Lily Grace Fall 2015.

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FALL 2014

SPRING 2015

Fall & Winter 2015


Th Lily Grace is everything about Classic Southern Lifestyle for her. Comfortable and classy, raised with manners and a clever wit. Lily Grace is about the love we all have for life and each other. Enjoying our journey while keeping alive the traditions that makes us who we are. We welcome you to the Lily Grace family.

CUSTOMER SERVICE

For help placing an order or questions about our product, please give us a call 855-245-8337. Hours of operation: Monday-Friday 8:30am – 5:30pm Eastern Standard Time. You can also fax your orders to 877.803.4078 or email us at info@straightupsouthern.com.

MINIMUM ORDER

Our Minimum opening order is $250.00.

Returns/Exchanges/Credits

All damages, shortages, exchanges and/or returns on merchandise must be reported within 7 business days from date received. For all approved returns of damaged or defective products Lily Grace will pay all shipping costs. Credits will be issued to your Lily Grace account only. If a credit is issued to a credit card please allow 7-10 days for credit to be applied. Credit times may vary with each bank. Returned merchandise must be in sellable condition or a credit may not be applied. Returns may be subject to a 15% restocking fee. Customer is responsible for shipping costs on returned merchandise. All returns must be approved by Straight Up Southern and must be accompanied with a merchandise return form. Shipments Please allow three to five business days for orders to be processed. We ship all orders regular ground UPS. For estimated shipping times please consult www.ups.com. Refused Shipments On ALL refused shipments, the customer is responsible for freight charges. A bill for freight will be mailed to the billing address on the account.

NET 30 Terms

Credit Card is the preferred method of payment on your first order. Credit Application must be filled out completely and signed or current Customer Credit Sheet with signed copy of agreement. Once the signed application is received, please allow up to 2 weeks for initial order to be approved and shipped. All NET Customers are responsible to pay for orders within 30 days of invoice date. Payments received later than 30 days are subject to a finance charge of 2.5%. NET 30 accounts who pay with credit card will be charged a percentage per invoice. All checks are to be made payable to Straight Up Southern, LLC. Please send all payments to: Straight Up Southern ATTN: Accounts Receivable 1404 Atlas Rd Columbia, SC 29209

CONTACT US Stra ig ht Up Sou t her n DBA: Li ly Gra ce 1404 At la s Rd Columbia, SC 29209

Phon e: 855.245.8337 Fax: 877.803.4078 Ema i l: i nfo@stra ig htupsou t her n.com Websi te: www.shopl i lyg ra ce.com


The Lily Grace Purpose We value the world we have been given and want to make a difference. Our logo represents our understanding that bees are the reason for much of the beauty on our planet. Flowers exist to attract bees who pollinate them to bring us the fruits and vegetables we depend on to live. We donate $1 from the sale of every Honey Jar tee to the Bee Girl organization to support their work to save our bees.

INDEX

Why Bee Girl?

Bee Girl makes learning about and conserving bees fun! This incredible non-profit, founded by Sarah Red-Laird, inspires and educates everyone from children to professional beekeepers. They touch over 75,000 people each year through their programs focused on the message "Love Your Bees." Just one visit to the website and you will understand the difference this organization makes.

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Policies & Conditions

4-34

Lily Hand Drawn Tees

35-40

Patterned Pockets

41-42

Decals

42

Kroakie

43-45

Koozies

45 46-47 48 49-60

www.BeeGirl.org

Logo Caps Displays Pricing Sizing UPC's

61

Marketing Material

62

Social Experience 2


3


10691-Elephant

True Navy

Quote on Shirt: Raised Right

Classic

Signature-

Chalky Mint Pocket

Classic - Watermelon

Classic-$13 blah- S-XL $12- longsleeve73 Classic S-XL $13 Signature $17 Longsleeve S-XL $18 add $2 for 2XLs

add for2-4-3-1 2XLs Size $2 Run:

add $2 for 2XLs

Prepack Breakdown: S-2 M-4 L-3 XL-2 2XL-1

4


10683-Honey

Chambray

Quote on Shirt:

Though She Be But Little She is Fierce

10% of every shirt sold of this design goes to support the bees! Classic

Signature-

5

True Navy Pocket

Classic - True Navy

LILY HAND DRAWN TEES

Longsleeve


10681-Talk Derby

Blossom

Quote on Shirt: Talk Derby to Me

Classic

Classic - Chalky Mint

Classic-$13 blah- S-XL $12- longsleeve73 Classic S-XL $13 Signature $17 Longsleeve S-XL $18 add $2 for 2XLs

add for2-4-3-1 2XLs Size $2 Run:

add $2 for 2XLs

Prepack Breakdown: S-2 M-4 L-3 XL-2 2XL-1

6


10688-Queen Bee

Seafoam

Quote on Shirt:

There are Some Things That Money Just Can’t Buy Like Manners, Morals and Intelligence

Classic

Classic - Crunchberry

7

LILY HAND DRAWN TEES

Longsleeve


10692-Hem

Crimson

Quote on Shirt: The Higher the Hem, The Lower the Heel

Classic

Classic - Crunchberry

Classic-$13 blah- S-XL $12- longsleeve73 Classic S-XL $13 Signature $17 Longsleeve S-XL $18 add $2 for 2XLs

add for2-4-3-1 2XLs Size $2 Run:

add $2 for 2XLs

Prepack Breakdown: S-2 M-4 L-3 XL-2 2XL-1

8


10685-Bossy

Berry

Quote on Shirt: I’m Not Bossy I’ve Got Leadership Skills

Classic

Classic - Watermelon

9

LILY HAND DRAWN TEES


10448-Skull

Washed Denim

Quote on Shirt: Leave a Little Sparkle Where You Go

Classic

Classic - Island Reef

Classic-$13 blah- S-XL $12- longsleeve73 Classic S-XL $13 Signature $17 Longsleeve S-XL $18 add $2 for 2XLs

add for2-4-3-1 2XLs Size $2 Run:

add $2 for 2XLs

Prepack Breakdown: S-2 M-4 L-3 XL-2 2XL-1

10


10686-Pineapple

Crimson

Quote on Shirt: Lily Grace EST. 2014

Classic

Classic - China Blue

11

LILY HAND DRAWN TEES


10687-Deer Head

Light Green

Quote on Shirt: Lily Grace

Classic

Signature-

Watermelon Pocket

Classic - Bright Salmon

Longsleeve

Classic-$13 blah- S-XL $12- longsleeve73 Classic S-XL $13 Signature $17 Longsleeve S-XL $18 add $2 for 2XLs

add for2-4-3-1 2XLs Size $2 Run:

add $2 for 2XLs

Prepack Breakdown: S-2 M-4 L-3 XL-2 2XL-1

12


10689-Fox

Blue Jean

Quote on Shirt: Live Life to Express Not to Impress

Classic

Classic - Chalky Mint

13

LILY HAND DRAWN TEES


10682-State Flag

White

Quote on Shirt: Red White and Better Than You

Classic

Signature-

Longsleeve

Washed Denim Pocket

Classic-$13 blah- S-XL $12- longsleeve73 Classic S-XL $13 Signature $17 Longsleeve S-XL $18 add $2 for 2XLs

add for2-4-3-1 2XLs Size $2 Run:

add $2 for 2XLs

Prepack Breakdown: S-2 M-4 L-3 XL-2 2XL-1

14


10690-Boat

Bright Salmon

Quote on Shirt: You Can’t Sit With Us

Classic

Classic - Butter

15

LILY HAND DRAWN TEES


10435-Sweet Tea

Neon Red Orange

Quote on Shirt: Sweet as Tea

Classic

Signature-

Island Reef Pocket

Classic - Seafoam

Longsleeve

Classic-$13 blah- S-XL $12- longsleeve73 Classic S-XL $13 Signature $17 Longsleeve S-XL $18 add $2 for 2XLs

add for2-4-3-1 2XLs Size $2 Run:

add $2 for 2XLs

Prepack Breakdown: S-2 M-4 L-3 XL-2 2XL-1

16



10432- Boatshoe Puppies

Island Reef

Quote on Shirt:

Why Fit in When We Were Born to Stand Out

Classic

Signature-

Melon Pocket

Classic - Ice Blue

Longsleeve

Classic-$13 blah- S-XL $12- longsleeve73 Classic S-XL $13 Signature $17 Longsleeve S-XL $18 add $2 for 2XLs

add for2-4-3-1 2XLs Size $2 Run:

add $2 for 2XLs

Prepack Breakdown: S-2 M-4 L-3 XL-2 2XL-1

18


10443-Overdressed

White

Quote on Shirt:

You Can Never Be Overdressed or Overeducated

Classic

Signature-

19

True Navy Pocket

Classic - Chambray

LILY HAND DRAWN TEES


10429-Arrows

Butter

Quote on Shirt: Follow your Arrow Wherever it Points

Classic

Signature-

Watermelon Pocket

Classic - Seafoam

Longsleeve

Classic-$13 blah- S-XL $12- longsleeve73 Classic S-XL $13 Signature $17 Longsleeve S-XL $18 add $2 for 2XLs

add for2-4-3-1 2XLs Size $2 Run:

add $2 for 2XLs

Prepack Breakdown: S-2 M-4 L-3 XL-2 2XL-1

20


10437-High Cotton

Watermelon

Quote on Shirt: Walking in High Cotton

Classic

Signature-

21

Watermelon Pocket

Classic - Ice Blue

LILY HAND DRAWN TEES

Longsleeve


10431-Mason Flower

Lagoon

Quote on Shirt: Enjoy the Little Things

Classic

Signature-

Butter Pocket

Classic - Watermelon

Classic-$13 blah- S-XL $12- longsleeve73 Classic S-XL $13 Signature $17 Longsleeve S-XL $18 add $2 for 2XLs

add for2-4-3-1 2XLs Size $2 Run:

add $2 for 2XLs

Prepack Breakdown: S-2 M-4 L-3 XL-2 2XL-1

22


10433-Peach Julep

Blossom

Quote on Shirt: Always Time for a Classic

Classic

Signature-

23

Watermelon Pocket

Classic - Chalky Mint

LILY HAND DRAWN TEES

Longsleeve


10444-Bow Cross

Chalky Mint

Quote on Shirt: Lily Grace

Classic

Signature-

Blossom Pocket

Classic - Crunchberry

Classic-$13 blah- S-XL $12- longsleeve73 Classic S-XL $13 Signature $17 Longsleeve S-XL $18 add $2 for 2XLs

add for2-4-3-1 2XLs Size $2 Run:

add $2 for 2XLs

Prepack Breakdown: S-2 M-4 L-3 XL-2 2XL-1

24


10438-Let Loose

Lagoon

Quote on Shirt: Let Loose and Get Nauti

Classic

Signature-

25

Watermelon Pocket

Classic - Seafoam

LILY HAND DRAWN TEES

Longsleeve


10445-Classy Forever

Blossom

Quote on Shirt: Classy is Forever

Classic

Signature-

True Navy Pocket

Classic - Butter

Longsleeve

Classic-$13 blah- S-XL $12- longsleeve73 Classic S-XL $13 Signature $17 Longsleeve S-XL $18 add $2 for 2XLs

add for2-4-3-1 2XLs Size $2 Run:

add $2 for 2XLs

Prepack Breakdown: S-2 M-4 L-3 XL-2 2XL-1

26



10441-Bow Turtle

Melon

Quote on Shirt: Life is a Party Dress Like It

Classic

Signature-

Island Reef Pocket

Classic - Washed Denim

Classic-$13 blah- S-XL $12- longsleeve73 Classic S-XL $13 Signature $17 Longsleeve S-XL $18 add $2 for 2XLs

add for2-4-3-1 2XLs Size $2 Run:

add $2 for 2XLs

Prepack Breakdown: S-2 M-4 L-3 XL-2 2XL-1

28


10434-Mallard Babies

Chambray

Quote on Shirt: Anything is Possible with a Little Class

Classic

Classic - Celadon

29

LILY HAND DRAWN TEES


10446-Class Attend

Washed Denim

Quote on Shirt:

Because Class isn’t Just Something You Attend

Classic

Signature-

True Navy Pocket

Classic - Melon

Classic-$13 blah- S-XL $12- longsleeve73 Classic S-XL $13 Signature $17 Longsleeve S-XL $18 add $2 for 2XLs

add for2-4-3-1 2XLs Size $2 Run:

add $2 for 2XLs

Prepack Breakdown: S-2 M-4 L-3 XL-2 2XL-1

30


10440-Flower Anchor

Island Reef

Quote on Shirt: Lily Grace

Classic

Signature-

31

Chambray Pocket

Classic - Washed Denim

LILY HAND DRAWN TEES


10442-Sailing

Crunchberry

Quote on Shirt: I Like Boys with a Yacht to Offer

Classic

Signature-

True Navy Pocket

Classic - Chalky Mint

Longsleeve

Classic-$13 blah- S-XL $12- longsleeve73 Classic S-XL $13 Signature $17 Longsleeve S-XL $18 add $2 for 2XLs

add for2-4-3-1 2XLs Size $2 Run:

add $2 for 2XLs

Prepack Breakdown: S-2 M-4 L-3 XL-2 2XL-1

32


10449-Logo Seersucker

White

Quote on Shirt: Lily Grace

Classic

Signature-

33

True Navy Pocket

Classic - Blossom

LILY HAND DRAWN TEES


10452-Logo Patterned Wings Chalky Mint

Quote on Shirt: Lily Grace

Classic

Classic - Neon Red Orange

Classic-$13 blah- S-XL $12- longsleeve73 Classic S-XL $13 Signature $17 Longsleeve S-XL $18 add $2 for 2XLs

