Podcasts feature Pulitzer Prize winners & more

Reporters and editors who want to improve their reporting by learning from the pros can now log on to WNPA’s podcast site and listen to experts in the field tell how they approach their stories.

The people interviewed there by former publisher and WNPA board member Mike Dillion have incredibile stories to tell.

Les Zaitz, owner and Publisher of the Malheur Enterprise talks about how his staff is redefining how community papers approach reporting.

Eli Sanders, Pulitzer Prize winning writer in Seattle, talks interviewing and narrative writing.

Jacqui Banaszynski, another Pulitzer winner, talks about interviewing and winning trust. Her Pulitzer Prize story followed two gay farmers in the Midwest who contracted AIDS and ultimately died.

There’s lots more, as well. To find the podcasts, go to wnpa.com and click on the podcast tile in the middle of the home page, or search for WNPA on Google podcasts.

Counties, cities have cash for tourism

Regional ads bring visitors

When you are looking for ways to bring in new revenue, spend a few minutes learning how your WNPA co-op ad network can help your bottom line.

Now that the pandemic is mainly behind us, people are itching to get out and mingle and community events are once again filling the streets.

But after two years of relative inactivity, extra effort is necessary to let people know your town is open for business and welcoming tourists.

Online advertising is an option, but with ad blocking software and distrust growing over social media, it isn’t the solution it used to be. In this changing environment, trusted community newspapers across the state serving a highly educated, affluent and involved readership are a perfect place to get a message out.

Every ad salesperson knows it is wise to identify the entities in your community with fat ad budgets. At this moment in time, don’t overlook the folks with hundreds of thousands of dollars to spend – your local governments!

Every city and county in the state has a pool of money generated by local lodging taxes, and that money is supposed to be used to reach beyond local markets and bring people to town.

If you have not already, you should ask your city and county governments (each has separate

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