fw2014 lookbook
organic basics . organic reversibles organic unders . organic gift sets
what really matters
your baby | your environment | your community Based in Shanghai, Wobabybasics is an innovative apparel company created by Sherry Poon after the birth of her first child. Sherry combines her experiences as an architect, environmentalist and parent to re-create children’s basics with sustainable materials, simple, nostalgic styling and modern practicality. Inspired by children and their needs, Wobabybasics offers uncluttered design, quality and unique functional details that appeal to both active children and their parents. Naturally, we ensure that all our IMO and GOTS certified organic textiles and low impact dyes are chemical-free and the healthiest option for babies and our planet. Wobabybasics proudly supports and works closely with local artisans and people-friendly production methods that uphold the highest social and environmental benefits. Welcome to Fall Winter 2014 at Wobabybasics. For the Fall Winter 2014 season, we’re introducing a fun new pattern, the Baozi Pattern by Pinyin Press, to our popular winter styles for both infants and children. There is a focus on chic, timeless organic clothes - in blue, red, green and yellow - to make it easy for mixing and matching. For our sets, we’ve matched together our favourite pieces into simple, everyday outfits, providing an easy way to give a gift or save for yourself. As usual, our practical, comfortable clothes are just as good looking to wear to a party as for everyday wear. Wobabybasics’ basics are never boring! If you want to learn more about Wobabybasics and our products, please visit www.wobabybasics.com or contact us at sales@wobabybasics.com. 2
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more than just a product We believe in the process as much as the end product and we:
• support local artisans and people-friendly working conditions, • work at the source to ensure production integrity,
• are pro-active in our community to advance sustainability, design and social welfare.
more than just a shirt We provide thoughtfully designed yet stylish essentials without sacrificing quality and the environment. Clothing features designed for both children and parent’s needs:
• • • • • •
flat seams and printed labels for comfort distinctive underarm gusset for maximum movement, comfort and less factory waste elastic waistbands and stretchy collars for easy on-offs multi-functional, transeasonal design for flexibility low impact dyes under Oeko-Tex Standard 100 certified organic cotton by IMO and GOTS
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THIS PAGE AORAN 10M wears Hold Me Bodysuit LS Year of Sheep Print OPPOSITE PAGE RILEY 8Y wears Discover T-Shirt Dress LS Blue Baozi Pattern SHEA 4Y wears Discover T-Shirt Dress LS China Red Stripe ORLA 16M wears Hold Me Bodysuit LS Red Baozi Pattern 4 Wobabybasics FW14
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THIS PAGE AORAN 10M wears Tickle Me All In One Blue Baozi Pattern OPPOSITE PAGE RUOHAN 8Y wears Hold Me T-Shirt LS Year of the Horse Print SAĂ?A 6Y wears Discover T-Shirt Dress LS Red Baozi Pattern
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THIS PAGE AADEN 6M wears Anyway Bandana Scarf Hide & Seek Pattern OPPOSITE PAGE SHEA 4Y wears Tickle Me All in One Emerald Green Stripe AADEN 6M wears Snuggle Footie Romper Blue Cloud Pattern 8 Wobabybasics FW14
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LEFT TO RIGHT
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KEIRA 6Y wears Hold Me T-Shirt LS and Work With Me Denim Pants RILEY 4Y wears Wrap Me Kimono Top LS and Pull Me Up Pants ISABELLA 18M wears Everyday Anyway Reversible Dress ANTON 2Y wears Hold Me T-Shirt LS and Work With Me Denim Pants
OPPOSITE PAGE HENRY 18M wears Tickle Me All-in-One Emerald Green Stripe THIS PAGE RILEY 8Y wears Wrap & Roll Turtleneck Indigo Stripe SHEA 4Y wears Wrap & Roll Turtleneck Emerald Green Stripe SERENE 3Y wears Wrap Me Kimono Bodysuit LS China Red MILA 6Y wears Wrap & Roll Turtleneck China Red Stripe
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THIS PAGE SOPHIA 2Y wears Tickle Me All In One Red Baozi Pattern OPPOSITE PAGE RUOHAN 8Y wears Hold Me T-Shirt LS Red Baozi Pattern RILEY 8Y wears Discover T-Shirt Dress LS Blue Baozi Pattern SHEA 4Y wears Discover T-Shirt Dress LS China Red Stripe
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what really matters project | baozi pattern The What Really Matters Project is an annual limited edition print designed by real-life parents and designers for a good cause. A portion of the proceeds from the What Really Matters Project sales support much needed renovations at the Hui Xin Disabled Children Center in Shanghai. Hui Xin is an orphanage for more than 100 mentally and physically handicapped children, aged 0 to 16 years old. The limited collection Baozi Pattern is designed by Pinyin Press. Inspired by the everyday icons of contemporary Asia, Pinyin Press celebrates this unique and vibrant culture through beautiful hand-drawn illustrations, graphics and prints.
