Issue 257
Nov/Dec 2017
10 Ways To Be Professional Mentoring Marketplace Abraham Joffe: Video Producer of the Year
JOURNAL
CONTENTS 4
What Makes A Professional Photographer? Vittorio Natoli APP.L G.M. Photog. explains that being and acting professional is the key to business success – but what exactly does he mean by ‘acting professional’? Here's a list of 10 examples.
8
Cover
Abra ha m J offe
Working In The AIPP Mentoring Marketplace
A PV P
Is there a way the AIPP can help experienced members enter the education space and create a supplementary income stream? Peter Myers and Peter Eastway discuss the new initiative - what could mentoring do for you?
2017 AIPP AUSTRALIAN PROFESSIONAL VIDEO PRODUCER OF THE YEAR FILM STILL FROM TALES BY LIGHT
14
Don't Get Mad, Get Even
AIPP JOURNAL is the official newsletter of The Australian Institute of Professional Photography (AIPP). Editor Peter Eastway APP.L, FNZIPP, Hon. FNZIPP, G.M. Photog., Hon. FAIPP, FAIPP Disclaimer The information provided in the AIPP JOURNAL and associated publications is made in good faith, but is general in nature. Neither the editor, the publisher or the AIPP accept responsibility for or will be under any liability for any recommendations, representations or information provided herein. The AIPP JOURNAL presents information, opinions and suggestions for subscribers to evaluate in coming to their own decisions in the light of their own individual circumstances. The information should not be relied upon without readers first obtaining independent advice from their own financial and legal advisers. Unless otherwise noted, all articles are written by Peter Eastway. Publication The newsletter is published 10 times a year – monthly with November/ December and January/February being combined. The AIPP JOURNAL newsletter is published by Pt 78 Pty Ltd, ABN 75 003 152 136, PO Box 351, Collaroy Beach, NSW 2097, Australia. Phone: (02) 9971 6857; Fax (02) 9971 6641. E-mail eastway@betterphotography.com Quietly celebrating 25 years of publication.
AIPP Membership Contacts Suite G.03, 171 Union Road, Surrey Hills, Victoria 3127 Phone: 03 9888 4111 E-mail: admin@aipp.com.au
2
Sexism in Australia permeates too many levels of our life. Men should behave better, and women should get even!
ISSUE 257 / NOV/DEC 2017 16
The Perfect Exposure Meter!
18
You can buy exposure meter apps for your smartphone or more obviously use the histogram on your camera, but here's a little piece of history about how the 'old timers' used to do it, as told by one of the AIPP's own 'old timers', past-president David McCarthy
Paintings From Photographs Kristina Keaney writes about Maggie Li APP, an AIPP member who uses her photography with a difference. So, is it a painting or is it a photograph and can you really tell?
22 32
34 38
File Sizing Understanding pixel per inch and file sizes is a little tricky at first, but once you get your head around it, all those pixels will just fall into place!
PPI vs DPI: What's The Difference?
40
In the previous article we spoke very carefully about PPI, but don't printers and screens talk about DPI? So what's the difference and why does it matter?
Panasonic Lumix G9 What makes a suitable camera for a professional photographer? Conventional ideas are being challenged with a raft of advanced features on Panasonic's latest mirrorless Lumix G9.
Abraham Joffe: Passion Projects The AIPP Journal interviews the 2017 AIPP Australian Video Producer of the Year about what it takes to be successful in the competitive worlds of commercial and documentary filmmaking.
48
Two Card Slots? Is This Professional? What is the mark of a professional photographer? It's not that a professional never makes mistakes, rather a professional never makes easily avoidable mistakes - like losing irreplaceable photos because a memory card failed.
Epson EcoTank Expression ET7750/7700 Looking for a printer that doesn't need a change of ink for two years, prints office documents as well as photographs, and won't break the bank? Check out the new EcoTank Expression models from Epson.
Platinum Sponsors 3
NEWS
What Makes A Professional Photographer? Vittorio Natoli APP.L G.M. Photog. explains that being and acting professional is the key to business success – but what exactly does he mean by ‘acting professional’? Here's a list of 10 examples.
TAGS Pro fes s i o n a l i s m Busine s s
4
What differentiates us from a non-professional?
business cost and yes it might be designed to
Why will someone hire us? What is their
protect you, but looked at another way, it’s part
thought process? If clients are going to spend
of the service you’re providing to your clients.
money, how do we show them that we are a
When they work with you, there’s yet another
good investment?
level of trust and confidence.
4. DRESS PROFESSIONALLY
The answer is to act professionally, to
behave professionally, to be a professional. Here
Although we don’t have to wear uniforms
is a short checklist of 10 things you can do to
or suits, we should dress appropriately.
improve and consolidate your professionalism.
This will mean different things for different
1. PROFESSIONAL DESIGN
photographers and clients, but it should be
A professionally designed logo or style is
pretty obvious that if you’re turning up to a
essential. And even though it is 2017, it’s still
wedding or for a corporate shoot, beach wear
a good idea to have professionally designed
is not acceptable. If you want people to spend
business cards. Your logo and corporate
money with you, show them that you care and
design should flow through to your letterhead,
dress professionally.
invoices, email signature, website and
5. BEHAVE PROFESSIONALLY
advertising.
In our dealings with clients, we should
2. BE REGISTERED
remember that the customer is always right,
If you’re a professional, you’ll have an ABN –
even if they are wrong. We should always be
an Australian Business Number. It’s one small
polite, which doesn’t mean our clients can walk
way your clients know that you are a proper
all over us, but our responses should remain
business and it is just one aspect of building
professional no matter how testing they are!
trust and confidence.
Good manners and consideration go a long
3. BE INSURED
way to a positive relationship – and it’s so easy
Do you have public liability insurance? Yes, it’s a
to do.
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5
NEWS
6. BE CONTACTABLE
up front or at the time, so why not the same for
Unfortunately, I hear that a lot of photographers
photographers? Yes, there will be exceptions,
simply don’t reply to emails or telephone
but running accounts adds an extra layer of
calls. If clients can’t contact us or our business
complexity to your business and there are few
immediately, we should be able to respond
photographers these days who need to worry
within 24 hours – and these days, within
about their debtors.
four hours or even less is probably a better aim. If you’re away on a job and unable to
10. COMMUNICATE ABOUT EVERYTHING
respond within 24 hours, then make sure they
We shouldn’t expect our clients to understand
understand this with a website announcement
the nuances of composition, lighting, posing or
or telephone message.
print quality.
7. A PRINTED PRICE LIST
Domestic photographers should have a printed
work with them builds their confidence in us as
or downloadable price list that is clear and easy
professionals, and also justifies why they have
to understand. Commercial photographers
employed a professional photographer in the
may not work this way, but their quotes and
first place.
estimates should still be clear and easy to
understand. We should be using contracts
a good communicator.
or agreements for every job we do. The AIPP
website has sample contracts if you need a
many things we need to learn and do. Even a
hand.
supermarket employee is instructed in how to
8. DELIVER ON TIME
act, how to work and what is expected of them.
