Building on the best!
ENGAGING COMMUNITIES IN THE PURSUIT OF EXCELLENCE
ENGAGE more readers
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Opening Reception
p.m. Thurs. Oct. 13 • 6-8
PYBUS PUBLIC KETee, WA MAR, We natch 3 N Worthen St
MAXIMIZE your resources
SECURE your customer base
PYBUS PUBLIC MARKET
CONVENTION October 13 – 15, 2016 Red Lion Hotel – Downtown Wenatchee
Washington Newspaper Publishers Association • 1204 Fourth Ave. E. Suite 4 • Olympia, WA 98506 • www.wnpa.com • 360.515.5239
E VERYONE KEYNOTE
Why journalism still matters FRIDAY, OCTOBER 14 8:30-10 a.m. George Rodrigue Editor Cleveland Plain Dealer
It’s no secret the media world is growing increasingly fragmented and that the public can choose among a dizzying array of information sources. As we sort out the impact of all of this, it is important to remember our core duty - compiling the community record, connecting community members with each other, informing and entertaining still matters.
GEORGE RODRIGUE has experience in journalism as impressive as it is wide ranging. He is editor of The Plain Dealer in Cleveland, Ohio. Before taking the helm in Cleveland, he was assistant news director of WFAA-TV in Dallas, the ABC affiliate in the nation’s fifth-largest television market. He spent much of his career at the Dallas Morning News, where he won the 1986 Pulitzer Prize for National Reporting for stories that exposed segregation and discrimination in federally subsidized housing programs. And he was one of eight reporters who won the 1994 Pulitzer Prize for International Reporting for a series about violence against women. He served as a Washington correspondent and chief of the paper’s European Bureau. In 1998 he became managing editor and then executive editor of the Press-Enterprise, in Riverside, California. In 2001 he moved to Washington, DC, as Vice President and Bureau Chief for Belo Corp. to supervise print and broadcast journalists serving three newspapers, 17 television news operations and some 20 websites. He returned to the Dallas Morning News as Vice President and Managing Editor and his staff’s coverage of Hurricane Katrina won the 2006 Pulitzer Prize for Breaking News Photography
EDITORS REPOR TERS Making writing sparkle FRIDAY, OCTOBER 14 10:15-11:45 a.m.
Steven A. Smith University of Idaho School of Journalism Crafting paragraphs, hooking nouns to verbs and finding the right adverbs and adjectives is no simple skill. Like fine craftspeople in every discipline, the little details matter. Learn what it takes to be a real story teller who produces compelling narratives.
STEVEN A . SMITH is clinical assistant professor in the University of Idaho School of Journalism and Mass Media. He teaches mass media ethics, his primary area of interest, as well as media and society, advanced reporting, and media management and entrepreneurship. Steve is a veteran news professional who last served as editor of The Spokesman-Review in Spokane. In a 38-year professional career, he was editor of papers in Salem, Oregon, and Colorado Springs, Colorado and worked two years as assistant to the vice presidents/news at Knight-Ridder Inc. in Miami, Florida. Steve has been a frequent lecturer on civic journalism and newsroom change for the Pew Center on Civic Journalism, the Poynter Institute for Media Studies and the American Press Institute and has lectured on newsroom training issues for the Freedom Forum. Steve has lectured on newspaper transparency and has trained journalists in Sweden, Norway and Ukraine.
PUBLISHERS A D M A N AG E R S PETER LAMB was born and raised in Cape Town, South Africa and today is a Strategic Marketing Consultant, based in Miami, Fla., with a specialty in media organizations. “The goal of my consulting practice is to utilize the sophisticated strategic marketing principles and techniques, learned while doing my MBA at Harvard Business School, and meshing them with a hands-on sales approach, by getting the entire sales organization to buy into a single idea: ‘Think like the customer.’” Lamb will lead participants through a energizing process for sales managers and others to generate new revenue streams, both print and online. Lamb has lent his expertise to many media organizations, including Time-Inc, UK; Metroland Media, Canada; El Clasificado, Los Angeles, California; The Flyer Media Group, Tampa, Florida; Media24, South Africa; Black Press, Canada; Sound Publishing, Seattle; Russ Media, Hungary and Austria. He is also a regular speaker at International Media conferences, most recently in Hong Kong, Berlin, Dubai, Toronto and Whistler, BC.
How to instill a war-time sales culture Peter Lamb Strategic Maketing Consultant FRIDAY, OCTOBER 14 10:15-11:45 a.m. What do great sales managers do? • Sales meeting format. • Time in the field. • The mechanics of a field ride. • Building a winning team. • How to integrate millennials. • The model sales week. • Inspect what you expect.
