Wendy Meyeroff Factual But Fascinating Tech & Health Communications
Medical mumbo-jumbo, geek speak, and other challenging phrasing can reduce the effectiveness of all storytelling materials provided by editorial departments (and others) in any company. And all materials based on journalism can lead to easily understood storytelling that enhances results—whatever your target audience(s).
Why I love plain language challenges Because conquering them means we can generate far more interest in any aspect of technology Think of how many in business are still trying to enhance their consumer market’s education. Think of how many have forgotten print in the rush to join 21st-century digital outreach. And how many still haven't generated case studies and other B2B handouts, to make their biz truly outstanding? Putting easily understandable copy in every aspect of your biz plays a role in the success of ALL of the above...and more.
Wendy Meyeroff
Factual But Fascinating Communications
STEP 1
How I cook up your materials: 5 Simple Steps
Free 30-minute interview to determine your needs
STEP 2 We review proposed topic/format
STEP 5 Off we go, for groundbreaking stories or other materials
STEP 4 STEP 3 I produce whatever we've carefully laid out
You review, approve
Wendy Meyeroff Factual But Fascinating Tech & Health Communications
Learn more about your Liaison I’M THE VOICE BUSINESS HEADS NEED
PLUS I'M A PLAIN LANGUAGE LEADER FOR CONSUMERS, INCLUDING SENIORS & PATIENTS
• Translating geek speak, as well as legal lingo, and medical mumbo jumbo, to reach ALL audiences • Stories that are more than just sales tools • Using your experts, or finding true news leaders • Interviews for handouts that enhance webinars • Easily viewed infographics • Capturing your visions in case studies/white papers • True step-by-step user materials
• It means making consumer & even patient education understandable • Reaching out to an exploding boomers market • Creating award-winning custom content • Generating storytelling that moves • Recognizing and addressing new trends
Some clients I work with
Publishing
Wendy Meyeroff
Non-Profits
EHR and Medical Devices
Government
Small-to-Mid-Size Biz
Factual But Fascinating Communications
Some Names You'll Know Just a few of many satisfied collaborators
CONSUMERS/PATIENTS Merck, NIH, CBS, Sears, Erickson Living, Dr. Oz, Good Housekeeping, NY Times, Reader's Digest, Key Pharmaceuticals, Allergan BUSINESS
We love ! Wendy
Genentech, Retail Solutions, O’Dwyer’s PR News, Oncology Times, Valta Foods TECH Apple, NIH, American Medical Association, Data Centrum, Health & Human Services
Wendy Meyeroff
Factual But Fascinating Communications
What else I can do for you ARTICLES
FOR THE WEB
Magazines, newsletters, blogs...print or online. I'll generate ideas, research, interviews and more.
I've been site mapping, designing and creating custom content for the web since the 90s. Add in webinars and other online needs and I'm there.
FULL BOOKS, EBOOKS: I'M YOUR GHOSTWRITER It can start with an Analysis & Recommendations report. You can then proceed on your own, or I'll become your full comrade, ghostwriting in a way that transforms your work into the most market-ready content.
And that's just the beginning. Ask about marketing products like case studies, infographics, scripts... well, you get the idea.
Wendy Meyeroff
Factual But Fascinating Communications
REVIEWS FROM MY CLIENTS JANE LEVESQUE
RUTH PAPAZIAN
ELAINE HINZEY
Editorial Exective
Health Editor, including Weight Watchers
Registered Dietitian
"Wendy wrote articles that my client loved. The articles delivered were exactly what was needed."
"I repeatedly engaged Wendy Meyeroff to research and write consumer health ...articles for a variety of print and digital publications. ... She is the consummate professional."
“I was a freelance writer for the Erickson Tribune when Wendy was a Senior Health Writer. She was always willing to go the extra mile to make sure that everything that was published was well-researched and easy to understand. "
Let's Talk! I've collaborated with folks across the USA and beyond. You can find out more (and there are far more details) via email and of course a phone chat.
Email always gets my attention: wjmeyeroff@gmail.com And check out my website: www.wmmedcomm.com