If you make a commitment to take on a job,
when is it needed by the client? Under-promise
needs us to understand how we should act and
and over-deliver, but certainly deliver the work
what is expected of us by our clients.
Explaining these things to our clients as we
Don’t assume your clients know anything. Be As professional photographers, there are
Being a professional photographer also
on time. There will be occasions when this isn’t possible, in which case communicate with your client. Act professionally.
9. BE PAID ON TIME Small businesses like ours should be paid up-
6
front or COD (cash on delivery). We can’t buy
vittorio.natoli@aipp.com.au
an airline ticket or visit a doctor without paying
0400 418 888
AIPP PROFESSIONAL PHOTOGRAPHY CONFERENCE
5-6 May 2018. Stay tuned. #lenscape18
Platinum sponsors
7
NEWS
Working In The AIPP Mentoring Marketplace Is there a way the AIPP can help experienced members enter the education space and create a supplementary income stream? Peter Myers and Peter Eastway discuss the new initiative - what could mentoring do for you? Members often ask what does the AIPP do for
them, especially when it comes to renewing their
professionals wanting a hand in business, or
annual subscriptions.
experienced professionals expanding their
understanding of new markets and technology.
The new Mentoring Marketplace is the
And students might be less experienced
AIPP doing 'something' that will be of value to
The difference lies in the personal experience
experienced and newer members alike.
that is being passed on. In a workshop or a classroom, the 'teacher' may or may not have
WHAT'S MENTORING? WHY IS IT DIFFERENT TO WORKSHOPS & SEMINARS?
personal experience of any great depth in the
The AIPP has defined 'mentoring' as the passing
profession to access the type of experience long-
on of experience, while 'education' is the passing
time AIPP members have accumulated through
on of knowledge.
years in the job.
It could be argued that mentoring, by
definition, must also be education, because
subject being taught, whereas a mentor does.
It is currently difficult for newcomers to the
The Mentoring Marketplace aims to be a
conduit between the mentor and the student.
experience is a sub-set of knowledge, but there is
to put experienced photographers in touch
DOES MENTORING REPLACE WORKSHOPS, CONVENTIONS AND COLLEGES?
with students who want to learn about their
The key point about the Mentoring Marketplace
experience.
is that it is about an experienced photographer
passing on his or her knowledge to students.
a reason for distinguishing between the two.
8
The Mentoring Marketplace is designed
That experience might be how they run a
business, how they light a subject, or how they
While this may also happen to some extent
use Photoshop.
at workshops, conventions and colleges, these
•
Kevin Chamberlain APP M.Photog. I 9
•
Bec Thomas APP AAIPP
10
NEWS
are not one-on-one or small group interactions,
that they are capable of providing high quality
nor is the teacher necessarily passing on personal
services.
experience.
they are sharing with students and the need for
The Mentoring Marketplace is principally
Mentors should consider the nature of what
designed to provide highly personalised
professional indemnity insurance.
interaction between mentor and student.
endorsed by the AIPP, but naturally the AIPP is
We believe that workshops, conventions,
The content being provided is not being
colleges and photo tours will continue broadly
vested in providing a high quality product.
unaffected by the Mentoring Marketplace.
The AIPP will be providing guideance for mentors on how to establish their mentoring programs.
WHAT IS THE MENTORING MARKETPLACE? WHAT DOES IT DO?
The Mentoring Marketplace (MM) will be a
credentials will also be able to offer mentoring
website where students can find mentors who
services.
For non-photography specific subjects,
such as business and marketing skills, nonAIPP members with suitable experience and
are able to help them. and eligible members will be able to offer their
HOW WILL THE MENTORING MARKETPLACE WORK?
services to other members and non-members
The MM will host a listing of mentors and the
alike.
types of programs/subjects that are on offer.
The MM will be administered by the AIPP
You won't have to be an AIPP member to be
Students will be able to browse the MM
a student, but you will have to be an eligible AIPP
based on, for example, genre, subject or mentor,
member to be a mentor.
and they will also be shown feedback from other
students using a star-rating system.
The AIPP will be actively marketing the MM,
but mentors should also do their own marketing
Mentors can provide any number of different
to optimise their opportunities.
programs and they determine what they wish to charge. It is a 'marketplace' for mentoring.
WHO CAN BE A MENTOR? minimum of five years experience may apply to
WHO WILL ADMINISTER THE STAR RATING SYSTEM?
be a mentor.
Like the Trip Advisor website, students will be
invited to rate their experiences. These ratings
Accredited Professional Photographers with a
Mentors will also have to satisfy the AIPP
11
NEWS
will be visible to other students, encouraging
discussed. A starting point is an annual fee of, say,
mentors to provide excellent services.
$100, plus 10% commission which is paid to the
AIPP to keep the program running.
However, there will be a protective measure
where very low star ratings are followed up by an
But please note, fees and commissions are still
AIPP administrator, to ensure any negative ratings
the subject of discussion!
are genuine and reasonable. Similarly, mentors
will be able to rate challenging students so other
on commercial pricing and sales pitching.
mentors are aware!
For example, a member provides mentoring She charges $250 per person for a 4-hour
online mentoring session with a minimum of
WHY WOULD I ADVERTISE ON THE MENTORING MARKETPLACE?
two people per session.
There are a lot of photographers offering
finanes might look like:
education of all types on the internet, but how
• The total income generated is $5,000;
does a buyer know if these teachers are any
• Annual fee paid to the AIPP is $100;
good?
• Commission on mentoring fees paid to the AIPP
is 10% of $5,000 = $500
Offering your services through the
Demand is such that the mentor delivers 10
of these sessions per annum: Here's what the
Mentoring Marketplace will give you an external
• Net income to the member from mentoring
endorsement - to be an AIPP Mentor will require
that year is $4400.
you to meet certain basic standards and your
performance will be monitored by your students
charged, but obviously mentors will need to be
as well. It is an environment of trust.
competitive or have a unique selling proposition
for a higher fee.
In addition, the AIPP will be actively
It is up to the mentor how much is
marketing the MM, plus you have the built-in
membership of the AIPP as a client base.
based on experiences already on hand), it is
TAGS
hoped that experienced members will leverage
M en to r i n g
each mentor, but the AIPP is hoping it will be
the MM to generate a little extra revenue - which
valuable to all concerned.
in turn will make their annual AIPP subscription
In the end, it will be a business decision for
With very little work (given mentoring is
even more attractive!
12
WHAT DOES IT COST TO BE A MENTOR?
At present, the cost to be a mentor is being
to a Board member..
If you have queries or suggestions, please
contact Peter Myers at the National Office or talk
•
Adam Levi Browne APP AAIPP
13
EDUCATION
Don't Get Mad, Get Even Sexism in Australia permeates too many levels of our life. Men should behave better, and women should get even!
