AIPP Journal - Jan/Feb 2019

Page 1

Issue 268

Jan/Feb 2019

What's Happening In The Institute In 2019?


JOURNAL

CONTENTS 6

John Swainston's President Message There's lots happening at a National Board level, but as John Swainston explains, the Board would love it all to be happening that much more quickly! Have a read and see if you can help!

12

AIPP National Board - Meeting Summary This is National Board Chair Melinda Comerford's summary of the November 2018 AIPP Board meeting.

Cover

18

Member Support - What We're Doing! Louise Bagger has tackled the challenging job of transferring our National Office into a new, trimmer regime. Here's what's happened – and what's planned for the future.

Matthew Gianoulis APP AAIPP GOLD WITH DISTINCTION, COMMERCIAL CATEGORY 2018 AIPP AUSTRALIAN PROFESSIONAL PHOTOGRAPHY AWARDS

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Commercial photography is essentially when photographers are providing their services to business (as opposed to consumers). And the AIPP Commercial Committee is here to help! By Louise Bagger.

AIPP JOURNAL is the official newsletter of The Australian Institute of Professional Photography (AIPP). Editor Peter Eastway B.Ec CPA APP.L FNZIPP Hon. FNZIPP G.M. Photog. 1 P.B. Hon. FAIPP FAIPP Disclaimer The information provided in the AIPP JOURNAL and associated publications is made in good faith, but is general in nature. Neither the editor, the publisher or the AIPP accept responsibility for or will be under any liability for any recommendations, representations or information provided herein. The AIPP JOURNAL presents information, opinions and suggestions for subscribers to evaluate in coming to their own decisions in the light of their own individual circumstances. The information should not be relied upon without readers first obtaining independent advice from their own financial and legal advisers. Unless otherwise noted, all articles are written by Peter Eastway. Publication The newsletter is published 10 times a year – monthly with November/ December and January/February being combined. The AIPP JOURNAL newsletter is published by Pt 78 Pty Ltd, ABN 75 003 152 136, PO Box 351, Collaroy Beach, NSW 2097, Australia. Phone: (02) 9971 6857; Fax (02) 9971 6641. E-mail eastway@betterphotography.com Quietly celebrating 26 years of publication.

AIPP Membership Contacts www.aipp.com.au admin@aipp.com.au PO Box 249, Mooroolbark Victoria 3138 Phone 1300 685 334

2

AIPP Helping Commercial Photographers

26

The AIPP's IT Systems Under Review Whether it's preparing content for our website, managing membership subscriptions or running the photography awards, IT is an integral component of AIPP management - and an area that the Board is working hard to improve. Louise Bagger reports.


ISSUE 268 / JAN/FEB 2019 30

Branding & Video Production Jared Kettle and Jacob Williams, winners of the 2018 AIPP Australian Video Producer of the Year, reflect on what makes a successful video producer – and the importance of branding in a crowded marketplace.

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Reporting from the Andes in 1969! In these days of instant communication, the editor thought a story from past AIPP President and APPA Chairman might put the complexities of sending photos home into perspective. Back in the 1960s...

42

Building on our Luminous Fund Ross Eason APP.L, M.Photog. I, Hon. LM Hon. FAIPP thanks the Cumming family for David Cumming's generous bequest and explains how the Luminous Fund works!

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48

What Makes An Award Image? Peter Hasson created an emotive black and white landscape featuring the curve of a modern road to earn a Silver Award. What makes it work? Why did the judges respond so positively?

50

"Mentee as Anything” – Mentoring for 2019 The AIPP Mentoring Committee is planning for the return of the Mentoring Program. According to Board member David Simmonds APP.L M.Photog. II., discussions are still underway – so stay tuned!

54

AIPP Honours Committee Appointment

Location Storage: When Small Is Better Location photographers, from landscapes to weddings, will be interest in a new high-capacity, light-weight storage option: introducing LaCie’s Portable SSD Drives. By Peter Eastway.

Past AIPP Chair Melinda Comerford joins Bennett, van der Wolde and Hocking on the AIPP Honours Committee. By John Swainston.

46

Australia Day Honours For Photographers John Swainston reports that Alexandra Cearns, Gavin Blue and David Malin were all recognised in the Australia Day Honours this year.

