Pentagon design proposal

Page 1

BUSINESS PROPOSAL


Contents 01. The Studio Who are we? 6 Vision 6 Aim 6 Services 7 SWOT Analysis 8 Positioning 10 02. The Market & Marketing Plan Primary Clients 12 Secondary Clients 14 PEST Analysis 16 Corporate Chain 18 Strategies 21 03. Management Plan Description of Departments 24 Workflow 26 Members’ Profile 27 04. Operational Plan Legal Environment 30 Potential Suppliers 30 Location 31 Design Process 32


Contents 05. Financial Plan Startup Expenses 34 Variable Expenses 36 12-month Projection 36 Payroll Structure 37 Pay Grade 38 Pay Grade Chart 38 06. Visual Identity Mood Board 40 Logo Design 41 Typography 42 Logo Mistreatment 43 Colour Usage 44 Logo Design 45 Letterhead 46 Envelop & CD 47 Business Card 48 07. Timelines Timelines 50


01. The Studio


Who Are We? Pentagon is a design studio which is composed by five young designers. We believe that innovative design can make bring an improvement to one business. We help clients to promote themselves through our unique design and creativity. We don’t design for alcoholic beverage, erotic entertainment, and tobacco industries. We monitor visual efficiency and appropriateness of SMEs (Small and Medium Entreprise), also observing SME needs in their particular business field.

Vision Pentagon has 540 degree which is more than entity. According to our principle, we observe our clients’ needs thoroughly, even more than others do. Furthermore, we intensively find out the problem of clients so that we can provide the most appropriate visual efficiency for them. We always seek a new breakthrough in our design, exceed what we have done before.

Aim We craft our idea, and deliver the message to help clients express themselves. We help SMEs in their visual efficiency of branding, both fledging and established SMEs, and solve their existing problem through our creativity.

4

Pentagon Studio_ The Studio


Services Branding - Market research, positioning and identity.

Graphic Design - Publication, poster and packaging design.

Photography and Advertising

The Studio_Pentagon Studio

5


SWOT Internal Analysis Strength

• Established and maintenance of strong capital base. • Extensive experience dealing with S.M.E. • An aggressive and focused on branding development skill and also print media. • Abundant imaginary ideas that derived from daily observation.

Weakness

• Lack of a reputation in comparison to our competitors • A limited of financial base compared to larger companies in the industry. • Less handling on interactive media.

6

Pentagon Studio_ The Studio


SWOT External Analysis Opportunities

• Malaysia government is now negotiating free trade agreements which provide space for domestic SMEs to participate in the global supply chain. • Safeguard Act 2006 (Act 657) allowed intervention by the authorities when local industries were threatened by cheap imports. • Our working method of creating ideas is based on the experience of daily life, also observing people’s cultural habit. It could make us communicate and connect with our target market easily.

Threats

• Established multimedia design studio will have huge competitive compare to us. • Existing competition. • New design strategies and ideas by establish design studios and companies. • Design studio cost more comparing to freelancer, client might have consider freelancer instead of design studio.

The Studio_Pentagon Studio

7


Positioning Contemporary

International Market

Local Market

Conventional

We aim to help locally fledging and established SMEs improving their brand identity. We provide visual efficiency in branding in order to enhance the competiveness of our clients in market.

8

Pentagon Studio_ The Studio


02. The Market & Marketing Plan


Primary Clients Technology & Engineering

Electrical & Electronic

Healthcare & Biotechnology

10 Pentagon Studio_ The Market & Marketing Plan


Food & Beverage

Professional and Business Services

The Market & Marketing Plan_Pentagon Studio 11


Secondary Clients International clients

12 Pentagon Studio_ The Market & Marketing Plan


Target clients 20% Healthcare & Biotechnology

30% Food & Beverage

10% Technology & Engineering

10% Electrical & Eletronic

20% Professional & Business Services

10% International Brands

The Market & Marketing Plan_Pentagon Studio 13


PEST Analysis Political / Policy

• GDP per capita has reached RM 24,300, almost doubling each decade. • SMEs with a paid-up capital of RM2.5 million and below are eligible for a reduced corporate tax rate of 20% on the chargeable income of up to RM500,000.

Social Culture

• Malaysia has transformed into a modern, upper-middle income country in the span of one generation. • Thus, modern generation would have their adequate capital to start off their business. • Halal Industry Development Corp (HDC) is confident the exports of halal products from SMEs will grow by five per cent 2013 from RM33 billion in 2012. • Fledging SMEs have great potential to start off business in Halal Industry.

