brandbook

Page 1

BRAND BOOK


01. CONTENT 01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42.

CONTENT LOGOT YPE LOGOT YPE COLOUR VARIATIONS LOGOT YPE MISUSE LOGOT YPE SAFE SPACE GR AYSC ALE & INVER T LOGOT YPE MINIMUM LOGOT YPE SIZE COLOURS T YPEFACE: PRINT/BROSHURE T YPEFACE: WEB/PRESENTATIONS T YPEFACE: SLOGAN ILLUSTR ATED OBJEC TS ST YLE ICONS ST YLE: WEB PHOTO ILLUSTR ATION ST YLE ADDIT IONAL SYMBOL BUSINESS C ARD FORM A4 FORM A4: FIRST PAGE FORM A4: COVER PAGE, LAST PAGE ENVELOPE C65 ENVELOPE C5 ENVELOPE C4 KEY FOB LANYARD, UNIFORM LOGO WORK CER TIFIC ATE PROPOSAL PACK AGE QUANTUM PROGR AM PPT TEMPLATE: BRIGHT PPT TEMPLATE: DARK OFFICE FOLDER SOFT FOLDER CER TIFIC ATE A4 EMAIL SIGNATURE JOB OFFER SAMPLES A4 NOTEBOOK A4 NOTEBOOK A4 INNER PAGES POSTC ARD SAMPLES GIFTS: FLASH, CUP, PEN WR AP PAPER GIFTS C ARD PAPER BAGS FLAG: TABLE FLAG, OUTSIDE FLAG C AR STICKER NE WSLE T TER TEMPLATE: FIRST PAGE, INNER PAGES

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0 2 . LO G OT Y P E Logo (trademark) is an integral part of the company's corporate style thus it is very important to use it correctly in both internal and

external corporate communication. Logo is a complete, indivisible company’s emblem which does not change its composition.

0 3 . L O G O T Y P E C O L O U R VA R I AT I O N S

3


0 4 . LO G OT Y P E M I S U S E The logo must be used and applied in strict compliance with certain rules in order to preserve the company’s brand and unique identity. The

most common logo misuse cases are being illustrated below.

JETS

4


0 5 . L O G O T Y P E S A F E S PA C E

0 6 . G R AY S C A L E & I N V E R T L O G O T Y P E

0 7 . M I N I M U M LO G OT Y P E S I Z E 1,5mm

0,6mm

5


0 8 . CO LO U R S Main logo colours are listed below. Depending on the specification of individual design objects, one can use the colour dissolving method (adding

white) or opacity level increase/decrease methods in order to create shade compositions and other objects (tables, graphs, etc.).

LOGOT YPE GOLD PANTONE 872 C C 20 M 30 Y 70 K 15 R 180 G 151 B 90

100%

C 20 M 30 Y 70 K 15 R 180 G 151 B 90

80%

C 16 M 24 Y 56 K 12 R 192 G 168 B 116

60%

C 12 M 18 Y 42 K 9 R 206 G 186 B 144

40%

C 8 M 12 Y 28 K 6 R 219 G 205 B 176

20%

C 4 M 6 Y 14 K 3 R 234 G 225 B 210

LOGOT YPE BLUE PANTONE 2767 C C 100 M 78 Y 0 K 54 R 0 G 36 B 93

100%

C 100 M 78 Y 0 K 54 R 0 G 36 B 93

80%

C 80 M 62 Y 0 K 43 R 42 G 64 B 116

60%

C 60 M 47 Y 0 K 32 R 82 G 96 B 143

40%

C 40 M 31 Y 0 K 22 R 126 G 135 B 174

20%

C 20 M 16 Y 0 K 11 R 180 G 185 B 210

ADDITIONAL (BACKGROUND) BLUE PANTONE 282 PC C 100 M 78 Y 0 K 72 R 0 G 15 B 69

100%

80%

60%

6

40%

20%


0 9 . T Y P E FA C E : P R I N T / B R O S H U R E All corporate brand attributes must be printed /produced using the Liberation Serif font.

aAbBcC123

аАбБцЦ123

Aa Ąą Bb Cc Čč Dd Ee Ęę Ėė Ff Gg Hh Ii Įį Yy Jj Kk Ll Mm Nn Oo Pp Rr Ss Šš Tt Uu Ųų Ūū Vv Zz Žž 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = < > ? / \ : ; ” ’ { } [ ] Aa Ąą Bb Cc Čč Dd Ee Ęę Ėė Ff Gg Hh Ii Įį Yy Jj Kk Ll Mm Nn Oo Pp Rr Ss Šš Tt Uu Ųų Ūū Vv Zz Žž 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = < > ? / \ : ; ” ’ { } [ ]