Platinum Sponsors 3


4


CHALLENGE YOURSELF! ENTER THE 2019 AIPP EPSON STATE PROFESSIONAL PHOTOGRAPHY AWARDS April to June this year. Get ready now! Entry details and dates can be found at http://stateawards.aipp.com.au

5


NEWS

John Swainston's President Message There's lots happening at a National Board level, but as John Swainston explains, the Board would love it all to be happening that much more quickly! Have a read and see if you can help! Welcome to 2019. Can the year already be one

the Institute – consumers, those businesses

month old? Can it be two months since the last

who don’t yet use professional image makers,

AIPP Journal?

hospitals that don’t impose consistent standards

on birth photography, airlines that make it even

While Christmas and summer are busy times

for family get-togethers, holidays and generally

harder for working photographers to safely

less business, it is always a great time to take

carry their gear to their work destination.

stock – to re-assess the bigger picture.

Is this YOU too?

To many outside the AIPP tent, it’s this lack

With the AIPP's new Constitution adopted in

late November, that’s certainly been where my

of apparent relevance to demonstrably effect

headspace has been.

change that has plagued us for a decade.

And somewhat unusually there have been

major developments across multiple fronts in

since we closed the National Office, we are

the usually quiet months of December and

busier than ever, yet we need to turn out to

January. However, looked at another way,

the marketplace more, and present Institute

it's unsurprising, considering the enormous

members and values better. However, these

amount of work actually being done to

internal things have to be done first, before

rejuvenate the Institute.

outreach becomes doable! And, over time, the

Board must govern more and manage less.

So, let me place some facts before YOU!

BIGGER IMPRESSION

LOTS OF ACTIVITY

As National President, I find myself frustrated by

I sat down over the holiday and tried to work

the pace to actually get things done within the

out why high levels of activity have yet to yield

Institute.

more.

Most important is that we are yet to make

a bigger impression on the world outside

6

As we approach the end of the first year

For a start, there are 15 committees or

portfolio teams plus the Board:


Platinum Sponsors Gold Sponsors Trade Partners ATKINS PRO LAB

ATKINS PRO LAB

APVP Sponsors

Advancing Professional Photography.

For Everyone. 7


NEWS

1. Administration & IT

possible to maintain adequate governance

2. Awards

oversight when each Board member is also

3. Commercial

having to play an active part in 'doing' - in

4. Communications

getting on with the detailed management of

5. Compliance

tasks within one of the committees above.

6. Constitution

7. Council Presidents & Board Liaison

is the most important role a Board member can

8. Education & CPD

contribute.

Strong and effective governance oversight

9. Finance 10. Honours

WHAT WE'RE DOING

11. Membership & Accreditation (MAC)

Current issues the Board is dealing with and

12. Mentoring

debating as a result of committee reports,

13. Nominations

include:

14. Sponsor & Trade Partnerships

• IT major infrastructure investment for new IT

15. Video Producers (AVPA) 16. The National Board

As you can see, these committees focus

on our needs. They do little to promote the profession. So strategically, this will feature as a key question: How to redress balance in activity, and over what time frame so more potential clients know what AIPP means to them,

• Beginning to plan for an enhanced interactive website for members and clients; • Taking our WPC membership to a new level with formal global association relationships; • Membership card restorations and current Member plaque year tags; • Developing a code of peer-reviewed best

whether consumer or commercial.

practice for birth photographers, with world’s

best practice safety protocols;

Currently, a Board Meeting can have up to

24 matters on the agenda! Most boards would regard eight issues as an absolute maximum. For a 2.5-hour meeting, five would be better!

Although the National Board meets

electronically every other month and face to face in alternate months, including in-

8

system to better serve members;

• Airline baggage rules for photographers – advocacy with the airlines; • Drone law consultation with CASA – input by 22 February 2019; • Implementation of new rules for the Epson State Awards, (just published), and APPA 2019;

depth discussion through our online project

• Membership levels and fees going forward;

discussion system, Basecamp, it is just not

• Student initiatives to encourage ongoing


•

Leanne Curtis APP AAIPP

9


NEWS

membership and value in early career; • Further developing content stream for regional and interstate members of capital city events; • Re-imagining mentoring programs and launch for 1 July 2019; • Establishing a proper mediation capability when members differ; • Developing a one-stop-shop, web Q&A for the most common questions and issues; • Evaluating improved communication with members across multiple channels; • Developing a strategy for external communication effectiveness; • A National Events program, in part available

For now, this is driven by members who

volunteer their time generally reduce their own incomes to get AIPP things done. Or, they just extend an already full working day even further to add to the collective energy.