TAGS S ex ism
14
I struggle a little with sexism because I don't see
picked me up one morning in her VW and
it in my life and I don't practise it. However, I am
drove me to the camera store. She gave me
painfully aware that this is not the experience of
$900 for my wallet and an extra $50 for my
many of my female friends. Even worse, I know
shoe. She told me exactly which camera she
I have male friends who behave poorly when it
wanted and sent me in to get it.
comes to women - and I just don't get it.
the Rolleiflex SL66, thought about it carefully
Nor do I profess to have a solution, but I
I walked up to the counter, asked to look at
have a little story which may explain why I don't
and then offered the manager $900 cash.
practise sexism. Please take it in the spirit is it
given, because I realise having a male write
offer without a word. I walked back to the car
about sexism may be a difficult starting point.
and handed the camera over to Elizabeth with
the remaining $50.
At the age of 19, I joined the Mosman
The manager immediately accepted my
Camera Club where I met Elizabeth Lough, a
woman my mother's age. We became great
the bit I love: The next day, Elizabeth drove
lifelong friends.
back to the camera store to pay a visit. As she
described it to me, she waltzed into the store
Back in 1977, Elizabeth wanted to buy
Elizabeth had been exactly right, but here's
a second-hand Rolleiflex SL66 from Graces
with the camera around her neck and waved
Camera Store in Kings Cross, Sydney. She had
it under the manager's nose, all the while
visited the store several times and had offered
humming a little tune.
the manager $950, but the manager said the
camera was $1500 and wouldn't drop the price.
shouldn't get angry, they should get even. And
I have just hoped women are laughing at the
Elizabeth believed the only reason he
The lesson I was taught is that women
wouldn't budge was because she was a
men who think that their male gender gives
women. I didn't quite understand this at the
them an advantage.
time.
think a little more about how we act.
Elizabeth's solution was as follows. She
It's not an answer, but I hope it makes us all
Proudly supporting the AIPP ATKINS PRO LAB
ATKINS PRO LAB
15
EDUCATION
The Perfect Exposure Meter! You can buy exposure meter apps for your smartphone or more obviously use the histogram on your camera, but here's a little piece of history about how the 'old timers' used to do it, as told by one of the AIPP's own 'old timers', past-president David McCarthy
TAGS Pro fes s i o n Pr in ts Album s Sales Busine s s
Young Mr McCarthy keeps a keen interest in
• It is recyclable!
all things photographic and from time to time
touches base with the AIPP Journal.
that without a back light display, this metering
system isn't much good because it can't be
On this occasion, the item of interest arrived
in our inbox a few minutes after an advert had
read in the dark, but if it really was dark in the
flashed past on Facebook, touting the virtues of
pre-digital days, you wouldn't have been taking
a new light meter you could attach to a smart
a photo anyway!
phone.
So, how does it work?
Let's assume you're using 100 ISO (ASA) film
Had David seen the same advert? Here's his
email:
and you're shooting in “Bright Sun (Normal)".
About 50 years ago, a WW2 ex-RAAF
Refer to the exposure meter and find the
photographer gave me this ‘exposure meter’.
respective numerical values. Under Scene
Printed and folded on a small piece of paper,
Brightness in Table A, you'd take 10 and from
apparently it was given to all Defence Force
the Film Speed (Table B), you'd take 5.
photographers to enable them to get accurate
Now add the two numbers together: 15.
exposures for their photography in all light
Now refer to Tables C and D. You can use any
conditions and with all films. Here are some of
combination of shutter speed and aperture as
it's benefits because it really works!
long as their values add up to 15.
• No batteries are required;
• It doesn’t break when dropped onto
(value 7), you need to find the aperture with
concrete - or from an aircraft or into water; • Ambient temperatures don’t affect the reading; • It doesn’t cost much; and
16
Now, I realise some readers might think
So, if you wanted to shoot at 1/125 second
value 8 (being 15 - 7), which is f16.
Therefore your exposure is 1/125 at f16.
Neat, eh!!
And they reckon we have good stuff now!
17
EDUCATION
Paintings From Photographs Kristina Keaney writes about Maggie Li APP, an AIPP member who uses her photography with a difference. So, is it a painting or is it a photograph and can you really tell?
Maggie Li at work.
TAGS Po r trai tu re
Maggie Li is one of just a few in the world who
if he ever found it, as to him, it was a distraction
can skilfully duplicate a photograph using
taking me away from the right path in life.
canvas and oil paint. Her finished work is of
such a high calibre it looks almost identical to
could not live, could not breathe without, so I
the original photograph. This consumer trend
continued to create, whether it was painting
of turning photographs into paintings is quickly
or drawing. I just had to become an expert in
gaining popularity here in Australia.
hiding it from my parents,” she says.
Without marketing or advertising her
Maggie’s “overpowering” passion for the
business, Maggie is always booked out months
arts was so strong, she could hardly focus on
in advance, just through word-of-mouth. But
anything else growing up – and this included
her journey to her “dream job” hasn’t always
school.
been smooth sailing. Below is her story.
interest in it whatsoever – so I failed university
Five-year-old Maggie’s heart raced wildly as
“My math was absolutely terrible – I had no
she hurriedly tried to finish an acrylic portrait of
entry exams and my father was devastated,”
her teddy bear before her father returned home
says Maggie, who now lives in Donvale in
from work. But it wasn’t fueled by excitement. It
Melbourne east with her husband and two
was fueled by fear.
children, aged 9 and 15 years old.
“Growing up in communist China, my love
As a “Plan B”, using his military contacts,
for the arts was my big shameful secret.
Maggie’s father lined up a well-paying security
job for her.
"My father wanted me to excel in math,
chemistry, physics and the like in order to have
a good comfortable future,” says Maggie Li who
provided income and employment security, but
immigrated to Australia in 1999.
after a month I realised it was more terrifying
to spend the rest of my life doing something I
“My father, who has a military background,
was very strict and would angrily rip up my art
18
“But creating was an aching passion I
“It was working for the government, which
hated than confronting my father, so I quit and
19
EDUCATION
enrolled in an arts degree.”
them into acrylic paintings does just that; it
gives photography a classy, timeless, royal look
After graduating with a major in graphic
design, Maggie continued to develop her
and more and more families want to preserve
creative skills. While working as an interior
their memories in this unique way,” says Maggie.
designer, she began to use photography to
display her ideas and from this, a lifelong
portraiture, Maggie reached out to her idol
passion was born.
William Branson, who is based in the USA. She
Maggie not only designed her customers’
then travelled to North Carolina for intensive
interiors, she was now taking photos of their
one-on-one training with him.By the end of
families, children, babies and pets, as well as
the course, William was just as impressed with
their weddings.
Maggie’s talent and skills as she was with his.
After completing a university degree in
To learn more about the art of realist
Said William, “Maggie takes portraiture to
photography to solidify her skills and natural
another level – one that very few artists in
talent, she knew professional photography was
the world are capable of doing. She is one of
her destiny.
the most qualified portrait artists I know. She
continually pushes the envelope to deliver to
One chilly winter morning a few years ago
– inspired by the work of “the world’s leading”
her clients the finest in portrait art."
realist portrait painter William Branson III –
Continued Maggie, “When I am not asleep all
Maggie cleared her diary, locked herself in her
I can think about is my art,” says Maggie.
home studio and sat in front of a large blank
canvas and a photograph.
