MSc brand leadership Yearbook 2014-2015
Norwich Business School University of East Anglia University Plain Norwich NR4 7TJ United Kingdom Brand Leadership team brandleadership@uea.ac.uk +44 (0)1603 591429 www.uea.ac.uk/nbs
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Welcome This book introduces you to some of the brand leaders of the future. It’s a chance for you to get to know the students on the sixth year of the Brand Leadership MSc programme at the University of East Anglia, Norwich, UK. We’ve selected these students very carefully, and we’re giving them a broad-ranging education in branding – a programme that combines rigour with creativity. As a result, we think they can make a huge impact on you and your organisation. If you’d like to know more about the programme, or about any of the students, do ask us. Peter Schmidt-Hansen and Robert Jones, Programme Directors
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About the programme This is the world’s first postgraduate course that puts brand at the heart of business. About the programme This unique collaboration between UEA and professional brand consultants gives students everything they need to become a brand leader – either in a large company or in a brand or advertising agency. The students will be ready for roles such as:
Comprehensive knowledge Students get a comprehensive grounding in branding – both its commercial role and its social impact. The course consists of seven main modules, plus a substantial dissertation. The modules cover:
• consultant or account manager in a brand consultancy
• brand now, an up-to-the-minute survey of the world of branding
• planner or account person in an advertising or PR agency
• brand and strategy, a rigorous exploration of the concept of brand equity
• brand manager or marketing manager in a brand-owning company
• brand, society and culture, a unique interdisciplinary study of the role of brands in the world
• brand manager or marketing manager in a not-for-profit organisation.
• brands in action, which challenges students to translate theory into practice
Theory and practice The course was created by Norwich Business School with Robert Jones, who has 20 years’ experience at the global brand consultancy Wolff Olins. It’s taught by nine UEA faculty members, with the participation of over 30 brand businesses. The programme covers the theory and practice of branding, with an approach that’s both deeply rigorous and highly creative.
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• brand research, a wide-ranging examination of current market research techniques • innovation and organisational transformation, exploring the impact of brand on organisational development • consumer brand behaviour, which looks at why we do what we do
Mind-opening experiences Alongside their core learning and main modules, the programme offers an extraordinary range of extras: • a mentoring programme, which gives each student one-to-one access to a senior branding professional • masterclasses with senior practitioners and some of the world’s top branding academics • visits to brand-led businesses, brand consultancies and advertising agencies
This year’s highlights Some of this year’s highlights are: • mentors including senior strategists from Design Bridge, Saffron and Wolff Olins • masterclasses with Graham Gannon of Google, Brigid Janssen of Oxfam and Andy Wood of Adnams • visits to Unilever, Burberry, Net-a-Porter, FITCH, Brand Learning, Wolff Olins, Seren, AMV.BBDO and VCCP
• optional work experience
• projects with a local food start up Got Lunch, the East Anglian Film Archive, and technology company Potential.ly
• and a special programme called ‘Brand me’ which helps students define their own personal brand
What’s unique about the programme
• projects, tackling real brand issues for real businesses
• puts branding at the heart of business, not just an aspect of marketing • unique collaboration between university and the branding profession
“The Brand Leadership program has made me more aware about the importance of branding for a
• mentoring, masterclasses, visits, projects and placements
successful business through practical knowledge. I believe the program provides students the opportunity to harness their leadership skills and broaden their perspectives, as well as gaining valuable insights into the field of branding.” Harpal Jooti, Norway, 2014-15 MSc Brand Leadership student
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Norway
UK China
USA
Taiwan Mexico
Uganda
Vietnam
Brazil
where they’re from About the students This year’s group of 18 students come from all over the world. Around half have front-line experience in marketing or advertising roles, while a small proportion joined the programme straight from a first or second degree course. All have good quality degrees and excellent English. The students Total size of class: 18 Average age: 23 Male: 3 Female: 15 Work experience before the course
Where they are now? Our graduates, or brand leadership family as we like to call them, have gone on to make a difference in many professional fields, from starting their own businesses to working for big branded companies and agencies. Here are where some of our brand leaders have gone on to work over the last five years: • Google • FITCH • Futurebrand • Johnson & Johnson
• advertising
• L’Oréal
• public relations
• OMD
• graphic design
• Deloitte
• media
• Virgin Atlantic
• radio
• Comscore
• marketing
• Samsung
• project management
• Hall & Partners
• research
• Saatchi & Saatchi
• retail
• The Good Agency
• sales
• Edelman Vietnam • Design Bridge
Ambitions after the course Most students are looking for consulting or marketing management roles - and several have a long-term ambition to open up their own brand consultancies back in their home markets.
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• Marketing manager at a university • Set up own business running a craft brewery • Etihad Airways
Recruiting from the programme We want to help you find the new recruits who best meet your needs. Using this yearbook Please use this book to look for potential recruits, and feel free to contact them directly through their email address. If you have problems getting in touch, email us at brandleadership@uea.ac.uk, and we’ll be happy to help.
Interviewing candidates We have great facilities in Norwich and London for interviewing students and so please do ask us if you’d like to arrange this. Advertising your vacancies If you have particular gaps to fill, let us know. We’ll pass on details to all the Brand Leadership students, and we can advertise more widely across UEA if you’d like us to.