Strategically we also have to define what

future paid staff members will be tasked to do. We need to make more of this happen, more effectively, faster and to show the real value of the AIPP to all of the best photographers, whatever stage they are at in their career. And we must work out how we will fund that cost.

The National Board will meet on the

weekend of 2-4 March for board governance

on a streamed basis to allow access for

training, strategic planning and a monthly

regional members and inter-state participants;

board meeting. If you have items NOT on the

• Adopting a budget for the next 18 months;

list above, please let us know. Please send to

• Establishing the five core by-laws for day-to-

me directly (john.swainston@aipp.com.au) or

day governance under our new Constitution;

board convenor Steve Wise (steve.wise@aipp.

• Giving voice to those who are not members;

com.au ) by 15 February. We will share with the

• Providing clear benefits for joining/re-joining.

full Board.

• Using global connections to develop inter-

Lastly, a reminder that nominations are open

linked membership learning access and

for two vacant electable positions and close on

finding common ground for advocacy with

Friday 8 February. Elections will occur if there

like-minded worldwide organisations;

are more than two nominations. We need more

• Making our trade exhibition in August in

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good people to help lead this great 56-year-

Sydney at the APPA judging a must-visit

young organisation. Now is YOUR time to help

destination for all serious image makers.

shape the future of the AIPP.

From this we are drawing up a list of priorities.

Have a great month!

The Board needs to focus on our overall goals

John Swainston Hon. FAIPP

and to achieve our mission – Advancing

National President

Professional Photography. For Everyone.

john.swainston@aipp.com.au


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NEWS

AIPP National Board - Meeting Summary This is National Board Chair Melinda Comerford's summary of the November 2018 AIPP Board meeting.

TAGS

DIRECTOR’S DUTIES

seen in the Video Affiliates, who automatically

John Swainston reported to the Board on an

became AIPP members when we joined with

event he had attended hosted by the Australian

APVP. A large number of these were due for

Institute of Company Directors (ACID), which

renewal on 1 August.

had examined court views on critical behaviours

of companies and directors, including risk

contacting students about their renewals

management, record-keeping, duties of care,

and encouraging them to become Emerging

and management of delegated authorities such

Members when appropriate.

as Councils.

AIPP Management

12

The new Admin Team will now be

Most memberships renewals are due

in January and February of 2019 and it is

MEMBERSHIP NUMBERS

important to remain vigilant in ensuring

Louise Bagger presented a breakdown of the

value for membership and that the Board is

membership numbers to the Board, disclosing a

communicating its work with the members.

reduction in membership from 2017 to 2018.

grace period of 90 days, but this will now be

The biggest drop in numbers had been

Members whose fees were overdue had a


NEWS

shortened to 60 days. There was discussion

APP aerial photographers who use a drone

over shortening it further to 30 days, but

may need to prove the correct licensing and

because some members pay monthly, it was

APP birth photographers may need to prove

deemed this would trigger too many accidental

their vaccinations are up to date. This change

cancellations.

is designed to strengthen the accreditation

process and provide useful information to the

Members experiencing financial difficulties

with their membership are directed to the

public and businesses who hire accredited

Member Fundraising policy (http://www.aipp.

professional photographers.

com.au/files/Member%20Fundraising%20

POLICY%20AIPP.pdf).

Board’s strategy meeting in March 2019.

PR & AIPP MARKETING

STRATEGIC INITIATIVES

The Board recognises that there is currently not

Strategically, the Institute needed to become

enough marketing material to tell the public

a different organisation than the one it had

why they should hire an Accredited Professional

been two to three years ago. It is important for

Photographer, and also why professional

the Board to examine the strategic direction

photographers should become AIPP members.

of the Institute and also what it means to be a

The Board will work to produce some printed

Member of the Institute as it stands today.

marketing material to this end.

