Lee, Won Jae Connection between people and the world that we have never experienced
Lee, Won Jae 203, 6-79, Changjun-dong, Mapo-gu, Seoul, Korea +82.10.6722.0743 (cell) hygeas@nate.com www.bridgemaker.kr
Awards and Recognition
Job objective
To obtain a product design position for design strategy division to make products based on service design and to use my vast technical skills and design research abilities.
Education
IF Concept Design Award Finalist,2013
Public Service Design Camp Silver Prize (Awarded by The Seoul Institute), 2013
Spark Award Finalist (Awarded by America Spark Award),2012
Pin-Up Award Winner (Awarded by Korea Association of Industrial Designers), 2010
Industrial Design, Hong-ik University, Seoul, South Korea, Expect to graduate, 2014 - GPA 3.8/4.5 , scholarship 2007-2 / 2010-1/ 2010-2 / 2011-1 / 2012-2 / 2013-1 SCAD ESL Program, SCAD (Savannah College Art and Design), Savannah, GA, USA 2011~ 2012
Work Experience Service Design Intern, Adea and Seoul National University Hospital, Seoul, South Korea, 2013,01~02. - Usability test about the patients administration information system of seoul national university hospital
Participating in Business and Academic Cooperation, LG DISPLAY, Seoul, South Korea, 2012,10~12
Participating in LG Class to Design a Refregiator, LG Electronic, Seoul, South Korea, 2012, 09~12 - Designing a refrigiator based on UX/Ui and design reserch. Industrial Designer and Researcher, Munjungsungsi Team, Ministry of Culture and Tourism, South Korea, 2012.06~07 - Design strategy and research for the public facilities of traditional markets. Korean Intelligence Army, Republic of Korea Army, Seoul, South Korea, 2008~2010 - Organizing information, gathering information, and preparing PowerPoint slides. Graphic Designer and Design Strategist, Yoo-no Design Agency, Seoul, South Korea, 2007 - Designing strategy for packages & logos and making a package for Halim(The biggest chicken company in Korea)
Volunteering Experience Public Designer, Tong-in City Market Public Design Project, Dae-gu, South Korea, 2010 - Designed public facilities such as a bench and banners for markets.
Exhibition Experience
Fusion, Student Group Exhibition, Hong-ik University Museum, May 2011
Japan-Korea Art and Design Interchange Exhibition, Osaka University, 2011
Leadership and Membership
Member of Public Service Design Camp, Seoul Design Foundation, 2012.10.31~2013.01.31
XD Workshop with Paul Cocksedge, Hong-ik University, 2011
Communications Director in Art and Design Departments Student Council, 2011
Member of Dumbungjucho, a Space Design Club, Hong-ik University, Seoul, South Korea ,2010~2011
Skill and Language
Photoshop, Illustrator, Indesign, Rhino 3D, Pro Engineer(basic), KeyShot 3
American English(intermediate), Native Korean
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1. THE REFRIGERATOR FOR CHODING MOMS The referigerator design based on UX tool
2. JAMTLY
Disposable jam package
3. THOCH-IT
The watch for blind people
4. FRACTAL HIKICOMORI Art chair design&material Study
5. C-Cup Water purifier
5. Pasta Lighting Lighting made of pasata
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How does a refrigerator help housewives to manage food?
01 THE REFRIGERATOR FOR CHODING MOMS WHO ARE KOREAN HOUSEWIVES WITH ELEMENTARY SCHOOLCHILD
2012.12 Team Project with Ho, Su-min / Lee, Gyung-eun/ Sin, Dong-hae/ Jang , Suck-yoon
Contribution Ideation, Prototyping, Structural Analysis, Mock-up, Analyzing user
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Persona
What does she
Kim, Mi-hyang | -
PERSONA INFORMATION Age/sex : 37 / woman Job : housewife Two doors refrigerator utilization experience : 1year Usage count : More than 10times Interest : English, education, cooking
| BEHAVIORS Using refrigerator to prepare meals as soon as wake up in the morning. Studying English or reading books two hours a day. Going to swimming pool three times a week. Watching cooking blog along, but often does. | USER GOALS Ttalikng with friends/self-improvement
SEE?