14 Pentagon Studio_ The Market & Marketing Plan


Economic

• Malaysia Economy has a great potential for all investor with an expected of economy growth rate of 5% for 2013. • SME industry has been growing at a rapid pace of 12 to 15% in the past five years. • Soft loans at very attractive interest rates of 4% a year are available to SMEs through MIDF to assist existing as well as newly start-up enterprises in project. • Representing 99.2 per cent of total active business establish­ ments in Malaysia.

Technology

• TM continues to expand the high speed optic fibre internet, which SMEs can take benefits to increase their productivity, expand their market reach, and serve their end customers better. • In 2013, TM organizes showcase for local SMEs to increase their knowledge of ICT that empowers their business. • Developed mobile apps platform that can assist SME man age their products and services offerings, elevate branding and enhance productivity.

The Market & Marketing Plan_Pentagon Studio 15


Corporate Chain

16 Pentagon Studio_ The Market & Marketing Plan


The Market & Marketing Plan_Pentagon Studio 17


18 Pentagon Studio_ The Market & Marketing Plan


Strategies How will we get new clients? • Business to business. • Corporation with S.M.E bank. • Taking part in S.M.E Trade and Commercial Exhibition. • Online portfolio and advertisement. • Dealer Incentive. Giving commission to dealers from different field. What media, why, and how often we will use to promote our company? • E- banner on social media, such as facebook, youtube, and SME organization website. • Low cost, great exposure, and easy to contact with E-generation. • Quarterly. How clients see us? • Reliable, uplifting, efficiency, and result oriented. How do we keep our clients? • Giving them reasonable price with good quality of design. • Utilizing the most appropriate approach to promote our clients.

The Market & Marketing Plan_Pentagon Studio 19


Strategies How clients see us? • Reliable, uplifting, efficiency, and result oriented. How do we keep our clients? • Giving them reasonable price with good quality of design. • Utilizing the most appropriate approach to promote our clients.

20 Pentagon Studio_ The Market & Marketing Plan


03. Management Plan


Description of Departments Admin, Human Resource & Financial Department Managing and approving company financial, expenses, budget, decision and plan. Provide support for different department. Preparing business correspondence (worksheet, presentation, computer software, proposal) field.

Marketing and Public Relation Department Research on market needs and client background. Propose and prepare marketing strategy that appropriate with the brief. Communicate with clients and run with errand.

22 Pentagon Studio_Management Plan


IT and operation Department Provide quality, cost effective telecommunication services to all City departments. Provide and maintain a secure, reliable and effective Information Technology. Design Department To translate marketing strategy into effective visual communication. Specialize in creative or designed based.

Production Department Finalize and checking on detailing artwork before processing. Communicate with respective printing and production company.

Management Plan_Pentagon Studio 23


Clients Workflow

Received Oer Marketing & Public Relation Department Brief

Approval

Design Department Support

Admin, Human Resources & Financial Department

Support Finalize

Support

Production Department

24 Pentagon Studio_Management Plan

Support

IT & Operation Department


Members’ Profile

Manager of Marketing and Public Relation Department Tzong Han has good communication skill, and likewise, he has good analytical thinking in doing research. Tzong Han

Creative Director / Assstant Manager of Production Department Steven Felix comes from Indonesia. He has creative and standout idea, he likes to think differently from the others in order to create unique design. Steven Felix

Management Plan_Pentagon Studio 25


Members’ Profile Manager of Admin, Human Resource and Financial Department Nick Lee has very elaborative and logical thinking in term of management and finance. He good at editing photos by using photoshop. Nick Lee

Art Director Manager of Production Department Kevin Low has good art sense and visual skill. He good at layout design, also having the most design experience. Kevin Low

Manager of IT and Operation Department Tze Ping has great knowledge of IT. He also good at social skill, dealing with different kind of clients. Tze Ping 26 Pentagon Studio_Management Plan


04. Operational Plan


Legal Environment Official rental documents Visa permits for international worker Company registration licences Software licences I. Adobe II. Microsoft III. Autodesk IV. Corel V. Windows CCTV system Authorizations to online library / Graphic design base website / articles Authorization to Fonts library

Potential Suppliers EXPrintShop Agro plant RJ Paper Sdn. Bhd Canon Nanyang Art Supplies

28 Pentagon Studio_Operational Plan


Location Scott Garden Rental Fee - RM3000 per month Maintenance (light, pantry stuff, design equipment, cleaning) - RM500 per year Built-Up- 1,399 sq. ft. Initial remodelling costs (RM35,000++)

