portfolio by WL

selected work 2014-19 of wanlin li

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selected work 2014-19 of wanlin li

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to all the beloved

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contents

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chapter 01

chapter 02

from wild to mild

so clean and safe

chapter 03

chapter 04

bitter sweet

refresh yourself

chapter 05

chapter 06

we can help

bees in town

chapter 07

chapter 08

say cheers

the touchable air

009

wanlin li

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selected works

project 1

from wild to mild

objective

[01] 02 03 04 05 06 07 08 09

The goal of this course it to design a cookbook with

website and bookmark. The theme for my cookbook is to introducing Chinese herbal soup, the basic knowledge and the story behind it. Including ingredients and materials for recipe.

a p p roac h

The book uses rich and colorful high-quality photos

to show what Chinese herbal soup is. Accompanied by an illustration of the main material for the soup. The book is divided in to 4 seasons, each chapter will be informing which herbal soup is best suited for the season, and how people normally collect them and cook it.

project

instructor

From Wild To Mild

Ariel Grey

course

deliverables

Type 3

Cookbook Website

typefaces

Bookmark

Bembo Avenir Bodoni

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wanlin li

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selected works

project 1

from wild to mild

[01] 02 03 04 05 06 07 08 09

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wanlin li

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selected works

project 1

from wild to mild

[01] 02 03 04 05 06 07 08 09

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wanlin li

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selected works

project 1

from wild to mild

[01] 02 03 04 05 06 07 08 09

017

wanlin li

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selected works

project 1

from wild to mild

[01] 02 03 04 05 06 07 08 09

019

wanlin li

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selected works

project 1

from wild to mild

[01] 02 03 04 05 06 07 08 09

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wanlin li

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selected works

project 2

so clean and safe

objective

01 [02] 03 04 05 06 07 08 09

The goal of this course it to rebrand an existing brand.

I chose Sinopec, which is a major state-owned petroleum energy and chemicals company in China. The project includes a brand new identity system and its applications.

a p p roac h

I used different colors in the logo to represent the

eight divisions from Sinopec. My goal was to make the brand look reliable. Using different blues all over the brand extension sets the tone for the brand. It shows how clean and safe their services are.

project

instructor

So Clean And Safe

Todd Hedgpeth

course

deliverables

Branding 2

Style Guide Website

typefaces

Application

Akzidenz-Grotesk

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wanlin li

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selected works

project 2

so clean and safe

01 [02] 03 04 05 06 07 08 09

025

wanlin li

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selected works

project 2

so clean and safe

01 [02] 03 04 05 06 07 08 09

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wanlin li

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selected works

project 2

so clean and safe

01 [02] 03 04 05 06 07 08 09

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wanlin li

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selected works

project 2

so clean and safe

01 [02] 03 04 05 06 07 08 09

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wanlin li

selected works

Sinopec

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project 2

so clean and safe

01 [02] 03 04 05 06 07 08 09

Sinopec

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wanlin li

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selected works

project 2

so clean and safe

01 [02] 03 04 05 06 07 08 09

035

wanlin li

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selected works

project 2

so clean and safe

01 [02] 03 04 05 06 07 08 09

037

wanlin li

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selected works

project 2

so clean and safe

01 [02] 03 04 05 06 07 08 09

039

wanlin li

040

selected works

project 2

so clean and safe

01 [02] 03 04 05 06 07 08 09

041

wanlin li

042

selected works

project 2

so clean and safe

01 [02] 03 04 05 06 07 08 09

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wanlin li

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selected works

project 2

so clean and safe

01 [02] 03 04 05 06 07 08 09

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wanlin li

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selected works

project 2

so clean and safe

01 [02] 03 04 05 06 07 08 09

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wanlin li

selected works

objective

This project was a brand that extended into packag-

ing. I chose Peet's Coffee, a Bay Area based brand founded in 1996. It has a long history and I wanted to update it.

a p p r oac h

I gave the brand a new look with a modern style.

I used sans-serif with a simple box and lines, and a cup icon. The color of coffee beans was important to the message of Peet's brand.

project

instructor

Bitter Sweet

Thomas McNulty

course

deliverables

Branding 1

Style Guide Application

typefaces Akzidenz-Grotesk Serifa

048

project 3

bitter sweet

01 02 [03] 04 05 06 07 08 09

049

wanlin li

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selected works

project 3

bitter sweet

01 02 [03] 04 05 06 07 08 09

051

wanlin li

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selected works

project 3

bitter sweet

01 02 [03] 04 05 06 07 08 09

053

wanlin li

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selected works

project 3

bitter sweet

01 02 [03] 04 05 06 07 08 09

055

wanlin li

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selected works

project 3

bitter sweet

01 02 [03] 04 05 06 07 08 09

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wanlin li

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selected works

project 3

bitter sweet

01 02 [03] 04 05 06 07 08 09

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wanlin li

selected works

objective

The goal of this course it to design a paint packaging

system for a selected architect. The concept from those architects were applied to a new label design.

approach

I chose Tadao Ando from Japan, he is a great architect.

He is very good at using cement and geometry in his work. I like how minimal his buildings are. I was inspired by his Child of Light and 21 21 Design Sight, etc. I applied these design to my packaging.

project

instructor

Refresh Yourself

Kayhryn Morgan

course

deliverables

Package Design 2

Spray Paint Can Paints

typefaces Gill Sans Helvetica Neue

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Paint Brush

project 4

refresh yourself

01 02 03 [04] 05 06 07 08 09

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wanlin li

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selected works

project 4

refresh yourself

01 02 03 [04] 05 06 07 08 09

ANDO Exterior Paint 1 Gallon (3.7L) Pantone 5497 C

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wanlin li

selected works

ANDO Polyester Brush

064

project 4

refresh yourself

01 02 03 [04] 05 06 07 08 09

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wanlin li

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selected works

project 4

refresh yourself

01 02 03 [04] 05 06 07 08 09

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wanlin li

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selected works

project 4

refresh yourself

01 02 03 [04] 05 06 07 08 09

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wanlin li

selected works

objective

The goal of this course is to choose a world problem

and use graphic design, such as an app, website or book to find a way to solve the problem.

a p p roac h

The topic I chose was animal rescue and protection.