“The Brand Leadership programme is undoubtedly one of the smartest decisions I have made for my education and career. The industry aspects we are examining will grant me a sophisticated grasp of branding and a competitive edge in the market. At the same time, my personal passion for branding is constantly being nurtured by the wealth of knowledge we are immersed in daily.” Erica Wong, USA, 2014-15 MSc Brand Leadership student
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Working with the students There are five exciting ways you can work with the students before they graduate. Be a mentor A uniquely valuable part of the programme is the mentoring scheme. Each student gets a mentor who is a senior practitioner. If you’d like to be a mentor, do let us know. All we ask is that you see your student three times over the course of the year - they’ll be thrilled to get the benefit of your experience and ideas.
Do a project The most valuable learning comes from doing real projects for real clients. Each year, we divide the students into teams to take on demanding brand projects. If your organisation has a brand issue, and you’d like to get a team of committed and well informed brains working on it, please tell us.
Give a masterclass Through the year, we arrange a series of masterclasses where guests come in and talk to the students, and share their theoretical thinking or practical experience. If you have a story to tell and are interested in giving a masterclass, let us know.
Offer work experience We want every student to have the chance of work experience for up to one month from September. This is the best possible way for them to experience the branding business from the inside. If you can offer a placement, we’re sure you’ll benefit from your intern’s skills and enthusiasm.
Invite the students We’re keen for students to experience great brands, and great branding advisers at first hand. If you’re able to invite them to your organisation, and maybe give them a tour or a couple of short talks, we’d love to hear from you.
“Brand Leadership is a course like no other. It has a dedication to push you to succeed both academically and professionally. The connections and support you gain from students, lecturers, mentors and industry experts, help to break down the hard exterior of the branding industry and create a pathway to your future career.” Laura Stepney, UK, 2014-15 MSc Brand Leadership student
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The students Barientos Galicia Lidia
l.barrientos-galicia@uea.ac.uk
+44 (0) 7419 980527
p. 10
Butawega Elizabeth
ebutegwa@yahoo.co.uk
+44 (0)7789 418191
p. 11
Chung Min-Chia
chungminchia@gmail.com
+44 (0) 7510 913397
p. 12
Ding Yun
yvonne_ding@outlook.com
+44 (0) 7871 653854
p. 13
Hanchalay Punnaboot
saifhon.42@hotmail.com
+44 (0) 7472 345733
p. 14
Jacob Marcel
marcelbatistajacob@gmail.com
+44 (0) 7405 260604
p. 15
Jarvis Nathan
n.jarvis@uea.ac.uk
+44 (0) 7543 484329
p. 16
Jhooti Harpal
jhooti.harpal@gmail.com
+44 (0) 7742 650824
p. 17
Jitjaichum Pimporn
p.jitjaichum@uea.ac.uk
+44 (0) 7476 236526
p. 18
Kunyotying Laksika
laksika.i.am@gmail.com
+44 (0) 7746 297058
p. 19
Lee Carly
carlylee@live.co.uk
+44 (0) 7948 963395
p. 20
Liao Chi-Wing
averypiece@hotmail.com
+44 (0) 7511 427785
p. 21
Liu Hui-Tzu
hweiz.ht.liu@gmail.com
+44 (0) 7547 997784
p. 22
Mo Feifei
tiffmok.22@gmail.com
+44 (0) 7858 966842
p. 23
Stepney Laura
laurastepney@gmail.com
+44 (0) 7795 900595
p. 24
Thai Ly
ly.thai1502@gmail.com
+44 (0) 7858 972419
p. 25
Wong Erica
erimich1@gmail.com
+44 (0) 7908 363523
p. 26
Zhang Zhiyi
313774306@qq.com
+44 (0) 7858 997132
p. 27
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Lidia Barrientos Galicia Education and qualifications 2014-2015 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 2004-2008 2004-2008 Facultad de Artes Visuales, Universidad Autónoma de Nuevo León, Monterrey, México Bachelor in Graphic Design.
Professional experience 2011-2013
Femsa Insumos Estratégicos/Indica Graphic Designer
2009-2011
Missquince Magazine Editorial Designer and Advertisements’ Designer
Also known as Lili Email l.barrientos-galicia@uea.ac.uk
2008 Super Boletos Intern Web Design
Telephone +44 (0) 7419 980527
2007-2008 Dal-Tile México Intern Design’s tile department
Languages Spanish (Native) English (Fluent) Portuguese (Intermediate)
Project experience Project Experience: “Sync the City” 20-22 November 2014, The King’s Centre, Norwich, Norfolk Recently I participated in “Sync the City”; it is a tech start-up business ideas event, and brings people from the private, public and education sectors together to launch ideas in teams for profit or fun. I was part of the team: “Be me 4 now”, which is about a campaign to raise awareness in people about the people who live with physical and mental disabilities. I collaborated with the graphic design and strategy.
About me I am creative, positive and always willing to learn, colourful and responsible. I’ve always been passionate about design, brands, advertisements and photography, always trying to pay attention to details and look for improvement. Career interests My goal is to be a complete professional, and understand brands not only with the Designer’s view, but to go beyond. My next step is to work with an agency where I can learn and contribute at the same time. After this period, I would like to start a consultancy business focused on small businesses and in growing enterprises.
