Did someone say Podcast?

WORDS BY Andy Le Roy Welcome Change Media welcomechangemedia.com.au

I love making content. That’s why I joined forces with the fabulous Louise Poole to start Welcome Change Media. While any number of marketers are saying “content is king” (validating us for our life choices!), we’re also acutely aware of how much time content generation takes. We’re all strapped for time running our businesses, so unless there’s an easier way, the content just isn’t happening.

We’re proudly collaborating with Women’s Network Australia, bringing Trailblazers to life: WNA’s very own podcast with voices from across the Network. It shares stories of success and innovation, while amplifying the voices of women in business. Subscribe now from your favourite podcast app! Opportunistic plugs aside, though, I recently checked in with WNA Content Manager, Bec McCoan, to see how things were travelling after the first episodes dropped. Bec explained the podcast has opened up a whole new world of content to feed that hungry SEO beast. And it’s content that never ages, telling me “the evergreen content is amazing for us as a business… it just provides so many opportunities for us to schedule (it) to go on as much as we need it to… without us having to work for it every time.”

When it comes to recycling content, Bec quickly recognised just how much time this evergreen content can save. “If you’ve written a social media post one year about World Environment Day, why every year, are you going to recreate that content? It’s already there, you already have it. Maybe you use a different image, or you very slightly tweak your words, but it’s not something you have to continue doing over and over and over, because that just takes time that, let’s be honest, none of us have.”

This humble author agrees. When you’ve got time up your sleeve, making content is fun if that’s your bag, but it also takes time. I’m looking squarely at the three hours I took to pen two blog posts this morning. Sometimes you just want to know the content you’ve already made is still working hard for you.

Bec mentioned another plus, just two episodes in saying “we’ve also got a lot of people from outside the Network connecting with us as a result.” Mission accomplished!

A win for WNA is a win for us, and there’s lots more to share from our conversation, so head over to the Elevating Experts episode at Welcome Change Media to hear the full interview and see how much more content is waiting to be turned into even more digital content. My own plus side? Bec’s episode gave me a transcript from which I lifted her quotes. Simple. At Welcome Change Media, we make content easy. ■

Keen to start your own content web? Scan the QR code below and grab our free content web starter guide to help get you started, and if you’re short on time and need some help, Louise and Andy are here for you. We love making content easy!