add for2-4-3-1 2XLs Size $2 Run:

add $2 for 2XLs

Prepack Breakdown: S-2 M-4 L-3 XL-2 2XL-1

34


3


Navy and White Stripe

10769-Olivia Watermelon

Teal Gingham

10768-Penelope Neon Red Orange

GRACE PATTERNED POCKETS

Pink Polka Dot

10767-Elizabeth Blue Jean

White and Light Pink Seersucker

9108-Taylor

Chalky Mint

36


White and Light Blue Seersucker

9106-Blaine

Crunchberry

Red, White, and Blue Anchor

10509-Skip

True Navy

37

GRACE PATTERNED POCKETS

Blue Strip with Pink Bow

9001-Ashley Chambray

Pastel Multi-Color Chevron

9117-Hayley

Chalky Mint


Navy and Light Blue Chevron

9902-Lily

Dark Madras

9159-Violet

Crunchberry

Chambray

Pink and White Chevron

Blue and Yellow Paisley

9174-Brad Melon

9689-Brook

Island Reef

Grace Pocket Tee S-XL $14 add $2 for 2XLs

Prepack Breakdown: S-2 M-4 L-3 XL-2 2XL-1 *Pocket Only - No Print On The Back

38


Aqua Chevron

9166-Blair Neon Red Orange Coral and White Chevron

9104-Honor True Navy

39

GRACE PATTERNED POCKETS

White and Navy Seersucker

9109-Chad

Blossom

Houndstooth

9105-Serena Crimson


40


41

Decal

Decal

10735v

10734v

Decal

Decal

10736V

10733v

DECALS & KROAKIE


Decal

Decal

Decal

10458v

10464v

10465v

Navy- Logo Kroakie Decal

Decal

10459v

10466v Decals $2.50 6 pc Minimum

10483SG Kroakie $2.50 6 pc Minimum

42


3


10739-Logo Pink

10738-Logo Blue

10741Z-Dressed

1074Z-Logo

KOOZIES AND CAPS

Koozies $2.50 6 pc Minimum

Cap $9.50 6 pc Minimum

44


43

10744Z-Classy

10742Z-Yacht

10740Z-Party

10743Z-Puppies

Koozies

Koozies $2.50 6 pc Minimum


Displays The Lily Grace Azalea Display 12 Prepacks of Shirts Display is $500 Receive 18 FREE Shirts Free Product Retail Value = $504

Package starts at $2,162 (after free product credit)

*Display shipping capped at $150. Displays are shipped separately from merchandise by a third party and will arrive LTL within a few days of merchandise. Any damages with displays must be reported per the directions on our policy page.

The Lily Grace Daffodil Table Display 10 Prepacks of Shirts Table is $440 16 Lily Grace Shirts For FREE Retail Value of Free Product = $448

Package Starts at $1,812 (after free product credit)

The Lily Grace Flower Bud Table Display 4 Prepacks of Shirts Table is $165 6 Lily Grace Shirts For FREE Retail Value of Free Product = $168

Package Starts at $719 (after free product credit) 46


Displays

The Lily Grace Magnolia Display 24 Prepacks of Shirts Display is FREE

Package starts at $3,792

Table Top Signage

FREE with $1000 Order 14"x 10" Wooden Sign $40

Authorized Dealer Decal

47


PRICING GUIDE Lily Classic S-XL: $13 add $2 for 2XL Each Prepack comes with 12 shirts. Suggested Retail Price: $28

Decals Per Piece: $2.50 6 pc Minimum

Suggested Retail Price: $6

Lily Signature

Sunglass Holder

S-XL: $17 add $2 for 2XL Each Prepack comes with 12 shirts. Suggested Retail Price: $35

Per Piece: $2.50

Lily Longsleeve

Koozies

S-XL: $18 add $2 for 2XL Each Prepack comes with 12 shirts. Suggested Retail Price: $28

Per Piece: $2.50

Grace Pocket

Logo Cap

S-XL: $14 add $2 for 2XL Each Prepack comes with 12 shirts. Suggested Retail Price: $28

Per Piece: $9.50

Preprack Breakdown S M L XL 2XL

6 pc Minimum

Suggested Retail Price: $6

6 pc Minimum

Suggested Retail Price: $6

6 pc Minimum

Suggested Retail Price: $6

*Display shipping capped at $150. Displays are shipped separately from merchandise by a third party and will arrive LTL within a few days of merchandise. Any damages with displays must be reported per the directions on our policy page.

