ss2015 linesheet organic basics . reversibles . unders . gifts
what really matters
your baby | your environment | your community Currently based in Shanghai, Wobabybasics is an innovative apparel company created by Canadian Sherry Poon after the birth of her first child. Sherry’s experiences as an architect, environmentalist and parent inspire her designs, which are classic and comfortable while maintaining a youthful stylishness. Wobabybasics is dedicated to perfecting basics for babies and children up to eight years old. High quality garments using certified organic textiles and ethical production that are safe for babies, parents and the planet. The brand’s collection of basics, reversibles, underwear and gift sets combine the traditions of classic craftsmanship with modern design and an obsession with details. Currently stocked in over eight countries in offline and online platforms, providing an effortless way for parents to dress their children while caring for their environment. Welcome to Spring Summer 2015 at Wobabybasics. Wobabybasics is preparing to set sail with our marine-themed Spring Summer 2015 Collection. Mix and match the playful Blue Sea Pattern, yarn dyed stripes, and colourful solids to create multiple ensembles that will last all summer, and beyond. The warm season is perfect for little sailors to find hidden treasures, battle pirates, build sand castles or climb high sea walls. And Wobabybasics has designed our durable yet stylish clothes to keep up with all their imaginations and adventures. Ships ahoy! Get out there and enjoy the sunshine! If you want to learn more about Wobabybasics and our products, please visit www.wobabybasics.com or contact us at info@wobabybasics.com. 2
Wobabybasics SS15
more than just a product We believe in the process as much as the end product and we:
• support local artisans and people-friendly working conditions, • work at the source to ensure production integrity, • are pro-active in our community to advance sustainability, design and social welfare.
more than just a shirt We provide thoughtfully designed yet stylish essentials without sacrificing quality and the environment. Clothing features designed for both children and parent’s needs:
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flat seams and printed labels for comfort
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distinctive underarm gusset for maximum movement, comfort and less factory waste
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elastic waistbands and stretchy collars for easy on-offs
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multi-functional, transeasonal design for flexibility
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low impact dyes under Oeko-Tex Standard 100
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certified organic cotton by IMO and GOTS
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Wobabybasics SS15
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LEFT TO RIGHT
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Wobabybasics SS15
KEIRA 6Y wears Hold Me T-Shirt LS and Work With Me Denim Pants RILEY 4Y wears Wrap Me Kimono Top LS and Pull Me Up Pants ISABELLA 18M wears Everyday Anyway Reversible Dress ANTON 2Y wears Hold Me T-Shirt LS and Work With Me Denim Pants
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organic cotton basics Wobabybasics re-designs essential basics for newborns and children up to 8 years old in soft certified organic cotton. We know kids come in every shape and size, and our clothing is made to cater for each with extra adjustability like long-lasting stretchy necklines, elastic waistbands, and longer cuffs. Wobabybasics also encourages independent dressing by making our clothes easy to slip on and take off. Our basic tops and bottoms are also designed and sized to be transeasonal - easily worn alone or layered with pieces from previous collections. = all-time favourites
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Wobabybasics SS15 organic cotton basics
= transeasonal
Hold Me Bodysuit Short Sleeve WT01S slim fitting bodysuit with snaps at crotch / water-based screenprint prints and patterns 100% organic cotton jersey sizes 3M, 6M, 12M, 18M NEW
BACK
NEW
BACK
natural/pink girl print
natural/blue boy print
natural/red horse print
natural/red sheep print
hide & seek pattern
blue sea pattern
WT01S-NAG
WT01S-NAB
WT01S-NAH
WT01S-NASP
WT01S-DTP
WT01S-BSP
sizes up to 8 years
Hold Me T-Shirt Short Sleeve WT02S slim fitting T-shirt with rounded hem / water-based screenprint prints and patterns 100% organic cotton interlock / jersey (-DTP) sizes 18M, 2Y, 4Y, 6Y, 8Y
natural/pink girl print
natural/blue boy print
lemon yellow
emerald green
hide & seek pattern
WT02S-NAG
WT02S-NAB
WT02S-LY
WT02S-EG
WT02S-DTP
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Stomping Romper WAI02 sleeveless romper with snaps at crotch and side pocket yarn-dyed stripes and water-based screenprint pattern (-CLP) 100% organic cotton jersey sizes 3M, 6M, 12M, 18M, 2Y
