WKU HILLTOPPERS
Overview » ABOUT WESTERN KENTUCKY UNIVERSITY
» ABOUT THE COLLEGE AUDIENCE » HILLTOPPER ASSET OVERVIEW » GAME-DAY INTEGRATION
Western Kentucky University Hilltopper IMG Sports Marketing E.A Diddle Arena 1605 Avenue of Champions Bowling Green, Kentucky
Chris Bloomfield - General Manager 270-745-6462 Randy Lee – Sr. Account Executive &“The Voice” of the Hilltoppers 270-535-8063 Ian Brandon - Partner Services Coordinator 270-745-5393 Jamie Levitt - Account Executive 270-745-2179
About Western Kentucky University
Western Kentucky University QUICK FACTS Location: Bowling Green, Kentucky Founded: 1906 Mascot: Big Red Enrollment: 20,171 Employees: 2,368+ Alumni: 102,120 Football Stadium: Houchens Industries – L. T. Smith Stadium Capacity:22.113 Basketball Arena: E.A. Diddle Arena Capacity: 7,326 Baseball Stadium: Nick Denes Field Capacity: 1,500
About the College Audience
Hilltopper Fans By The Numbers Age Range Over 15,000 Alumni in Warren County
75%
Total of 105,609 alumni worldwide
Own their home
Total enrollment of 21,110 students Over 1,120 faculty members
18-29 30-39 40-49 50-59 60-69 70+
14% 8% 14% 25% 20% 19%
58% Male
42% Female
34% of WKU fans are employed full-time
Household Income $35,000 and under $35,000-49,999 $50,000-74,999 $75,000-99,999 $100,000-249,999 $250,000+
37% 22% 15% 11% 14% 1%
47%
are married
Source: Scarborough Research Louisville, KY 2015 Release 2 (Oct. 2014 – Oct. 2015)
Alumni Map » In the Commonwealth – 65,234 » In Tennessee – 10,213 » In the Nation – 102,120
Attributes of College Sports RIVALRIES
LEADERSHIP
PRIDE
ATHLETICISM
PASSION
TEAMWORK
FAMILY FRIENDLY
TRADITION
INTENSE
EXCITING
Premier Property Among Sports Leagues
190
MILLION FANS
Source: Luker on Trends Powered by ESPN Sports Poll
MLS
NHL
MOTORSPORTS
COLLEGE BASKETBALL
NBA
COLLEGE FOOTBALL
EARNING $100K+
31 MILLION MLB
NFL
COLLEGE SPORTS
MLS
NHL
MOTORSPORTS
NBA
COLLEGE BASKETBALL
COLLEGE FOOTBALL
AGES 18-24
MLB
COLLEGE SPORTS
NFL
NHL
MLS
MOTORSPORTS
COLLEGE BASKETBALL
MLB
NBA
COLLEGE FOOTBALL
NFL
COLLEGE SPORTS
27 MILLION
89 MILLION FEMALES
For Reaching Young Adult, Affluent Adult & Female Fans Source: Luker on Trends Powered by ESPN Sports Poll
WKU
Asset Overview
Increase Awareness Through-Football Radio Integrate your brand messaging into premium sports content & coverage Hilltopper IMG Sports Network » Play-by-play game day broadcasts & coaches shows » :30 spots Local & Network » Feature and entitlement sponsorships » Live mentions
FOOTBALL RADIO AFFILIATES WPTQ (105.3-FM) - Bowling Green – Flagship ESPN (102.7FM) / ESPN (1450AM)-Bowling Green WTCO (1450-AM) - Campbellsville WIEL (101.5-FM/1400-AM) - Elizabethtown WFKN (1220-AM)- Franklin WCDS (1230-AM) - Glasgow WSON (680-AM) - Henderson WXAM (1430-AM) -Hodgenville WHOP (95.3-FM/ 1230 –AM) - Hopkinsville WXVW (1450AM)– Louisville WTTL (1310-AM) - Madisonville WXCM (97.1-FM) - Owensboro WPKY (1580-AM) – Princeton WTLO (1480-AM) – Somerset TuneIn Radio wkusports.com
Increase Awareness Through-Basketball Radio Integrate your brand messaging into premium sports content & coverage Hilltopper IMG Sports Network » Play-by-play game day broadcasts & coaches shows » :30 spots Local & Network » Feature and entitlement sponsorships » Live mentions
BASKETBALL RADIO AFFILIATES WPTQ (105.3-FM) - Bowling Green – Flagship ESPN (102.7FM) / ESPN (1450AM)-Bowling Green WTCO (1450-AM) - Campbellsville WIEL (101.5-FM/1400-AM) - Elizabethtown WFKN (1220-AM)- Franklin WCDS (1230-AM) - Glasgow WSON (680-AM) - Henderson WXAM (1430-AM) -Hodgenville WHOP (95.3-FM/ 1230 –AM) - Hopkinsville WXVW (1450AM)– Louisville WTTL (1310-AM) - Madisonville WXCM (97.1-FM) - Owensboro WPKY (1580-AM) – Princeton WTLO (1480-AM) – Somerset TuneIn Radio wkusports.com