HEAR?
- A friend who arranges refrigerator well -Rotting food in the refrigerator
- Organic food - Nag of her husband’s mom
SAY AND DO?
THINK AND FEEL? - Health food considered about nutrition. -Health snacks for my children.
- Avocation only for me. - Acquisition information throught blog. -Preparing mear tree times a day
GAIN
PAIN
- Undisturbedness the time only for me - Established house wife - Super mom
- Beging tired of house works - Stress about preparing meal
| PROBLEMS Tired due to repeated house works.
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Problems
Wannabe Professional-houswife
Being Tired of Housework
I’d like to do that but that’s so bothersome.
60% housewifes say “Even though I really worry about my kid’s health, I don’t care about my kid’s meal specially”. According to data from the interview,
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Shadowing & Video Ethnography Date 2012.10.19. Target 30’s house wife and children Method Video ethnography & Shadowing - She has two children, they are 6 years old and third grade in elementary school. - Her husband is a policeman. - She lives in an apartment with a floor space of 25 square meters. - She really enjoys recording the every process of cooking.
Insight - The ice bars are put between other foods in the freezer. - Many plastic bags are used to store the food and thoes are forgotten about what’s in it. - Many plastic bags are used to store the food, which makes it hard to figure out what’s in it. - The sources are not found at a look, because the sources are scattered all over the fridge. - The big kim chi containers disturb putting out small ones in the refrigerator. - The kids climb up the refrigerator to pick the ice cream.
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User Journey Map Morning
Lunch
Snack Satisfied with snacks cooked for my kids
My own time after a kid went to school
Being happy with what a husband eat
Being happy with what kids eat
having the dinner with family
My own time before a kid come back
Begining to prepare my kid’s snack
Being happy with what kids eat.
Kids eat the ice in the refrigerator while the mom is preparing a snack.
Table setting for her husband Table setting for her kids
Dinner
Putting the leftover in the refrigerator
Having the food other family left for lunch
Being happy with what kids eat. Being worried about preparing tomorrow menu After cleaned the table, begin to prepare dinner
Couldn’t find the source she wanted Noticed rotten onions in the vegetable shelf.
Noticed the source bottle she didn’t find
Cleaning the leftover
Opportunities
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- She repeats the same labor three times a day to prepare the table.
- She buys the same vegetable many times because she can’t find the vegetable she want at a time.
- She is satisfied with seeing that her family eat her food deliciously but it is too troublesome labor to her.
- She can’t reach the food in the deep side, so she doesn’t manage it and makes it old.
- She isn’t able to search a right source because there are too many sources look very similar to each other. - She keeps a high viscosity source upside down among other sources.
- She crams kid’s snack in to the refrigerator. She needs the shelf only for a snack. - There is no space to keep the square snack boxes in a freezer.
Usage Patterns Analyze Dead Zone
Favorite Zone
Kids
Moms
Mom’s Zone
Moms and Kids
e
User-Friendly Table Setting See through Source Shelf
Kid’s Zone
Useful Veg Shelf
Snack Shelf for Children
Ice Compartment
Usable Deep Shelf
Space Analysis The space of the refrigerator is devided according to each user’s difference between mom and children.
Based on the analysis of physical abilities, we reclassified each part as six zones required for children and mom.
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Prototyping
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Design Output
Usually, Korean moms use big containers like kimchi and soup pot but they are too big to put in the refrigerator and strain a muscle. To solve this problem, the refrigerator is devided into the daily zone and weekly zone based on use period.
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Design Output
See through Source Shelf The source shelf can be folded 35 degrees, so moms can see every sources at one go. Also, sources are differently stored depending on viscosity and size.