1 0 . T Y P E FA C E : W E B / P R E S E N TAT I O N S In other cases Liberation Serif may be replaced by the Myriad Pro font family. It is suitable for presentations, web and other sources. The font type exists in all main operational systems and does

not require being additionally downloading / installing. For web page it is used the Arial font family

aAbBcC123

аАбБцЦ123

Aa Ąą Bb Cc Čč Dd Ee Ęę Ėė Ff Gg Hh Ii Įį Yy Jj Kk Ll 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * Aa Ąą Bb Cc Čč Dd Ee Ęę Ėė Ff Gg Hh Ii Įį Yy Jj Kk Ll 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & *

Mm Nn Oo Pp Rr Ss Šš Tt Uu ( ) - + = < > ? / \ : Mm Nn Oo Pp Rr Ss Šš Tt Uu ( ) - + = < > ? / \ :

Ųų Ūū Vv Zz Žž ; ” ’ { } [ ] Ųų Ūū Vv Zz Žž ; ” ’ { } [ ]

Myriad Pro

aAbBcC123

аАбБцЦ123

Aa Ąą Bb Cc Čč Dd Ee Ęę Ėė Ff Gg Hh Ii Įį Yy Jj Kk Ll Mm Nn Oo Pp Rr Ss Šš Tt Uu Ųų Ūū Vv Zz Žž 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = < > ? / \ : ; ” ’ { } [ ] Aa Ąą Bb Cc Čč Dd Ee Ęę Ėė Ff Gg Hh Ii Įį Yy Jj Kk Ll Mm Nn Oo Pp Rr Ss Šš Tt Uu Ųų Ūū Vv Zz Žž 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = < > ? / \ : ; ” ’ { } [ ] Arial

1 1 . T Y P E FA C E : S L O G A N S A M P L E

future desires TODAY

ACHIEVING YOUR

7


1 2 . I L L U S T R AT E D O B J E C T S S T Y L E Icons created for Cabin Refurbishment Catalog. Each design reflects an appropriate service:

Wood & Windows

Additional Services

Cabin Floor

Lavatory

Passenger Cabin Seating

In-Flight Entertainment System

Galley

Pilot Cabin

Cabin Panels

8


1 2 . I L L U S T R AT E D O B J E C T S S T Y L E Icons created for Tronair GSE Support & Supply Catalog. Each design reflects an appropriate product line:

Power Plant

Fuselage

Towing & Taxiing

Air Conditioning & Cabin Pressure Testing

Landing Gear

Lifting & Shoring

Servicing

Electrical

Other Product Lines

Hydraulic Power

9


13. ICONS ST YLE: WEB Special icons were created for the web. They refer to the range of FL Technics Jets services. All icons are in the linear style.

Technical Training

Aviation Oils & Fluids Supply

Base Maintenance

Spare Parts for Jets

Aircraft Convertion

Aircraft Cleaning

Line Maintenance

Cabin Refurbishment

Additional web icons.

10

EnginE Management

Tronair Parts

Medical Equipment


1 4 . P H O T O I L L U S T R AT I O N S T Y L E Important parts are highlighted by line drawings. All images have a golden frame and may have a golden photo filter.

15. ADDITIONAL SYMBOL

11


16. BUSINESS CARD Business cards standard size is 90mm x 50mm. It is possible to choose between bright and dark front

cover of the card. Release paper must be matted. Elements - Silk-screen printing.

Bright front

Bright front

Dark front

Dovydas Jurgelevičius

Довидас Юргялявичюс

Head of Components and Materials Department +370 655 09744 +370 5 252 5662 dovydas.jurgelevicius@fltjets.com Member of Avia Solutions Group

Глава департамента компонентов и материалов FL Technics Jets Ltd Saltoniškių 29/3, 08105 Vilnius, Lithuania info@fltjets.com www.fltjets.com

+370 655 09744 +370 5 252 5662 dovydas.jurgelevicius@fltjets.com Часть Avia Solutions Group

Employee's Business Card Eng

FL Technics Jets Салтонишкю ул. 29/3, 08105 Вильнюс, Литва info@fltjets.com www.fltjets.com