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Elizabeth Butegwa Education and qualifications 2013-2014 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 2007-2011
University of Huddersfield, UK BA Business and Psychology
Professional experience 2013-2015
2012
Centre for African Leadership Studies, Ethiopia Communications Officer • Content creation for the company’s portfolio, website and publication materials • Responsible for brand management • Assistant trainer for sessions on leadership development for a varied clientele including the Pharmaceutical Association of Ethiopia, the Farmers and Women’s Association of Ethiopia, • Proposal Development AU-YVC Training, Porto Novo, Benin Youth Volunteer • 3rd Batch training of the African Union Youth Volunteer Corps • Acquired valuable skills in leadership and self-awareness • Acquired valuable knowledge of the AU, its policies, procedures and future goals • Worked in a multi-cultural environment to create concept notes; briefs; action plans; budgets and presentations
2012 NORTH45 Communications and Design Plc, Ethiopia Marketing and Online Media Assistant • Client Service • Developed up-to-date case studies and promotional materials to strengthen visibility of client organisations’ work and achievements • Developed up-to-date case studies and promotional materials to strengthen visibility of client organisations’ work and achievements • Developed branding and graphics standards manuals, design briefs and concept notes • Participated in teams during conceptualisation of ideas for branding strategies • Social Media Officer
Email ebutegwa@yahoo.co.uk Telephone +44 (0)7789 418191 Languages English (Native) About me I am a determined person who values learning from others and am fascinated by different cultures and opinions. Branding is important to me because it is a forum for people to express themselves in a creative and insightful manner. Career interests Branding presents me with the opportunity to work in an industry that values what culture can bring to a brand. I aspire to be part of a brand strategy company with a focus on cultural insight and research.
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Min-Chia Chung Education and qualifications 2014-2015 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 200?-2014
National Chiayi University, Taiwan Applied English (Business Stream) with Applied Economics
Professional experience 2013-2015
2012-2013 National Youth Commission, Taiwan Campus Ambassador • Promoted the National Youth Commission brand on campus • Executed promotional activities as part of the Taiwan government’s tourism strategy • Assisted organisation with marketing events
2012 Caves Bookstore, Taiwan Internship • Involved with the brand strategy team of Caves Bookstore • Developed knowledge of consumers’ behaviour in retail environment and retail marketing and design
Project experience Marketing Research Assistant for National Science Council Projects, Taiwan, 2013-2014 I was the lead researcher for a National Science Council Project through the Department of Marketing and Logistics in National Chiayi University. My job included conducting data collection and analysis, reviewing marketing literature and translating research papers and articles. The project experiences taught me how to apply marketing theories to practical situations. Project Name: If There’s Still a Tomorrow: Effects of Mortality Salience on Consumer Behaviour Project Number: 100-2410-H-415-004-MY3
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Also known as Lydia Email chungminchia@gmail.com Telephone + 44 (0) 7510 913397 Languages English (Fluent) Chinese (Native) Hakkanese (Native) Taiwanese (Fluent) About me With strong ambition, passion and self-motivation, I always set my goals high, work diligently to achieve, and conquer challenges. I like to do things differently, think creatively, and work enthusiastically. Life needs inspiration, I like to embrace different ideas and take every chance to learn and grow. Career interests I would like to work in a global branding agency as a brand strategist or a brand consultant being involved with building, shaping and reinforcing brands. I believe branding can be more than just making profit but also building a bridge between brands and consumers for good communication and purpose. I am enthusiastic about helping brands to grow and succeed.
Yun Ding Education and qualifications 2014-2015 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 2007-2011
Shanghai Jianqiao University, Shanghai, China Bachelor Degree of Arts
Professional experience 2010-2015
Santos International Inc, Shanghai Assistant Project Manager • Key client: LVMH Group (Louis Vuitton, Givenchy, Loewe, Marc Jacobs) • Working with global team and coordination • Responsible for building contacts with potential clients of highend luxury brands • Monitored the whole process of the project and presented the weekly report • Involved in communicating with current clients about the project details
2011 EDG, Shanghai, China Internship • Prepared the documents for meeting • Completed the ERP inputs for marketing department • Assisted on the material preparation for the projects
Project experience Loewe flagship store, Santos (China) Corporation Ltd, Shanghai, China, 2013 During the time of 2012 to 2013, I was involved in the long-term group project for Loewe flagship store in Shanghai. As an assistant project manager, I fixed meetings for clients from LVMH and project members from our company, prepared the material collection, assisted on project manager to follow the whole process of design and decoration, experienced the onsite working and presented the weekly report. Givenchy re-branding project, Santos (China) Corporation Ltd, China, 2013-2014 As the supplier company for LVMH, our team engaged in the Givenchy Rebranding project of logo exchange for China market. I was in charge of connecting with every single franchisee of Givenchy, assisted on working at quotations, involved in planning the schedule of the whole project, contacted the officers for government permits and weekly report.
Also known as Yvonne Email yvonne_ding@outlook.com Telephone +44 (0) 7871 653854 Languages Mandarin (Native) English (Fluent) About me I am a quick learner, who is passionate about retail brands. My dedication is to discover every difference and detail which is worth developing in brands. I am looking forward to join an enthusiastic team to give alI I have. Career interests With experience in business development, I aim to be involved in the marketing and branding group of retail brands, enhancing the brand influence and improving the market competitiveness. Please feel free to contact with me if you have any question.
