WOMENS WEAR GROUP 2 ApS
Contents 2014
Womens Wear Group pg. 4 The Brands pg. 6 Brands Timeline pg. 8 Elinette pg. 10 BSR - by Sofie Rasmussen pg. 12 Modest - Proudly by Lindon pg. 16
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CIFF pg. 19 Successfull Collaboration pg. 20 Presentation & Selling of the collection to each season pg. 25 Delivery to the Shops pg. 26 Contacts pg. 28
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WOMENS WEAR GROUP 2 ApS
Shortly About ........................................................ Womens Wear Group is a Danish fashion house focusing on fashion for established women, who enjoy the confidence that maturity brings. Therefor the design, quality and excellent styles are building up the core of the company’s DNA. Womens Wear Group develops and produces five brands: Est. 1995 Benedikte Utzon Wardrobe, BSR - By Sofie Rasmussen, Modest - Proudly by Lindon and Elinette. All in all twenty collections are developed, produced and distributed every year! In addition to the market in Denmark, WWG 2 exports to seven other markets – with the Nordic countries representing the largest turnover. Womens Wear Group has 20 employees in their headquarters in Ikast, where design, construction and logistics are handled. Sewing of prototypes takes place in Ikast, while the final production is situated in workrooms in Lithuania, Poland and the Far East. WWG 2 has been cooperating with the same workrooms for many years and the mutual trust ensures that every employee has proper working conditions. It also ensures that Womens Wear Group’s ambitions in terms of design, quality and styles are complied all along the chain of production.
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Womens Wear GrOUP “ Stunning Design is nothing without Craftsmanship...“
The company behind Womens Wear Group houses one of the fashion industry’s true passionate souls as well as a creative and productive fashion house with an unconditional focus on design, quality and style – a combination that has lead to success. Stunning design is nothing without craftsmanship. It’s as simple as that. Great design must be reflected in styles that work, quality that lasts and a product that exceeds the customer’s expectations. In addition, the beautiful design must be sold to exactly the right shops and delivery must take place on time and as agreed. All of this is a part of ‘excellent craftsmanship’ in the fashion industry; and these exact skills are in the DNA of Womens Wear Group. The company is today owned by three talented entrepreneurs Kim Rasmussen, Martin Christoffersen, Søren Ettrup and recently Danish top designer Benedikte Utzon. The company has grown under a strong leadership into a true fashion house - a company that designs, constructs and markets four brands; brands that each have their own independent profile, but all benefit from the joint organizational power. The company’s brands are Elinette, Modest - Proudly by Lindon, BSR by Sofie Rasmussen and Est.1995 Benedikte Utzon Wardrobe due to an exciting collaboration with
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designer extraordinaire, Benedikte Utzon since 2012. Womens Wear Group makes the pattern construction and grading in house and the prototypes are sewn in their own workroom. The final production is situated in Lithuania, Poland and in the Far East in workrooms Womens Wear Group have had a close cooperation with for many years. Only in that way can they ensure that everything is delivered on time and in the correct qualities and styles. Another important detail is that it is possible to produce even a small number of every style, which is why Womens Wear Group delivers almost every style that are sold – a great pleasure to their retailers! By having a close cooperation throughout the chain of production, it is ensured that every employee has proper working conditions. On adding Est. 1995 Benedikte Utzon Wardrobe to their brand portfolio, Womens Wear Group has entered the market of sophisticated designer wear, and it is now possible to provide clothes for every situation of the week: leisure, work and party – and the woman, who dresses in one of the five brands, can be certain that the craft behind the clothes has had the highest priority, from the designers hand to the finished product in the shop!
The Brands Womens Wear Group is operating with four different brans each brand having different look and design. However, they all have in common the high quality craftsmanship and perfect fit. Tha company’s brands are Modest, Elinette, By Sofie Rasmussen and Est.1995 Benedikte Utzon Wardrobe. www.lindon.dk www.elinette.dk www.bysofierasmussen.dk www.est1995.dk
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Brands Timeline
Elinette is a Danish luxuriouse fashion label under Womens Wear Group. At Elinette we create clothes for the style conscious, feminine, modern woman who likes to dress elegant yet comfortable for everyday and special occasions. We emphasize a sleek design, an excellent fit, and a very high quality in both material selection and processing. Elinette has a never-out-of stock business line for loge with color guarantee in sizez 34 -52.