Ringwood – years to adjust to her career choice.
“I wanted to find a way to combine my skills
It took Maggie’s father – who now lives in “Now my father is immensely proud of me
as a painter and a photographer.
and tells everyone who’d listen about my work.
“By first taking a photograph to be used as
“He’s even asked me recently to do a portrait
a reference, subjects are no longer victim to a
of him and my mother, saying he wants to
painter’s interpretation of what they look like
proudly display it on his lounge wall”, says
and there is also no need for hours and hours of
Maggie.
posing.
“I wanted to give photography a more
lasting life and a more beautiful finish; turning
See more of Maggie's work at http://maggieli.com.au/
Did you pick the photo on the first page as a painting? Or was it a photo? Or are you still not sure? Keep looking before you read the answer - the painting has a yellow signature.
20
21
FEATURES
Abraham Joffe: Passion Projects The AIPP Journal interviews the 2017 AIPP Australian Video Producer of the Year about what it takes to be successful in the competitive worlds of commercial and documentary filmmaking. If you visit the Untitled Images website (http://
Video Producer of the Year (which was earned
untitledimages.com.au/), owned by Abraham
by Jared Kettle APVP)!
Joffe, you’ll discover a show reel of world-class wedding videos.
INSIGHT
Four or five years ago, Abraham made a
However, Abraham Joffe himself shoots very
few wedding videos these days, concentrating
conscious decision to move into commercial
on commercial and documentary productions
and documentary work.
through his business Untitled Film Works
(http://untitledfilmworks.com.au/)
his business and employing creative and
experienced staff, he was in a position to
And perhaps this explains why Abraham
won the 2017 AIPP Australian Video Producer
explore new areas.
of the Year, the 2017 AIPP Australian Corporate
Video Producer of the Year and the 2017 AIPP
(he was also recognised as a Canon Master in
Australian Documentary Video Producer of the
2013) and he found himself shooting a wide
Year. But not the 2017 AIPP Australian Wedding
variety of corporate work featuring other Canon
Abraham Joffe ACS on location.
22
Having built up the wedding side of
One of his key clients was Canon Australia
23
FEATURES
Masters, in some pretty exciting locations all
professional quality remains important because
around the world.
clients simply expect it. Everyone’s an expert
Awa rds Po r tfo l i o D o bia Po r trai tu re
when it comes to watching television, so they
Canon, the highly successful television series
quickly notice any loss of quality, even if they’re
that is just entering its second season, with the
viewing it online.
third season already in production. And last
month, he was awarded his ACS accreditation
today that not having the equipment simply
– the highest honour that can be bestowed on
isn’t an excuse. There’s no barrier to entry, so if
members of the Australian Cinematographers
someone has a great idea or story to tell, there’s
Society.
nothing to hold them back.
However, Abraham will be the first to
“Camera capture technology is so affordable
“There’s also been a bit of a shift in the
volunteer that the work he does is as leader of a
commercial area. In the past, large companies
team.
would promote their brand with the help
of an advertising agency, especially if they
Unlike stills photographers who are more
likely to work solo than in collaboration,
were producing television commercials. Now,
the world of video production has many
especially with the shift to online delivery,
disciplines and it is usual to surround yourself
brands are starting to also work directly with
with a team of like-minded professionals with
small production houses and single-owner
complementary skill sets.
operators.”
TAGS
He also pitched the idea of Tales By Light to
“As a company, our strength is in storytelling
with cinematic visuals.
BUILDING A REPUTATION
While Untitled Film Works is busy as a
"We work with brands who want authentic,
story-driven content that isn’t a direct-sell
production house, Abraham says it’s important
to the end user, so it’s a good time to be a
to keep expanding his client base – and he does
cinematographer who enjoys the craft of
this by producing one or two ‘passion’ projects
filmmaking and storytelling.”
each year.
“Passion projects are a great way of saying
QUALITY ISSUES
to the market, ‘We’re here – look at what we can
Abraham notes that while there have been
do’.
huge changes in the industry over recent years,
"For instance, our Ghosts of the Arctic was a
Film stills from the first series of Tales By Light by Abraham Joffe, currently showing on Netflix.
24
25
Check out Joshua Holko's Ghosts of the Arctic which won a Gold with Distinction for Abraham this year. While Josh looks cold, just remember Abe is there filming him! https://vimeo.com/226201181
26
FEATURES
passion project we did with Joshua Holko and
to hide, but if their products are great, then
it has really opened up a lot of opportunities
everyone will know so.
within the travel sector.
a single brand these days, rather they follow the
“People ask how do you get into
“And I think people seem less committed to
documentary or story-telling production and
equipment with the features they need.
to some extent, it’s a matter of putting the cart
before the horse. You need to shoot the work to
to change so much is the glass. Invest in top
get the work, so I figure no matter what stage
glass because although cameras can change
of your career you’re at, you need a few passion
regularly, quality glass should last for many years
projects.
to come.”
"However, one thing that doesn’t tend
"And they are really quite liberating with no
limitations on your creativity. A lot of our best
CAREFUL EDITS
clients have come from our passion projects.”
Abraham has a surfeit of equipment, but he
laments (half-heartedly) that sometimes it’s
Nor do you need to travel to the ends of the
Earth to shoot a passion project. While it’s true
good to have less gear.
Abraham has travelled all over the world (he’s
up to 55 countries on all seven continents),
and sometimes it can be liberating to have less
he’s seen amazing material photographed in a
– just a camera and a couple of lenses. It forces
director’s own backyard.
you to work with what you have and at the end
“I’m guilty of taking too much out on a job
of the day, the power of your production is in
KITTING UP
the strength of the story and your ability to tell
The same approach can be taken to equipment.
it.
While we’d all love to have the latest and
greatest, and Abraham certainly does, he warns
Often the editor hasn’t been on location with
it is very easy to fall into the trap of becoming
you, so he or she doesn’t have the same biases
addicted to the next camera and chasing
you do.
technology for the wrong reasons.
for five hours to greet the sunrise, you’d want
“You can easily go broke buying every new
“This is why I love working with an editor.
"For instance, if you walked up a mountain
camera that arrives, although with so much
to be sure that scene was in your film, even if
online education these days, you can also be
the clip isn’t progressing the story. An editor, in
very informed before buying your next camera
comparison, will make a choice based on what
or drone. There’s no place for manufacturers
it really is. Often less is more and cramming
27
FEATURES
everything in only weakens the end result – and
this is a decision a good editor will make for
you also need to be good with other people –
you.”
cast, crew and especially clients.
One aspect that is often forgotten by stills
And as much as being good at what you do,
“I think you’re always selling yourself,
photographers looking over a video producer’s
whether you’re a photographer or a filmmaker.
shoulder is the importance of good sound.