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Wrap Me Kimono Bodysuit Short Sleeve WK03S cross-over bodysuit with high collar, snaps at crotch and sides water-based screenprint pattern (-CLP) 100% organic cotton jersey sizes 3M, 6M, 12M, 18M
china red stripe/indigo
lemon yellow stripe/natural
blue cloud pattern/china red
natural/cocoa brown trim
blue cloud pattern/sky blue trim
WAI02-CDS
WAI02-LYS
WAI02-CLP
WK03S-NA
WK03S-CLP
Wobabybasics SS15
Orient Shirt Short Sleeve WT07S mandarin collar top with front snaps and lower back hem yarn-dyed stripes and water-based screenprint 100% organic cotton jersey sizes 18M, 2Y, 4Y, 6Y, 8Y NEW
Orient Romper Short Sleeve WAI04S mandarin collar with snaps at front and crotch + side pockets yarn-dyed stripes and water-based screenprint pattern 100% organic cotton jersey sizes 3M, 6M, 12M, 18M, 2Y NEW
natural
china red stripe
blue sea pattern
china red stripe
blue sea pattern
WT07S-NA
WT07S-CRS
WT07S-BSP
WAI04S-CRS
WAI04S-BSP
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Wobabybasics SS15
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sizes up to 8 years
Pull Me Up Shorts WP04 easy fit shorts with side pockets and encased elastic waistband 100% organic cotton interlock sizes 6M, 12M, 18M, 2Y, 4Y, 6Y, 8Y
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emerald green
china red
indigo
WP04-EG
WP04-CRD
WP04-IN
Wobabybasics SS15 organic cotton basics
sizes up to 8 years
Playtime Leggings WP06 slim leggings with coin pocket at hip and encased elastic waistband 97% organic cotton / 3% spandex jersey sizes 12M, 18M, 2Y, 4Y, 6Y, 8Y
natural
china red
indigo
lemon yellow
WP06-NA
WP06-CRD
WP06-IN
WP06-LY
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sizes up to 8 years
Discover T-Shirt Dress Short Sleeve WD02S easy-fit dress with rounded hem and side pockets yarn-dyed stripes and water-based screenprint 100% organic cotton jersey sizes 18M, 2Y, 4Y, 6Y, 8Y
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NEW
china red stripe
blue cloud pattern
blue sea pattern
WD02S-CRS
WD02S-CLP
WD02S-BSP
Wobabybasics SS15 organic cotton basics
sizes up to 8 years
Swing Me Dress WD06 easy-fit dress with front-back wear, elastic shirring at chest and deep side pockets 100% organic cotton interlock sizes 18M, 2Y, 4Y, 6Y, 8Y
lemon yellow
emerald green
WD06-LY
WD06-EG
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what really matters project . blue sea pattern The What Really Matters Project is an annual limited edition print designed by real-life parents and designers for a good cause. A portion of the proceeds from the What Really Matters Project sales are donated to local charity organizations for children in need, such as the Hui Xin Disabled Children Center in Shanghai. Hui Xin is an orphanage for more than 120 mentally and physically handicapped children, aged 0 to 16 years old. Wobabybasics supports Hui Xin with much needed renovations of the orphanage building. The Blue Sea Pattern is a beautiful, modern interpretation of the Asian traditional wave pattern designed exclusively for Wobabybasics. Wear this pattern often as in Asian cultures, red fish is a symbol of “abundance� in the sense of good luck, good fortune, long life and children! 18
Wobabybasics SS15
Anyway Bandana Scarf WA03 multi-purpose triangle scarf with water-based screenprint 100% organic cotton interlock/jersey (-BSP) one size, 50cm x 50cm (19.7” x 19.7”) NEW
china red
hide & seek pattern
blue sea pattern
WA03-CRD
WA03-DTP
WA03-BSP
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Swaddle Me Blanket WA05 multi-purpose blanket with unique hook & loop strap, yarn-dyed stripes and water-based screenprint 100% organic cotton interlock, single layered (-NA/-CLP) / 100% organic cotton jersey, double layered (-BSP) one size, 90cm x 90cm (35.4� x 35.4�) NEW
natural
blue cloud pattern
blue sea pattern/china red stripe
WA05-NA
WA05-CLP
WA05-BSP
Sweet Dreams Nursing Gown WMD01 sleeveless easy-fit maternity and nursing gown with pull down nursing access; water-based screenprint 100% organic cotton jersey one size fits most (2 - 14)
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natural
blue cloud pattern
WMD01-NA
WMD01-CLP
Wobabybasics SS15
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organic cotton reversibles Wobabybasics’ innovative, multi-functional and reversible pieces offer fun, bright colour combinations, and easy wearing with the ability for Superman-esque changes should the occasion arise. We try to get maximum versatility out of our garments - inside-out, outside-in, front-back, back-front, convertible - and we are constantly looking for new ways to get more out of our clothing. Whether the piece is made from comfortable cotton interlock or soft plush fleece knits, expect the same comfort and quality that Wobabybasics strives for. = all-time favourites
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= transeasonal
Wobabybasics SS15 organic cotton reversibles
= reversible/multifunctional
sizes up to 8 years
Cool Me Singlet WT03 slim fitting sleeveless top with front-back wear 100% organic cotton jersey/interlock sizes 18M, 2Y, 4Y, 6Y, 8Y
china red stripe/ indigo