Operational Plan_Pentagon Studio 29


Design Process

DESIGNER Client Background Consumer needs Existing Competitors

Choosing Material Overall Set Up

Proposal Outline

Assessment

Visualizing idea

Initial Meeting

Refinement

Sketching Research Initial Contact

Print

Planning Design

Development

Launch

Initial Meeting Assessment Feedback

Proposal Review & Approval Artwork Review

CLIENT

30 Pentagon Studio_Operational Plan

Final Review


05. Financial Plan


Startup Expenses Startup Expenses Description

Quantity

Price

Total

1ďź‹2

3600 ( 1 month )

MYR 36,000.00 MYR 1,374.00

Location Deposit and first rental Furniture Working desks

6

229 (each)

Others desks

2 ( Coffee Table )

149 (each)

MYR 298.00

Work chairs

6

199 (each)

MYR 1,194.00

Other chairs

6

55 (each)

MYR 330.00

Light table

2

220 (each)

MYR 440.00

Mock-up table

1

1200

MYR 1,200.00

Shelves

3

340 (each)

MYR 1,020.00

Archives

1

659

MYR 659.00

Personal drawers

6

179 (each)

MYR 1,074.00

Board

3

1270 each

MYR 3,810.00

2 set

1699 (each)

MYR 3,398.00

Desk lamp

6

29.90 (each)

MYR 179.00

Trash basket

3

19.90 (each)

MYR 59.70

Shoe Storage

1

449

MYR 449.00

Sofa

Equipments Apple Computer iMac

4

RM 6958

MYR 27,832.00

Windows Desktop

1

RM 6520

MYR 6,520.00

Company Server

1

RM 1700

MYR 1,700.00

Adobe Master Collection CS6

4

10454 ( First Year per set )

MYR 41,816.00

Autodesk 3D Max

1

14888

MYR 14,888.00

Corel Painter

1

1788

MYR 1,788.00

Microsoft office pack

1

381.9

Window 8 Pro upgrade edition

1

MYR 381.90 MYR 604.00

Unifi internet service with telephone

1

299 (1 month)

MYR 299.00

PABX

1

290

MYR 290.00 MYR 499.95

All in one scan, copy & fax printer

1

499.95

Microwave

1

199

MYR 199.00

Fridge

1

999

MYR 999.00

Water dispenser

1

399

MYR 399.00

A3+ colour inkjet printer

1

1300

MYR 1,300.00

Electric paper cutter

1

3128

MYR 3,128.00

Startup Expenses Description

32 Pentagon Studio_Financial Plan

Quantity

Price

Total

1 gross (144/gross)

100

MYR 100.00

1 set (300)

120

MYR 120.00

1.40 (each)

MYR 14.00

Supplies Office Pencil Pen Scissors Exacto knife A4 paper

6

13.50 (each)

MYR 81.00

2 box (500pcs/box)

49.90 (each)

MYR 99.80


All in one scan, copy & fax printer

1

499.95

Microwave

1

199

MYR 499.95 MYR 199.00

Fridge

1

999

MYR 999.00

Water dispenser

1

399

MYR 399.00

A3+ colour inkjet printer

1

1300

MYR 1,300.00

Electric paper cutter

1

3128

MYR 3,128.00

Startup Expenses Description

Quantity

Price

Total

1 gross (144/gross)

100

MYR 100.00

1 set (300)

120

MYR 120.00

1.40 (each)

MYR 14.00

Supplies Office Pencil Pen Scissors Exacto knife

6

13.50 (each)

MYR 81.00

A4 paper

2 box (500pcs/box)

49.90 (each)

MYR 99.80

A3 paper

2 box

100 (each)

MYR 200.00

10

1 (each)

MYR 10.00

1

199

MYR 199.00 MYR 59.60

Glue Fax tonner (2000 pages) Paper clips

4 packs (6pcs/pack)

14.90 (each pack)

Elastic band

1 packet

2

MYR 2.00

Ring binder

50

8 (each)

MYR 400.00

Adhesive stripes

5

1.8

MYR 9.00

Stapler

10

7.90 (2)

MYR 39.50

Rubber Colored pencils Markers

10

1.40 (each)

MYR 14.00

2 sets

98 (each set)

MYR 196.00

3

4.90 (each)

MYR 14.70

CDs

1 packet

46

MYR 46.00

DVDs

1 packet

89

MYR 89.00

Ruler

5

1.00 each

MYR 5.00

Pencil sharper

3

1.20 each

MYR 3.60

Glasses

6

9.90 (each)

MYR 59.40

Dishes

6

7.90 (each)

MYR 47.40

Jar

2

12.90 (each)

MYR 25.80

Kitchen

Cleaning sponge Cleaning products Trash basket (Large)

