the entire NJ section of the AT in a couple of days, you can make use of

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PRINCETON MAGAZINE sPRING 2016

camping spots en route or provided by the AMC. Since the path can be pretty rugged here, a pair of good hiking boots and thick socks are recommended. Over the course of its journey through New Jersey, the AT rises from around 350 to 1,685 feet so if you want to walk downhill most of the time, try hiking north to south. An easy scenic downhill route can be had by driving a mile south from Millbrook Village on Route 602. Park by the gated road on the west side of the road to pick up AT, which from here climbs just 300 feet in a mile for those great views at the Catfish Fire Tower.

Hike 100 Miles CHallenge

As part of its 2016 centennial celebrations, the National Park Service has issued a challenge to outdoor lovers to hike 100 miles of the Appalachian Trail before the end of the year.

Since the idea is to encourage outdoor activity and promote the nation’s parks, the rules stipulate that not every inch of those 100 miles must be on the AT, but at least one mile must be.

Those who complete the challenge by the end of the year win a decal sticker and considerable bragging rights. Participants are encouraged to share photos and stories on the Appalachian National Scenic Trail Facebook page, and to tag them with #Hike100AT! On my short hike, I’ll chalk up just about five miles, so I have a considerable way to go and a lot of pleasant rambling to look forward to. As with any day hike, I’ve brought along

water and a packed lunch so that I can stop and enjoy the scenery. Birds of prey including hawks and eagles are a familiar sight riding the thermals along the ridge so I’m also equipped with binoculars and camera. And, not forgetting that northern New Jersey is home to many black bears, I’ve boned up on wildlife safety and made sure that I fend off deer ticks by wearing a long sleeved shirt tucked into light-colored long pants tucked into my socks. Not the prettiest outfit in which to encounter a handful of fellow hikers this early in the year, but then they don’t look much better. During the summer, however, this world-famous trail can get pretty crowded, especially on weekends. a bit of History

Private citizens came up with the plan for the Appalachian Trail and created it in stages from 1921 until 1937. Today, it’s managed by the National Park Service, U.S. Forest Service, Appalachian Trail Conservancy and a number of state agencies, not to mention thousands of volunteers.

The first person to hike its entire length was the Harvard-trained Maine lawyer and outdoors enthusiast Myron Haliburton Avery (1899-1952) who described its many facets as: “Remote for detachment, narrow for chosen company, winding for leisure, lonely for contemplation, it beckons not merely north and south but upward to the body, mind and soul of man.” Maine’s Avery Peak in Maine is named in his honor.

shutterstock.com

In principle, the AT is open year-round but there can be seasonal weather-related closures.

Access to the trail is free and open to all, but modest fees can be expected for overnight shelters or campsites. Many hikers on the New Jersey section combine a couple of short hikes and incorporate an overnight camp-out requiring a tent, sleeping bag, cooking utensils, and related accoutrements. The trail is especially beautiful during the autumn when the temperatures are also ideal for hiking.

Other good day hikes in New Jersey that take in the AT include High Point State Park and the High Point monument where there is a trail shelter for through-hikers and an observation platform with views all around. Maps peppered with evocative place names such as Sunrise Mountain, Culver’s Gap, Crigger Road, Blue Mountain Road, Kittattiny, Buttermilk Falls, and Crater Lake can be had (along with trail conditions and any other alerts) from Park ranger offices at High Point on Route 23 in Sussex, Stokes Forest on Route 206 in Branchville, and the National Park Service visitor center on Route 80 at the Water Gap in Warren County. Besides the AT, the maps show other local trails.

organization. It promotes the protection, enjoyment, and understanding of the mountains, forests, waters, and trails of America’s Northeast and Mid-Atlantic regions and fosters activities such as hiking, paddling, cycling, and skiing.

With more than 100,000 members, advocates, and supporters, more than 16,000 volunteers, and over 450 full time and seasonal staff, it has 12 chapters including Boston, Philadelphia, and Washington, D.C. The New York-North Jersey Chapter was the first, founded in 1912.

Today it’s the second largest with more than 12,000 members and an office located inside New York City’s West Side YMCA right next to Central Park.

In addition to being a voice for land and riverway conservation, monitoring air quality, researching climate change, and working to protect alpine and forest ecosystems, the AMC organizes more than 8,000 trips a year and maintains lodges, huts, camps, shelters and campgrounds for the use of its members. It also maintains more than 1,800 miles of trails throughout the Northeast, including nearly 350 miles of the Appalachian Trail in five states.

Appalachian National Scenic Trail Facebook page, and tag your photos with #Hike100AT. The AMC NY-NoJ Chapter Office: 212.986.1430; http://www.amc-ny.org/about-amc/ Kittattiny Visitor Center (opens in May): 570.426.2452 The official AMC Guide to the Appalachian Trail in New York and New Jersey by Daniel D. Chazin is now in its sixteenth edition.

Other useful web sites include: www.nps.gov www.appalachiantrail.org/home/explore-thetrail/explore-by-state www.njskylands.com/odhikeaptrl www.nynjtc.org/region/appalachian-trail www.njskylands.com/odhikeaptrl

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For more information on The Appalachian National Scenic Trail, AT Hike 100 Challenge, P.O. Box 50, Harpers Ferry, WV 25425. Email to AT_hike100@nps.gov and share A.T. Hike100 challenge photos and stories on the

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THE GARDEN CLUB OF PRINCETON

ROOTED IN TRADITION AND GROWING WITH THE TIMES

BY SARAH EMILY GILBERT PHOTOGRAPHY BY BENOIT CORTET

(FROM LEFT TO RIGHT) Sandi Tatnall (Club Historian, former Club President, Club member for over 50 years), Cecilia Mathews (former Club President, GCA Visiting Gardens Vice Chair and Club member for 39 years), Mary Funsch (Program Co-Chair and Club member for 5 years), Cynthia Larsen (Club Representative to the NJ Committee of the GCA and Club member for 16 years), Jennifer Fenton (Floral Design Co-Chair and Club member for 2 years), Ruth Wilson (Club member for 36 years), Candy Walsh (Club member for 8 years), Meg Michael (Garden History and Design Co-Chair and Club member for 14 years), Nora Duffy Decker (Club Treasurer and member for 2 years), Debbie Jordan (Club President and member for 8 years), and Tracy Sipprelle (French Market Co-Chair and Club member for 9 years).

(below) The Garden Club of Princeton members Mary Funsch, Cecilia Mathews, Debbie Jordan, Meg Michael, and Tracy Sipprelle with flowers for sale at the French Market. (opposite) Mary Funsch and Kathy Enquist help to beautify Princeton’s historic War Memorial Park. The GCP and members of their families have been involved over the last century in planning, fundraising, designing, landscaping, planting, cleaning up, and maintaining the park; Tracy Sipprelle prepares a table for the French Market; Mary Funsch and Ruth Wilson; Tulips and roses on display for sale. (below) Ranunculus.

L

ike The Garden Club of Princeton’s (GCP) wisteria that grows on Mercer Island, the older the organization gets, the more it blooms. Founded in 1911 by Albertina Taylor Pyne, wife of Moses Taylor Pyne, the GCP’s Charter Members include prominent names such as Mrs. Grover Cleveland, Mrs. Allan Marquand, and Mrs. Bayard Stockton, among others. Preexisting The Garden Club of America (GCA) by two years, the 25 original members prove to be pioneers both as women and gardeners. Come 2016, the GCP has grown to include 86 members and 29 committees, but it continues to be comprised of female leaders.

Ranging from young moms to great-grandmothers, members include a Master Gardener, Monarchist, and published author on topiaries. The Executive Board boasts a Wall Street worker and financial consultant.

Other members juggle full or part-time careers, and one is continuing her education in sustainability at the New School in New York City. On committees such as Horticulture, Floral Design, Photography, Civic Projects, Conservation, and Garden History and Design, it’s evident that every member of the GCP has not only a green thumb, but a certain level of expertise in the various facets of gardening.

“Our members certainly have a passion for gardening and the environment, but we are also people who simply love our gardens,” explains current GCP President Deborah Jordan, a Cornell graduate, former prosecuting attorney, and eight-year member of the Garden Club. “It may be horticulture, it may be garden or floral design, but if you scratch us deep enough, we’re artists and crafters at heart. I don’t quite know how to explain it, but we’ll see a pattern of leaves, pine needles, and pine cones on the ground, and while other people would simply walk by, we’ll take a moment to appreciate its natural design.”