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Punnaboot Hanchalay Education and qualifications 2014-2015 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 2006-2010 Chulalongkorn University, Thailand Bachelor of Arts, Communication Arts, Second Class Honours Degree
Professional experience 2011-2014 Metropolitan Waterworks Authority (MWA), Bangkok, Thailand Public Relations Officer • Planning, developing, and implementing PR strategies • Developing the PR aspects of a potential crisis situations • Liaising with media and key spokespeople • Writing and editing in-house journals and distributing press releases to targeted media 2011
365 Group limited company, Bangkok, Thailand Assistant Project Manager • Liased with client about events • Coordinated with suppliers and service providers to implement the events
2010
Film Expo Asia 2010 Festival, Bangkok, Thailand Production Assistance for Philippines team
2009
Verve Public Relations Consultancy, Bangkok, Thailand Internship - Public Relations Account Executive
Project experience Explicit Knowledge Management, 2013 First prize winner in Knowledge Management Activity at Metropolitan Waterworks Authority (MWA) for the topic “Issue and Crisis Communication for MWA”. My team and I assembled and consolidated the organization’s crisis communication plan, as a result of Thailand’s worst flood in 2011. 1st CSR Plan Competitions, 2009 First prize winner in the “1st CSR Plan Competitions”, held by Raks Thai Foundation incorporated with Thailand Knowledge Park. My team and I proposed an impact plan of corporate social responsibility that many companies can use to improve the quality of alkaline soil in the North East of Thailand. Arts reflect Media Exhibition, 2009 Promoted new Master of Arts faculty curriculum in Communication Arts through Chulalongkorn University. Attracted media attention by the craft of notable alumni in the topic “Arts reflect Media”.
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Also known as Saifhon Email saifhon.42@hotmail.com Telephone +44 (0) 7472 345733 Languages Thai (Native) English (Fluent) About me I stand for virtuous and moral behaviour. I care about sustainability within the environment. I gain enthusiasm and motivation by working in an energetic team which has the same goals. Career interests I am very keen to work as a brand strategist or a brand consultant in a multinational company. I also would love to work to strengthen the brand of an organization that has a strong social impact. My long-term goal is to be a brand specialist who can suggest ways to use the power of the brand, motivating society to enrich the human quality of life.
Marcel Jacob Education and qualifications 2014-2015 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 2012
FAAP (“Armando Alvarez Penteado” Foundation) BA in Social Communication with qualification in advertising
Professional experience 2012-2014
Zóio Agency Co-owner and head of planning • I was co-owner of this agency. After my last experience as an entrepreneur and with my work for Máquina Public Relations, I gained attention with my last Project and skills. Maristela Mafei is the CEO of one of the biggest groups in the public relations field in Brazil and invited me to be part of the Zóio team as a partner. As a Head of Planning area, my work consisted in managing the planning area and providing consultation in every marketing problem and communication as well.
2012 Sambabrnd Co-owner • My first experience as an entrepreneur. At the time I got the opportunity to join a group of four people whose idea to work was very interesting. Without thinking about just advertising, the idea was to offer a profound brand experience to our clients. 2010
Máquina Public Relations Planning Assistant • Research and structuring information on pillars of brand, digital strategy for social media and creative insights.
2010
Santa Clara Agency Internship in planning area • My first job in the planning area. From there I totally changed my creative approach and felt in love with branding field. Generally speaking, I worked with market analysis, and supported any planning needs.
Email marcelbatistajacob@gmail.com Telephone +44 (0) 7405 260604 Languages English (Fluent) Portuguese (Native) About me My strengths are my natural capacity to be creative, organized and capable to use these both qualities to create meaningful projects. I’m a confident and curious person, who always tries to do more than play by the rules. Career interests Work with communication allows me to combine several different tools that can really transform people’s lives, and that fascinates me. But the most interesting part of this entire scenario is the branding field, which provides a real and profound experience about how marketing, communication and people interact in various situations.
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Nathan Jarvis Education and qualifications 2014-2015 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 2011-2014
University of East Anglia, UK International Relations and Politics Degree
Professional experience 2012-2015
UEA Student Ambassadors Scheme Student Ambassador • includes working on Open Days, promoting the university to prospective students and working alongside other students and staff to deliver an excellent experience for visitors. Included a five week Summer School with Aramco, hosting Saudi Arabian Students in Norwich and working alongside them through creative and entrepreneurial challenges
2012 Sodexo Worldwide Barista • Barista at London 2012 Olympic Park. Initially one of four trained baristas serving Aqua Centre then moved to Olympic Stadium. Incredibly high intensity and quality service, dealing directly with customers. Involved in up-selling and customer complaints. 2011
Office of National Statistics Census Collector • Census Collector: Part time, short term contract involving direct contact with the public, data collection and filing weekly assessment reports
Project experience Centre for Social Justice, Westminster (August 2011) Spent one week working in Westminster. Tasks included compiling a database, calling corporate executives, organising finance and expense folders and performing initial research for an employee. AutoAudio Car Installations (August 2012) Working in direct and indirect customer sales, alongside frontline company salesmen. Responsible for planning and implementation of resale of stock.
