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C O R P O R A T E
I D E N T I T Y
OVERVIEW
S I M P LY C H I C S T Y L I N G
C O R P O R A T E
I D E N T I T Y
OVERVIEW
INTRODUCTION
O V E R V I E W C O R P O R AT E I D E N T I T Y ST U DY
This is an overview of the Simply Chic Styling corporate identity ( I D). There is only t h r e e o n e (1) p r o p o s e d d e s i g n c a n d i d a t e , w h i c h r e f l e c t s t h e p e r s o n a l i t y a s s o c i a t e d a n d p o i n t - o f - v i e w o f t h e c o m p a n y. The proposed desig n I D is: 1. R u n w a y M o d e l
THOUGHTS ON DESIGN The desig n exploration lays the foundation for Simply Chic Styling ( S CS ) to communicate its point-of-view and to build its brand and assert its leadership in t h e c o m m u n i t y. T h i s o v e r v i e w i s p u r e l y f o r d e m o n s t r a t i o n p u r p o s e s o n l y. This overview is focused more towards the look and feel of the corporate identity and system, and how it fits with S CS’s future. The objective was to create an identity that exhibits longevity, that is classic, simple, and memorable...all while being flexible, since the industry const antly evolves . These characteristics yields a strong , i d e n t i t y. C o l o r w a s u s e d i n t h e i l l u s t r a t i o n s t o d e m o n s t r a t e t h e f l e x i b i l i t y , application and implementation of the brand image. Further exploration and color palatte’s will b e covered in the nex t phase of desig n . The proposed desig n has achieved various g o als and presents you with a distinct desig n direction which will help g et to the nex t level . These explorations have a personality that is suited to b e implemented across various marketing communic ations — from corporate st ationery, sig nag e, t - shirts, lab els, brochures, postc ards and advertising , to the web and even interior desig n, and providing a meaningful coherence and relevance.
A l l r i g h t s r e s e r v e d . © 2 015 K O D E A s s o c i a t e s , I n c .
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S I M P LY C H I C S T Y L I N G
Runway Model I call it the runway model because I think this takes the cake. For starters, the name Simply, Chic, and Styling, all have meaning. By inserting periods after each word emphasizes the use even further and literally punctuates the purpose of what Simply Chic Styling does. In addition to this, implementation is more flexible, and can be used individually or together or a combination of. In the illustration to the left, the logomark is used highlighting ‘Chic’ and underplaying ‘Simply’ and ‘Styling.’ Other configurations need to be explored, but this illustrates how flexible and trendy this direction can be. The words can be stacked as well, in cases where the horizontal left becomes an issue. Using the punctuation helps to understand the versatility of this logomark. The font used is a throwback and removes any trend or styling of the business, and still exhibits a classic and clean look.
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