This proposal will be further discussed at the

The AIPP will be reaching out to fellow

organisations in the UK, US, NZ and Japan,

DISCRIMINATION POLICY

to discuss shared challenges and find better

The Gender Diversity Policy Special Interest

solutions.

Group has developed a proposed policy that The policy details the AIPP’s commitment to

FINANCE COMMITTEE / TREASURER’S REPORT

diversity and stance on discrimination within

Councils have been given their second quarterly

the organisation.

allocation of funds from membership income,

will soon be sent to members for feedback.

to be spent on events and member benefits.

ACCREDITATION

The funds are calculated with a base amount,

The Membership Accreditation Committee

plus a per-member amount per Council,

(MAC) will be asked to develop a proposal

ensuring the Councils with fewer members

on genre specific accreditation. For instance,

have a higher per member spend.

13


NEWS

SPONSOR MARKETING & POLICY

Bruce Pottinger is currently working on a draft

was pointed out that other genres do not

policy for sponsors, to focus on attracting and

have a dedicated committee, so perhaps

engaging sponsors who are offering services

the Commercial Committee can broaden its

or products to members. The policy will be

reach with events for its genre on advertising,

designed to avoid the AIPP looking like “money

workflow and best business practices.

There is concern that some commercial

photographers feel unrepresented, but it

grabbers” and instead focus on a symbiotic relationship for both parties.

IT PROJECT Louise Bagger informed the Board that a MSCW

COMMUNICATIONS

(Must have, Should have, Could have, Won’t

Melissa Neumann is working on an AIPP

have) was being used to define responses

podcast, to connect members. The format is

from possible IT providers. A full report will be

yet to be formalised, but it will fit within the

prepared and distributed to the Board following

communications policy that is currently being

a hands-on review of one of the potential

developed.

solutions.

EDUCATION COMMITTEE

MENTORING

A new Education Committee is being formed,

The Mentoring Committee is looking forward

with a chair and representatives from the

to the introduction of the Mentoring program,

Councils.

redeveloped and revamped. The Board is also

developing a Mentoring Directory, which

The Committee will be designed to work

for and with photography students and their

will allow qualifying members to offer their

colleges.

mentoring services to members and nonmembers alike.

COMMERCIAL COMMITTEE

Geoff Comfort APP.L FAIPP has agreed to chair

be listed in this directory are currently being

the Commercial Committee, with a focus

discussed with the Mentoring Committee.

The factors establishing qualification to

on business practices and advocacy. The

14

committee will be looking at the perception

CONSTITUTION COMMITTEE

of the word “commercial” and what this means

Four members of the Constitution Committee

outside of the AIPP.

joined the Board meeting, namely Ross Eason


•

Jordan Cantello

15


NEWS

APP.L M. Photog. I Hon. LM Hon. FAIPP, William

• Matthew Vasilescu (NSW)

Long APP.L M.Photog V Hon.LM, Anna Blackman

• Lib Ferreira (ACT)

APP.L M.Photog II and Roger Rosentreter APP.

• Steve Scalone (Vic)

The fifth member, Robert Edwards APP.L Hon.

• Robert Groom (Tas)

FAIPP, was unable to attend.

• Gee Greenslade (SA)

• Des Birt (WA)

John Swainston thanked the Constitution

Committee for its hard work and dedication.

• Tania Malkin (NT)

He said they embodied the culture of the

Institute – a group of individuals with different

including the running of state awards.

perspectives coming together and creating

something workable that will serve the Institute

an uncertain environment while the Board and

for years to come.

relevant committees work on governing bylaws,

a new Constitution and new policies.

One hundred and ninety proxy votes

State and territory issues were discussed, The Councils have been working tirelessly in

were received for the Constitution, which was

deemed an excellent result. The Board had

increasing member engagement through more

looked at developing a system for members

events unrelated to awards, and reaching a

to submit their proxy votes online, however

cross-section of long-term and newer members.

the quote received on this was approximately

$19,000, and the Board deemed this an

areas marked for improvement and everyone

unnecessary expenditure.

has agreed to work on these.

