Fripp & Folly Fall 2015.

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Fripp and Folly embodies the spirit of adventure and exploration. It’s a casual and comfortable lifestyle that has an appreciation for the outdoors and the simple things in life. At Fripp and Folly, we like to take time with friends, family, community and nature to get the most out of our American adventure. We’re working to provide you with products that are not only comfortable, but show what you enjoy in life.

CUSTOMER SERVICE

For help placing an order or questions about our product, please give us a call 855.245.8337. Hours of operation: Monday-Friday 8:30am – 5:30pm Eastern. You can also fax your orders to 877.803.4078 or email us at info@straightupsouthern.com.

MINIMUM ORDER

Our Minimum opening order is $250.00.

Returns/Exchanges/Credits

All damages, shortages, exchanges and/or returns on merchandise must be reported within 7 business days from date received. For all approved returns of damaged or defective products Fripp & Folly will pay for all shipping costs. Credits will be issued to your Fripp & Folly account only. If a credit is issued to a credit card please allow 7-10 days for credit to be applied. Returned merchandise must be in sellable condition or a credit may not be applied. Returns may be subject to a 15% restocking fee. Customer is responsible for shipping costs on returned merchandise. All returns must be approved by Straight Up Southern and must be accompanied with a merchandise retrun form. Shipments Please allow three to five business days for orders to be processed. We ship all orders regular ground UPS. For estimated shipping times please consult www.ups.com. Refused Shipments On ALL refused shipments, customer is responsible for freight charges. A bill for freight will be mailed to the billing address on the account.

NET 30 Terms

Credit Card is the preferred method of payment on your first order. Credit Application must be filled out completely and signed or current Customer Credit Sheet with signed copy of agreement. Once the signed application is received, please allow up to 2 weeks for initial order to be approved and shipped. All NET Customers are responsible to pay for order within 30 days of invoice date. Payments received later than 30 days are subject to a finance charge of 2.5%. NET 30 accounts who pay with credit card will be charged a percentage per invoice. All checks made payable to Straight Up Southern, LLC. Please send all payments to the address below : Straight Up Southern ATTN: Accounts Receivable 1404 Atlas Rd Columbia, SC 29209

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CONTACT US Straight Up Southern DBA: Fripp & Folly 1404 Atlas Rd Columbia, SC 29209

Phone: 855.245.8337 Fax: 877.803.4078 Email: info@straightupsouthern.com Website: www.FrippAndFolly.com


INDEX T-Shirts 3-16 Caps

19-20

Koozies 21-22 Shot Glasses

23

Flasks

24

Car Coasters 25-26 Table Coasters 27-28 Decals

29

Sunglass Holder

30

Displays

31-33

Pricing 34 Individual UPCs

35-43

Pricing 44 Marketing Material 45 Social Experience

46 2


T-SHIRTS add $2 for 2XLs

Longsleeve S-XL $18

Prepack Breakdown: S-2 M-3 L-3 XL-3 2XL-1

add $2 for 2XLs

Classic S-XL $13

NEW NEW

NEW NEW

NEW

NEW

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1404 Atlas Road, Columbia SC 29209

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T-SHIRTS

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NEW

NEW

NEW

NEW

NEW 4

P:855.245.8337

F:877.803.4078

www.FrippandFolly.com


T-SHIRTS add $2 for 2XLs

Longsleeve S-XL $18

Prepack Breakdown: S-2 M-3 L-3 XL-3 2XL-1

add $2 for 2XLs

Classic S-XL $13

NEW NEW

NEW

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T-SHIRTS

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F:877.803.4078

www.FrippandFolly.com


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2015 Fripp & Folly

1404 Atlas Road, Columbia SC 29209

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T-SHIRTS add $2 for 2XLs

Longsleeve S-XL $18

Prepack Breakdown: S-2 M-3 L-3 XL-3 2XL-1

add $2 for 2XLs

Classic S-XL $13


T-SHIRTS

9209

NEW

NEW

NEW

NEW

NEW

NEW 8

P:855.245.8337

F:877.803.4078

www.FrippandFolly.com


T-SHIRTS add $2 for 2XLs

Longsleeve S-XL $18

Prepack Breakdown: S-2 M-3 L-3 XL-3 2XL-1

add $2 for 2XLs

Classic S-XL $13

NEW NEW

NEW

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1404 Atlas Road, Columbia SC 29209

