BRANDBOOK
0 1 . CO N TEN T
01. CONTENT 02. LOGOTYPE 03. LOGOTYPE SAFE SPACE 04. LOGOTYPE COLOR VARIATIONS 05. LOGOTYPE COLORS PALETTE 06. GRAYSCALE & INVERT LOGOTYPE 07. MI NIMUM LOGOTYPE SIZE 08. LOGOTYPE MISUSE 09. LOGOTYPE TYPEFACES 10. ICONS STYLE 11. BUSINESS CARD 12. PPT TEMPLATE: TITLE PAGE 13. PPT TEMPLATE: INNER PAGES
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0 2. LO GOTY P E
LOGO (TRADEMARK) IS AN INTEGRAL PART OF THE COMPANY'S CORPORATE STYLE THEREFORE IT IS VERY IMPORTANT TO USE IT CORRECTLY IN BOTH INTERNAL AND EXTERNAL CORPORATE COMMUNICATION. LOGO IS A COMPLETE, COMPANY’S EMBLEM WHICH DOES NOT CHANGE ITS COMPOSITION.
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0 3. LO GOTY P E S A F E S PAC E
GLUTEN-FREE FLEXITARIAN KOGI TOTE BAG SEITAN DREAMCATCHER. WOLF BIODIESEL YOU PROBABLY HAVEN'T HEARD OF THEM, AUTHENTIC NEXT LEVEL.
THUNDERCATS CRAY ENNUI, GENTRIFY CORNHOLE BUSHWICK XOXO IRONY TONX BITTERS +1 TYPEWRITER.
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0 4. LO GOTY P E CO LO R VA R I AT I ONS
LOGOT Y P E U SAGE ON A DARK BAC KGROU ND
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0 5. LO GOTY P E CO LO R S PA L E T T E
MAIN LOGO COLORS ARE LISTED BELOW. DEPENDING ON THE SPECIFICATION OF INDIVIDUAL DESIGN OBJECTS, ONE CAN USE
THE COLOR DISSOLVING METHOD (ADDING WHITE) OR OPACITY LEVEL INCREASE/ DECREASE METHODS IN ORDER
TO MAIN LOGO COLORS ARE CREATE SHADE COMPOSITIONS AND OTHER OBJECTS (TABLES, GRAPHS, ETC.).
C 65 M 0 Y 100 K 0 R 100 G 188 B 100
100%
80%
60%
40%
20%
60%
40%
20%
C 87 M 27 Y 72 K 12 R 2 G 128 B 99
100%
80%
C 18 M 14 Y 14 K 0 R 208 G 208 B 208
C 14 M 10 Y 11 K 0 R 217 G 217 B 217 BUSINESS CARD BACKGRO UND C90M86Y49K68
C 51 M 43 Y 43 K 8 R 128 G 128 B 128
C 40 M 33 Y 33 K 0,5 R 159 G 159 B 159
GRADIENT
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0 6. G R AYSC A L E & I N V E RT LO G OTY PE
G R AYS CA LE LOGOTYPE
INVERT LOGOTYPE
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07. M I N I MU M LO G OT Y P E S I ZE
12mm
12mm
18,6mm 4mm
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0 8 LO GOTY P E M I S US E
THE LOGO MUST BE USED AND APPLIED IN STRICT COMPLIANCE WITH CERTAIN RULES IN ORDER
TO PRESERVE THE COMPANY’S BRAND AND UNIQUE IDENTITY. THE MOST COMMON LOGO
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MISUSE CASES ARE BEING ILLUSTRATED BELOW.
0 9. LO GOTY P E T Y P E FAC ES
ALL BRAND ATTRIBUTES MUST BE PRINTED /PRODUCED USING THE ALTIS FONT FAMILY
aa a a aa a a a a a a a a a aaa a a Aa Ąą Bb Cc 1 2 3 4 5 Aa Ąą Bb Cc 1 2 3 4 5
Čč 6 Čč 6
Dd 7 Dd 7
Ee 8 Ee 8
Ęę 9 Ęę 9
Ėė 0 Ėė 0
Ff Gg ! @ Ff Gg ! @
IN OTHER CASES ALTIS FONT FAMILY MAY BE REPLACED BY THE CALIBRI FONT. IT IS SUITABLE FOR
Hh Ii # $ Hh Ii # $
Įį Yy % ^ Įį Yy % ^
Jj Kk Ll Mm Nn Oo & * ( ) - + = Jj Kk Ll Mm Nn Oo & * ( ) - + =
PRESENTATIONS, WEB AND OTHER SOURCES. THE FONT TYPE EX ISTS IN ALL MAIN OPERATIONAL SYSTEMS AND
Pp < Pp <
Rr > Rr >
Ss ? Ss ?
Šš / Šš /
Tt \ Tt \
Uu Ųų : ; ” Uu Ųų : ; ”
Ūū ’ Ūū ’
Vv Zz { } [ Vv Zz { } [
Žž ] Žž ]
DOES NOT REQUIRE BEING ADDITIONALLY DOWNLOADED/ INSTALLED
b b b bb b Aa 1 Aa 1
Ąą Bb Cc Čč Dd Ee Ęę 2 3 4 5 6 7 8 9 Ąą Bb Cc Čč Dd Ee Ęę 2 3 4 5 6 7 8 9
Ėė 0 Ėė 0
Ff ! Ff !
Gg @ Gg @
Hh Ii # $ Hh Ii # $
Įį Yy Jj Kk Ll Mm % ^ & * ( ) Įį Yy Jj Kk Ll Mm % ^ & * ( )
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Nn Oo Pp Rr Ss - + = < > ? Nn Oo Pp Rr Ss - + = < > ?
Šš / Šš /
Tt \ Tt \
Uu Ųų Ūū Vv Zz Žž : ; ” ’ { } [ ] Uu Ųų Ūū Vv Zz Žž : ; ” ’ { } [ ]
10. I CO N S S TY L E
ICON COLOR IS THE SAME AS THE LOGOTYPE. ICON SHAPE SHOULD BE WITH ROUNDED CORNERS.
ICON FOR APP
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11 . BU S I N ESS C A R D
BUSINESS CARD SIZE IS 90MM X 50MM
BAC K S I DE
B R I GH T F R O NT S I D E
DARK FRONT S I DE
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12. P P T TEMP L AT E : T I T L E PAG E
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13. PPT TEMP L AT E : I N N E R PAG ES
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13. PPT TEMP L AT E : I N N E R PAG ES
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13. PPT TEMP L AT E : I N N E R PAG ES
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13. PPT TEMP L AT E : I N N E R PAG ES
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