According to the GCP website, the Club promotes the knowledge and love of gardening and supports activities initiated by the GCA, of which it is a current and charter member. The organization also works to restore,

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PRINCETON MAGAZINE sPRING 2016

improve, and protect the quality of the environment and the Princeton community. Their efforts are visible in town year round, but as the spring beckons, the GCP comes forth to hold one of its signature projects, the French Market.

On select Friday mornings in April and May, Mercer Island Park at 4 Mercer Street brims with flowers, plants, and arrangements from the GCP members’ gardens. The proceeds from the market go toward civic projects and like-minded organizations such as the Delaware & Raritan Greenway, Stony Brook-Millstone Watershed Association, and Morven. This year, sales from the market will fund the Garden Club’s continued restoration of Mercer Island Park and War Memorial Park.

From hand-cut flowers to modern troughs filled with succulents, Jordan promises a unique assortment of horticulture and botanical-based products at the French Market. “Since the GCP members sell plants and flowers from their own gardens, you’ll likely find more unusual things like Tree Peonies or Lilies of the Valley,” says Jordan. “For example, you can’t find freshly cut Lilies of the Valley in a supermarket.

It’s a treasure that only blooms very briefly in the beginning of May. For that short period of time, the French Market will likely have a lot of them, but you won’t see them again or find them anywhere else.”

Home to the French Market, Mercer Island Park, in conjunction with War Memorial Park, symbolizes the changing times and enduring traditions of the GCP. Established in 1914, the French Market originated from the member’s desire to aid French and Belgian war relief during WWI. To raise donations, they sold flowers, eggs, and chickens on the corner

by Mercer Street, Nassau Street, and Route 206, where the market exists today. After the war, the members’ husbands worked to create the War Memorial that currently resides at the intersection of Mercer and Nassau Streets.

In the fall of 2015, the organization, in cooperation with the Town of Princeton, undertook the renovation and improvement of War

(bottom-left) The French Market’s Mercer Island Park location has undergone refurbishing, renovation, and landscaping by the Garden Club over the years. During the 1997 renovation, a plaque was erected in honor of the French Market’s longevity and contribution, and to the Princeton community, which has supported it. (bottom-right) The GCP’s civic projects include participation in the Morven Museum’s Annual Festival of Trees. This year the Club decorated the front porch of Morven using a “Colonial Revival” design that incorporated fruit and live plant material.

Memorial Park. In keeping with its mission to educate the community their reproduction. This February, the GCP sent two representatives from on environmentally sound practices, the GCP planted predominately their Conservation Committee to the Garden Club of America’s National native trees and shrubs like American Hollies, Oakleaf Hydrangea, and Affairs and Legislation meeting in Washington, D.C. to help promote the Princeton Elms at the site. With the help of the Delaware & Raritan GCA’s stated mission to “restore, improve, and protect the quality of the Greenway Native Plant Nursery, they will add native and non-native shrubs environment through educational programs and actions in the fields of and perennials this spring. The GCP’s revitalization of War Memorial conservation and civic improvement.”

Park is rooted in their desire to continue to Along with its beautiful flowers, Princeton commemorate the veterans to whom the site seems to produce women who—quite literally is dedicated.

—make a name for themselves. Katherine P. The GCP has also been an active leader in Heins, Princeton resident and member of the The Garden Club of Princeton’s national conservation efforts. In the 1920s, Stony Brook Garden Club, is the first former Upcoming Events: members joined one of the GCA’s first public President of the Garden Club of America to “Return of the Natives” lobbying groups against billboards on the use her first name in formal documents, rather GCA Zone IV Flower Show state highways. The GCP was also active in than her husband’s. While this may have Wednesday, May 4, 4-5pm their parent group’s support for the Clean Air caused a stir among in the 1900s, Heins’s Thursday, May 5, 9am-2pm Act, the Clean Water Act, and other pivotal decision is indicative of both the GCA and the Chauncey Hotel and Conference Center, 660 Rosedale Road, Princeton environmental legislation.

GCP’s ability to remain steeped in their rich “Historically, New Jersey has been on heritage, while evolving with the times.

The French Market the forefront of matters in gardening and The GCP’s ability to morph the old Friday, April 22 and 29, 9am-1pm conservation,” explains Jordan. “We are and the new is something that Deborah On site demonstration on how to make a topiary with finished the Garden State. We have a long history Jordan personally appreciates. “I so enjoy topiaries for sale on opening of wonderful gardening including farming, interacting with the young mothers with young day of market vegetable gardens, and classical formal children and the grandmothers and greatFriday, May 13 and 20, 9am-1pm Mercer Island Park, gardens. However, because we are one of the grandmothers who I view as role models. I can 4 Mercer Street, Princeton oldest states, we are also on the forefront of only hope that I will be as involved, active, a lot of environmental damage that occurred knowledgeable, interesting and relevant, as over the years, so there’s been a lot of they are when I am their age.” leadership state-wide on trying to find best practices for the future and how to remediate environmental hazards.”

The GCP continues to promote environmental awareness and the The GCP is a non-profit 501 (c)(3) corporation. They are accepting donations from preservation of natural resources. During 2014 and 2015, the Garden Club the public to support their plantings at War Memorial Park. Persons wishing to make supported the creation of the nation’s “Monarch Highway” that facilitated donations may send checks made out to The Garden Club of Princeton to P.O. Box 408, Princeton, New Jersey 08542. Donors should note War Memorial Park in the memo the migration of the Monarch Butterfly, a species that is currently line. Donations are deductible to the extent provided by law. threatened due to the destruction of milkweed, an essential plant for

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PRINCETON MAGAZINE sPRING 2016

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NOBEL PRIZE WINNER

ANGUS

DEATON IS CAUTIOUSLY OPTIMISTIC

ABOUT THE FUTURE

BY LINDA

ARNTZENIUS

Photos by Princeton University, Office of Communications, Denise Applewhite (2015)

Deaton speaks to a large crowd of media, students, faculty and staff at a news conference in Richardson Auditorium at Princeton University.

The Princeton economist Angus Deaton seems almost bemused about winning the 2015 Nobel Prize in Economic Sciences. “I always think of what I’m doing as ‘tinkering’ to make something better—in the end you’ve got something that looks like a new machine but it started with a lot of stuff that other people had worked on and then the Nobel prize committee comes along and says ‘look what you’ve done!’”

I

nterviewed in his office on the third floor of Princeton University’s Wallace Hall just before leaving for a weekend in Washington, D.C. Deaton seems relaxed after the whirlwind of activity that followed his visit to Stockholm in December. Since winning the prize, his life has been “complete chaos,” he says, with numerous invitations to speak and requests for interviews.

When the Royal Swedish Academy of Sciences announced Deaton’s win last October, they cited more than three decades of his work on consumption habits, poverty and welfare, including a system for estimating the demand for different goods, studies of the link between consumption and income, and work on measuring living standards and poverty in developing countries.

Soft spoken with a gentle accent that is the result

of his Scottish upbringing and schooling at one of Edinburgh’s most prestigious private schools, where he excelled at mathematics and rugby, Deaton is Dwight D. Eisenhower Professor of Economics and International Affairs at the Woodrow Wilson School of Public and International Affairs and the Economics Department of Princeton University.

Born in Edinburgh in 1945, a few days after the end of World War II, he spent his first nine years in “Auld Reekie,” as Scotland’s once sooty capital city was known—a city of beauty and culture alongside some of the worst poverty in Europe. And while Deaton’s family was never in dire financial straits, “money was tight,” he recalls. “There never was much money and my father worried about it often— he grew up in tough times.”

In a brief autobiography written for the occasion of his Nobel win, Deaton explains. “Both my parents had left school at a very young age,

unwillingly in my father’s case. Yet both had deep effects on my education, my father influencing me toward measurement and mathematics, and my mother toward writing and history.” Deaton’s father hailed from the coal mining country of the north of England. Having worked hard at night school to eventually become a civil engineer, he was determined that his son would have advantages he’d been denied. Deaton’s mother was from a small town in the Scottish Borders where her family had been builders and carpenters for generations.

Steeped in the traditions of that land, she knew and could sing many of the local ballads. “My father was very dedicated to my getting a better education, my mother not so much—she really believed in the moral superiority of manual labor and she didn’t much care for me reading around the house, for instance, she’d rather I was out gardening or doing something like that.”