1 pack 4

5

MYR 5.00

1 set

68.2

MYR 68.20

1

50

MYR 50.00 MYR 0.00

Resources Books

OWN BOOKS

0

Pantone

FOC

0

MYR 0.00

Playstation 4 / X- Box / Wii

1 set

1600

MYR 1,600.00

2

1399 (each)

MYR 2,798.00

Basic for stuff

5

1,500

MYR 7,500.00

Internship

1

600

MYR 600.00

Per Year

500

MYR500.00

-

-

MYR 159,686.55

Televisyen Payroll

Others Renovation Fee Maintanance Fee TOTAL

MYR30,000.00

Financial Plan_Pentagon Studio 33


Variable Expenses Variable Expenses / monthly Description

Value

Water Electricity Internet Telephone Legal and accounting fees Rent Payroll expenses Supplies Insurance Allowance TOTAL

12-month Projection

MYR150.00 MYR1,200.00 MYR299.00 Included with Telephone MYR1,000.00 MYR3,000.00 MYR7,500.00 MYR100.00 MYR400.00 MYR200.00 MYR13,849.00

12-month Projection Description Water Electricity Internet Rent Payroll expenses Supplies Insurance Allowance TOTAL

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

TOTAL

MYR100.00 MYR100.00 MYR100.00 MYR130.00 MYR130.00 MYR130.00 MYR120.00 MYR120.00 MYR120.00 MYR110.00 MYR110.00 MYR110.00 MYR1,380.00 MYR1,232.39 MYR1,211.11 MYR1,202.98 MYR1,665.02 MYR1,620.98 MYR1,682.28 MYR1,443.58 MYR1,469.68 MYR1,516.26 MYR1,332.89 MYR1,367.29 MYR1,345.00 MYR17,089.46 MYR299.00 MYR299.00 MYR299.00 MYR299.00 MYR299.00 MYR299.00 MYR299.00 MYR299.00 MYR299.00 MYR299.00 MYR299.00 MYR299.00 MYR3,588.00 MYR3,000.00 MYR3,000.00 MYR3,000.00 MYR3,000.00 MYR3,000.00 MYR3,000.00 MYR3,000.00 MYR3,000.00 MYR3,000.00 MYR3,000.00 MYR3,000.00 MYR3,000.00 MYR36,000.00 MYR7,500.00 MYR7,500.00 MYR7,500.00 MYR7,500.00 MYR7,500.00 MYR7,500.00 MYR7,500.00 MYR7,500.00 MYR7,500.00 MYR7,500.00 MYR7,500.00 MYR7,500.00 MYR90,000.00 MYR100.00 MYR100.00 MYR100.00 MYR100.00 MYR100.00 MYR100.00 MYR100.00 MYR100.00 MYR100.00 MYR100.00 MYR100.00 MYR100.00 MYR1,200.00 MYR400.00 MYR400.00 MYR400.00 MYR400.00 MYR400.00 MYR400.00 MYR400.00 MYR400.00 MYR400.00 MYR400.00 MYR400.00 MYR400.00 MYR4,800.00 MYR200.00 MYR200.00 MYR200.00 MYR200.00 MYR200.00 MYR200.00 MYR200.00 MYR200.00 MYR200.00 MYR200.00 MYR200.00 MYR200.00 MYR2,400.00 MYR154,114.99

36 Pentagon Studio_Financial Plan


Payroll Structure

Bare pay

Tzong Han RM 1500 Tze Ping RM 1500

+

=

Steven Felix

Payroll

Kevin Low

Nick Lee

Steven Felix RM 1500 Kevin Low RM 1500 Nick Lee RM 1500

Tzong Han

Tze Ping

Financial Plan_Pentagon Studio 35


Pay Grade Pay Grade 10 9 8 7 6 5 4 3 2 1 Every grade is counted by Current Salary x 1.5% = Next Grade

Time

Pay Grade Chart Pay Grade 10 9 8 7 6 5 4 3 2 1

Hourly 32.98 28.68 24.94 21.68 18.86 16.40 14.26 12.40 10.78 9.38

36 Pentagon Studio_Financial Plan

Minimum Monthly 5276.81 4588.53 3990.03 3469.59 3017.04 2623.51 2281.31 1983.75 1725.00 1500.00

Standard Hiring Range Annual 63321.77 55062.41 47880.36 41635.09 36204.43 31482.11 27375.75 23805.00 20700.00 18000.00

Midpoint Hourly Monthly 41.23 6596.02 35.85 5735.67 31.17 4987.54 27.11 4336.99 23.57 3771.29 20.50 3279.39 17.82 2851.64 15.50 2479.69 13.48 2156.25 11.72 1875.00