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Email n.jarvis@uea.ac.uk Telephone +44 (0) 7543 484329 Languages English (Native) German (Basic) Arabic (Beginner) About me I’m a creative, driven by potential and radical ideas, committed to producing work of the highest quality. I believe in the power of genuine, honest brands, connecting with individuals and seeking to create real life solutions to the biggest questions in society. Career interests I want my work to have a positive, lasting influence on society. I’m motivated by taking a campaign or idea from its beginnings and seeing it flourish and become successful. More than that, I want my work to be a key part of a fulfilled and happy life.
Harpal Jhooti Education and qualifications 2014-2015 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 2012
Copenhagen Business School, Denmark BSc Business and Economics (Exchange semester)
2010-2013
BI Norwegian Business School, Norway BSc Business and Economics (full-time program)
Professional experience 2008-2015 Bauhaus Norway KS Salesman • Taking part in various advertisement campaigns and customer related events • Attending conferences arranged by suppliers on different products or product launches • Training and education of newly recruited employees 2014-2015
UEA International Office International student ambassador • Promoting East Anglia University to Norwegian students through various websites, social media and student events • Working together with a Norwegian student website for marketing purposes
2013-2014
AIESEC BI, Norway Vice President and member • Part of the executive board and head of the functional area Outgoing Exchange • Sending Norwegian students abroad on professional and volunteer internships • Interviewing internship applicants, signing contracts and assisting them finding suitable internships through our database • Promoting AIESEC to potential members and interns • Leading team of members working towards our goal of sending maximum number of students on internships abroad
Project experience Semi-Annual Info Meeting for AIESEC BI As head of the Outgoing Exchange program I was responsible for delegating tasks and supervise the arranging of our semi-annual Info Meeting where we invited students to come and learn about internship opportunities abroad. In addition to hosting the event I was also actively involved in planning and implementing promotional activities related to the event together with my team members.
Email jhooti.harpal@gmail.com Telephone +44 (0) 7742 650824 Languages Norwegian (Fluent) English (Fluent) Punjabi (Native) Hindi (Fluent) Swedish (Intermediate) Danish (Intermediate) German (Basic) Urdu (Fluent) About me I am a happy down to earth person always hungry for knowledge. I have a burning desire to keep improving myself on both a physical and mental level. As an ambitious person I wish to do something big and unique and just enjoy whatever I end up doing. My biggest strength is that I never give up. Career interests I am interested in understanding how branding as well as the creative aspect of business can be used to create a successful brand. Eventually I would like to create my own brand/ start my own business, but I am open to all kinds of experiences.
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Pimporn Jitjaichum Education and qualifications 2014-2015 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 2010-2014 Chulalongkorn University, Bangkok, Thailand Commerce and Accountancy Faculty Bachelor of Business Administration Degree in Marketing
Professional experience 2013 Berli Jucker Public Co Ltd, Bangkok, Thailand Internship • Researched on new product development • Market observation • Experienced real advertising production and radio spot recording
Project experience 23rd J-MAT award by Marketing Association of Thailand, 2013 I attended the marketing plan contest in Thailand that founded by Marketing Association of Thailand and was one of the 17 finalist teams from more than 400 teams in this contest in the topic of “Oishi Group” which is a famous soft drink company in Thailand. I did market research and a marketing strategies plan for this project.
Also known as Earn Email p.jitjaichum@uea.ac.uk Telephone +44 (0) 7476 236526 Languages Thai (Native) English (Fluent) About me I know myself as a positive and creative mind. I believe everything doesn’t have only one meaning and solution. Looking everything in several different dimensions is my passion and brings about outstanding ideas. Career interests My aim is to apply my knowledge and experience about branding to be useful for an organisation. I would like to challenge myself by building a brand for competitive products and services and make it to be unique and win a customer’s heart.
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Laksika Kunyotying Education and qualifications 2014-2015 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 2007-2012 King Mongkut’s Institute of Technology Ladkrabang, Bangkok, Thailand B.A. Industrial Design
Professional experience 2014
2013
Baramizi Co Ltd Brand Communication Designer • Designed corporate identity, brand experience, campaign, Facebook content and brand manual book • Presented work to client • Involved in research customers’ insight • Participated in Parliament of Thailand project presentation • Produced organisation’s identity guideline for internal and external use 365 Group Co Ltd Graphic Designer & Art Director • Designed event experience of 100th Anniversary of L’Oréal for Woman in Science • Contacted suppliers and proof artwork • Assisted organising event for global brands, including M.A.C., L’Oréal, Estée Lauder • Assisted with L’Oréal for Woman in Science event
2012
Hippolime Design Co Ltd Graphic Designer • Designed product packaging
2010
Prempracha Ceramics Intern - Ceramics Designer
Project experience Re-branding project for Parliament of Thailand In this project, I was involved in a second half of process, including designing corporate utensils and finishing manual book for Parliament of Thailand’s new identity. I was also involved in the final project presentation, and I had learn to work with a government sector. Designed corporate branding for MEET U My role in this project included coming up with a brand and design strategy, creating project brief, and brain-storming with clients. Besides working as a designer I was also responsible for designing corporate identity and finishing work into a manual book.