SPRING 2016 PRINCETON MAGAZINE

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At James Gillespie’s Boys School, a stone’s throw from his home, Deaton learned the basics in history, geography, arithmetic and reading—along with lots of drill but it was hardly an enriching experience. “I didn’t care for school much—it was very strict, corporal punishment in the form of the “tawse” was common and unpredictable, and I was often afraid.”

With his father on weekends, he visited Edinburgh’s great zoo, museums, and the botanical garden. He loved to the see ships in the harbor—trawlers unloading fish and loading ice and salt—and dream of the great wide world beyond. Meanwhile, his father was dreaming of a first rate education for his son. “Looming in the distance over the eastern end of the botanical gardens was an enormous ‘castle,’ adorned with hundreds of grotesque gargoyles, which my father wistfully explained was Fettes College, Scotland’s most exclusive (and expensive) school where he had (impossible) dreams of sending me.”

Eventually Deaton would attend Fettes and from there go on to Cambridge University, where he set

Since 1983, he has taught at Princeton University, which he described as finding “an idyllic paradise with fabulous colleagues, students, and wealth.” It was in Princeton that Deaton met fellow economist Anne Case, the Alexander Stewart 1886 Professor of Economics and Public Affairs and a Professor of Economics and Public Affairs at the Woodrow Wilson School and the Economics Department. Although it wasn’t until 1997, fourteen years later, that the couple were married, Deaton says that he cannot imagine a life in which the two of them are “not joined at the hip.” It’s easy to see why. In addition to sharing a home life, their offices at the Woodrow Wilson School are just a few doors apart. “We often travel together, we sometimes—but not always—work together, we cook together, we go to the opera together, and best of all, we fly-fish together.”

In Stockholm for the Nobel ceremony, Deaton’s entourage included his grandchildren Julian, Celestine and Lark. The media were charmed and the family was much photographed and televised.

Life expectancy and GDP per capita in 2010.

PRINCETON UNIVERSITY PRESS.

Growth weighted by country population.

out to study mathematics but was steered toward economics. “My tutors told me that I had to stop doing mathematics and take up what they clearly thought of as a last resort for ne’er-do-wells, a previously unconsidered option called economics.”

After taking his degree and working for a short while in banking, Deaton returned to Cambridge as a research assistant. That’s where the man now known as “The Data Guy,” found a talent for discovering patterns in data in dusty archives. “It is impossible not to think about the numbers, however dusty, to wonder what they mean, to look for patterns, even to test half-formed hypotheses...” he recalls. After receiving his doctorate from Cambridge University in 1974, Deaton went on to teach at Cambridge and then at the University of Bristol.

Married three times, Deaton became a widow with two young children when his first wife, Mary Ann Burnside, died of breast cancer in 1975. Deaton and his children, Rebecca and Adam, lived for a time in Bristol with his second wife Helge before moving to the United States.

Deaton tells the remarkable story of how, beginning 250 years ago, some parts of the world experienced sustained progress, opening up gaps and setting the stage for today's disproportionately unequal world.

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PRINCETON MAGAZINE SPRING 2016

Deaton visits with two other Nobel winners from Princeton, Christopher Sims (left) and Eric Wieschaus, during a reception in his honor at Rockefeller College.

"If you're my age and you've been working for a long time you know this is a possibility," Deaton said.

SPRING 2016 PRINCETON MAGAZINE

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Deaton chats at the Woodrow Wilson School reception with (from left) Currie, Rouse and Orley Ashenfelter, the Joseph Douglas Green 1895 Professor of Economics.

CRISIS OF DESPAIR

In their collaborative work, Deaton and Case have also drawn a good deal of media attention. Their large scale project on mortality and morbidity among middle-aged non-Hispanic whites in the United States showed a rising mortality rate for this group between 1999 and 2013. It suggested that the rise in deaths “was largely accounted for by increasing death rates from drug and alcohol poisonings, suicide and chronic liver diseases and cirrhosis.”

Described as a “crisis of despair,” the study’s findings were reported widely in such media as The Guardian, The New York Times, and The Washington Post. Deaton and Case, an award-winning teacher who is also director of the Research Program in Development Studies and a faculty fellow in the Woodrow Wilson School’s Center for Health and Wellbeing and the Office of Population Research, were interviewed on television and radio.

GREAT ESCAPE

The news is not all bleak, however, as Deaton’s most recent work, published as The Great Escape: Health, Wealth, and the Origins of Inequality, describes. Taking its title (and an analogy that is well-maintained throughout) from the iconic movie about the World War II escape by some 250 allied prisoners from the German prisoner of war camp Stalag Luft III, Deaton contends that: “Life is better now that at almost any time in history. More people are richer and fewer people live in dire poverty.

Lives are longer and parents no longer routinely watch a quarter of their children die.”

Being something of a movie buff, Deaton chose this story of an unquenchable desire for freedom to represent humanity’s escape from poverty and death.

He examines the historical progress that began in Britain some 250 years ago and shows how the contemporary global inequality of wealth and health came into being. Progress is just part of the story.

“Millions still experience the horrors of destitution and of premature death,” Deaton writes. “The world is hugely unequal.”

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PRINCETON MAGAZINE SPRING 2016

Addressing this problem, The Great Escape culminates in a chapter on what needs to be done (and what ought not to be done) going forward.

Highly critical of international aid “industry,” Deaton writes: “I have come to believe that most external aid is doing more harm than good. If it is undermining countries’ chance to grow—as I believe it is—there is no argument for continuing it on the grounds that ‘we must do something.’ The something that we should do is to stop.”

Besides aid as a roadblock to development, Deaton is critical of the rich world that is “only too happy to provide arms to almost anyone who will pay for them.” He suggests strategies for reducing global poverty. And he tells his students to “work on and within their own governments, persuading them to stop policies that hurt poor people, and to support international policies that make globalization work for poor people, not against them. These are our best opportunities to promote The Great Escape for those who have yet to break free.”

As The Great Escape documents, people are getting wealthier and living longer as the result of sustained progress. And, while the benefits of innovation go first to aristocrats, or their modern equivalent, the rest of the populace subsequently gains from those benefits. Problems arise when incentives change (as in the case of the Wall Street excesses of recent years), or societies are shortsighted (as with climate change), or systems break down (as, for example, the mounting costs or U.S. health care).

Deaton is “cautiously optimistic,” however. He believes we will work through these problems.

Deaton is known for building bridges between theory and data, and between individual behaviors and aggregate economic outcomes. His findings have influenced practical economic policy as well as modern economic research. He has done much to bring empirical research into development economics, which in the past was mostly theoretical, and he is credited with helping to transform development economics along with modern microeconomics and macroeconomics.

And yet, the new Nobel Laureate says that he

became an economist “by accident.” In his Nobel speech, he credits the “distinguished mentors” who helped him along the way.” One such is the 2002 Nobel Laureate, Daniel Kahneman, who introduced Deaton to the Gallup Organization about a decade ago. Working together, Kahneman and Deaton used Gallup’s data to show that in the U.S., happiness improved with income, but only up to about $75,000 a year. Gawker.com famously summarized the project with the headline “science shows poverty sucks.”

Deaton also cites the utility of his long-standing relationship with the World Bank. “For me, it is always useful to be presented with other people’s problems and The World Bank is a constant source of real world economic problems. One of the downsides of being an academic is that one can become dissociated from real world problems. I’ve tried not to do that,” he says.

2015 was a stellar year for Deaton who becomes an emeritus professor in June. Besides winning the world’s most notable prize, he was elected to the prestigious American Philosophical Society and to the National Academy of Sciences. It was also something of a triumph for Princeton University, which has seen eleven of its associated faculty, staff and alumni receive the Nobel Prize in economic sciences, including Lloyd Shapley in 2012; Christopher Sims and Thomas Sargent in 2011; Paul Krugman in 2008; Eric S. Maskin in 2007; and John F. Nash in 1994, among others.

MORE INFORMATION/ FURTHER READING

Deaton’s many books include The Analysis of Household Surveys: A Microeconomic Approach to Development Policy, Johns Hopkins University Press (1997); Understanding Consumption, Oxford University Press (1992); and Economics and Consumer Behavior (with John Muellbauer), Cambridge University Press (1980). scholar.princeton.edu/deaton Swedish Academy of Sciences, kva.se, and at nobelprize.org. www.nobelmuseum.se.