Increase Awareness Through-Basketball Radio Integrate your brand messaging into premium sports content & coverage Hilltopper IMG Sports Network » Play-by-play game day broadcasts & coaches shows » :30 spots Local & Network » Feature and entitlement sponsorships » Live mentions
LADY TOPPER RADIO AFFILIATES ESPN 102.7 FM ESPN 1450 AM- Blowing Green ESPN 1230 AM- Glasgow wkusports.com
Increase Awareness Through-Coaches Radio Show Integrate your brand messaging into premium sports content & coverage and listen to what coach has to say each week during the season Coaches Radio Shows » :30 second Local spots » Feature and entitlement sponsorships » Live mentions
COACHES SHOW AFFILIATES Football Coaches Show WPTQ (105.3 FM- Bowling Green WXVW (1450-AM)- Louisville
Basketball Coaches Shows Mens Basketball 100.7 SAM FM-Bowling Green, KY Womens Basketball ESPN (102.7 FM/ 1450-AM)- Bowling Green
Total Shows=44
Increase Awareness Through-Baseball Radio Integrate your brand messaging into premium sports content & coverage Hilltopper IMG Sports Network » Play-by-play game day broadcasts & coaches shows » :30 Local spots » Feature and entitlement sponsorships » Live mentions
BASEBALL RADIO AFFILIATES Flagship WWKU(1450AM)-Bowling Green
Premium Team Focused Content-T.V.
Integrate your brand messaging into premium sports television content & coverage that reaches over 200,000 fans Basketball Paly by Play (PxP)
Coaches Corner with Jeff Brohm Football Coaches Show WKYU-Bowling Green, KY WBNA-Louisville, KY
WKYU carries the weekly coach’s show for Head Football Coach Jeff Brohm. The show airs Thursdays at 6:30 PM and Saturdays at 10:30 PM, for fourteen (14) weeks, from August through December. WKYU has an audience of more than 250,000 people in eleven (11) counties
» » » »
Football Coaches shows :30 spots Feature and entitlement sponsorships Live mentions
Basketball Broadcast The Hilltopper Sports Satellite Network (HSSN) broadcast WKU men’s and women’s basketball games. HSSN broadcasts can be seen locally and in the Commonwealth on WKYU-Bowling Green, WBNA 21 – Louisville and nationally on Fox College Sports (FCS).
» » » »
Men’s Basketball Thirteen (13+) telecasts on HSSN Women’s Basketball (5+) telecasts on HSSN
Football Coaches shows :30 spots Feature and entitlement sponsorships Live mentions
WKU’s partnership with Fox College Sports to distribute all HSSN broadcasts is a very unique arrangement as it allows Hilltopper basketball and the Coach’s Corner to be consistently showcased to a national audience. FCS is available to approximately 54 million digital homes and is seen by viewers in the nation's 25 largest cities
Premium Team Focused Content-Print
Integrate your brand messaging into premium sports content & coverage that reaches across multiple sports GAME PROGRAMS Readership by Sport:
Football-23,430 Men’s/ Women’s Basketball-33,000 Baseball-13,200
SPORT SPECIFIC PRINT
Magnets
Schedule Cards
Posters
Digital and Social Platform
Custom digital solutions that exceed client objectives utilizing official athletic websites & social feeds
92,657
UNIQUE MONTHLY
USERS
33,000
FACEBOOK & TWITTER
FOLLOWERS Social Media Promotions
WKUSPORTS.COM » Access to the official athletic site of WKU Hilltoppers » Impressions throughout the official site » Content and All Access Sponsorship
OFFICIAL SOCIAL CHANNELS » Promote partnership through WKU Athletics official social channels » Facebook—15,000 + Likes » Twitter—18,000 + Followers » Instagram—3,700 + Followers » Promote partnership , unique experiences or give-aways that maximize client objectives through WKU Athletics throughout social media channels (i.e. Facebook, Twitter and Instagram) » Social Media Promotions
Game Day Integration-Basketball
Incorporate your message & allow fans to interact with your product on game day in E.A. Diddle Arena
350,000
People visit E.A. Diddle throughout the year IN-VENUE SIGNAGE