Also known as Yoong Email laksika.i.am@gmail.com Telephone +44 (0) 7746 297058 Languages English (Fluent) Thai (Native) About me Passionate about branding. Music and design lover. Trust in the essential and link between strategy and design is important things that can create the great value of brand. Career interests I would love to apply my design and creative skills with the branding knowledge which I’ve learned to create the perfect job. My ambition is to be an effective brand strategist and consultant, and create the value for local products or services in my country, Thailand, to have an international standard and be wellknown worldwide for their quality. Moreover, not only brands which I create but also I need to have a good brand image and be on the top of mind when people think about branding.
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Carly Lee Education and qualifications 2014-2015 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 2011-2014
University of East Anglia, UK BSc Business Management – 1st class honours classification
ABRSM Violin Grade 1 – 8
Professional experience 2013
2013-2015
Salesupply Ltd, UK Customer Service and E-marketing Internship • Social media for international clients: blogging on Google+ and Facebook (62,000+ likes) • Website checks, test orders, webshop marketing and administration issues • Marketing research University of East Anglia, UK Student Ambassador • Student representative for UEA including campus tours and public speaking, promotion duties through career fair stands externally, office work, and administration duties
Project experience Marketing communications, Maddermarket Theatre Norwich 2012 Chief Executive Officer I was part of a 3-person team tasked with creating and developing a new IMC Campaign and ad design. I was responsible for designing visual prints of the ad; coordinate digital visual elements about the brand in accordance with the marketing strategy created as a team and market research competitors in the market. The project was successfully awarded 1st class honours (80% overall, with 90% on my allocated section ‘Advertising Design and Communication Strategy). Strategic Business Decision Making, University of East Anglia 2013 Chief Executive Officer This was a team project to set up a virtual online business on the ‘MarketPlace’. My role was leading the team with strategic decisions based on the moves of other live competitors and organisational/economic changes within the game, where I was responsible for the strategic direction of the team and our organisation. Our team ranked 1st out of the year with 41% market share.
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Email carlylee@live.co.uk Telephone +44 (0) 7948 963395 Languages English (Native) Cantonese (Fluent) About me Hi, I’m Carly. I love brands – what they mean, why they are here and what they can do. Being a social and proactive individual, I take a personal approach to many things – my work, my way of communication and my aspirations. I am at my happiest when I inspire and motivate people – something I will work towards in anything I do in the future. Career interests Along with my keen interest to venture into the branding consultancy in my career, a love for visual art and international client relationships has escalated during my time at university. My ambition would be to work for an organisation where I can do good and make a difference through the power of branding.
Chi-Ying Liao Education and qualifications 2014-2015 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 2008-2012
Fu-Jen Catholic University, Taipei, Taiwan Bachelor of Business Administration
Professional experience 2013-2014 Reid Fruits, Tasmania, Australia Supervisor • Examined quality of various products; contacted staff of working details • Assured production line’s operation and staff working condition • Defect rate decreased by better quality control of staff and machines • Conferred with management or subordinates to resolve worker problems, complaints, or grievances 2012-2013 McDonald’s, Darwin, Australia Supervisor Trainee • Handled orders and cash from customers at the counter and drive-through • Situated in different positions due to quick learning ability • Helped new staff members get acquainted with standard operation procedures of McDonald’s • Increased sales volume and customer positive responses by effective quality service; gained experience with maintaining customer satisfaction • Developed knowledge of basic restaurant operations, human relations, interpersonal communication and follow-up skills 2008-2012 Benz Electronic Co Ltd, Changhua, Taiwan Intern • Provided bilingual language assistance enabling effective communication and consolidating relationships with international customers in Europe and North America • Assisted with customer relationship and document management • Provided help from promoting products and contacting customers to delivering products • Improved and maintained Customer Relationship Management system; assisted with regular exhibitions in Hong Kong and Taiwan
Also known as Avery Email averypiece@hotmail.com Telephone +44 (0)7511 427785 Languages Mandarin (Native) Taiwanese (Native) English (Fluent) Japanese (Basic) Spanish (Basic) About me “When the going gets tough, the tough get going” is my favourite quote to motivate myself when I face difficulties in my life. I love to immerse myself into different cultures and environments to experience the differences and inspirations by global communications. Career interests With international experiences, communication skills, brand knowledge and leadership techniques, I aspire to join the family of international brand consultancy.
Project experience How to Operate a Social Enterprise in a Sustainable Way, Taipei, Taiwan, 2012 This project aimed at helping social enterprises in Taiwan to develop their marketing channels better and to create a platform on the website to make the consumers more easily and convenient to shop online. We worked as a team to contact different social enterprises and made them as an association on the platform to increase availability and volume of sales.