New product development FRIDAY, OCTOBER 14 2-3:30 p.m. • The mindset! • Making riches from niches. • What does activity have to do with it, anyway? • Contests that produce results. • Aggressive Compensation plans. • What do the great reps around the world do?
Best practices from around the world FRIDAY, OCTOBER 14 3:45-5 p.m. Who is winning the revenue war, and why? Most frequently asked questions: • By Managers. • By Reps. • By Publishers.
DRAWING SATURDAY MORNING! Entry form provided in your convention packets at registration. Drawing at Saturday morning breakfast between 7:30-9 a.m. Must be present to win
Enter to
W IN an A
pple iPad Mini
EDITORS REPOR TERS Ethics in the age of activist “journalists” FRIDAY, OCTOBER 14 2-3:30 p.m. Traditional ethics say journalists should not be involved in political causes, but that’s not stopping activists from getting involved. Where are the lines? What’s the impact?
Moderator: Don Nelson Methow Valley News Panel: Mike Fancher University of Oregon School of Journalism Steven A. Smith University of Idaho School of Journalism George Rodrigue Editor Cleveland Plain Dealer
MIKE FANCHER currently is interim director for the University of Oregon School of Journalism and Communications Turnbull Center in Portland, as well as the Agora Journalism Center, which focuses on journalism innovation and civic engagement. He is the former executive editor of The Seattle Times, where he worked for 30 years. He is a member of the Washington Coalition for Open Government and co-chair of the diversity committee of the American Society of News Editors. Mike also was a 2008-2009 Donald W. Reynolds Fellow in the Missouri School of Journalism and the 20112012 Visiting Chair in journalism ethics at the University of Nevada. GEORGE RODRIGUE’s experience in journalism is as impressive as it is wide ranging. He currently is the editor of The Plain Dealer in Cleveland, OH. Before taking the helm in Cleveland, he was assistant news director of WFAA-TV in Dallas, the ABC affiliate in the nation’s fifth-largest television market, and before that he was vice president and managing editor of The Dallas Morning News. There, his staff won one Pulitzer Prize and was twice named a finalist for the award. STEVEN A . SMITH is clinical assistant professor in the University of Idaho School of Journalism and Mass Media. He teaches mass media ethics, his primary area of interest, as well as media and society, advanced reporting, and media management and entrepreneurship. Steve is a veteran news professional who last served as editor of The Spokesman-Review in Spokane. In a 38-year professional career, he was editor of papers in Salem, Ore., and Colorado Springs, Colo., and worked two years as assistant to the vice presidents/ news at Knight-Ridder Inc. in Miami, Fla.
G ROUP ! PHOTthO e Meet in hotel lobby at 5:45 p.m. Friday
EDITORS REPOR TERS DOMINICK BONNY is a graduate of the Edward R. Murrow College of Communication at Washington State University and co-owner of Digital Media Northwest, based in Wenatchee.
Videos and their role in the newsroom
His firm handles websites and social media and management for brands like The Wenatchee World, the Wenatchee Valley Chamber of Commerce, the Eastmont and Lake Chelan school districts, and more.
FRIDAY, OCTOBER 14 3:45-5 p.m. Presenter: Dominick Bonny Digital Media Northwest
We’re newspapers. So just why should we be using video? Dominick Bonny, owner of Digital Media Northwest, will get you started on the right path to using digital media to build up your newspaper. Bonny will teach you not only how to incorporate video into your news product but also how the consumer technology most of us carry can be powerful storytelling tools. Bonny will go over shooting best practices, editing, platforms to share digital media, page design, tools to use and more.
SHOWCASE YOUR BRILLIANCE! Attendees are each allowed four minutes to present to the group a new and unique advertising revenue-generating idea. You musthave deployed this idea since last year’s convention. When all ideas are heard, voting will take place and cash prizes will be CA SH PR IZE S for awarded to the best revenue generating ideas. Bring at least 20 copies of your idea to share with the the best ideas group. ce: $150
1st pla 2nd place: $75 3rd place: $50
Special sections, banner pages, unique ad sizes, sponsored promotions; creative ad placement, digital campaigns and contests are all ideas that have been awarded prizes in the past. From this session, you will not only take away great revenue-producing ideas, but you’ll discover new tricks, tweaks and enhancements to improve ideas you already have.