P:85


T-SHIRTS

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NEW

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F:877.803.4078

www.FrippandFolly.com


T-SHIRTS add $2 for 2XLs

Longsleeve S-XL $18

Prepack Breakdown: S-2 M-3 L-3 XL-3 2XL-1

add $2 for 2XLs

Classic S-XL $13

NEW

NEW NEW

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1404 Atlas Road, Columbia SC 29209

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T-SHIRTS

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F:877.803.4078

www.FrippandFolly.com


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2015 Fripp & Folly

1404 Atlas Road, Columbia SC 29209

P:85

T-SHIRTS add $2 for 2XLs

Longsleeve S-XL $18

Prepack Breakdown: S-2 M-3 L-3 XL-3 2XL-1

add $2 for 2XLs

Classic S-XL $13


T-SHIRTS

9209

14 P:855.245.8337

F:877.803.4078

www.FrippandFolly.com


LOGO T-SHIRTS add $2 for 2XLs

Longsleeve S-XL $18

Prepack Breakdown: S-2 M-3 L-3 XL-3 2XL-1

add $2 for 2XLs

Classic S-XL $13

NEW NEW

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1404 Atlas Road, Columbia SC 29209

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LOGO T-SHIRTS

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FRIPP & FOLLY ACCESSORIES 17 2015 Fripp & Folly

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FRIPP & FOLLY ACCESORIES

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$9.50 Per Piece - 6 Piece Minimum

CAPS 19 2015 Fripp & Folly

1404 Atlas Road, Columbia SC 29209

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CAPS

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F:877.803.4078

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$3 Per Piece - 6 Piece Miniimum

NEW

KOOZIES

NEW

21 2015 Fripp & Folly

1404 Atlas Road, Columbia SC 29209

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KOOZIES

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F:877.803.4078

www.FrippandFolly.com


$4 Per Piece - 4 Piece Minimum

SHOT GLASSES 23 2015 Fripp & Folly

1404 Atlas Road, Columbia SC 29209

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FLASKS $12 Per Piece - 4 Piece Minimum

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$2 Per Piece - 6 Piece Minimum

NEW

NEW

CAR COASTERS

NEW

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1404 Atlas Road, Columbia SC 29209

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CAR COASTERS

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www.FrippandFolly.com


$7 Per Set - 4 Minimum

NEW

NEW

COASTERS

NEW

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1404 Atlas Road, Columbia SC 29209

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COASTERS

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$3 Per Piece - 6 Piece Minimum

DECALS 29 2015 Fripp & Folly

1404 Atlas Road, Columbia SC 29209

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SUNGLASS HOLDER $3.50 Per Piece - 6 Piece Minimum

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DISPLAYS

FFSBD – Fripp & Folly Single Barrel Display Single Barrel Display is $500 Receive 18 FREE Shirts 24 Free Logo Koozies Free Product Retail Value = $612

OPTION 1

9 Prepacks of Shirts $260 of Accessories

Package starts at $1,930 (after free product credit)

OPTION 2

12 Prepacks of Shirts

Package starts at $2,138 (after free product credit)

*Display Shipping Capped at $150

FFS - Fripp & Folly Sign Sign is $40 FREE with $1000 Order

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DISPLAYS

FFT – Fripp & Folly Table Display 10 Prepacks of Shirts Table is $440 16 Shirts For FREE! 12 Free Logo Koozies Retail Value of Free Product = $532

Package Starts at $1812 (after free product credit)

FFNT – Fripp & Folly Nesting Table 4 Prepacks of Shirts & Display is $165 Receive 6 Shirts & 6 Logo Koozies FREE! Retail Value of Free Product = $210

Package Starts at $719 (after free product credit)

FFCT - Small Accessory Counter Top Display $250 in Accessories Display is $25 Display Offset 12 FREE Logo Koozies = $72 Retail Value ** Shipping on Display capped at $40 **

FFSA - Fripp and Folly Shelf Addition

Order 48 Car Coasters and receive this insert for FREE. The insert fits inside the counter top display list above.

