Strategic Plan

2020-2023

STRATEGIC PLAN

VISION

We are a catalyst for a music-infused West Michigan: leading, facilitating, connecting and collaborating with the community to stimulate cultural vibrancy, inclusivity and pride of place.

PILLAR I

ARTISTIC VIBRANCY • Plan programming that attracts and inspires people at all levels of familiarity with the art form • Transform concerts into events that captivate audiences and become the “talk of the town”

PILLAR II

MUSIC EDUCATION • Work toward eliminating barriers to participation in music education for all the community’s youth • Expand program geographic footprint to include under-served areas of West Michigan • Develop adult programs that deepen music appreciation and participation

PILLAR III

COMMUNITY ENGAGEMENT • Expand relationships and relevance through strategic collaborations • Work toward diversifying the organization at all levels to accurately reflect the community

PILLAR IV

AUDIENCE DEVELOPMENT • Expand organizational visibility and reach; cultivate new audiences • Build audience loyalty, retention and sense of community

PILLAR V

FUND DEVELOPMENT • Expand and diversify the donor base • Build lasting, committed relationships with donors • Grow organizational endowment

PILLAR VI

INFRASTRUCTURE • Build and retain the human resources needed to achieve this plan • Protect and optimize venues and staging spaces • Refine and optimize Business Model