Animals are often at risk because of natural and man-made reasons. In this project, I focused on the design of an app and accompanied it with promotions on different platforms.

project

instructor

We Can Help

Phil Hamlett

course

deliverables

Visual Design 1

App Website

typefaces

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Flyer

Georgia

Poster

Gotham

Survey

project 5

we can help

01 02 03 04 [05] 06 07 08 09

071

wanlin li

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selected works

project 5

we can help

01 02 03 04 [05] 06 07 08 09

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wanlin li

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selected works

project 5

we can help

01 02 03 04 [05] 06 07 08 09

075

wanlin li

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selected works

project 5

we can help

01 02 03 04 [05] 06 07 08 09

077

wanlin li

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selected works

project 5

we can help

01 02 03 04 [05] 06 07 08 09

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wanlin li

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selected works

project 6

bees in town

objective

01 02 03 04 05 [06] 07 08 09

Unlike the previous project, the topic needs to be

selected on Tedtalk and well researched. Then, applied them to fill a book with informative content and data.

a p p r oac h

The topic I chose is urban beekeeping. I chose it

because when I watched a Tedtalk, I realized that it is rare to see bees nowadays. Bees are gradually disappearing for many reasons. And the ensuing impact is huge. So, I wanted to let more people know the meaning and the effect of urban beekeeping, and promote this idea as one way to help the bee population.

project

instructor

Bees In Town

Megumi Kiyama

course

deliverables

Visual Design 2

Book GIFs

typefaces

Website

Avenir

Video

Bembo

Card Set

Halyard

Instagram Post

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wanlin li

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selected works

project 6

bees in town

01 02 03 04 05 [06] 07 08 09

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wanlin li

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selected works

project 6

bees in town

01 02 03 04 05 [06] 07 08 09

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wanlin li

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selected works

project 6

bees in town

01 02 03 04 05 [06] 07 08 09

087

wanlin li

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selected works

project 6

bees in town

01 02 03 04 05 [06] 07 08 09

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wanlin li

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selected works

project 6

bees in town

01 02 03 04 05 [06] 07 08 09

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wanlin li

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selected works

project 6

bees in town

01 02 03 04 05 [06] 07 08 09

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wanlin li

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selected works

project 7

say cheers

01 02 03 04 05 06 [07] 08 09

objective

The task for this project is to choose a beer brand to

redesign, extended to the logo and packaging labels. The packaging includes different shapes, such as bottles, cans and a 6-pack container.

approach

The Fat Tire series I redesigned had an interesting story

behind it. The founders ride bicycles with fat tires. They taste different beers while travelling Europe by bike. So I put the concept of road cycling into the label design.

project

instructor

Say Cheers

Thomas McNulty

course

deliverables

Package Design 3

Beer Bottles Beer Can

typefaces

Beer Container

Helvetica Neue Kohinoor Bangla Gill Sans Termina Voltage

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wanlin li

096

selected works

project 7

say cheers

01 02 03 04 05 06 [07] 08 09

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wanlin li

selected works

THE AMERICAN CRAFT BEER ICON INSPIRED BY BELGIAN BERWING TRADITION .

12 FL.OZ

098

4.8% ABV

project 7

say cheers

01 02 03 04 05 06 [07] 08 09

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wanlin li

100

selected works

project 7

say cheers

01 02 03 04 05 06 [07] 08 09

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wanlin li

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selected works

project 7

say cheers

01 02 03 04 05 06 [07] 08 09

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wanlin li

selected works

objective

The project is very abstract. The content is to design

an app that not existing yet. Also, the platform is not limited to existing devices such as iPhones or Apple Watches.

approach

The app has the ability for sharing and finding items.

The device is implanted in the brain and when activated, the interface will automatically appears holographically in front of the user, like advanced AR. User gesture in the air to interact.

project

instructor

The Touchable Air

Colin Sebestyen

course

deliverables

Motion Graphics 2

UI / UX Video

typefaces Avenir Frutiger

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project 8

the touchable air

01 02 03 04 05 06 07 [08] 09

105

wanlin li

106

selected works

project 8

the touchable air

01 02 03 04 05 06 07 [08] 09

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wanlin li

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selected works

project 8

the touchable air

01 02 03 04 05 06 07 [08] 09

109

wanlin li

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selected works

project 8

the touchable air

01 02 03 04 05 06 07 [08] 09

111

wanlin li

112

selected works

project 9

pack up the joy

objective

01 02 03 04 05 06 07 08 [09]

The objective for this project is to create a packaging

system for a new brand or an existing brand which needs to be rebrand. Include three sub-brand.

approach

The brand I designed is a non-existent brand, and the

brand is focus on fresh and high quality fruit. Accompanied with kitchen utensils packaging, fruit packaging and dessert packaging.

project

instructor

Pack Up The Joy

Thomas McNulty

course

deliverables

Package Design 4

Dessert Packaging Tableware Packaging

typefaces

Fruit Packaging

Janson Zapfino Adobe Garamond Univers Bodoni Trebuchet Adobe Caslon

113

wanlin li

selected works

b ran d matrix store brand

su b brand s

Garden of Eden

GRAND

114

project 9

pack up the joy