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CHRONICLES OF THE RICH AND FAMOUS

Gerard Barnes Lambert

BY ELLEN GILBERT

Albemarle, Gerard Barnes Lambert's house in Princeton. Although 192 feet long, the house has been made to look small, by having huge doors and windows.

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PRINCETON MAGAZINE SPRING 2016

When Gerard Barnes Lambert became president of Warner-Lambert Pharmaceutical in 1923, he turned his focus to advertising—aggressive advertising.

H

is Princeton diploma (class of 1908) was signed by Woodrow Wilson and a street in the tony Western Section of town is named for him. On the less decorous side, perhaps, is the fact that Gerard Barnes Lambert (1886-1967) is widely known as the “Father of Halitosis,” for his aggressive marketing of Listerine mouthwash. Good news for guardians of good taste (pardon the expression) is that Lambert’s daughter, Rachel Lowe Lambert Lloyd “Bunny” Mellon (1910-2014), was a great pal of Jacqueline Kennedy Onassis.

The father of the “Father of Halitosis” was Alexandria, Virginia native Jordan Wheat Lambert (1851-1889). His own alma mater, Randolph-Macon College in

Ashland, Virginia proudly reports that even as an undergraduate the elder Lambert “showed his flair for chemistry and business that would lead to his later success in inventing Listerine and founding the pharmaceutical company that bears his name.” He named his first company Lambert Pharmacal Co.; it later became the Warner-Lambert Pharmaceutical Co. Intended at first to be used as a safe disinfectant for surgical procedures, Jordan’s discovery was named after Sir Joseph Lister, the English physician who preformed the first antiseptic surgery.

Jordan’s son, Gerard, had other ideas. After graduating from Princeton and studying architecture at Columbia University, the younger Lambert fought in World War I and then joined his father’s firm. Around 1922 he glommed on to the medical term for bad breath: “Halitosis.” Listerine to the

rescue. When he became president of the firm in 1923, the younger Lambert turned his focus to advertising—aggressive advertising. He would later attribute his business successes to an independent turn of mind. In his memoir, All Out of Step* he writes: “There is one philosophy I have about advertising that, so far in my life, has never met with approval by anyone...It is my belief that if a company has a certain amount of advertising, it can wisely spend an additional dollar on advertising if that dollar brings in not only an additional dollar and cent...I shudder to think what would have happened if we had run a stupid old-fashioned budget in the Lambert Pharmacal Company in 1922. A committee of stuffy men and accounts would have sat around...and we would probably still be earning $115,000 a year!”

*Finding that Firestone Library keeps a copy of All Out of Step (Doubleday, 1956) on its circulating shelves was a nice surprise. The volume itself tells a story, too, with evidence of being borrowed continuously over the years, and a fine book bookplate commemorating “William Boulton Dixon 1915” who was “killed in action near Thiaucourt France” on October 17th, 1918.”

SPRING 2016 PRINCETON MAGAZINE

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Long before anyone ever heard of Mad Men’s Don Draper, Lambert formed the advertising agency of Lambert & Feasley. “He started an advertising firm that portrayed halitosis as a social stigma for which Listerine was the only cure,” reports one account. “Money began flooding in.” With Lambertthe-younger in charge, the pharmaceutical firm saw profits increase 60 times.

Early Listerine ads were guaranteed to unsettle anyone who even remotely identified with the hapless victims of halitosis they portrayed. “Are you unpopular with your own children?” asks one, in which a young boy is determinedly looking away from his smiling mother. “Don’t fool yourself,” the reader is advised. “Since halitosis never announces itself to the victim, you simply cannot know when you have it.” That young woman morosely looking away from the happy couple whose faces could hardly be closer? You guessed it: “halitosis” doesn’t just “make you unpopular, it is inexcusable.” Then there’s the perennial favorite: “Often a bridesmaid... never a bride,” in which a perfectly-outfitted bridesmaid (two strands of pearls, white gloves, small corsage – the works) holds her grief-stricken brow in quiet desperation. The good news, of course, was that the horrors of halitosis could “be instantly remedied” with Listerine.

Lambert & Feasley went on to become a national agency with accounts such as LifeSavers, J.W. Dant, and Phillips Petroleum. Lambert found new ways to advertise Listerine by touting it as a cure for sore throats and dandruff, not to mention a refreshing after-shave application. Lambert’s merchandising ingenuity continued to serve him well. After selling his share of Lambert Pharmacals in 1928 and enjoying a three-year “retirement,” he became president of the Gillette Safety Razor Co. There he turned the flagging company’s fortunes around by helping to develop the Gillette Blue Blade.

PRINCETON

The pre-Listerine years weren’t all that shabby, though, for Jordan Lambert’s St. Louis-based family. When, in 1904, it was suggested that it was time to go to college, Gerard Lambert simply set his sights on Yale. “Perhaps some item in the morning newspaper had recently told of a Boola Boola victory,” he writes in All Out of Step. Yale’s appearance failed to meet his expectations, however.

“What I saw in New Haven as I stepped off the trolley car...was a hot, dirty, and uninteresting commercial city,” he recalls. “Strolling about” and failing to find “something better,” he got on a train to New York and went back to his St. Louis home.

Just a day or so later, at a friend’s suggestion (and assurances that Princeton “looked like a university”), Lambert took another train ride. This time he got off at the Princeton railroad station then located “below the great flight of steps that leads to Blair Hall.” After securing a room at Miss Mundy’s boarding house at 21 University Place, he walked

around to verify that the university was as stately as he’d been told.

Despite a minor setback—Princeton wouldn’t take credit for his Yale entrance exams and he needed a month of tutoring to prep for this new application—Lambert entered Princeton as a freshman in 1904 and threw himself into undergraduate life. His descriptions of the time make for colorful reading. Six dollars a week got you 21 meals at an eating club, and “jumping from club to club” was quite all right. “When the food got too bad” at one, he reports, “We would upend a long table and shoot the whole mess through a window and out onto the street.” Refusing to take German from Professor “Jakey” Beam (Lambert “didn’t like the way he taught it”) meant that he wasn’t allowed to participate in intercollegiate sports or to “continue to play in the banjo club,” but he was reliably insouciant about the whole thing. “These restrictions didn’t bother me too much,” he reports, since “there was lots to do and I soon forgot about it.”

...we never allowed the “sales manager to put on any deals, or sell carload shipments...I have watched with great amusement the frustration of the advertising boys who cannot find out the results of their advertising in sales figures that come from these practices of a zealous sales manager.

”

—Gerard Barnes Lambert 58 |

PRINCETON MAGAZINE SPRING 2016

Lambert at the age of nine. This suit was an insufferable burden. The curls were made each day by a governess, who wrapped them around a wooden stick.

Lambert in captain’s uniform in World War I. The insignia is the Signal Corps, an early branch of the Air Force.

A LIFE OF PRIVILEGE

Privilege had its advantages: for his sophomore year Lambert moved into five rooms in the First National Bank Building (corner of Nassau and Witherspoon Streets), where telephones, prohibited on campus, were allowed. Junior year saw the addition of a Peerless limousine (“one of those old machines with a glass flower vase in the side wall”) and chauffeur who drove him from his rooms to chapel. Later that

year the purchase of a sportier Peerless that could do 60 miles an hour meant he could take friends to Trenton for steak dinners at Hildebrecht’s.

Some time later Lambert began buying a different sort of vehicle: yachts. Yachting would become a lifelong passion. In 1927 he bought the three-masted auxiliary schooner, Atlantic, from the Cornelius Vanderbilt. The following year he purchased the famous America’s Cup contender,

Vanitie. “Yachting seemed to consume all of Mr. Lambert’s attention in the years immediately after 1928,” reported his N.Y. Times obituary. At about that time he sold his interest in Lambert Pharmacal for about $25 million, and put the money into government bonds and other conservative investments. “It was said,” the Times noted, “that he hardly noticed the Depression.” His later success with Gillette, which was compensated in stocks rather than a salary, added to his wealth.