32 P:855.245.8337

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DISPLAYS FFDBD – Fripp & Folly Double Barrel Display Double Barrel Display is FREE - $650 Value 24 Free Logo Koozies

OPTION 1

18 Prepacks of Shirts $500 In Accessories

Package starts at $3,344

OPTION 2

21 Prepacks of Shirts $250 in Accessories

Package starts at $3,568

OPTION 3

24 Prepacks of Shirts

Package starts at $3,792

Authorized Dealer Sticker Authorized Dealer Stickers are for all customers that have a display in their store. *Limit One Sticker per Display*

*Displays are shipped separately from merchandise by a third party and will arrive LTL within a few days of merchandise. Any damages with displays must be reported per the direction on our policy page (page 51).

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PRICING Classic S-XL: $13 add $2 for 2XL Each Prepack comes with 12 shirts. S M L XL 2XL 2 3 3 3 1

Koozie Per Piece: $3 6 pc Minimum SRP $7

Minimum 1 for reorders SRP $28

Long Sleeve

Logo Cap

S-XL: $18 add $2 for 2XL Each Prepack comes with 12 shirts.

Per Piece: $9.50 6 pc Minimum SRP $20

S M L XL 2XL 2 3 3 3 1 Minimum 1 for reorders SRP $38

Flask Per Piece: $12

Sunglass Holder

4 pc Minimum SRP $24

Per Piece: $3.50 6 pc Minimum SRP $8

Wrapped Shotglass Stone Coasters Sets Per Set: $7

Per Piece: $4 4 pc Minimum SRP $8

4 set Minimum SRP $15

Car Coaster

Decal

Per Piece: $2

Per Piece: $3

12 pc Minimum SRP $4

6 pc Minimum SRP $6

34 P:855.245.8337

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SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK 2X-LARGE