www.elinette.dk
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By Sofie Rasmussen collection is characterized by an international design produced in the best qualities combined with the company’s ”DNA” perfect fit. By Sofie Rasmussen is contemporary design in attractive qualities and unique fits that complements the Scandinavian silhouette. The collections cater to the modern woman aged 35+. The BSR woman is trendy, casual yet feminine with a rough edge to it. BSR is part of Womens Wear Group, a multibrand fashion house based in Ikast, Denmark. The company sells its products in Denmark, Norway, Sweden, Finland, Ireland and Holland. www.bysofierasmussen.dk
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URBAN CHIC
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Modest is the new Lindon with a fresh, even more fashionable look under the design lead of Benedikte Utzon. Our philosophy goes on, designing clothes that you can feel comfortable in. The Modest design brings new silhouettes, fun details, fresh new colors and prints into your wardrobe. The entries are selected with care and with focus on the best qualities - often chosen delicious jersey qualities or woven fabric with stretch to optimize comfort. The colors must be dressed right to emphasize You. The fit is checked regularly, it is important to us that the clothes are perfect and you can rejoice when you dress in clothes from our collection. wwww.lindon.dk
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Why Modest? •
NO FIXED ASSORTMENTS
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MULTIPLE DELIVERIES PR. SEASON
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SIZES. 36 – 50
• STOCKSERVICE
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POSSIBILITY OF RE-ORDERING IN THE SEASON
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VERY COMPETITIVE PRICES
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VERY HIGH QUALITY
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FLEXIBLE DELIVERY
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DELIVERY JAN / MARCH
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LARGE COLOUR CARD
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A BASIC CONCEPT FOR ALL
Exhibiting the brands and showcasing the SS15 Collections at Copenhagen International Fashion Fair.
Bella Center Copenhagen 2014 August
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successfull collaboration Top Designer Benedikte Utzon chooses Danish Fashion House Danish top designer Benedikte Utzon has been in great demand. Impressive offers from Denmark and abroad have flooded in over the past five months. Now that she has finally made her decision, it is both surprising and makes perfectly good sense at the same time – she has chosen Danish fashion house Womens Wear Group.
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Well-known designer Benedikte Utzon has had her thinking cap on over the summer following her bankruptcy in May. She has had plenty to think about, as offers from great and recognised names across the world have rolled in. One of the many people who contacted her was Kim Rasmussen, Managing Director and owner of the fashion house Womens Wear Group. He asked whether she would design a dress line for one of the house’s high-end brands, Elinette. At first, Benedikte Utzon said no, but something had caught her imagination. Therefore, she and Kim Rasmussen continued their dialogue while she was in Greenland and he was in the Far East. – We both realised pretty quickly that we were on to something quite unique. It was a match at both a professional and a personal level. Kim was in the Far East and started finding materials for me, and intuitively, his choices were spot on. We found common ground very fast, and neither of us had any further doubt that we wanted to work together, says Benedikte Utzon. Quality first Although Womens Wear Group is not yet among the biggest names in the industry, it is still one of the businesses that are being noticed. Womens Wear Group has developed quietly, but steadily, and while the majority of the textile industry has been cutting to the bone, focusing on gross profits, Kim Rasmussen and Womens Wear Group 2 have refused to compromise on quality. Instead, the company has chosen to maintain the very elaborate and expensive creation and production process that is a prerequisite for the high clothing quality. – Every single design goes through a long and detailed creation process – from the actual design and our designers’ first style, via the model seamstress’ first test sample and adjustment model, to the actual production in the sewing rooms and through to the day where the dealers receive the final collection. We also buy all piece goods and materials ourselves from many different parts of the world. Without doubt, this is the most cumbersome and expensive production process you can imagine, but it is precisely this quality assurance and control of the fit of each item that justify our position on the market, says Kim Rasmussen.
me to concentrate on what I am best at, because Kim and his team have everything else under control, says Benedikte Utzon. First collection coming up As a private limited company under Womens Wear Group, Kim Rasmussen and Benedikte Utzon’s newly established company Est. 1995 will develop, manufacture and market Benedikte Utzon’s international collections. The first collection will be made public at a large show in Copenhagen in January, and it will subsequently be on display at the Copenhagen International Fashion Fair (CIFF) from 31 January to 3 February. – I cannot disclose too much, but the expression will be modern, raw, sensual and exclusive, featuring beautiful colours and gorgeous qualities. Our first collection will include a major line of luxurious lambskin, sheepskin and stretch lambskin combined with new experimental techniques, Benedikte Utzon reveals. International ambitions With their new company, Est. 1995, Kim Rasmussen and Benedikte Utzon are preparing to move far beyond the borders of Denmark, and the prerequisites are definitely in place. Having been awarded the title of ‘most interesting brand’ at the Tokyo International Fashion Fair, Benedikte Utzon is already a sought-after international name. At the same time, Womens Wear Group has the know-how and setup that is necessary in order to make an impact on the international market. Even today, the fashion house’s four largest brands, Elinette, Lindon, by Sofie Rasmussen and Magnus leatherwear, are successful in seven different markets. – We share a vision for Est. 1995 to become a strong, international brand. Until now, we have focused on Scandinavia and Europe, but together with Benedikte, we will look further afield, says Kim Rasmussen, who concludes: – To Womens Wear, Benedikte is a perfect match. We speak the same language and understand one another. I am both incredibly happy and proud that Benedikte has chosen us, and I have no doubt that this is a partnership that will strengthen both parties.