lemon yellow stripe/ emerald green
blue cloud pattern/ china red
WT03-CRS
WT03-LYS
WT03-CLP
Shade Me Reversible Hat WRA01 wide brim hat with hook & loop chin strap (S & M) with button-hole for reversible wear 100% organic cotton jersey/ 97% organic cotton, 3% spandex rib sizes S (3M-12M), M (12M-2Y), L (2Y-8Y) NEW
china red stripe/ indigo
lemon yellow stripe/ natural
blue cloud pattern/ china red
blue sea pattern/ china red
WRA01-CDS
WRA01-LYS
WRA01-CLP
WRA01-BSP
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what really matters project . hide & seek pattern The limited edition collection Hide and Seek Pattern and Blue Cloud Pattern was designed by Siu Tang @ The Orangeblowfish, www.theorangeblowfish.com. The collection was inspired by the Chinese idiom “Crouching Tiger Hidden Dragon” and is a playful interpretation encouraging all parents to explore their children’s hidden talents. Siu is the Founder and Creative Director of The Orangeblowfish specializing in environmental graphics. Siu lives in Shanghai with his wife and son. 24
Wobabybasics SS15
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organic cotton unders Wobabybasics Unders Collection consists of organic cotton unisex brief and fitted boxer brief underwear styles for toddlers and kids. Packaged in sets of threes in a reusable cotton bag, the fit, style details and colourways are designed for boys and girls alike. Flat seams and printed care labels ensure the utmost comfort for next-to-skin wear. = transeasonal
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Wobabybasics SS15 organic cotton unders
sizes up to 8 years
Unders Unisex Brief 3 Pack WU01 unisex brief underwear with encased elastic waistband 100% organic cotton jersey / 97% organic cotton, 3% spandex jersey (-PR) sizes S (18M-2Y), M (2Y-4Y), L (4Y-8Y) NEW
natural
primary colours china red/yellow/indigo
hide & seek pattern/ blue cloud pattern/natural
blue sea pattern/ china red stripe/natural
WU01-NA-3
WU01-PR-3
WU01-DTP-3
WU01-BSP-3
sizes up to 8 years
Unders Unisex Boxer Briefs 3 Pack WU02 unisex boxer brief underwear with encased elastic waistband and double layer front panel 100% organic cotton jersey / 97% organic cotton, 3% spandex jersey (-PR) sizes S (18M-2Y), M (2Y-4Y), L (4Y-8Y) NEW
natural
primary colours china red/yellow/indigo
hide & seek pattern/ blue cloud pattern/natural
blue sea pattern/ china red stripe/natural
WU02-NA-3
WU02-PR-3
WU02-DTP-3
WU02-BSP-3
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organic cotton gifts Adorable yet practical organic baby gift sets in neutral colour combos to greet a little girl, a little boy or a little surprise. Each set features organic and ethical clothes for head-to-toe bliss. All wrapped up in reuseable cotton bags ready for gifting. As with all Wobabybasics garments, the gift sets are made of the finest 100% certified organic cotton and dyed with safe, azo-free colours, making them the safest and healthiest way to say “Congratulations!� = all-time favourites
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Wobabybasics SS15 organic cotton gifts
Celebration Summer Set WGS03S 2 piece set of bodysuit and bandana scarf, includes cotton bag 100% organic cotton jersey sizes 3M, 6M, 12M, 18M
red horse print
red sheep print
hide & seek pattern
blue sea pattern
WGS03S-NAH
WGS03S-NASP
WGS03S-DTP
WGS03S-BSP
Play Time Summer Kids Set WGS05S 2 piece set of reversible tank top and shorts, includes cotton bag 100% organic cotton jersey / 100% organic cotton interlock sizes 18M, 2Y, 4Y, 6Y, 8Y NEW
china red stripe/indigo
lemon yellow stripe/emerald green
blue cloud pattern/china red
WGS05S-CRS
WGS05S-LYS
WGS05S-CLP
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Fun in the Sun Baby Set WGS07S 3 piece set of collar romper, reversible hat and reversible blanket, includes cotton zip bag 100% organic cotton jersey sizes 3M, 6M, 12M, 18M, 2Y NEW
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china red stripe
blue sea pattern
WGS07S-CRS
WGS07S-BSP
Wobabybasics SS15 organic cotton gifts
a good fit Children come in all different sizes - the best indication of which size to buy is a child’s height (+/- 4cm or 1.5” to the height provided below). Size Height NB 58 cm / 22.8“ 3m 64 cm / 25.2” 6m 72 cm / 28.3” 12m 80 cm / 31.5” 18m 86 cm / 33.9” 2y 92 cm / 36.2” 4y 104 cm / 40.9” 6y 116 cm / 45.7” 8y 128 cm / 50.4” Our organic cotton is not coated with toxic resins to prevent shrinkage and will shrink up to 3%. However, we’ve cut the clothes larger to take that into account. Machine Wash at 30 or 40 degrees. Tumble dry low heat or better yet, hang to dry.
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Wobabybasics a division of W00 Limited 132 Nathan Road, #1010, Kowloon, Hong Kong 133 Guangyuan Road, 1F, Shanghai, China T +86 131 6244 1598 For wholesale inquiries, contact sales@wobabybasics.com For press inquiries, contact spoon@wobabybasics.com www.wobabybasics.com Many thanks to Wobabybasics’ contributors and models, including Aaden, Shea, Mila, Serene, Ona, Ruohan, Saïa and Aoran Photography: But Sou Lai www.butsou.com 2015 © W00 Limited
LSENSS15 20150301