Although the Gillette stint meant living in Boston for several years, Lambert made his home— a very grand home, indeed—in Princeton, on the 18-acre Albemarle estate located near what was then referred to as Province Line Road. Built in 1917, it boasted 18 bedrooms, nine full bathrooms, and six partial bathrooms. Life was nothing if not interesting; “there was much high-brow chatter at the house, and people came from far and wide,” he reported. The guest book from 1925 recorded the stay of “the leading Egyptologist of the world”; the president of the University was among the guests at a dinner held in his honor. Lambert’s other exploits by at this time included helping to finance Charles Lindbergh’s trans-Atlantic flight.

Besides being an international yachtsman, Lambert noted that “freedom from financial worries” allowed him to take more of an interest in “intellectual matters.” He became president of the New Jersey Society of the Archaeological Institute of America and, tapping into his architectural training, developed plans for the first low-cost subsidized housing for New Brunswick and Princeton, in 1938. One of his contributions, a 1938 white painted courtyard complex on Franklin Avenue, can still be seen today across the street the street from the Avalon Bay project. Lambert also collected art and wrote two books before his 1956 autobiography: a yachting memoir, Yankee in England, was published in 1937, and a mystery, Murder in Newport (1938). He is also credited with designing and adding the second nine-holes at Princeton’s Springdale Golf Club.

While his family remained, for the most part, in Princeton (Bunny attended Miss Fine’s School) Lambert eventually became a familiar figure in Washington, D.C, where he served as an advisor on Federal housing in the years preceding before World War II. During the war he served in the office of the chairman of the War Production Board.

Although he owned houses in Miami and Stowe, Lambert was at Albemarle when he died at the age of 80 in 1967, and his funeral was held in town at Trinity Episcopal Church. His widow, Grace Lansing Lambert, remembered as “a philanthropist and breeder of champion dogs and horses,” died at The Medical Center at Princeton in 1993. One of her beneficiaries was the American Boy Choir School, which made its home at Albemarle for a number of years. Today 19 Lambert Drive houses another school, the Princeton International School of Mathematics and Science (PRISMS). The Lambert’s eldest daughter, Bunny, died age the age of 103 in 2014 at her own estate in Upperville, Virginia.

SPRING 2016 PRINCETON MAGAZINE

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SATURDAY, APRIL 16 10AM Princeton University men’s lightweight crew vs. Cornell at Princeton’s Carnegie Lake. www. goprincetontigers.com

10:30AM Art for Families: Stories and Glories – Ancient Greek Vases at Princeton University Art Museum. Discover the stories on these ancient works of art and decorate a vase to take home. artmuseum. princeton.edu

ALL DAY The Subaru Cherry Blossom Festival of Greater Philadelphia. Enjoy the fragile pink blossoms of 1,000 cherry tress and celebrate all things Japanese through food and cultural activities (through April 17). www.visitphilly.com

3PM Princeton University Glee Club concert at Richardson Auditorium. www.princetongleeclub.com 3PM Music of the Mad Men Era with the New Jersey Symphony Orchestra (NJSO) and Broadway star Cheyenne Jackson at the State Theatre of New Jersey in New Brunswick. www.statetheatrenj.org

MONDAY, APRIL 18 9:30AM-4:30PM On view at the Brandywine River Museum – New Terrains: American Paintings From the Richard M. Scaife Bequest (through November 6, 2016). www.brandywine.org

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Princeton’s 1952 Stadium. www.goprincetontigers.com

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1-3:30PM Writing workshop with novelist and essayist Sung J. Woo at the West Windsor Arts Center in Princeton Junction. The theme for the workshop is “Home is Where,” and is tied to an upcoming exhibit at the arts center that opens on July 10, 2016. westwindsorartscenter.org

1-6PM The Arts Council of Princeton’s Communiversity Celebration, Princeton’s Annual Festival of the Arts. More than 200 artists, crafters, merchants, and restaurants in the tri-state area will set up booths in downtown Princeton. www. artscouncilofprinceton.org/communiversity

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PRINCETON MAGAZINE SPRING 2016

Wampole will discuss her latest book, Rootedness: The Ramifications of Metaphor, which examines the philosophical implications of metaphor and its political evolution. www.labyrinthbooks.com

WEDNESDAY, APRIL 27 11:30AM-12:30PM Garden Walk: H.F. du Pont and His Private Golf Course at Winterthur Museum in Winterthur, DE. www.winterthur.org

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TUESDAY, APRIL 26 6PM Christy Wampole and Eduardo Cadava in conversation at Labyrinth Books of Princeton.

8PM World premiere of the family comedy All the Days at

SATURDAY, APRIL 30 10AM-4PM Rutgers Day and Alumni Weekend at Rutgers University. Celebrate all things scarlet pride with free performances, sporting events, exhibits, and hands-on activities at all of Rutgers’ campus locations. rutgersday. rutgers.edu

10AM-5PM Kite Day at Terhune Orchards in Princeton.

Bring your own kite to fly over the farm or purchase one from the Farm Store. Enjoy country cooking, live music, and sheep shearing (also on Sunday, May 1). www. terhuneorchards.com

june 4

Lloyd Raymond Ney (18931965), Mechanics Street, New Hope, ca. 1934, oil on canvas, H. 30 x W. 36 inches. James A. Michener Art Museum. Gift of Marguerite and Gerry Lenfest.

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11AM Opening Day at Sesame Place, the nation’s only theme park dedicated to the award-winning television show, Sesame Street, in Langhorne, Pa. sesameplace.com 12:30-5:30PM ShadFest 2016 in downtown Lambertville. The Shad Festival has evolved from a local art show into a nationally recognized event. www.shadfest.com

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NOON 41st Bucks County Designer House & Gardens Tour (through Sunday, May 29). www. buckscountydesignerhouse.org

saTurday, May 7 10AM-5PM Morven in May Craft Show and Public Plant Sale at Morven Museum & Garden in Princeton (also on May 8). www.morven.org

6PM Grounds for Sculpture welcomes Dr. Deepak Chopra for an intimate lecture and conversation focused on creating a roadmap for “higher health.”

Chopra is the founder of The Chopra Foundation and co-founder of The Chopra Center for Wellbeing. He is also the author of more than 80 books translated into over 43 languages. www.groundsforsculpture.org

Friday, May 13

Friday, May 6

saTurday, May 14

NOON “Iceland and Maldives,” World’s Greatest Geological Wonders Film Series at Princeton University’s Lewis Library. www.princeton.edu

saTurday, May 7 12:30-4:30PM Washington Crossing Brewfest at Washington Crossing Historic Park. This year’s event will feature beer sampling from more than 60 national and regional breweries. www. washingtoncrossingbrewfest.com

sunday, May 1 8:30AM Novo Nordisk New Jersey Marathon and Half Marathon in Oceanport. This scenic, fast and flat course finishes on the boardwalk. www.thenewjerseymarathon.com

april 17

sunday, May 15 7PM The Gipsy Kings featuring Nicolas Reyes and Tonino Baliardo at the New Jersey Performing Arts Center (NJPAC) in Newark. www.njpac.org

Thursday, May 26 ALL DAY Start of Reunions Weekend at Princeton University which attracts nearly 25,000 alumni, family, and friends for picnics, parties, concerts, dancing and the iconic P-rade (through May 29). alumni.princeton.edu

4-6PM Opening Reception for Princeton Day School’s 50th Anniversary Alumni Exhibition at the Anne Reid ’72 Art Gallery. www.pds.org

8PM TV and cabaret superstar Alan Cumming performs an evening of “Sappy Songs” at McCarter Theatre. www. mccarter.org

1PM Princeton Tour Company Shuttle Tour of Princeton sponsored by Callaway Henderson Sotheby’s International Realty. See the homes and hangouts of Princeton’s famous residents including Albert Einstein, Robert Oppenheimer, Grover Cleveland, F. Scott Fitzgerald, and many more. Shuttle tours begin at 1 Palmer Square East (also at 2 p.m., 3 p.m., 4 p.m., and 5 p.m.). www.princetontourcompany.com

7-10PM Latin Plates Market Dinner at Brick Farm Market in Hopewell. Turkey mole enchiladas, honey-achiote roasted pork shoulder, roasted chicken with pipérade, Carolina gold rice, braised black beans, fried sweet plantains, and much more. www.brickfarmmarket.com

Friday, May 27 8PM Princeton Triangle Club presents Tropic Blunder at Richardson Auditorium (also May 28). www.triangleshow.com

saTurday, May 28 10AM Princeton’s Annual Memorial Day Parade (starts at the corner of Princeton Avenue and Nassau Street and marches towards Princeton’s Monument Hall). www. spiritofprinceton.org

Tuesday, May 31 11AM Princeton University’s 2016 Commencement ceremonies and granting of degrees by President Eisgruber. www.princeton.edu

Thursday, June 2 10AM-3PM Preview some of Spring Lake’s most magnificent homes during the self-guided Historical Society House Tour. www.visitspringlake.com

saTurday, June 4 10AM-5PM Lloyd Ney: Local Color opens at the James A. Michener Art Museum in Doylestown, Pa. (through September 11, 2016). www.michenermuseum.org spring 2016 prinCETOn MAgAZinE

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At almost every training session of the Trenton Circus Squad, Zoe Brookes hears someone shout out the phrase that has come to be her favorite in the English language: “I did it!”