Employee's Business Card Ru

Company's Business Card

M: 70% 12


17. FORM A4

M: 40% 13


1 8 . F O R M A 4 : F I R S T PA G E

M: 40% 14


1 9 . F O R M A 4 : C O V E R PA G E , L A S T PA G E

Cover Page

Last Page

M: 40% 15


2 0 . E N V E LO P E C 6 5 C65 229mm x 114mm

UAB „FL Technics Jets“ Saltoniškių g. 29/3, LT-08105, Vilnius Lithuania

Front

www.fltjets.com

Bright Back

www.fltjets.com

Darkt Back

M: 40% 16


2 1 . E N V E LO P E C 5 C5 230mm x 162mm

UAB „FL Technics Jets“ Saltoniškių g. 29/3, LT-08105, Vilnius Lithuania

www.fltjets.com

www.fltjets.com

M: 20% 17


2 2 . E N V E LO P E C 4 C4 323mm x 229mm

UAB „FL Technics Jets“ Saltoniškių g. 29/3, LT-08105, Vilnius Lithuania

www.fltjets.com

www.fltjets.com

M: 10% 18


2 3 . K E Y F O B ( L A N YA R D ) , U N I F O R M L O G O

2 4 . W O R K C E R T I F I C AT E 90mm

DARBO PAŽYMĖJIMAS Vardas Pavardė Pareigos

PHOTO

Darbo pažymėjimas Nr. __________________ Darbo sutartis Nr. ________________________ Data 2014 ______________________________ Darbo pažymėjimas galioja iki 2014 _________ UAB FL Technics Jets Vardenis Pavardenis Pareigos _______________________________________

Fermentum sit amet blandit ornare, semper sit amet mi. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.Nam massa nibh, fermentum sit amet blanditNam massa nibh, fermentum sit amet blandit ornare, semper sit amet mi.

parašas

M: 80% 19


2 5 . P R O P O S A L PA C K A G E ( Q U A N T U M )

"FL Technics Jets" JSC Company code: 300869952 VAT Code: LT100004977919 Address: Saltoniskiu str. 29/3, LT-08105 Vilnius, Lithuania Tel.:+370 5 252 5662 info@fltjets.com www.fltjets.com

SERVICES PROPOSAL

Print Date: 2013 10 01

Prepared By: Richard Frisk Title: Sales Manager Phone: 619-696-5403 Fax: 413-502-0115 Email: rfrisk@componentcontrol.com

Reference: N7652131456

For: Dovydas Jurgelevicius Business Development Director FL TECHNICS JETS Rodunios road 18, Vilnius 02188, LITHUANIA dovydas.jurgelevicius@fltjets.com

Customer Code: FLTECH Customer Phone: +370 5 252 5662 Customer Fax: +370 5 252 5646 Customer email: info@fltjets.com

Item

Description

Qty

1.

MAX-Q ORACLE INSTALLATION Remote installation and configuration.

2.

INSTALLATION: BARCODE

3.

INSTALLATION: STOCKMARKET ACTIVATION

333

4.

ON-SITE SOFTWARE TRAINING Three days on-site for customization of Forms and Reports.

4444

Total

11 2

Accepted By: _____________________________________Date:_______________ Quisque vulputate vulputate consequat. Nunc vulputate luctus justo vel eleifend. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Ut rutrum, sem nec pellentesque posuere, dolor mi convallis diam, eu congue dolor arcu sit amet metus. Cras eleifend nibh sit amet metus accumsan viverra. In in odio fringilla turpis molestie dignissim. Aliquam facilisis ultrices nulla at convallis. Aenean dapibus, leo sed bibendum vulputate, orci enim ullamcorper eros, sagittis dictum sapien massa vitae eros. Integer sodales semper leo at elementum. Phasellus convallis mauris vel odio dictum non mattis arcu euismod. Sed vitae posuere mi.

Sub Total: Total:

Valid Until 8/30/2013

Payable in USD Form created with Quantum Control(tm) technology. Product Licensed to: Component Control

M: 70% 20


2 6 . P P T T E M P L AT E : B R I G H T

Sample of a bright cover slide

Sample of a bright inner slide

21


2 7 . P P T T E M P L AT E : D A R K

Sample of a dark cover slide

Sample of a dark inner slide

22


28. OFFICE FOLDER 630 mm x 315 mm

Dark Front

Bright Back

M: 10% 23


29. SOFT FOLDER

483mm x 354mm

Dark Front

Bright Back

M: 10% 24


3 0 . C E R T I F I C AT E A 4

CERTIFICATE FOR THE BEST EMPLOYEE

Vardas Pavardė Nam massa nibh, fermentum sit amet blandit ornare, semper sit amet mi. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nam massa nibh, fermentum sit amet blandit ornare, semper sit amet mi.