You have to be a salesperson and you also have
to be a good communicator.
“Anyone who has been to film school has
been taught that sound is 50 per cent of the
production. I’d probably argue it’s 55 per cent
everyone in the world has great imagination, so
because good sound will carry poor visuals, but
we shouldn’t stretch our clients’ imagination too
strong visuals won’t carry poor audio.
far.
“Most camera operators are visual people,
"I need to say this delicately, but not
"When you’re pitching an idea to them, you
obviously, so they have no trouble spending
need to show them something that’s as close
money on good cameras and lenses, but they
as possible to what you’re planning - and this is
might only take one or two microphones. This
another reason why it’s so important to have a
doesn’t necessarily make sense.
diverse portfolio.”
“On Tales By Light, I worked with Nylon
Studios and it was a big education as to what
creating short films for small businesses, so they
you can achieve with talented sound designers.
need to understand and empathise with the
Their work totally elevated the pictures – great
client.
sound makes your pictures look better!
small business, so simply capturing this passion
“So, plan your sound before you go out on
location, just like you plan your visuals.”
Many video producers find themselves
“There’s usually a lot of passion behind that
you’ll create authentic content – the sparkle in someone’s eyes as they talk about what they do,
MARKETING PLANS
whether it’s an artist or a carpenter.
And plan your marketing and business as well.
Life as a successful video producer doesn’t just
about what we do.
happen, it’s all about planning and running an
enterprise.
passionate about their craft. It’s not just about
“And similarly, we need to be passionate "Clients gravitate to video producers who are
Opposite: Think of a country and Abraham has probably been there! Abraham Joffe has visited 55 countries on all seven continents - and it shows in his work!
28
29
30
FEATURES
the bottom line.”
you want to create and these mood boards can
also be a valuable reference later on the shoot.
Abraham says sharing his work with clients
covers a range of platforms and formats.
Interactive PDF pitch documents with links to
boards and storyboards are pretty organic
YouTube or Vimeo have become popular in
because you never have a completed script for
recent years and it’s important to remember
this type of work. However, what they can do
that people rarely have time to watch an
is give guidance to everyone involved with the
entire short film when they are assessing your
project, whether the client, cinematographer or
presentation.
stylist.
“Whether it’s a client reading a presentation
"However, in the documentary space, mood
So, how does Abraham Joffe feel about
or a consumer surfing the net, people want
being the 2017 AIPP Australian Video Producer
small, bite-size pieces of content, especially if
of the Year?
they’re watching online.
a lot when they are awarded by your peers. And
"Attention spans these days are incredibly
“Awards are great accolades and they mean
short – often just a matter of seconds. There’s
entering awards can be a great motivator for
also a trend towards silent videos with subtitles
producing and presenting your best work.
because so much content is now watched on
mobile phones.”
my email signatures because they give you a
“I use the awards on my websites and in
certain level of credibility.
WINNING AWARDS
However, you need to share your ideas with
effort and it’s always great to go out to lunch
your clients as clearly as possible and this is
and celebrate.”
where the pitch document comes in.
for Untitled Film Works.
It might contain fully edited examples that
"However, at the end of the day it’s a team
Perhaps there were three lunches this year
are very close to the proposal, or it might be a series of mood boards using still photos to get the feeling across.
You can see more of Abraham's work at
http://untitledfilmworks.com.au/
“It’s a matter of putting the right images in
front of people to convey the feeling of what Opposite: Abraham's productions use a variety of unusual camera angles extensively, but it's not just drones that give him a different viewpoint. Small radio controlled toys can also carry a camera close to dangerous subjects.
31
EDUCATION
Two Card Slots? Is This Professional? What is the mark of a professional photographer? It's not that a professional never makes mistakes, rather a professional never makes easily avoidable mistakes - like losing irreplaceable photos because a memory card failed.
TAGS Pro fes s i o n a l i s m
32
When you go to a doctor, hire a lawyer or
you'll still be able to deliver the brief. The client
engage an architect, there are certain things
still gets the 20 photos they paid for and you
that are just 'assumed' because you believe
probably won't discuss the lost opportunities.
they are professional.
and the card fails during the shoot, you're
A doctor won't operate on the wrong leg,
Similarly, if you're shooting a family portrait
a solicitor won't let you sign a contract with
probably in a position to re-shoot the portraits
disadvantageous clauses and an architect won't
without major complications. Even after the
design a house that falls down.
shoot, you may be able to shoot again.
And professional photographers won't lose
But what about a wedding photographer
clients' irreplacable photos because a memory
who has just photographed all the family
card failed.
groups outside the church and an hour later,
the card fails? Those photos can't be taken
We will all experience memory card failure at
some stage, so what is the solution?
again and nor would it be reasonable to round
up all the families and pose them again.
The most obvious solution is to use a
camera that holds two memory cards and can
backup files to the second card as you shoot.
use a camera with two cards? The technology
is here. It is not unreasonably expensive.
Now, not all cameras have two card slots, so
Surely a professional in this situation would
does that mean you shouldn't use them? This is
And it goes to the heart of who we are as
a professiona decision.
professionals.
The question we need to ask is, having taken
So, yes, two card slots is professional and if
the photos, can we afford to lose them? So, if
you're shooting situations that can't be re-shot
a client wants you to come back from a week
easily, you should be using one.
long shoot with 20 great photos, losing an
afternoon's work might be disappointing, but
Facebook AIPP Community page.
Agree or disagree? Have your say on our
Twin card slots are becoming popular on many cameras, not just the top of the line pro models. Above, Panasonic's Lumix GH5 and below, Nikons D800.
33
EDUCATION
File Sizing Understanding pixel per inch and file sizes is a little tricky at first, but once you get your head around it, all those pixels will just fall into place! Our digital files are made up of 'pixels' and a typical 24-megapixel sensor might measure something like 4000x6000 pixels. This means that the photograph measures 6000 pixels wide by 4000 pixels deep, but how big are those pixels?
The pixels on our sensor are tiny. In fact,
we're fitting those 6000 pixels into an inch and a bit. So each pixel might be just 0.0002 of an inch across.
Now enlarge that image and all those pixels
onto an A4 sheet of paper, and each pixel becomes around 0.02 or 100 times larger.
As we magnify the image, the pixels get
magnified as well. The amount of magnification is called the 'resolution'.
The smaller the resolution number (say, 72
dpi compared to 300 dpi), the larger the image, which is perhaps confusing! TAGS Tech n i q u e Po st-Pro d u c ti o n
Take the chequerboard opposite. It contains
40 pixels horizontally by 30 pixels vertically. When it is small, say one inch across, it has a resolution of 40 pixels per inch - 40 ppi.
34
If we enlarge this image to five inches across,
we haven't added any more pixels, we've just
span five inches, which is equal to 8 pixels per
made them larger. So, those same 40 pixels now
inch - 8 ppi.