AD MANAGERS AD REPS Best advertising ideas SATURDAY, OCTOBER 15 9:30 -11 a.m. Presenter: Donna Etchey & friends Sound Publishing
Bring your best ideas and earn cash prizes!
EDITORS REPOR TERS Public records/ Open meetings SATURDAY, OCTOBER 15 8:30 - 9:15 a.m. PRESENTER: Michele Earl Hubbard Allied Law Group
MICHELE E ARL-HUBBARD, a renowned media law and open government law attorney, is president of the Allied Law Group (ALG). She has been named to Best Lawyers in America for First Amendment and Media Law every year since 2006 and also for First Amendment and Media Law Litigation since 2012. She was named the 2014 Seattle Lawyer of the Year for First Amendment Law by Best Lawyers. Allied Law Group, which she co-founded in 2007, was named to the list of “Best Law Firms” by U.S. News and World Report every year since the rankings began (2010) in the area of media law. Michele has been the main hotline attorney for WNPA for many years.
Digital records are wreaking havoc in the world of public records, and governments are pressing for restrictions. Learn the latest from your WNPA hotline attorney.
EDITORS REPOR TERS Documentary photo basics SATURDAY, OCTOBER 15 9:30 -11 a.m. Presenter: Don Seabrook Wenatchee World
Being a great writer isn’t enough anymore. Today, reporters also have to have mad photo skills. Come learn photography and documentary photojournalism basics from a pro. Wenatchee World photo editor Don Seabrook also will talk about how to cover a tragedy through the lens of a camera. Seabrook documented both the Carlton Complex Fires of 2014 and the Sleepy Hollow Fire of 2015.
DON SEABROOK, a graduate of the University of Washington, began his professional career in 1982 as a summer intern at The Wenatchee World. He was hired a year later by The World and moved into a photo editor position 10 years later. He has won numerous awards, including those from the Associated Press, Society of Professional Journalism, Society for News Design and the University of Missouri POYi. Has been in the top five of the National Press Photographers Association Regional Photographer of the Year award many times, winning that award in 2010.
Thank you, Sponsors! PL ATINUM SPONSORS
GOLD SPONSORS
SILVER SPONSORS
BRONZE SPONSORS
Washivore Allied Law Group
FRIDAY, OCT. 14
TIME
EVENT
PRESENTER
7:30 a.m. – 8:30 a.m.
Breakfast, WNPA Membership meeting
Don Nelson
8:30 – 10 a.m.
KEYNOTE: Why journalism still matters
George Rodrigue
10 – 10:15 a.m.
BREAK
10:15 – 11:45 a.m.
Creating a war-time sales culture
Peter Lamb
10:15 – 11:45 a.m.
Making writing sparkle
Steven Smith
World Printing
11:45 — Noon
BREAK
NewsCycle/Davis Wright Tremaine/ TownNews
Noon – 1:45 p.m.
Awards luncheon and officer installation, Master Editor/Dixie Lee Bradley awards
Washington State Library
1:45 – 2 p.m.
BREAK
2 – 3:30 p.m.
New product development
Peter Lamb
2 – 3:30 p.m.
Ethics in the age of activist journalists
Mike Fancher, Geroge Rodrigue, Steven Smith
3:30 – 3:45 p.m.
BREAK
3:45 – 5 p.m.
Best practices from around the world
Peter Lamb
3:45 – 5 p.m.
Videos and their role in the newsroom
Dominick Bonny
5 – 5:30 p.m.
BREAK
Reception
5:45 p.m.
GROUP PHOTO
Small Town Papers/ Davis, Wright, Tremaine/Sound Publishing
6:30 – 9:30 p.m.
Awards dinner
Wenatchee World
7:30-9 a.m.
Breakfast
8:30 - 9:15 am.
Public Records/Open Meetings
Michele Earl Hubbard
9: 30 – 11 a.m.
Best ad ideas
Donna Etchey
9:30 – 11 a.m.
Documentary Photo Basics
Don Seabrook
11 a.m.
Adjourn
Washington Coalition for Open Government
Hagadone Digital
Blinder Group Eagle Newspapers
SATURDAY, OCT. 15
3 N. Worthen St, Wenatchee, WA
Sponsored by: The Wenatchee World
REPORTER
SPONSOR
Pybus Public Market
EDITOR
Opening Reception
Thurs. Oct. 13 • 6-8 p.m.
AD REP
US JOIN E … H FOR T
CONVENTION AD MANAGER
12 9 TH A N N U A L
PUBLISHER
2016
5:30 – 6:30 p.m.
Don Nelson
Patrick Sullivan, Fred Obee