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PRINCETON MAGAZINE SPRING 2016

photos: nora schultz, and isometric studio.

T

he executive director of this program based in the capital city’s historic Wireworks Factory, Brookes nods and smiles as a tween-aged girl, as if on cue, exults in those three words after mastering a challenging landing from a jump that started on a minitrampoline and ended on a stack of mats.

“You can see these kids discovering they had more power than they thought,” Brookes says, keeping an eye on the girl and her companions from the sidelines.

“They feel safe here. The rules keep you physically safe, but you get to do things that make you feel powerful.”

After a few minutes, the girls move on to try hanging from a trapeze while another group comes over to try and launch themselves from the trampoline.

Circus equipment is placed all around one end of the vast space that once housed a section of the Roebling Wireworks during Trenton’s industrial heyday. Light streams in from the arched windows, and the doors are left open to let in the fresh air on this early spring day.

Discovering the power, discipline, and freedom that circus skills provide is the basis of the Trenton Circus Squad, which has exceeded expectations in less than a year of existence. Brookes and program director Thomas von Oehsen have partnered with such agencies as the Boys & Girls Club of Trenton, the Catholic Youth Organization, Anchor House, Mercer House, Urban Promise, Homefront, PEI Kids, Mill Hill Child and Family Development Center, and PSE&G Children’s Specialized Hospital to create this program geared to at-risk, hard-to-reach youth from inner city Trenton and surrounding communities.

The idea is to foster understanding and diversity

by pairing children from different backgrounds. So the participants from underserved urban families might learn how to ride a unicycle or walk on stilts alongside those from less challenging circumstances.

Kids who live in a homeless shelter can be mastering juggling or slapstick with students from the prestigious Lawrenceville School.

All of this takes mutual trust.

“It doesn’t matter where you’re from. Everybody has a story,” says von Oehsen. “Once you’ve stood on somebody’s shoulders, the rest doesn’t matter.”

Brookes adds, “We get the underserved kids, but we also get kids showing up who have everything they could possibly need. But they’re stressed out. We show them this isn’t a place you need to be at odds with anyone. We can all win when everyone takes care of each other.”

Brookes and von Oehsen discovered a shared interest in youth circus eight years ago after being connected by a mutual friend. Brookes, a trained engineer, was the chief operating officer of Isles, the Trenton community development agency. She got hooked after getting her three children involved in a community circus in Connecticut. Later, she ran the Stone Soup Circus program in Princeton. Von Oehsen, who had attended clown college after graduating from Princeton Day School and taking a gap year at Lawrenceville, was administrative director of Princeton Academy of the Sacred Heart for 15 years. While there, he ran a circus program.

“We had parallel circus lives,” Brookes says. “We first talked in the summer of 2014, and we realized that our intent of what circus could do for youth was similar.”

After spending a year raising funds, they started

the Trenton Circus Squad last summer with about $240,000 in private donations. Their initial program included 21 workshops for 900 young people from the Trenton area. In addition to the agencies they contacted, the partners got recommendations from social workers and local police officers of particular kids whom the program might benefit .

The program’s focus is a core squad, aged 12 to 17.

Once they master certain techniques, these kids teach youngsters aged six and up how to perform different circus skills. “Half the youth are from Trenton, typically with low incomes, and half come from elsewhere,” van Oehsen says. “About 20 percent come because a social worker or police officer said it would be good for them. About 30 to 50 percent were told about us by a friend. We recruit from the schools. We have connections with social services. And there are the neighborhood kids who might ride by on their bikes and look in, and we invite them in. We’ve had a lot of walk-ins, and that’s been really cool.”

Amanda Franklin, a case manager for Mercer House Youth Shelter, has witnessed positive change in the children she brings to the program each week.

“It not only increases their self-esteem, it opens their eyes to different opportunities out there they may have never thought of and that they thought they wouldn’t be able to do,” she says. “It gives them something really positive to think about. For teenagers involved with the criminal justice system, it’s exciting to see them passionate and determined and learning positive skills. Everyone is welcoming. No one is judgemental.

Everyone is supportive.”

The squad currently numbers about 40. “You get to teach more than you get taught, and I like that,” says 12-year-old Eric, one of the younger squad members.

SPRING 2016 PRINCETON MAGAZINE

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photos: nora schultz, and isometric studio.

Vivian, 14, says, “To me, it means helping people around me improve. And I get guidance in return.”

Payton, another 12-year-old from Trenton, says she didn’t want to participate at first. “I thought it was all about clowning. But when I saw what the other kids were doing, I got interested,” she says. “They teach me things I never knew I could do. I get to work with younger kids, too, which I love.”

Another originally reluctant participant provides one of the program’s success stories. Trenton resident Kordell Garland, 16, kept his head down at first. But in only a few months, he has become an enthusiastic mentor of other kids, while perfecting his own natural physical ability. He now attends a special drama program at New York University’s Tisch School of the Arts on Saturdays. “I get to meet new kids,” he says.

“There’s lots of improvising. I’m learning to become a better dancer, and I’m getting better at acrobatic skills.”

Tom Florek is a volunteer for Anchor House, the Trenton sanctuary for homeless and runaway teens.

He has been bringing kids to the program once a week. Florek was doubtful, at first, that they would be interested. But a funny thing happened.

“There were these kids in orange shirts working there, with little stations set up for all the different things they teach,” he recalls. “The girl I had with me kept saying, ‘Can we go?’ I usually don’t make the kids stay, but we hung around for the introduction.

Eventually, this girl went and stood in front of the low trapeze. She looked at it. After a few minutes of it being explained to her, she tried it. I couldn’t believe it.

Then she did the high trapeze. And then the tightrope.

She told me she couldn’t wait to tell her friends about it. The same thing happened the following week. It’s amazing. I think it’s because it’s something different,

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PRINCETON MAGAZINE sPRING 2016

that most people just don’t do. And it’s a way to show off. Being in a circus is all about that.”

While there are several programs in Trenton that bring kids from surrounding towns to help out those less fortunate, Brookes doesn’t know of any others in Mercer County that pair these segments of the population as mentors. “We absolutely bring our teams together on equal footing,” she says. “That’s very important.”

The famed circus company Cirque du Soleil uses circus arts as a tool for youth development. “So it’s not new,” Brookes says. “But it had been relatively ignored in America. There is now a network of 17 circus programs around the country.” Last summer, 13 members of the squad attended the American Youth Circus Festival in Portland, Maine, sharing their new skills with participants from some 200 schools teaching circus.

Of course, it takes money to keep the program going. “We’re reaching out to get more foundations to contribute, and we’re trying to get funding from the county and the city,” Brookes says. “It’s all private at the moment, but over time we hope to connect to more sources. Our first big fundraising dinner will be in October.”

The partners are hoping to make the Trenton initiative a model that could be followed in other New Jersey cities, and they hope to start additional programs in cities like Camden, Newark, and New Brunswick.

“We know that for some, circus is utterly transformative,” says Brookes. “I was talking to a kid from another circus program in St. Louis, and I asked him how it had changed his life. He said, to me, ‘It didn’t change my life. It saved my life.’”

spring 2016 prinCETOn MAgAZinE

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photos: nora schultz, and isometric studio.

| BOOK SCENE

Poetry in Motion “I try to keep my mind on movement itself...”