2014 01 01 Name Surname

M: 50%

3 1 . E M A I L S I G N AT U R E Best Regards,

Darius Šaluga CEO

10pt | Regular | R 89 G 90 B 92

12pt | Bold | R 0 G 36 B 93 9pt | Bold | R 89 G 90 B 92 9pt | Bold | R 89 G 90 B 92 9pt | Regular | R 89 G 90 B 92

Tel.: +370 5 252 5662 Mob.: +370 682 30366 E-Mail: darius.saluga@fltjets.com

FL Technics Jets, UAB

Saltoniškių g. 29 / Sėlių 3, Vilnius 08105, Lithuania Tel.: +370 5 252 5015 www.fltjets.com

Calibri font

10pt | Bold | R 0 G 36 B 93 9pt | Regular | R 89 G 90 B 92

9pt | Bold | R 89 G 90 B 92

120 px

25


32. JOB OFFER SAMPLES (A4)

26


33. NOTEBOOK A4

UAB “FL Tech n ics Jets” Salton išk ių g. 29/3, LT- 08105 Viln ius, Lith uan ia | Tel.: + 370 5 252 5662 Comp any code: 300869952 | VAT code: LT100004977919 | w w w.fltj ets.com

Cover page

Last page

Vizitine

First inside page with pocket

Last inside page

M: 35% 27


35. POSTCARD SAMPLES

29


3 6 . G I F T S : F L A S H , C U P, P E N

USB Flash drive colours variation

Pen colours variations

Coffee cup with plate

30


3 7 . W R A P PA P E R

38. GIFTS CARD

85mm x 60mm

M: 50% 31


3 9 . PA P E R B A G S 240 x 160 x 90 mm

340 x 240 x 90 mm

220 x 340 x 90 mm

M: 20% 32


40. FLAGS Table flag 200 mm x 120 mm

Big outside flag 1400 mm x 3000 mm

33


41. CAR STICKER

450 mm x 180 mm Logo size

450 mm x 180 mm Logo size

34


4 2 . N E W S L E T T E R T E M P L AT E : F I R S T PA G E NEWSLETTER 001 JANUARY 2014 01 01

Expierence that counts NEWS

Lorem ipsum

T

here are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum,

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NEWS

Lorem Ipsum is simply dummy text

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orem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages. and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

MEMBER OF

F O L LO W U S AT

1

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4 2 . N E W S L E T T E R T E M P L AT E : I N N E R PA G E S NEWSLETTER 001 JANUARY 2014 01 01

NEWS

FL Technics Jets meets S7 Engineering

Y

esterday FL Technics Jets’ representatives had a meeting with S7 Engineering in Moscow, Russia. S7 Engineering is a Russia-based organisation offering maintenance and repair services for Western-made aircraft. During the meeting with S7 Engineering’s representatives, Darius Saluga, CEO, and O P E N VAC A N C I E S

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Mykolas Maciulevicius, Sales Manager, FL Technics Jets, discussed future cooperation as well as possibilities of signing a spare parts supply agreement. The meeting went smooth, and FL Technics Jets’ team hopes it will bear first fruit in the nearest future!!

OUR NEWEST VIDEO!

H A P P Y B I R T H D AY !

We are thankful to all of our colleagues, who invested their time and work in order to make this possible! such a relatively short period of time. We are thankful to all of our colleagues, who invested their time and work in order to make this possible! such a relatively short period of time. Link N E W CO U R S E S

We are thankful to all of our colleagues, who invested their time and work in order to make this possible! such a relatively short period of time. We are thankful to all of our colleagues, who invested their time and work in order to make this possible!

PICTURE OF THE WEEK

The newsletter is published by FL Technics Jets Editor: Name Surname Design: Aistė Vyšniauskaitė For feedback and suggestions email us at info@fltjets.com The recipients of this newsletter are limited to employees of FL Technics Jets. The information contained herein is confidential and the property of FL Technics Jets. This information is intended for internal use only. If you are not the intended recipient, please be advised that viewing this newsletter, as well as copying, forwarding, printing, and any information related to this newsletter is prohibited, and that you should not take Fany MEM B Edisseminating R OF O Laction LO Wbased U S on ATthe content of this newsletter.

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