Useful Veg Shelf The vegetable tray is devided in to three spaces by the vegetable size. Threr are flexible partitions in the tray, so rotten vegetables don’t affect fresh vegetables.
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Snack Shelf for Children
Snack Shelf for Children
Manageable box freezer
The lowest tray in the upperleft side door is redesigned for kids by mom’s consumption pattern and kids’ physical trait.
Flat snacks like cheese and crackers can be stored in the tray under the veg tray, so kids can easily eat them out of the snack tray.
To keep box food in a freezer, the compartment is devided into many spaces by partitions. When you pull it, you can check
How can the package of disposable jam change the user’s experience?
02 Jamtly
Disposable jam package
2012.12 Team Project with Jang, Suck-yoon, Su, Ga-yung
Contribution Ideation, Prototyping, Structural Analysis
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Have you ever experienced that you were embarrassed because you couldn’t find a knife when you were eating bread or you that you didn’t have a knife for spreading jam? Jamtly is made to solve this problem.
Don’t bother to take knives and Jam. Take Jamtly instead.
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Prototyping
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Design Output
Before using the Jamtly
After using the Jamtly
Cover Paper Jam
Folding Line
The hole which the jam comes out
Bread
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How do blind people know the time?
03 Touch-it
The watch for blind people
2012.09~10 Personal Project
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Concept What is the time for blind people? The time is indicator informing the blind people that they exist at any moment of the day.
How do blind people recognize the time? They feel the time from the moving of something like temperature, sound and tactile.
When you want to know the time, touch it! 20_
Prototyping
As the suitable form of the watch, the sphere and pyramid form are proposed. Each form represents the hour and minute hand.
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Design Output 24
18
06
The bezel represents 24 hours by the 4 concave and convex parts.
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Stretchable material An hour hand A minute hand This watch is for blind people. Even though, they can not see time, they still need to know the time because they have their life style. It can help them to recognize the time intuitionally by using tactile sensation.
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Index
物我一體
The chair reflecting the world.
When you sit on the chair, you become the one of the world.
04 Fractal Hikicomori
Material Study & Reinterpreting the meaning and feeling of chair Project XD Workshop 2011.06
Exhibition 2011 Japan-Korea Art and Design Interchange Exhibition, Osaka University, 2011
Team Project with Park, Jung-eun, Ha, Ju-yun
Director Paul Cocksedge
Contribution Team Leader, Idea Skatch, Ideation, Mock-up
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Concept Fractal Hikigomori is inspired by fractal images in nature. Our world consists of numerous fractal images made by organism. When we see these beautiful images, we realized we are also one of the fractal world.
Hikicomori means the person who doesn’t love to talk with the other people. They think they are isolated from society. However, are they really isolated from society? I don’t think so because we always make our relationship with other organism.
In the earth we reflect each other and consist our society. From this concept, the project’s philosophy is founded. _25
Process
Fractal Hikicomori is the chair made by gathering reflection. It is made from about 5000 push pins on the Styrofoam. The push pins represent the relationship between a person and the world. They connect with each other and share their motion made by reflection.
If you sit on the chair, your body will be reflected on the chair and you will be a part of the chair. 26_
Design Output
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Are you sure about the state of water purifier?
Filter Condition Bar
05 C-CUP
Water Purifier
2011.06 Personel Project
Good
Bad
C-cup can solve the problem that are Scarcity of space between sterilizer and purifier by merging sterilizer and purifier in the same space.
Filter Condition Bar
Sterlizer Light
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What if the lighting were made of pasta?
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06 PASTA LIGHTING
Material Study & Lighiting Design with Pasta Design Stuio I 2012.12 Team Project with Jung, Ju-gyung
Contribution Idea Skatch, Idea, Mock-up
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hygeas@nate.com / +82.10.6722.0743 www.bridgemaker.kr