Media Pack
Your guide to capturing the student market
2020-21
www.worcsu.com
Online Media • Print Media • Onsite Promotion • Welcome Week
Contents Why advertise with us? 1 | Why advertise with us 2 | Social media 3 | Online media 4 | Print media 5 | Onsite promotion 6 | Venue hire 7 | Welcome Week 8 | Refreshers
Worcester Students’ Union is the ideal place to advertise your services to the student population in Worcester. We know our students inside out and we have a range of advertising opportunities to ensure our partners receive maximum exposure. Advertising with Worcester Students’ Union will provide you with access to a vibrant customer base through an organisation they trust. We have a wide range of opportunities for you to promote your business. This pack aims to provide you with a concise summary of the options available. We are also on hand to advise on bespoke package deals and extended offers. The University of Worcester has a student population of over 10,000. This includes full-time undergraduates, part-time postgraduates, and students studying professional courses such as Nursing and PGCE. All students at the University are members of Worcester Students’ Union, meaning we have direct access to this diverse customer base.
Online media
Social media 8,000 Facebook followers and growing | 7,000 Twitter followers |
Web Banner Our website, www.worcsu.com is one of the primary points of information for our students. We have an average of 40,000 page views and 10,000 separate sessions every month.
High
levels of engagement across all social media platforms
Our social media platforms are one of our most effective methods of communication with students, past and present. We can interact with our students in real time and react to their needs and interests. Advertise with us through social media and you will have direct access to thousands of our students in an ever growing market. £100
1 week of Facebook (2 posts)
£100
1 week of Twitter (2 posts)
£150
1 week of Facebook and Twitter (2 posts on each platform)
Our website has recently undergone a redesign (with a few finishing touches on the way soon) to improve the user experience and increase traffic even further.
£200
Web banner – (4 weeks)
You can use this web traffic to your advantage by placing a web banner on our homepage for all of our students to see.
Digital screens The SU has SubTV and Redbus screens throughout the building. These are a fantastic way for you to share your message with the students and staff that use the building throughout the day, and with students using The Hangar bar in the evenings. £100
1 week of SubTV
£100
1 week of Redbus
£150
1 week of SubTV and Redbus
Print media
Venue Hire Flyer & Poster Drop Over 1,000 University of Worcester students live in halls. Our Promotions Assistants can distribute your flyers across all of our halls, directly to the students themselves. £300
Located at the centre of our St Johns Campus, The Hangar is the perfect venue for all occasions. We take pride in making any event a special experience, whilst remaining exceptional value for money.
(2,000 flyers, 20 A3 posters)
Past events have included; birth day and Christmas parties, awards evenings, conferences, wedding receptions, proms, and reunions.
Semester 1 2019 ⁄ 20 September
October
November
Term time availability: Saturday evenings from 7pm Sundays all day
January
December
1 1
Autumn Elections Nominations Close
3
3
2 1 2
3
8 9 10
World Mental Health Day
Bonfire Night
6 7
7 8
6
10
6
11
7
12
9
13
10
Remembrance Sunday
8
11
Armistice Day
9
16
12
17 Welcome Party
Monday Market
15 16 18
Welcome Fair Clubs and Societies Fair
19 20
Welcome Week Karaoke
21 22 23
Semester One Commences Autumn Elections Nominations Open
12
14 Tea Dance
15 16
Christmas Karaoke
19
16
14
18
20
17
15
19
21
18
17
16
20
19
23
20
18
24
21
19
25
22
20
24
26
23
21
25
27 28
24
22
26
25
23
26
24
Christmas Eve
27 28
27 28
25
Christmas Day
29
26
Boxing Day
29
27 28
30 31
30
26
31
Halloween
27 28
30
St Andrews Day
17
29
29
30
30 31
21
End of Semester One
Semester Two Commences Housing Fair
22 23
Christmas Break
24 25
RAG Week
22
29
@worcesterSU
studentsunion @worc.ac.uk
@worcsu
PLACEyour YOUR meet ADVERT HERE officers Students’ Union President
harry lonsdale
h.lonsdale@worc.ac.uk Twitter: @worcsupres Facebook: Harry Lonsdale WSUPRES Instagram: @HarryLonsdaleWSUPresident
Vice President Education
meg price
Course Rep Conference
megan.price@worc.ac.uk Twitter: @worcsuvpe Facebook: Meg Price WSU VPE Instagram: @MegPriceVPE
Vice President Student Activities
mike harris
New Year’s Eve
Pick up a wall planner
Join a Club or Society
Go to Friday Night Karaoke
Go to Welcome Fair
Take part in RAG Week
Find a house at the Housing Fair
Vote in the October Elections
Take part in Children in Need Take part in Volunteering Festive Fortnight
michael.harris@worc.ac.uk Twitter: @worcsuvpsa Facebook: Mike Harris WSUVPSA Instagram: @WorcSUVPSA2019