Permanent Signage
» High profile signage options throughout football & basketball
Arena Entrance Lower LowerPortal Portal
» TV Visible signage at select venues
» Basketball In-Venue Signage » Videoboard (Permanent) » High/Low portal (Permanent)
LED Ribbon Portal
» Goal Pads (Permanent)
Upper Goal Pad
» LED (Non-Permanent)
» Conference Standings Board (concessions) » Permanent Restroom Signage » Arena Entrances (Permanent Backlight/ Pole Wraps
Courtside LED
Lower Goal Pad
Game Day Integration-Football
Incorporate your message & allow fans to interact with your product on game day in Houchens Industries L.T. Smith Stadium
120,000 People visit Houchens Industries L.T. Smith Stadium throughout the year
Permanent Signage
IN-VENUE SIGNAGE » Videoboard (Permanent)
Field Level A-Frame
» Backlight Portal (Permanent) » End-Zone (Permanent) » LED (Non-Permanent) » A-Frame (Non-Permanent) » Student Section Banner
Field Level End-Zone
LED Rotational
Game Day Integration-Basketball
Incorporate your message & allow fans to interact with your product on game day
IN-PERSON CONNECTION
43
FOOTBALL & BASKETBALL
GAMES
» Experiential activations & displays within heavy trafficked areas inside and outside venues » Table Displays » Promotions » Public Address Announcements » Unique consumer experiences that are easily sharable via social outlets
Presenting Sponsorship
Incorporate your message, brand and affinity for WKU and its fans through multiple in-venue mediums during a home sporting event
Gameday Sponsorships-All Sports » Opportunity to hang banners in-venue » Two (2) public address announcements/ Videoboard recognition » Opportunity for an on-filed promotion » Tabling option to pass out a premium item » On-air interview during game broadcast » Logo recognition on gameday program » 100 game Tickets
Memorable Experiences
Strengthen business relationships through exclusive hospitality experiences throughout the year
Athletic FACILITIES FOR EVENT HOSTING
#1
IN-PERSON FAN EXPERIENCE
UNIQUE ACCESS » Grant customers and key employees behind the scenes access (football and basketball stadium) » Host business meetings within athletic facilities » Game day chalk talk with local legends » On-field/on-court scrimmage
TICKETS & HOSPITALITY » Ability to deliver premium tickets to football and basketball games » Access to WKU Athletic tickets
Business-to-Business
Utilize IMG College’s relationship with WKU & local businesses to facilitate introductions to key decision makers
ACCESS TO
Decision Makers
BUSINESS INTRODUCTIONS » Access to University Athletic Departments and Procurement offices » Opportunity to meet other other local and regional sponsors
Use of Intellectual Property
University marks generate local relevance & support of community
CREATE
BRAND Association
UNIVERSITY MARKS & LOGOS » Build association with alumni and fans by utilizing marks and logos » POS materials that drive sales » Media creative & promotional prizes
Platform Benefits DRIVE SALES THROUGH USE OF
SCHOOL MARKS & LOGOS
STRENGTHEN AWARENESS WITH
OFFICIAL TEAM MEDIA
INTERACT WITH CONSUMERS DURING THE EXCITEMENT OF POTENTIAL TO FACILITATE
GAME DAY
B2B OPPORTUNITIES WITH UNIVERSITY
DEVELOP AN ASSOCIATION THAT REPRESENTS A POINT OF PRIDE IN THE
COMMUNITY
Hilltopper Fans By The Numbers Louisville DMA Information Age Range
Over 184,000 fans in Louisville
75%
Total of 105,609 alumni worldwide
Own their home
Total enrollment of 21,110 students Over 1,120 faculty members
18-29 30-39 40-49 50-59 60-69 70+
14% 8% 14% 25% 20% 19%
58% Male
42% Female
34% of WKU fans are employed full-time
Household Income $35,000 and under $35,000-49,999 $50,000-74,999 $75,000-99,999 $100,000-249,999 $250,000+
37% 22% 15% 11% 14% 1%
47%
are married
Source: Scarborough Research Louisville, KY 2015 Release 2 (Oct. 2014 – Oct. 2015)