—kinetic sculptor George Rickey

by Stuart Mitchner

R

ight now Princeton is a work in progress. From Avalon Bay to Arts and Transit, it’s an architectural fair—cynics might call it “architecture gone wild.” Whatever you think of it, transformation is the theme, at least until the buildings are standing, the design realized, manifested, ready to be inhabited and enjoyed and one day put between the covers of a book like Robert Spencer Barnett’s Princeton University and Neighboring Institutions (Princeton Architectural Press 2015). In his introduction, University Architect Ron McCoy refers to “traces of the past and aspirations for the future” and the “current generation of architects, landscape architects and planners ... reimagining the character of the campus at its edges and transforming parts in between.” Behind these transformations, he writes, “is a sense of place that defines Princeton.”

Having lived in Princeton for the better part of 40 years, I feel at home in Barnett’s brilliantly illustrated book with its four landscape walks and 13 architectural walks, and I’m pretty sure that my sense of Princeton is strong enough to accomodate the brave new world taking shape between Princeton Ridge and U.S. 1. Looking through several other new books related to architecture and design, however, I find it hard to imagine maintaining a comfortable “sense of place” in even the most aesthetically pleasing habitats and interiors, for example some of the more striking ones pictured in Philip Jodidio’s The Japanese House Revealed (The Monacelli Press $60). While it’s possible to appreciate in practical useful everyday terms a property defined by the architect or designer’s aesthetic, it’s something else again to actually live in a place that, to put it crudely, cries “Admire me, I’m a work of art!”

When I was 13 my parents and I stayed at Skidmore, Owings, and Merrill’s Terrace Plaza Hotel in Cincinnati, said to be the first International Style Modern hotel in America, with murals by Joan Miró and Saul Steinberg, and a mobile in the lobby by Alexander Calder. If I felt pleasantly at home in that futuristic, art for art’s sake setting, it was probably because of the Calder. I had a working relationship with mobiles, thanks to my part-time job packaging assemble-ityourself mobile kits (under the brand name Mobikit II) for a family friend, the kinetic sculptor George Rickey (1907-2002), the first “real artist” I ever knew, an affable, downto-earth man whose interest in sculpture had been kindled by his experience as an Army Air Corps engineer during World War II servicing the instruments used in B-29 bombers.

RICKEY ON CAMPUS

George Rickey’s sculpture, Two Planes Vertical Horizontal II, has been a unique presence on the Princeton campus since 1970. According to artmuseum.princeton edu, the piece “holds the distinction of being the

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PRINCETON MAGAZINE SPRING 2016

George Rickey working on a small ship. Two Rectangles, 1967, stainless steel. Little Machines of Unconceived Use, 1954, brass.

(LEFT) Two Up, Two Down, 1967-68, stainless steel.

only kinetic outdoor work in the collection. The two squares can turn 360 degrees on a horizontal axis and the whole assembly can rotate fully around its vertical axis with the help of a strong breeze.”

In that sense, Rickey’s piece of stainless steel architecture will always be “in progress,” a celebration of movement, sometimes flashing its burnished stainless steel semaphores at the chapel, sometimes at Firestone Library. At a 1985 retrospective, Rickey recalled a childhood moment of truth wherein he noticed the way the window latches in his home operated at counter-intuitive angles that were oblique to the “apparent” design of the otherwise rectilinear form of the latch.

“One expects the latch to open by pulling,” said Rickey, “but it’s a conical crank, you see.” The same conical, oblique design shows up in many of his works, where the axes of motion give unexpected movement to rectilinear forms.

The most recent introduction to the art of George Rickey is Maxwell Davidson’s George Rickey: The Early Works (Schiffer $79.95), which contains over 380 color and black and white photos of the indoor sculptures from the first 25 years of his output. All it takes is one look at the cover of The Early Works, with its example of what the Mobile Factory website calls his “exquisitely delicate, colorful and playful” carousel series, and I’m back in the Rickey dining room filling mailing tubes on the Mobikit assembly line.

LIVING IN STYLE

Two new books offering unusual approaches to the architectural/design aesthetic are Domestic Scenes: The Art of Ramiro Gomez by Lawrence Weschler (Abrams $35), to be published in April, and the amusing, newly published Dogs and Chairs: Designer Pairs by Christina Amodeo (Thames and Hudson $14.95).

For Gomez, the child of undocumented Mexican immigrant parents, art is the great equalizer, a way of democratizing stereotypes of domestic affluence by peopling them with the Latino nannies, gardeners, housecleaners who are customarily left out of the picture. Gomez performs a benign subversion of wealthy white domestic status quo through pastiches of David Hockney paintings, glossy magazine ads, or the planting of painted cardboard cutouts of “the other” on the property they serve. According to author Dave Eggers, “Ramiro Gomez’s body of work is absolutely essential in documenting our era, and Lawrence Weschler, wideeyed and astute as ever, brings us closer to the artist, illuminating the context—the art world and the real world—upon which Gomez so brilliantly comments.”

Artist Fred Tomaselli calls it “a gorgeous book that illuminates the networks of hygiene, immigration, class and race lying just outside the picture plane: proof that great artists can change the way we see the world, and great writers can change the way we see art.”

The idea for Dogs and Chairs, which InStyle finds “totally adorable,” apparently comes from the observation that certain dogs have a way of blending in with or reflecting certain artfully fashioned pieces of furniture, leading a graphic artist like Amodeo to improvise on the similarities between, say, Le Corbusier’s LC4 and a Spanish Greyhound, or Philippe Starck’s Costes Chair and a Fox Terrier. Did Arne Jacobsen have a Welsh Corgi in mind when he designed his Grand Prix Chair? Was a Scottish Deerhound the inspiration for Ron Arad’s Victoria and Albert Sofa?

A designer and illustrator based in Milan, Cristina Amodeo, is the co-author and illustrator of the children’s books Toujours avec moi and Matisse’s Garden.

Princeton University Press has just published Neil Levine’s The Urbanism of Frank Lloyd Wright ($65), which counters the conventional view of Wright as an architect who deplored the city, and Despina Stratigakos’s Where Are the Women Architects? ($19.95), an examination of the past, current, and potential future roles of women in the profession.

EARLY RICKEY

When I typed in “george rickey mobile kits” I was treated to a minute and a half online video showing the actual mailing tube, the wire, the plastic vanes, the tiddley-wink-like red/green/yellow/blue pieces I used to assemble for customers who saw the ad in The New Yorker. Apparently you can still buy the kits through www.skiddo.com/george rickey.

For George Rickey the work was always in progress: “I tried to keep my mind on movement itself, pushing gently on to try to find what was possible and discovering, with each new idea, how near the beginning I still was.”

SPRING 2016 PRINCETON MAGAZINE

| 73

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Slate ✧ Copper ✧ Rubber Slate ✧ Copper

We specialize in

✧ Metal and Cedar Roofing Shingles Rubber ✧ Shingles

Slate ✧ Copper ✧ Rubber Metal and ✧ Metal and Cedar Roofin Shingles Cedar Roofing

Shelleen Piselli 609 896 3434 spiselli@bordenperlman.com

We also do Gutter work We also and do We also do We also Gutter work and Roof Gutterdo work andMaintenan Roof Mai Roof Maintenance Gutter work and Roof Ma

Jeff Perlman, Shelleen Piselli and Marco Cucchi at Thomas Sweet on Palmer Square

With strong roots in the communities we serve, Borden Perlman helps executives protect their organizations by identifying and minimizing exposure, securing appropriate coverage and resolving claims quickly.

CELEBRATING 100 YEARS OF SERVICE, 1915-2015 bordenperlman.com

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FREE ESTIMATES • QUALITY SERVICE • REPAIR WOR

Fully Insured Fully Insured

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FREE ESTIMATES • QUALITY SERVICE • REPA

FREE ESTIMATES • QUALITY SERVICE • REPAIR WORK

609-394-2427

609-394-2427

800-932-4476

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609•778•7677 For Your FREE In-home Consultation

Visit our beautiful showroom in Pennington, NJ! 1589 Reed Road, Suite 1 • Pennington, NJ • 08534

www.ClosetPOSSIBLE.com

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A WELL-DESIGNED LIFE Lazy Hill Farm carousel birdhouse; price upon request kalesnursery.com

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Arteriors Zeke lantern; $515 blisshomeanddesign.com

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Dior reected two toned aviator sunglasses, rose gold and white; $450 bergdorfgoodman.com

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A WELL-DESIGNED LIFE Hudson Valley lighting heirloom pendant; price upon request hudsonvalleylighting.com

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Some of the best kitchen designs come from thinking outside the house.

Striking, enduring design and fresher, more delicious meals go alfresco with Sub-Zero and Wolf.