In the best hands possible The good craftsmanship and the commercial professionalism have also been decisive factors for Benedikte Utzon. – Womens Wear Group are extremely well organised, and they are excellent at running a business. They are capable of the things that I need: quality assurance, design, production, financial control, advanced IT systems, high level of logistics, highly specialised staff, strategy etc. Most importantly, they have great respect for my process and my design. I am in the best hands possible, which allows
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Benedikte Utzon 47-years-old Benedikte Utzon was born into a creative family that includes designers, furriers and architects. Danish Benedikte Utzon has received a number of accolades and awards for her work, and in 2009, she received the award for the most interesting brand at the Tokyo International Fashion Fair. Benedikte Utzon has previously been chief designer for, among others, Dranella and Great Greenland. She is associated with the latter again. In 1995, she established her own brand and has designed clothing for the Danish royal family, among others, including Her Majesty Queen Margrethe II, Queen Anne Marie, Crown Princess Mary, Princess Marie and Countess Alexandra. Benedikte Utzon’s design, which combines classic and raw elements in stylish and exciting ways, is now carried on in the company Est. 1995, which she has set up with Kim Rasmussen and Womens Wear. The first collection will be shown to the public in January 2013. Kim Rasmussen and Womens Wear group 41-year-old Kim Rasmussen has already had a long career in the textile industry. When he was just 19 years old, he started his first textile business with production in Greece and Poland, selling the product line in Scandinavia. In 2000, he sold the company, and then went on to be employed by several great players in the industry. In 2005, he purchased Womens Wear, and over the past eight years, he has developed this company into the modern and professional fashion house that it is today. The house’s brands include Elinette, Lindon, by Sofie Rasmussen and Magnus Skind, which are sold across markets in Denmark, Norway, Sweden, Finland, Ireland, the Netherlands and the United Kingdom. Womens Wear Group is particularly well-known for its high-end clothing collections and good fit and for the very high quality and craftsmanship standard. The company has deliberately chosen a comprehensive and expensive production process that assures the quality of the collections throughout the process. Together, Kim Rasmussen and Benedikte Utzon have established the new company Est. 1995 as an independent company under Womens Wear Group. 22
In relation to the background for his collaboration with Benedikte Utzon, Kim Rasmussen explains: – We quickly discovered that we had a good chemistry and dialogue, because we share the same passion for the specialised knowledge of our industry. I had spent quite some time looking for a company that would match our requirements and which we could take over and incorporate into our existing platform. However, I had not come across any interesting or obvious options. So, when by coincidence the possibility of working with Benedikte emerged, we quickly realised that there was a great potential in our establishing a new business and player on the market. This is a completely unique opportunity, not least because on my part, I wanted to have a concept collection – and in this respect, I could not wish for a better qualified or more creative force than Benedikte.
EST.1995 FACT BOX: Export markets: Norway, Netherlands, Benelux, Germany , Canada & Iceland Numbers of Stores/Selling Points: 200 – 220 High Profile Stores: 50 Numbers of employees: In house 10 employees and 5 sales people on the road Production: Europe, China, India, own production “CMT” in Poland. Numbers of Collections: - 2 main collections, 2 pre in season collections all year round.
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Presentation and Selling of the Collection to each Season
Spring / Summer Collection: • Selling period from July to September. • Main presentation at the CIFF Fair in Copenhagen beginning of August.
Autumn / Winter Collection: • Selling period from December to March. • Main presentation at the CIFF Fair in Copenhagen beginning of February.
NOS – NEVER OUT OF STOCK: • There will always be some Basic Styles on Stock. • T-Shirts, trousers, jackets, skirts, dresses, blouses and shirts, all with perfect fit • On - stock in sizes 34 -52 • Day - to - day delivery • The basic NOS is continuously updated after trend, such as the main collections
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February March April
WOMENS WEAR GROUP 2 ApS
Maj Early Autumn - Atumm Colors in a Light Autumn Quality -
High Summer
January
2. Main Spring
1. Main Spring
Delivery Terms to the Shops
June
September Oktober November Early Spring - Spring Colors and Light Autumn Qaulity-
August
3. Main Autumn
2. Main Autumn
1. Main Autumn July December
WOMENS WEAR GROUP 2 ApS
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Womens Wear Group Lene Haus Vej 21 7430 Ikast Denmark Tlf.: +45 9927 6000 Mail: info@wwg.dk www.est1995.dk www.elinette.dk www.lindon.dk www.bysofierasmussen.dk www.est1995.dk Facebook Womens Wear Group