40 PIXELS OVER 1 INCH = 40 PIXELS PER INCH OR 40 PPI
y l t c a x e e r a There r e b m u n e m a the s e e r h t l l a n i s l e of pix . s d r a o b r e u q che
The differe nce is in how squ ashed together t he pixels are when p rinted or displaye d on a screen.
40 PIXELS OVER 5 INCHES = 8 PIXELS PER INCH OR 8 PPI
40 PIXELS OVER 10 INCHES = 4 PIXELS PER INCH OR 4 PPI
EDUCATION
When we increase the size of the image to
Let's change the resolution. While 72 ppi is
10 inches, the resolution drops to just 4 pixels
okay for a computer monitor, it's no good for a
per inch.
print, so let's set 360 ppi. This is what happens:
REAL EXAMPLES So, let's take a real example where we have a file that measures 6000x4000 pixels.
When we open it in Photoshop, we might
see a screen something like this.:
You can see that at 360 ppi, the image size
drops from 83.333 to 16.667 inches. Again, simple arithmetic.
PIXELS MATTER The takeaway is that no matter what your
36
The Image Size tells us the size of the file
resolution setting is, it's the total pixel
without compression and the Dimension show
dimensions that matter.
us how many pixels we have in the file. You can
see the 6000x4000 pixels listed below.
pixels across, it doesn't matter if the resolution
is 72 ppi, 360 ppi or any other number because
Note also that the Resample button is NOT
If it is important to have a file that is 6000
ticked. This means that the number of pixels in
the resolution can always be changed to suit
the photo will not be changed - we won't add
the purpose.
or subtract pixels. We will keep our 6000x4000
pixels.
file from 72 to 360 ppi as shown above, the
overall size of the file does not change (you can
In the middle, you can see that the
In other words, if you resized the 6000 pixel
width is 83 inches, the height 55 inches and
see it has remained at 91.6 MB).
the resolution 72 pixels. This is just simple
arithmetic. If you have 6000 pixels across and
will look at the ppi setting to determine how
you are going to reproduce them at 72 ppi, the
large you want the image to look. A common
result will be 83.333 inches across.
example is when you are printing your file.
So what has changed? Well, some programs
So, if you printed our file onto paper, at 72
first thing we do in Photoshop is to tick the
ppi it would be 83.333 inches wide, while at 360
Resample box.
ppi it would be a smaller 16.667 inches.
you can resize the file within the Image Size
The resolution is important to tell the printer
how big you want the print to be. However, if
From here, there are a number of ways
dialog, but the most obvious is as follows:
you want a different size print, you can easily change from 360 ppi to something else without any loss or gain of information.
Alternatively, in other programs and in
other situations, the resolution setting is ignored and the file is resized automatically. So, when you tell Photoshop to fit the file on screen, Photoshop ignores the resolution setting and distributes the pixels across the
screen to show the whole photo (in fact, it
left shows lines connecting the width and
is often discarding pixels to do this, but let's
height values. This means you will retain the
not confuse the issue).
original ratio or format of your photograph.
PIXEL COUNT
First, make sure the link icon on the
Next, change the units in the right
dropdown box to Pixels. Now type in the
In the online world, we are often asked to
number of pixels you want - we need 2000
supply files that are, say, 2000 pixels at 72
pixels for this example.
ppi. However, if those files were supplied at
300 ppi, does it matter? In most situations,
but only because we have't changed it.
the answer is no because the 'situation' or
Notice also how the Image Size has dropped
software that uses the files will ignore the
to 10.2 MB from 91.6 MB - which makes
resolution (ppi) setting. As long as the file
sense because we are downscaling a 6000
has a width of 2000 pixels, all is well.
pixel wide image to just 2000 pixels wide.
Note that in this discussion, we have not
Notice that the resolution is still 360 ppi,
Sometimes it takes a little while for this to
resampled the file. We have kept it the same
sink in and the good news is, if you make a
6000x4000 pixels.
mistake, hit undo and start again!
How do we change the file from 6000
to 2000 pixels if this is what is required? The
We'll look at ppi and dpi and how they
work together in a future issue.
37
EDUCATION
PPI vs DPI: What's The Difference? In the previous article we spoke very carefully about PPI, but don't printers and screens talk about DPI? So what's the difference and why does it matter? There are lots of measurements in photography
at 720, 1440 or 2880 dots per inch.
and the one that causes the most confusion is
PPI and DPI.
how many pixels you have in the file, you will
When you make a print, it doesn't matter
always be printing at 720, 1440 or 2880 dots per
PPI VS DPI
inch. Usually there are more dots than there are
PPI is pixels per inch. You can have pixels per
pixels, so every pixel from your camera sensor
centimetre as well, but we generally talk in
might be represented by 10, 50 or 1000 dots
terms of inches – not all countries in the world
when reproduced on paper.
went for the decimal system like Australia.
same as a dot from your printer.
DPI is dots per inch. So the question is,
A pixel from your camera sensor is not the
what's the difference between a pixel and a
dot?
as a dot or a pixel on your computer monitor
or screen - necessarily. When you enlarge your
Camera sensors have pixels. Inkjet printers
have dots.
Nor is a pixel from your camera the same
images on screen to 100%, what you are doing is allocating one pixel from your sensor to one
TAGS Tech n i q u e Po st-Pro d u c ti o n
38
MORE DOTS THAN PIXELS
pixel or dot on your computer monitor.
A camera might have a 24-megapixel sensor
with 6000 pixels across the long edge. As we
manufacturer, screens can be described in
have seen, if we enlarge the image captured
terms of pixels or dots, which is confusing.
with that sensor, we might end up with 1000
However, think of screens as using dots, the
ppi, 500 ppi or just 10 ppi, depending on how
same as printers, and you'll understand the
big we make the photo.
difference between dots and pixels.
Now look at printers, in a simplified way.
Depending on the technology and the
The quality of your file is limited by the
Printers use a print head to put dots of inks on
number of pixels you have, rarely by the
the paper. The Epson printers, for example, print
number of dots your printer or screen can show.
s e r u s a e m a r A came n i n o i t u l o s e r s it pixels.
A printer m easures its resoluti on in dots. How ever, there are u sually lots of dot s for every pixe l.
39
NEWS
Panasonic Lumix G9 What makes a suitable camera for a professional photographer? Conventional ideas are being challenged with a raft of advanced features on Panasonic's latest mirrorless Lumix G9.
TAGS Equ ip m e n t Ca mer a Lumix G 9
When buying a camera for work, there are many
camera available that can do it all.
things to consider.
the Lumix G9 can become the heart of a truly
Photographers from last century would have
With a stable of 31 interchangeable lenses,
had two or three camera formats for different
versatile professional outfit.
types of work and in many ways, it’s no different
today.
to turn there are so many opportunities for the
G9.
One minute we’re shooting stills for a
Panasonic possibly doesn’t know which way
website, the next it is video for YouTube and
The launch event featured sample wildlife
then we need some time lapse or perhaps it’s a
photographs taken in Africa with a new 200mm
high-res file for a billboard.
f2.8 DG Elmarit, the equivalent of a 400mm super-telephoto on a full-frame DSLR.