Visit H&H Appliance Center’s showroom and discover possibilities as big as all outdoors.

Contact H&H Appliance Center at 609-426-1111.

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A WELL-DESIGNED LIFE Original BTC Pembridge 2 pendant light; $1,995 shophorne.com Dana Kellin luminary earrings; $395 sundancecatalog.com John Reeves designed Aqueduct bookcase; price upon request reevesd.com Tufted Ariany pillow; $98 anthropologie.com

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plan your spring or summer sneak-away STONE HARBOR’S ONLY YEAR-ROUND, LUXURY BOUTIQUE HOTEL

Located directly on the bay and just steps from the beach, The Reeds at Shelter Haven is the most desirable seaside vacation resort at the southern New Jersey shore.

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9601 Third Avenue | Stone Harbor | 609.368.0100 | reedsatshelterhaven.com

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Home Staging is Here to Stay

by Linda Arntzenius | photography by Kristine Ginsberg

First impressions are vital in today’s competitive real estate market. Motivated sellers are increasingly making use of “home staging” for vacant and even furnished properties.

Home staging recognizes the crucial difference between the way you live in your home and the way potential buyers see themselves living in their new home. Home staging companies that either provide furniture, lighting and décor or work with the homeowners own furniture aim to show a property to the best possible advantage. And that can translate into quicker sales and more satisfaction all around.

A

nyone who has ever bought or sold a house or an apartment discovers the rudiments of home staging in the advice given by most realtors. Besides honing in on the right asking price for your demographic, most sellers are advised to clean and de-clutter and stick to a color-neutral palette. Home staging goes beyond these bare minimum requirements to make a property

stand out.

“Ideally, you want to stage your home before you put it on the market, instantly creating the most interest on the Multiple Listing Service (MLS), which translates into heavy foot traffic and a successful open house,” says home staging expert Kristine Ginsberg, owner and chief designer of Elite Staging and Redesign, LLC. “But if your home has sat on the market with no respectable offers, it’s time to stage and bring back buyers who previously passed your home by, as well as create interest and excitement for new potential buyers.”

According to Ginsberg, home staging gives buyers a glimpse of their future life; it turns an empty space into a home; creating warmth and elegance by highlighting such architectural details as crown and base molding, windows, fireplaces, floors, paneling.

“This isn’t something that is easy for homeowners to do themselves,” says Ginsberg. Given their own emotional connections to their home and furnishings, personal decorating style, not to mention all the memories associated with a home, it can be “nearly impossible” for a seller to be objective about how to stage their home properly. “Even home stagers seek the advice of other stagers because of this phenomenon.” Currently preparing her own home for sale, fellow home stager Nicole Lorber, agrees. Lorber likens the process to sporting a “pair of microscopic glasses” with which to examine every aspect of her living space.

Having staged hundreds of homes for builders, realtors, architects, investors, flippers, sellers and homeowners, Ginsberg has chalked up hours of experience. Her number one assistant Stacey Colman, she says, makes all of her many activities possible. Ginsberg is a contributor to WCBM 680 AM Radio’s All About Real Estate and her home staging blog on the Active Rain real estate network has garnered almost 300,000 followers.

Zillow chose Ginsberg’s company when it launched its new design site “Digs Influencers” and tapped one of her staged living rooms as its “Best Contemporary Living Room Design.” Her work was featured on HGTV for outstanding design transformations and has been commended in several categories by the leading online design platform Houzz.com.

According to the National Association of Realtors, 90 percent of potential

homebuyers start their search online using the MLS. Online images are often the first thing a potential buyer sees and home staging capitalizes on the positive effects of a good first impression. Ginsberg’s company recommends professional, wideangle photographs—they use a Nikon D 5000 camera—for clear hi-resolution, eyecatching color images.

“You can’t fish without bait,” says Ginsberg. “The Internet and social media have dramatically changed the way homes are sold and today’s buyers are savvy and proactive; they do their research and ferret out the houses they want to visit based on a seller’s online presentation.”

According to Ginsberg, buyers need to be able to visualize themselves living in your home, and home staging helps them to make an emotional connection, to “fall in love” with the place where they will cook family dinners, entertain friends and relax.

Ginsberg fell in love with her profession when, newly divorced, she discovered a talent for design. She had just graduated college when she saw a show about home staging on HGTV. Entranced by designer Matthew Finlason’s work, she set out to start her own company. “I found I had an ability to design and to do it quickly and I started my own company from nothing—with no loans but with lots of hard work— learning from my mistakes.”

The New Jersey native, who now lives in Morris Plains after growing up in Byram Township, credits both parents for her strong work ethic. “My sister and I grew up in a poor town but we didn’t know it as kids. My dad built his own tool and die business; he was my entrepreneurial inspiration. Ours was a sort of a rags to riches story but our parents kept us very grounded and we grew up unspoiled.”

Ginsberg has found her niche in this increasingly popular field, which has already spawned two professional bodies: the American Society of Home Stagers and Redesigners (ASHSR) and the Real Estate Staging Association (RESA), the industry’s governing organization. Ginsberg is a member of both and has been trained and certified by Home Staging Resource, a RESA accredited home staging certification.

Although Ginsberg’s company offers different types of home staging, from older homes to new construction, she loves to work with an empty space, a blank canvas so to speak. She’s been home staging for three and a half years now and gets a kick out of the results she achieves for her clients. “One house had been on the market for over five months. I suggested they change the lighting throughout and advised them on paint choices. It was under contract within a month. That’s very satisfying,” she says. spring 2016 prinCETOn MAgAZinE

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And that’s why the relatively new practice of home staging is most definitely here to stay, says Ginsberg, who makes a convincing case for its advantages on her website, (www.elitestagingandredesignmorriscountynewjersey.com).

Home staging and working with a designer isn’t only for the motivated seller; it can be valuable for those wanting to stay in their home but refresh their living space and/or lifestyle. In short, it can help you feel comfortable in your own home.

Both Ginsberg and Lorber, lead designer of her own company, Distinctive Interior Designs, specialize in new construction, model and vacant home staging. They will before also work with existing furnishings as will the company, Professional Home Staging and Design New Jersey, to update the style and look of a home using the owner’s current furnishings and accessories in one day or less.

The idea here is to capture the owner’s style and revitalize the space. A home staging service can provide professional advice on making better use of living space and cut down on overwhelming choices when it comes to room color, furniture and its placement, fabric or window treatments.

Based in New Brunswick, Lorber’s business has taken her the length and breadth of New Jersey and into Pennsylvania, Connecticut, North Carolina. An interior designer working with residential and commercial contractors for some eighteen years, Lorber finds home staging enormously satisfying. “The first venue I home staged was a model home. The budget was tight and so I took a minimalist approach that accentuated the architectural features. The second model I worked on immediately had three purchasers who wanted to buy the house with all of the furnishings as well.”

Lorber also helps clients flip homes for sale and is often engaged to advise clients who are either downsizing or merging two formerly separate homes. A space that is overstuffed with furnishings to which homeowners have long personal attachments requires sensitive handling. “I help them determine what they should leave behind.

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PRINCETON MAGAZINE sPRING 2016

Very often what is needed is a softly critical eye, someone who can help merge the old with the new.” Over the years, Lorber has become a good listener. It’s a skill she’s proud of and finds indispensible.

“I love this work,” says Lorber. “I’ve met great people and I never tire of the creative and artistic process involved from concept to design to execution. It’s especially great when I can meet a client’s needs and save them money at the same time. That’s the moment to pop the cork on the champagne and revel in a job well done!”

For more information and tips from HomeGain about home staging: http://blog.homegain.com/category/home-improvementand-staging/ Matthew Finalson: http://matthewfinlason.com/ Kristine Ginsberg, NJ’s Elite Staging and Redesign www.elitestagingandredesignmorriscountynewjersey.com www.njhomestagingandredesign.com Nicole Lorber: Distinctive Interior Design: www.DiDLLC.com Natalya Price: Staged 2 Sell is a Summit, New Jerseybased full-service home staging and interior redesign company that will also help existing owners redesign their living space. www.njstaged2sell.com www.greatimpressionshomestaging.com www.yelp.com/search?cflt=homestaging&find_loc=Montclair%2C+NJ http://professionalhomestagingnj.com/?s=Professional+Home+Staging+in+New+Jersey

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May 1 – 29, 2016

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