2020-2023 STRATEGIC PLAN VISION We are a catalyst for a music-infused West Michigan: leading, facilitating, connecting and collaborating with the community to stimulate cultural vibrancy, inclusivity and pride of place.
PILLAR I ARTISTIC VIBRANCY
PILLAR II MUSIC EDUCATION
PILLAR III COMMUNITY ENGAGEMENT
PILLAR IV AUDIENCE DEVELOPMENT
PILLAR V FUND DEVELOPMENT
PILLAR VI INFRASTRUCTURE
• Plan programming that attracts and inspires people at all levels of familiarity with the art form • Transform concerts into events that captivate audiences and become the “talk of the town”
• Work toward eliminating barriers to participation in music education for all the community’s youth • Expand program geographic footprint to include under-served areas of West Michigan • Develop adult programs that deepen music appreciation and participation
• Expand relationships and relevance through strategic collaborations • Work toward diversifying the organization at all levels to accurately reflect the community
• Expand organizational visibility and reach; cultivate new audiences • Build audience loyalty, retention and sense of community
• Expand and diversify the donor base • Build lasting, committed relationships with donors • Grow organizational endowment
• Build and retain the human resources needed to achieve this plan • Protect and optimize venues and staging spaces • Refine and optimize Business Model
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