40
NEW LUMIX G9
The Panasonic Lumix G9 is possibly the closest
size and weight of equivalent DSLR lenses and
However, this new lens is a fraction of the
It can be c hallenging show in an to online pub lication just how s ignificant a differenc the 80-me e gapixel ca pture is, bu check out t the detail in the red roof tiles o n the right . Full frame image abo ve.
41
Does imag e stabilisin g really work? It do es on the L umix G9 a this one se s cond expo sure show It was han s! d-held, pro ving the limitation isn't the eq uipment, it's your ch oice of sub ject!
42
NEWS
with matched 1.4x and 2.0x teleconverters, it
a multi-shot workflow.
makes a compelling alternative to the wildlife
photographer’s traditional big lens arsenal.
tripod mounted, but more importantly your
subject can’t be moving either.
Even more so with some of the mirrorless
The camera can’t move and needs to be
features available, such as 20 or even 60 frames
Interestingly, a photograph of a giraffe was
per second capture.
on display at the camera launch, taken with the 80-megapixel feature; the giraffe was obviously
80MP IMAGE QUALITY
stationary during the exposure and the quality
As professionals, image quality is something
was excellent, but the feature wouldn’t have
that just has to be right and with a
worked if the giraffe had been on the run.
20-megapixel Digital Live MOS sensor, the G9
is in the same ballpark as Canon and Nikon’s
medium format market to consider.
This feature is certainly a challenge for the
flagship professional workhorses.
Of course, both Canon and Nikon also offer
IMAGE STABILISATION
models with significantly more pixels - and so
Panasonic permits both in-camera and in-lens
does the Lumix G9. In fact, the G9 beats all the
image stabilisation. When both are available,
current DSLR and mirrorless cameras with an
it’s called Dual I.S. 2 technology and combines
80-megapixel equivalent capture mode. How
5-axis internal stabilisation with the optical
does this work?
stabilisation found in many of Panasonic’s lenses
(or if the lens isn’t stabilised, the in-camera
Reading between the lines, the same in-
camera technology that provides Panasonic’s
stabilisation works on its own).
image stabilisation (which physically moves or
'shifts' the sensor around), also shifts the sensor
permits up to 6.5 stops of image stabilisation.
during a multi-shot routine for high resolution
How useful is this? Incredibly useful, especially
capture. Eight exposures are made in quick
with long telephoto lenses and in low light
succession and saved as either a JPEG or raw
situations when you’ve run out of ISO. Whether
file, measuring 10,368x7776 pixels.
a wildlife or wedding photographer, this is a
must-have feature for both stills and video
That’s plenty of pixels for the odd time you’re
The Lumix G9 includes a new algorithm that
shooting a big file for a billboard or wanting to
shooting.
make large exhibition prints. Or just impress a
client.
able to hand-hold a 1 second exposure and
produce a razor sharp result - at least for
Now, obviously there are some limitations in
So, how good is it? The AIPP Journal was
43
NEWS
that part of the subject that wasn’t moving!
set to not only recognise the human body and
The breaking waves in the background were
prioritise it for focusing, a Deep Learning feature
significantly blurred, as expected.
will improve its responsiveness based on what
you’re shooting.
It really will be important for us to ask our
subjects to ‘keep still’ while we take their photo!
All this is in addition to the ‘usual’ face and
eye recognition technology.
FAST CAPTURES
44
There’s an argument that we should be taking
PHOTO MODES
fewer photos not more as large shoots take
The G9 also offers its 6K Photo mode, shooting a
longer to edit.
burst of 18-megapixel still images continuously
at 30 fps, with no buffer limit.
Well, if you push the new Lumix G9 to its
limits, you could be spending a lot of time
editing!
assist in eliminating buffer limits, even when
backing up the shoot to the second card. Some
The G9 can capture raw files at 20 frames
There are dual SD UHS-II card slots which
per second with continuous autofocusing, or
manufacturers are only offering one of the fast
60 frames per second in single-shot AF mode.
SD UHS-II slots, but if you're using the second
These are science fiction specifications for a
card as a backup, you're only as fast as your
20-megapixel sensor.
slowest card. The Lumix solution is really the
only one.
There are a few things to keep in mind.
First, the G9 is a mirrorless camera, so there’s
no annoying blackout as you look through the
capturing 60 fps at 8-megapixel resolution, but
viewfinder.
of course, you want to ensure the shutter speed
selected will be fast enough to freeze the action
Second, if your finger is lightly on the shutter
The camera also offers a 4K Photo mode,
release, there’s a 0.4 second pre-burst feature,
as well.
which means even if you press the shutter fully
a fraction of a second too late, you’ll still get the
shooting modes, Burst when you press the
shot.
shutter button and the camera keeps shooting
until you stop pressing; Start/Stop when
And even at 20 fps, you’re getting
The 6K/4K Photo feature comes with three
continuous autofocusing. The Lumix G9 claims
pressing the shutter starts the camera shooting
to have an industry-leading autofocus response
and pressing again stops it; and Pre-Burst
time of just 0.04 seconds.
which means the camera is already recording
everything and once you press the shutter, it
Interestingly, the autofocus system can be
45
NEWS
will retain (record) the last 30 - 60 frames already
even for the stalwart DSLR user.
taken.
The G9 feels a little larger in the hand with
a generous and comfortable grip, but at 579
VIEWFINDER
grams for the body, the camera is a lightweight
So, has the electronic viewfinder come of age?
still. For DSLR users especially, we are told,
For many photographers, the optical viewfinder
there’s an LCD readout on the camera’s top
is now the novelty and certainly the G9’s EVF is
deck, providing an immediate readout of all the
bright and clear - plus you have the advantage
camera’s key settings. Yes, you can also find this
of seeing exactly what the sensor will be
information on the rear LCD screen.
recording in terms of exposure, focus and
framing.
cast front and rear frame and is splash, dust and
freeze proof down to -10C.
Spectacle wearers can choose between
The G9 features a magnesium alloy, full die
three magnifications so they should always be
able to see 100 per cent of the 3,680K-dot OLED
means you can tap into your in-seat power
(Organic Light Emitting Diode) display.
when next you’re flying or you can attach a
portable USB power bank, which maybe very
The new technology delivers a smooth 120
Charging is by a USB connector, which
fps display with a minimum time lag of less than
useful if you’re shooting a long night exposure
0.005 second and an excellent contrast ratio of
or time lapse sequence. Running out of battery
10,000:1.
power has been solved as the camera will
run off an external USB power supply while
Within the viewfinder, you’ll find the
AF Point Scope, a new feature with wildlife
operational!
photographers in mind, but of interest to
anyone wanting to ensure precise focusing.
a vertical hand grip (optional extra) and there’s
While using autofocus, you can zoom in on the
not much you’re missing on Panasonic’s Lumix
EVF (or the LCD screen) to check the critical
G9.
focus point. On the rear of the camera, a
270-degree tilting 3.0-inch LCD screen boasts
a RRP of $2499 for the body only, or $3499 with
1040K-dot resolution with touch control.
either a Leica 12-60mm f2.8-4.0 lens or a pro 12-
Add in Bluetooth and wireless connectivity,
The G9 will be available in January 2018 with
35mm f2.8 lens.