Annual 79152.22 68828.01 59850.45 52043.87 45255.54 39352.64 34219.69 29756.25 25875.00 22500.00

Maximum Hourly Monthly Annual 49.47 7915.22 94982.66 43.02 6882.80 82593.62 37.41 5985.04 71820.54 32.53 5204.39 62452.64 28.28 4525.55 54306.64 24.60 3935.26 47223.17 21.39 3421.97 41063.63 18.60 2975.63 35707.50 16.17 2587.50 31050.00 14.06 2250.00 27000.00


06. Visual Identity


Logo Design The Pentagon Design Studio is the primary assets for the Pentagon Design Studio Brand Identity and the preferreed Logo to represent this brand. The Pentagon graphic is derrived from the founders of Pentagon Design Studio which is form by five person. The color of the Logo is designed to express the bold confidence, and passion of the Brand. Together they form a modern yet realiable brand that convince clients. The Pentagon Design Logo that is used for Pentagon Design Studio should never be used for anything other than Pentagon Design Studio.

Visual Identity_Pentagon Studio 39


Mood Board Pattern & Color Pallette :

Designer Note : The concept of using a variety of monochrome color palette from black to 10% value, the use of these darker tones are intended to show stronger yet giving comfort while protecting its emotions and feeling to provide a conďŹ dents and secure towards the clients.

Gray associate with friendship, symbol for security, maturity and dependability. It connotes responsibility and conservative practicality. Orange The color of power, stimulates enthusiasm, creativity, more involved in something. Orange also associated with the benign warmth of the sun, hope, thoughtful and sincere.

Inspired by :

38 Pentagon Studio_Visual Identity

Constructivism with a focus of Pentagon shape with the visual of letter P in our logowill further enhance our overal design. Font were chosen to bring a loud yet conďŹ dent of design to have our client to feel more comfortable. San serif fonts were speciďŹ cally chosen for our brand identity.


Typography Primary Font Gotham should be used for the headline on all execution and Brand communication.

Gotham ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Body Copy Gotham Book should be used for body copy on all Brand Communication.

Gotham Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Substitute Font When Gotham is unavialble, the Futura font may be used as a replacement for internal communication or html text only. Futura should not be used in consumer executions. Usage Rights The Pentagon Design Studio does not have global rights to any of the Brand fonts.

40 Pentagon Studio_Visual Identity

Futura ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789


Logo Mistreatment

NEW

Do not use any other version of the Pentagon Design Logo. This include variant in existing Brand Elements or lock ups.

Do not add any new elements.

Do not scale/resize the Pentagon design Logo disproportionately.

Do not rotate or skew the Pentagon design Logo in any angle or perspective.

Do not add strokes or outlines to the Pentagon design Logo.

Visual Identity_Pentagon Studio 41


Colour Usage

Pantone 432 C

Pantone 715 C Pantone 433 C Pantone 717 C

Pantone 433 C

42 Pentagon Studio_Visual Identity


Logo Design Color execution of the Pentagon design studio include the standard logo on a white background and the Logo on orange background. The Pentagon design studio Logo must not be shown in other colors, even if they are within the color palette.

Standard pentagon design studio Logo Pentagon Design Logo on a white background.

Standard pentagon design studio Logo Pentagon Design Logo on a orange background.

Visual Identity_Pentagon Studio 43


Letterhead

44 Pentagon Studio_Visual Identity


Envelop & CD

Visual Identity_Pentagon Studio 45


Business Card

46 Pentagon Studio_Visual Identity


07. Timelines


Timelines Tasks

Week 1 7-Nov

Studying on existing design studios Discussing about strength and weakness of members Brainstorm- vision, mission, and name of design studio Research on target group- SMEs Finalizing name of design studio- Pentagon Drafting financial plan SWOT analysis Creating moodboard for brand identity Sketching logo only Creating moodboard for interior design Finalizing logo PEST analysis Finalizing financial plan and budget Business plan Studying on reference of visual identity Reviewing and refining overall proposal Visualizing stationery set Discussing about art direction for manual book Finishing & Printing

48 Pentagon Studio_Timelines

Week 2 12-Nov to 14-Nov

Week 3 17-Nov & 19-Nov

Week 4 20-Nov & 24-Nov


Week 5

Week 6 2-Dec

9-Dec

Week 7 17-Dec

Week 8 22-Dec & 27-Dec

Week 9 3-Jan

Timelines_Pentagon Studio 49


PENTAGON DESIGN SDN BHD 67459-X No 24-08-02, 232, The Scott Garden, Jalan Klang Lama, 58800 Kuala Lumpur

Tel: +603996734 Mobile: +60169722829 Email: enquiry@pentagon.com


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