Wallplanner adverts Each academic year we print 6000 A2 wallplanners. These are hugely popular amongst our students (and University staff), meaning you will be on their walls throughout the year. £400
Large advert
£300
Small advert
Summer (June-September) availability: All days
13
13
International Men’s Day
/worcestersu
12
Refreshers Week
17
11
14
11
15
18
13
10
13
www.worcsu.com
9
7
12
Teaching Recommences
01905 543210
Assessment Week
15
11
14
Black History Month
10
14 World Suicide Prevention Day
6
3 4 5
8 9
4 5
World AIDS Day
Festive Fortnight
8
Progress Week
3 4 5
Award Ceremonies
6 7 Autumn Elections Voting
1 2 4 5
New Year’s Day
2
Halloween Karaoke
RAG Week
1
4 5
Christmas Break
2
Welcome Week
M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T
Onsite promotion The Students’ Union (SU) building has a footfall of approximately 650 per day of both students and staff. Our main social space and bar is The Hangar, one of the most popular places on campus for students and staff to come on their breaks and to have informal meetings. You can capitalise on this by booking a stall inside the SU and interacting with students face-to-face. Space is available in the Welcome area of the SU, downstairs in The Hangar, or in our outside courtyard. £250
Onsite Stall – per day
We enjoy going the extra mile to make your event the best it can be. If you have an idea for an event but don’t know where to start, let us know and we can arrange a meeting to help plan your event. Visit www.thehangarsu.com to make a booking.
Worcester Students’ Union Swipe Card:
2020 Welcome Week 2020 Due to the ongoing situation with COVID-19, we are moving the majority of our Welcome Week activities online. We will be launching a 'Welcome to Worcester' website in September 2020 to give our new and returning students all the information they need about living and studying in Worcester. This is the perfect opportunity for you to build brand awareness and loyalty with our students right at the start of their University journey.
Our 2020 Welcome Week will take place in September 2020. Please contact studentsunion@worc.ac.uk for more details.
£200
National company – year long advertisement
£100
National company – semester 1 advertisement
£100
Local company – year long advertisement
£50
Local company – semester 1 advertisement
£50
Charity & not-for-profit – year long advertisement
£30
Charity & not-for-profit – semester 1 advertisement
We will be launching a new Worcester Students’ Union ‘Swipe Card’ during the 2020-21 academic year. The card will be exclusively available to University of Worcester students and will give them exclusive deals and discounts with a variety of local businesses
The Swipe Card will give you the chance to build loyalty with the student market throughout their time at University. Please contact studentsunion@worc.ac.uk for further details.
Varsity Every year our Sports Clubs participate in the Varsity competition with the University of Gloucestershire. This is one of our most popular and widely attended events, taking place over two weeks each April. The showcase events at Varsity are Worcester Wednesday at the Worcester University Arena, and Varsity’s concluding fixtures in Ladies and Men’s Rugby (held at an external venue). Over 1,000 students attended these two events in 2019, with many more attending a further 15 events.
£1000 Full sponsorship (all fixtures – including attendance at Worcester Wednesday) £500
Worcester Wednesday at the Arena sponsorship
£300
Rugby sponsorship (including attendance at the fixtures)
Celebration Week Each May, WSU hosts two award ceremonies for students and University of Worcester staff – the Union Awards and Colours Ball. The Union Awards celebrates the academic, volunteering, and fundraising achievements of our students involved in a wide range of areas of University life, including our Societies. Awards are also given to University staff who have had a significant impact on the lives of students.
Colours Ball is a celebration of the achievements of our sports clubs. Our 2018 event saw a sell-out crowd, with representatives from almost all of our clubs, and a special appearance from Commonwealth Gold Medal Winner Jodie Gibson.
Hundreds of students and staff attend both events, which include a welcome reception, followed by formal sit-down dinner, and awards ceremony. £350
Union Awards sponsorship
£500
Colours Ball sponsorship
£750
Full sponsorship
We can also discuss sponsoring individual awards.
Contact Do you have an idea of getting your brand out there that is not listed above? We run several initiative throughout the year, such as Volunteering weeks, Society Week, Festive Fortnight (at Christmas), and various campaigns you may wish to get involved with. You can also talk to us about sponsoring a Club or Society. www.worcsu.com | studentsunion@worc.ac.uk | 01905 543 210 /worcestersu
@WorcesterSU