IN THE HAND
46
There’s no doubt Panasonic is making the
For more information,
mirrorless design more and more appealing,
visit www.panasonic.com.au.
47
EDUCATION
Epson EcoTank Expression ET-7750/7700 Looking for a printer that doesn't need a change of ink for two years, prints office documents as well as photographs, and won't break the bank? Check out the new EcoTank Expression models from Epson.
TAGS Equ ip m e n t Pr in ter s Ep so n
Epson's EcoTank Expression Premium ET-7750
even when sharing the printer with multiple
and ET-7700 multi-function photo printers
PCs around the home or office.
come with a 5-colour ink system and up to
two years worth of ink included. That's around
which makes sharing them on any network
14,000 pages in black or 9,000 in colour.
simple and straightforward and users can easily
print direct from their tablet or smartphone
The ET-7750 prints borderless up to A3 while
The printers also have built in Ethernet
the ET-7700 prints borderless up to A4 and both
using Epson Connect solutions. You can also
include paper and photo trays, plus built-in USB
scan documents and save them to the cloud for
and memory card slots.
easy access and collaboration.
According to Epson, serious home, small
Epson has made navigating the printers’
office and semi-pro photographers have the
menu particularly easy with a bright 2.7" TFT
freedom to print thousands of high quality
colour LCD screen and user friendly control
photos and documents hassle-free for one
panel buttons, making printing of photos,
upfront price.
reports, invoices and presentations and the
PC-free scanning and copying of high-quality
When more ink is finally needed, additional
high-volume bottles can be purchased for
colour or black-and-white documents easier
under $30 each.
than ever.
The new printers have all the functions
The Epson EcoTank Expression ET-7750
you need to create lab quality photos and 4x6�
and ET-7700 printers are backed by a two year
borderless photos in just 27 seconds.
Return-to-Base warranty, and you can receive
an additional two years bonus warranty by
As with most Epson printers, the Expression
ET-7750 and ET-7700 support the latest wireless
registering online.
standard, 802.11n and include Wi-Fi Direct,
48
which means not only is no router required,
Available from www.epson.com.au and Epson
but you get greater coverage and faster speeds
resellers for $999 (ET-7750) and $799 (ET-7700)
Epson's EcoTank Expression ET-7750.
49
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Peter Eastway’s
Online Landscape Photography MasterClass Learn the art, craft and business of landscape photography with a member-only subscription to Peter Eastway’s Landscape Photography Masterclass. The online delivery includes 18 classes (each comprising 3 movies and 3 articles), featuring equipment, techniques, inspiration and Photoshop post-production. Start at any time. Learn at your own pace. There are no exams! Replay and re-read as often as you like. And share your comments and ideas with other MasterClass members. To view, read and experience a free sample Landscape Photography MasterClass, please visit our website and follow the links ...
www.betterphotography.com Landscape Photography MasterClass - Contents
50
FINE ART MOVIES
KNOWLEDGE
JOURNEY
ACUMEN
POST-PRODUCTION
1. Monte Fitz Roy, Patagonia 2. Mount Nemrut, Central Turkey 3. Cape Palliser, New Zealand 4. Cappella di Vitaleta, Tuscany, Italy 5. Elephant Island (Iceberg At Sea) 6. Pilbara Storm, Western Australia 7. Steeple Jason, Falkland Islands 8. Nevis Tree, South Island, New Zealand 9. Zabriskie Point, Death Valley, USA 10. Oxer Lookout, Karijini, Western Australia 11. Segovia Castle, Central Spain 12. Great Barrier Reef, Australia 13. Western Macdonnells, Central Australia 14. St Gregory’s, Ani, Eastern Turkey 15. Weano Gorge, Karijini National Park 16. Clinging Tree, Dales Gorge, Karijini 17. Ishak Pasha – The Mosque Behind 18. Stirling Ranges, South Western Australia
1. Which Cameras Are Best for Landscapes? 2. The Best Lenses For Landscapes 3. What Is The Best Aperture To Use? 4. Camera Support For Maximum Clarity 5. Camera Bags - Sensible Approaches 6. Landscape Photography Accessories 7. Colour Temperature & How It Works 8. Correct Exposure And The Histogram 9. Using The Light For Landscapes 10. How To Stitch Panoramas 11. Archival Landscape Prints 12. How To Shoot Aerial Landscapes 13. Composition Part 1: Subject Matter 14. Composition Part 2: Framing & Cropping 15. Composition Park 3: Viewpoint 16. Composition Part 4: Placing The Horizon 17. Composition Part 5: Centre of Interest 18. Composition Part 6: Rule of Thirds
1. Patagonia, South America 2. Favourite Places In Turkey 3. Favourite Places in South West USA 4. Favourite Places In Italy 5. Central Spain for Castles 6. The Pilbara, Western Australia 7. Easter Island, Pacific Ocean 8. Niseko, Hokkaido, Japan 9. Shooting The Pyramids, Egypt 10. Hamilton Island, Australia. 11. Queenstown, New Zealand 12. Ancient Ani, Eastern Turkey 13. Amazing Papua New Guinea 14. Karijini National Park, Western Australia 15. Cruising For Landscape Photographs 16. Reaching Your Destination 17. Scotland & The Isle Of Skye 18. Antarctica & The Southern Islands
1. Potential Markets for Landscape Photos 2. How To Price Your Landscape Prints 3. Creating Landscape Prints For Sale 4. Publishing A Book of Landscapes 5. Publishing A Book How Finances Work 6. Presentation: Why It’s So Important 7. Setting Up Your Own Website 8. Setting Up An Exhibition 9. Shooting For Books & Magazines 10. Limited Edition Print Sales 11. Computer Power - Do You Need More? 12. Landscape Print Sales Paperwork 13. Print Sizes And Paper Surfaces 14. Shooting Landscapes That Sell 15. Getting Photos Published With Words 16. Do You Need A Business Plan? 17. Which Photo Editing Software? 18. Where To Now That You’ve Finished?
1. RAW Conversion Technique 2. Darkening & Lightening With Soft Light 3. Multiple RAW Conversion Technique 4. Luminosity Masking Technique 5. Colour Balance – Getting It Right 6. Local Contrast – Two options in Photoshop 7. Vignetting – How It Can Improve Images 8. Lab Color - Full Control in Photoshop 9. Nik Software - Using Viveza Plug-in 10. Photomerge For Stitching 11. Channels for Hue/Saturation Adjustments 12. Making Selections In Photoshop 13. Sharpening In Photoshop 14. Black & White Conversions 15. Focus Stacking (Helicon Focus) 16. Lightroom Catalogs for Landscapes 17. Big Black & White Punchy Landscapes 18. High Pass Filter For Landscapes With Pop!