8721

2X-LARGE 8721

8810

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

Longsleeve

PREPACK

PREPACK 2X-LARGE

8810

2X-LARGE

2X-LARGE 8810

8814

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK 2X-LARGE

35

2X-LARGE

SMALL

SMALL

8814

PREPACK

PREPACK 2X-LARGE

8815

2X-LARGE 8815


SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK 2X-LARGE

8935

Longsleeve

2X-LARGE 8935

2X-LARGE 8935

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK

PREPACK 2X-LARGE

8935

2X-LARGE

2X-LARGE 8936

8936

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK 2X-LARGE

9054

PREPACK

PREPACK 2X-LARGE

9055

2X-LARGE 9056

36


SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK 2X-LARGE

2X-LARGE 9553

9548

Longsleeve

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

9718

PREPACK 2X-LARGE

9794

2X-LARGE 9794

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK 2X-LARGE

37

9718

SMALL

2X-LARGE

9794

2X-LARGE

SMALL

PREPACK

Longsleeve

PREPACK

PREPACK 2X-LARGE

9796

2X-LARGE 9831


Longsleeve

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK 2X-LARGE

9831

2X-LARGE 9857

2X-LARGE 9967

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK 2X-LARGE

9993

PREPACK 2X-LARGE

10031

2X-LARGE 10243

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK 2X-LARGE

10243

PREPACK

PREPACK 2X-LARGE

10276

2X-LARGE 10277

38


SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK

2X-LARGE

2X-LARGE 10281

10280

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

10317

PREPACK 2X-LARGE

10317

2X-LARGE 10369

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK 2X-LARGE

39

10282

SMALL

2X-LARGE

10369

2X-LARGE

SMALL

PREPACK

Longsleeve

PREPACK

PREPACK 2X-LARGE

10395

2X-LARGE 10395


Longsleeve

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK 2X-LARGE

10395

Longsleeve

2X-LARGE 10396

2X-LARGE 10397

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK 2X-LARGE

10397

PREPACK 2X-LARGE

10398

2X-LARGE 10399

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK

PREPACK 2X-LARGE

10467

PREPACK

2X-LARGE

2X-LARGE 10510

10696

40


SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK 2X-LARGE

10697

2X-LARGE 10697

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

10717

PREPACK 2X-LARGE

10718

2X-LARGE 10719

Longsleeve

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

2X-LARGE

2X-LARGE 10720

SMALL

PREPACK

PREPACK 2X-LARGE

41

10697

SMALL

2X-LARGE

10719

2X-LARGE

SMALL

PREPACK

Longsleeve

PREPACK

10720


SMALL

Longsleeve

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK 2X-LARGE

10721

2X-LARGE 10721

2X-LARGE 10722

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK 2X-LARGE

10031

PREPACK 2X-LARGE

10724

2X-LARGE 10725

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK 2X-LARGE

10726

PREPACK

PREPACK 2X-LARGE

10727

2X-LARGE 10728

42


Longsleeve

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK 2X-LARGE

10728

Longsleeve

2X-LARGE 10729

SMALL

MEDIUM

MEDIUM

LARGE

LARGE

X-LARGE

X-LARGE PREPACK

2X-LARGE

43

2X-LARGE 10870

2X-LARGE 10732

SMALL

PREPACK

10732

PREPACK


PRICING Classic

Koozie

S-XL: $13 add $2 for 2XL Each Prepack comes with 12 shirts.

Per Piece: $3 6 pc Minimum SRP $7

S M L XL 2XL 2 3 3 3 1 Minimum 1 for reorders SRP $28

Long Sleeve

Logo Cap

S-XL: $18 add $2 for 2XL Each Prepack comes with 12 shirts.

Per Piece: $9.50 6 pc Minimum SRP $20

S M L XL 2XL 2 3 3 3 1 Minimum 1 for reorders SRP $38

Flask Per Piece: $12

Sunglass Holder

4 pc Minimum SRP $24

Per Piece: $3.50 6 pc Minimum SRP $8

Wrapped Shotglass Per Piece: $4

Stone Coasters Sets

4 pc Minimum SRP $8

Per Set: $7 4 set Minimum SRP $15

Car Coaster

Decal

Per Piece: $2

Per Piece: $3

12 pc Minimum SRP $4

6 pc Minimum SRP $6

44 2015 Fripp & Folly

1404 Atlas Road, Columbia SC 29209

P:855.245.8337

F:877.803.4078

www.FrippandFolly.com


Fish Chalk Canvas

24”x 24” Canvas Prints

MARKETING MATERIAL

20”x 20” Prints:$35

Chalk Print: $45

48”x 39”

45 2015 Fripp & Folly

1404 Atlas Road, Columbia SC 29209

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Go online- Login- visit : WWW.FRIPPANDFOLLY.COM/WEB-KIT WE HAVE BOTH HI-RESOLUTION AND LOW-RESOLUTION IMAGES TO USE AT YOUR DISPOSAL.

Let Us Do The Work- Share Our Post Go to our Facebook or PInterest page, find a post or picture that works for your store and click the share button. Add a caption to make it personalized. You can find links to all of our social media platforms on our website.

Grow Your Following On Instagram Reaching the younger customer has become easier with Instagram. Feel free to use our post on your instagram feed! To do this you will need to download an App that willl allow you to save pictures from Instagram. Some popular and safe apps that we recommend are: Repostapp Repost Regram Simply install one of these apps Follow their directions to repost any of our Instagram posts. Our Instagram handle is @frippandfolly.

EXAMPLE

CREATE A SOCIAL EXPERIENCE

9209

Download lifestyle Pics

Now That You Have Our Pics: Don’t Forget To #Hashtag Hashtagging is how consumers “search” on social media. If you want your customers to see/find you, you need to add “words/phrases” to your post that your consumers are using and looking for. For the example above, we inserted #Hunting into the post, and now anybody searching #Hunting is more likely to see this picture! Below are some hashtags that we find to be successful for Fripp and Folly. Tip: Using over 5 hashtags can be overwhelming and may reduce your Likes. #FrippAndFolly #SouthernStyle #OutdoorLifestyle #Shotguns #Hunting #SeeWhatsOutThere And Of Course . . .#your store name P:855.245.8337

F:877.803.4078

www.FrippandFolly.com

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