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The collection seeks to communicate some of the designer’s own observations, appreciation and fascination with a culture that inspires on every level. Pinyin Press seeks to raise a smile, evoke experience and most of all, connect people more closely to the inherent charms of Asia.
THIS PAGE ORLA 16M wears Anyway Bandana Scarf Red Baozi Pattern sales@wobabybasics.com 15
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THIS PAGE AADEN 18M wears Tickle Me All In One Hide & Seek Pattern OPPOSITE PAGE AADEN 18M wears Hold Me Bodysuit LS Blue Baozi Pattern
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THIS PAGE AADEN 18M wears Hold Me T-Shirt LS Hide & Seek Pattern and Snuggle Reversible Beanie Blue Cloud Pattern 18 Wobabybasics FW14
what really matters project | hide and seek pattern The What Really Matters Project is an annual limited edition print designed by real-life parents and designers for a good cause. A portion of the proceeds from the What Really Matters Project sales support much needed renovations at the Hui Xin Disabled Children Center in Shanghai. Hui Xin is an orphanage for more than 100 mentally and physically handicapped children, aged 0 to 16 years old. The limited collection Hide and Seek Pattern and Blue Cloud Pattern was designed by Siu Tang @ The Orangeblowfish. The collection was inspired by the Chinese idiom “Crouching Tiger Hidden Dragon” and is a playful interpretation encouraging all parents to explore their children’s hidden talents. Siu is the Founder and Creative Director of The Orangeblowfish specializing in environmental graphics. Siu lives in Shanghai with his wife and son.
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a good fit Children come in all different sizes - the best indication of which size to buy is a child’s height (+/- 4cm or 1.5” to the height provided below). Size Height NB 58 cm / 22.8“ 3m 64 cm / 25.2” 6m 72 cm / 28.3” 12m 80 cm / 31.5” 18m 86 cm / 33.9” 2y 92 cm / 36.2” 4y 104 cm / 40.9” 6y 116 cm / 45.7” 8y 128 cm / 50.4” Our organic cotton is not coated with toxic resins to prevent shrinkage and will shrink up to 3%. However, we’ve cut the clothes larger to take that into account. Machine Wash at 30 or 40 degrees. Tumble dry low heat or better yet, hang to dry.
BOTH PAGES RILEY 8Y wears Bear Hug Me Hoodie China Red & Anytime Leggings Indigo SHEA 4Y wears Bear Hug Me Hoodie Emerald Green & Anytime Leggings Emerald Green sales@wobabybasics.com 21
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notes
OPPOSITE PAGE SHERRY wears Sweet Dreams Nursing Gown Blue Cloud Pattern AORAN 10M wears Swaddle Me Blanket Natural sales@wobabybasics.com 23
Wobabybasics a division of W00 Limited 132 Nathan Road, #1010, Kowloon, Hong Kong 135 Guang Yuan Road, 2F, Shanghai, China T +86 21 5212 3163 For wholesale inquiries, contact sales@wobabybasics.com For press inquiries, contact spoon@wobabybasics.com www.wobabybasics.com Many thanks to Wobabybasics’ contributors and models, including Aaden, Leila, Henry, Riley, Shea, Mila, Serene, Ruohan, Saïa, Aoran, Orla, Niuniu, Sophia Photography: But Sou Lai www.butsou.com 2014 © W00 Limited
LBENFW14 20140901