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Hui-Tzu Liu Education and qualifications 2014-2015 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 2007-2010
University of Shih Chien (USC), Taipei, Taiwan Bachelor of Business Administration
Professional experience 2010-2011
2012-2014
eTansy Marketing & Trading Corp, Taipei, Taiwan Marketing Specialist • Assisted about 100 companies in building B2C E-Commerce shops • Provided sales kits and teaching materials of E-Commerce
Also known as Hweiz
Sophisca Corporation, Taipei, Taiwan Marketing Specialist • Oversaw seasonal marketing programme • Launched new products • Manage in the brand renovation project • Rebuilt product categories • Manage Project team
Telephone +44 (0) 7547 997784
Project experience Yahoo e-commerce shop building project Help clients, which were mostly small and medium enterprises, in using E-Commerce as the beginning of their own branding process, build their brands. I started from finding out what the enterprise wanted to give to their customers and how they would like to present the store and communicate with the designer. I also gave suggestions in introducing products and holding marketing events. I assisted companies in different industries such as clothing, cosmetics, food, and 3C to start up their brands on the internet. Seasonal marketing programme I started from doing research on the needs of our customers, the types of gift for different holidays, seasons, and occasions, and profiling our customer and the recipients of these gifts. I readjusted the prices of our products accordingly. With the designer, we surveyed new items. To create the mood of the season I also focused on the visual merchandising. I added displays outside of the store to attract passersby to take photos of our shop window and share them on social media. We carefully rearranged our display so that our customers could find where the products were and maximize the sales. Achieved the goal of a 30% growth in sales. Sophisca brand renovation project Sophisca started by importing different types of candy from around the world and repacking them as gifts; the brand lacked a focus. Since Sophisca is now capable of producing its own candy, I have started building up product categories. Based on market and competitors information, each category has image and focus.
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Email hweiz.ht.liu@gmail.com
Languages Mandarin (Native) English (Fluent) About me An insightful observer with a passionate curiosity about new things. I am grateful for what I have and try to see the good in everyone. I am a person with positive work attitude and have a strong belief in the power of branding. Career interests I aspire to work at a global brand consultancy as a strategist. I am especially interest in helping small and medium enterprises and manufacturing companies to build their worldwide brand.
Feifei Mo Education and qualifications 2014-2015 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 2009-2012
Guangzhou University Sontan College Bachelor of Arts in Japanese
Professional experience 2014
Saiyi Management & Consulting Co, Ltd, China Senior Marketing Executive (Branding) • Responsible for new products development • Planning and executing brand promotion strategy (online promotion) • Assisted the branding director for the related branding operations and plan, design, promote and manage corporate brand
2012-2014 TBWA\HAKUHODO, China PR Account Executive (Key client: Nissan) • Press releases writing and media communication • Planning and executing PR campaigns, completed several launch events of new models and automobile exhibitions • Detecting and deal with negative news of the brand • Assisted build up and integrated the PR system of all the Nissan franchisers in China • Maintaining media relationship for the brand 2011
Ourui Information Technology Co Ltd, China Intern Marketing Assistant • Collected and analysed industry data • Made promotion plan • Followed the offline shooting programs, processed the photos and in charge of network layout
Project experience International Automobile Exhibition of Guangzhou, China, 2012-2013 I was responsible for PR in the exhibition, coordinating with media, taking charge in press releases for our key client, Nissan.
Also known as Tiffanie Email tiffmok.22@gmail.com Telephone +44 (0) 7858 966842 Languages Cantonese (Native) Mandarin (Fluent) English (Fluent) Japanese (Advanced) About me I am a curious person who always loves creative ideas and challenges. I hope I can use my eyes and mind to discover and feel more about the world. Also, I like communicating with others as I can always find out more about myself through other people. Career interests I think successful brands are all the good story-tellers; they share their thoughts and communicate with people, I hope I can use my knowledge to tell the fancy stories as well. My goal is to be a professional in the fields of branding and public relations. Meanwhile, keep changing, moving and discovering in my entire life!
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Laura Stepney Education and qualifications 2014-2015 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 2011-2014 Norwich Business School, University of East Anglia, UK BSc Business Management (First Class)
Professional experience 2013 Lovewell Blake LLP, Norwich Internship • Admin based role • Organised apprenticeship programmes • Contacted both successful and unsuccessful candidates • Worked with both Excel and the Lovewell intranet • Developed written and oral communication skills • Promoted the Lovewell Blake apprenticeship programme 2013 Forever PR, Cambridge Internship • Wrote press releases • Emailed and telephoned various bloggers, journalists and businesses • Developed both written and oral communication skills. 2013
Young Enterprise, Norwich, Business Advisor • Lead a group of six • Worked closely with the managing director of the group • Improved communication, team working and supervision skills.
Project experience Marketing Communications, Norwich, UK, 2013 I conducted an integrated marketing communications campaign for the oldest book shop in Norwich. I spoke to the shop owners and from this, developed a print advert that communicated the proposed brand message to the target audience. Behavioural Aspects of Marketing, Norwich, UK, 2014 I conducted a mini-ethnographic study into consumer behaviour associated with the consumption phenomenon of pet ownership. My research included four in-depth phenomenological interviews with consumers as well as vast reading from academic research. I completed the project with a written report of 5000 words that demonstrated my own arguments and scope for future research.
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Email laurastepney@gmail.com Telephone +44 (0) 7795 900595 Languages English (Native) French (Basic) About me I am an innovative thinker, a daring, confident individual that uses creativity and original ideas to strive in my work. I am open minded, accepting different ideas and personalities that as a result, broadens my own character and enables me to fill leadership roles. I enjoy working with a team and have always been trusted as a focused and reliable team player; always devoted, always aiming high. Career interests My primary interest is to become a valuable member of a branding team, to enjoy and feel a passion towards my work. I would love to work in an environment whereby I could use my interpersonal and communicative skills to create and share ideas.