2 4 3 2 1 Minimum 1 for reorders 48


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PREPACK

2015 Lily Grace

1404 Atlas Road, Columbia SC 29209

PREPACK 2X-LARGE

2X-LARGE

P:855.245.8337

F:877.803.4078

www.ShopLilyGrace.com


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2015 Lily Grace

1404 Atlas Road, Columbia SC 29209

PREPACK 2X-LARGE

2X-LARGE

P:855.245.8337

F:877.803.4078

www.ShopLilyGrace.com


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2015 Lily Grace

1404 Atlas Road, Columbia SC 29209

PREPACK 2X-LARGE

2X-LARGE

P:855.245.8337

F:877.803.4078

www.ShopLilyGrace.com


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PREPACK

2015 Lily Grace

1404 Atlas Road, Columbia SC 29209

PREPACK 2X-LARGE

2X-LARGE

P:855.245.8337

F:877.803.4078

www.ShopLilyGrace.com


LON G S L E E VE

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2X-LARGE

2X-LARGE

2X-LARGE

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK 2X-LARGE

57

PREPACK

2015 Lily Grace

1404 Atlas Road, Columbia SC 29209

PREPACK 2X-LARGE

2X-LARGE

P:855.245.8337

F:877.803.4078

www.ShopLilyGrace.com


SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK

PREPACK

2X-LARGE

2X-LARGE

2X-LARGE

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK

PREPACK 2X-LARGE

2X-LARGE

2X-LARGE

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK

PREPACK 2X-LARGE

2X-LARGE

2X-LARGE

58


SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK 2X-LARGE

2X-LARGE

2X-LARGE

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK

PREPACK

2X-LARGE

2X-LARGE

SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

2015 Lily Grace

1404 Atlas Road, Columbia SC 29209

2X-LARGE

PREPACK

PREPACK 2X-LARGE

59

PREPACK

PREPACK

2X-LARGE

2X-LARGE

P:855.245.8337

F:877.803.4078

www.ShopLilyGrace.com


SMALL

SMALL

SMALL

MEDIUM

MEDIUM

MEDIUM

LARGE

LARGE

LARGE

X-LARGE

X-LARGE

X-LARGE

PREPACK

PREPACK

PREPACK

2X-LARGE

2X-LARGE

SMALL

SMALL

MEDIUM

MEDIUM

LARGE

LARGE

X-LARGE

X-LARGE

PREPACK

2X-LARGE

PREPACK 2X-LARGE

2X-LARGE

60


White 24” X 20” BEE Decal

Create the Lily Grace experience in your store. Use our visuals!

$13

Promo Decal 12 Free with purchase of Canvas or $1 each when you purchase 100 for in store giveaway.

20” x 20” Lily Grace Canvas Prints $ 35 3 Girls Longsleeve

2 Girls Longsleeve

1 Girl Shortsleeve

2 Girls Shortsleeve

61

INSTORE MARKETING MATERIAL


Example Post:

Create a Social Experience Download lifestyle Pics

Register for a wholesale account on our website Go online- Login- visit : WWW.SHOPLILYGRACE.COM/WEB-KIT WE HAVE BOTH HI-RESOLUTION AND LOW-RESOLUTION IMAGES TO USE AT YOUR DISPOSAL.

Let Us Do The Work- Share Our Post

Go to our Facebook or Pinterest page, find a post or picture that works for your store and click the share button. Add a caption to make it personalized.

Visit our website for our social media links.

Instagram Is Where It Is At!

Currently the most effective social media platform for Lily Grace is Instagram. Feel free to use our post on your instagram feed! To do this you will need to download an App that will allow you to save pictures from Instagram. You can find our post by searching for @shoplilygrace

Some popular and safe apps that we recommend are: Repostapp Repost Regram Simply install one of these apps Follow their directions to repost any of our Instagram posts.

Now That You Have Our Pics- Don’t Forget To #hashtag Hashtagging is how consumers “search” on social media. If you want your customers to see/find you, you need to add “words/phrases” to your post that your consumers are using and looking for. For the example above, we inserted #Prep into the post, and now anybody searching #Prep is more likely to see this picture! Below are some hashtags that we find to be successful for Lily Grace. Tip: Using over 5 hashtags can be overwhelming and may reduce your Likes. #LilyGrace #PicoftheDay #Prep #Style #OOTD (Outfit of the Day) And Of Course . . .#your store name

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