Ly Thai Education and qualifications 2014-2015 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 2011
Griggs University, Andrew University, US Bachelor of Science in Business Management
Professional experience 2013-2015
Artexport Corporation, Hanoi, Vietnam International Marketing Representative • Conducting market research and proposing new business opportunity • Identifying, developing and growing a global customer base. • Delivering client service: B2B • Planning strategy and tracking marketing promotions for multiple local brands International Marketing Intern • Conducting marketing research and developing international customer base • Collecting brand case studies and evaluating their current strategies • Assist in-house team in marketing projects
Project experience Lord Gold project- Building brand for homeless artist in Norwich, UK (ongoing project) This is a social project of Enactus UEA cooperated with charity: Under-1-Roof. The objective of this project is to help one homeless artist establish his own business and build up a brand that has power to increase self-esteem of people and inspire them to develop their hidden talent. As part of the team, I am in charge of developing brand concept for this project including: define high purpose and brand positioning; and ensure brand ideas will be communicated in each business action.
Email ly.thai1502@gmail.com Telephone +44 (0) 7858 972419 Languages English (Fluent) Vietnamese (Native) About me I find myself a curious thinker, who always looks at the ordinary with new perspectives, and has a great sense of commitment and responsibility. I might not be the loudest person in the room, but I am resourceful and original enough to be a valuable input for this field. Career interests I am keen to contribute my best in a branding consultancy firm as a professional brand consultant. I am strongly interested in assisting SMEs’ brands in emerging markets in creating game change.
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Erica Wong Education and qualifications 2014-2015 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 2006-2011 San Francisco State University, USA Bachelor of Science in Visual Communication Design, Minor in Marketing 2009-2010 Brunel University, UK Studied at the College of Engineering and Design through a study abroad programme
Professional experience 2011-2014
The Video Project, San Francisco, USA Head of Product Development and Design • Managed product development cycles, production schedule, and overall design of product line • Developed visual designs for nationwide fundraising and marketing campaigns • Ensured consistent brand communication throughout product line
Marketing/Design Associate • Designed semi-annual product catalogues reaching an audience of over 20,000 institutions worldwide • Created an extensive range of print and digital promotional materials for long-term and ad-hoc projects
Marketing Intern • Updated corporate identity materials and general graphics requests • Handled general office administration and daily operations
Project experience The Video Project’s MediaHUB Streaming Platform, 2013-2014 The MediaHUB is a multi-functional digital streaming platform where educational institutions can host licensed video content for students to engage with. I created all of the graphic user interface designs for both front-end and back-end users, as well as additional graphics for the MediaHUB brand. Full Frame Productions/Filmmakers Collaborative, 2013 I designed printed materials and banners for this film production company at a national conference. Elemental LED, 2012 I designed their seasonal product catalog featuring over 90 products, which consisted of 9 printed brochures and an outer sleeve.
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Email erimich1@gmail.com Telephone +44 (0) 7908 363523 Languages English (Native) German (Beginner) Chinese (Beginner) Norwegian (Beginner) About me I have always viewed the world through a creative lens. With a background in visual communication design and marketing, I am able to channel my graphic expertise to the field of branding. Travelling around the world and experiencing other cultures has allowed me to open my mind to new possibilities, which is key to inspiring innovative solutions. I am a passionate and determined problemsolver and aspiring brand leader. Career interests My goal is to help brands reach their greatest potential in being effective with their messaging. From my previous professional experience and education, I have honed my marketing and design skills, which I can apply to branding work for a multi-national company. As a brand strategist or consultant, I want to help guide a company to take full ownership of their brand and realize how powerful their brand can be.
Zhiyi Zhang Education and qualifications 2014-2015 Norwich Business School, University of East Anglia, UK MSc Brand Leadership (full-time programme) Currently studying towards 2010-2014 Chongqing Technology and Business University Advanced Mathematics, Microeconomics, Macroeconomics, Tax Law, Financial Accounting, Financial Report, Auditing, Financial Management, Investment, Performance Management, etc.
Professional experience 2014-2015
2014
2013
Norwich Business School Part-time Student Ambassador • Blogging and assisting with updating social media to promote the Business school and its programmes • Guiding potential students on visits • Participating in filming promotional material JinKe Real Estate Co, Chongqing Branch Intern - Sales Department • Preparing and checking sales contracts • Part of a team designing promotional brochures • Assisting in online marketing programme by writing introductory material • Calling clients to obtain feedback, analysing the same and emailing my findings to my superiors ICBC, Gansu Branch Intern - Assistant to the Customer Relations Manager • Organizing and distributing promotional gifts to clients for Mid-autumn festival • Obtaining feedback from clients as to their satisfaction with our services and products and reporting the same to my superior • Assisting in the promotion of the Bank’s services and financial products • Preparing personalized investment plans for groups and individuals
Also known as Joy Email 313774306@qq.com Telephone +44 (0) 7858 997132 Languages English (Advanced) Mandarin (Native) About me I perceive myself as a passionate and energetic person who are willing to embrace challenges and changes. One of my strengths is that I always try to make perfect things. I hope I can bring success to my future company and bring happiness to my friends. Career interests I would like to apply my education and work experience in branding and marketing as a member of brand management department. In the long run, my career plan is to focus on the brand communication in the fashion and quick-consuming company.
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Norwich Business School University of East Anglia University Plain Norwich NR4 7TJ United Kingdom Brand Leadership team brandleadership@uea.ac.uk +44 (0)1603 591429 www.uea.ac.uk/nbs