The Constitution Committee will remain,

The Councils are doing great work,

Communication and role definitions are

It was discussed that there was a

minus Ross Eason, to develop the bylaws of the

perception that the AIPP was still run by staff

Institute, which will relate to the Constitution.

or government funding, but instead it is run

by like-minded people who share a passion

The bylaws should be completed by April,

when the Committee will then disband.

for photography and who volunteer their time and expertise, acting as a support network for

COUNCIL REPRESENTATIVES MEETING

members.

On the morning of the AGM, the Board met

needed to be developed for new Council

with Tony Hewitt as Awards Chair, and a

members.

representative from each Council:

• Alison Hockings (Qld)

16

It was agreed that an induction process

Meeting concluded.


•

R o b e r t P i c c o l i A P P. L M . P h o t o g . I V F A I P P

17


NEWS

Member Support - What We're Doing! Louise Bagger has tackled the challenging job of transferring our National Office into a new, trimmer regime. Here's what's happened – and what's planned for the future. The day to day operation of the AIPP Member

Admin Support has, on inference, a very close

operational control of the Institute was never

relationship to our IT functional requirements.

seen as a long term solution.

More importantly though, this is the human

The sustainability of the Board working as

As a matter of urgency at the time, Sharifa

interaction side of the Institute that provides the

Ghionis was brought on as a contractor as

outwards voice and face to our members and

someone who is familiar not only to many

also the members of the public. Believe you me,

members, but also with the culture of the AIPP.

it is a machine!

Suffice to say, quite a few of our members

were actually not even aware that our National

TRANSITIONAL PERIOD

Office had closed or that anything had

The first thing I want to do is thank so many of

changed, albeit for the phone connection being

you who have been patient with our admin staff

inhibited for a short period of time pending the

through a difficult transitional period.

interim solution of establishing a mobile phone.

Following the events earlier last year, our

priority was to manage all admin support with

(Read on further for an update on our phone

functions).

as little disruption as possible and as seamlessly

18

as possible.

DAY TO DAY LOGISTICS

We receive a very high volume of email

At the same time as Sharifa joined, we also

traffic through our system on a daily basis,

engaged the services of Kim Valenti in the

which we endeavour to respond to as quickly

role of bookkeeper (accounts receivable and

as possible, either with a resolution or at least to

payable), as well as taking on some of the

acknowledge receipt.

member admin functions.


•

William Carroll AAP AAIPP 19


EDUCATION

Working closely with me through the initial

enables each of our admin staff to receive calls

stages, Sharifa and Kim soon took the reins and

via a diversion roster.

have become an integral part of the Institute’s

day-to-day logistical processes; we could not

established, we will also be implementing

have come through without them.

extended operational phone hours to

incorporate the WA time difference.

In September, we advertised to employ a

Once the number and roster have been

casual Melbourne based admin support staff member who could take the member functions

EXTENDED SUPPORT

being carried out by Kim and enable her to

This means the AIPP phone support will

focus exclusively on the bookkeeping tasks.

be operated Monday to Thursday, 9 a.m. Melbourne time to 5 p.m. Perth time, and

LEVERAGING EXPERIENCE

Fridays, 9 a.m. to 5 p.m. Melbourne time.

After considering a number of applications,

and following a productive interview process,

instigated on a trial basis and be monitored

the Board saw an opportunity to leverage the

over the coming three to six months to gauge

diverse experience being presented to us and

ongoing requirement.

provide a variety of skill-sets to be filled across a

range of operational functions.

potential to employ additional staff and will

be focused on specific skill sets as deemed

Hence, we introduced four new casual staff

This extended phone roster will be

At this time, the Board has discussed the

members, Marie-Elizabeth, Christine, Jon and

necessary.

Carla.

progress.

Jon has unfortunately since left the team

Further updates will be provided as we

following a personal re-evaluation and Carla has

been shuffled across to work as the permanent

ongoing support, patience and understanding

admin support for the Awards Committee.

as we continue to work towards improving our

systems and processes, both from our IT and

Sharifa, Marie-Elizabeth and Christine are

now focusing between them to implement

Again, to everyone, thank you for your

administrative perspectives.

routines and protocols across all member admin functions, including the introduction of a new

Louise Bagger APP AAIPP

phone system.

National Vice President

louise.bagger@aipp.com.au

Prior to Christmas, a 1300 number was

introduced and a system implemented that

20


•

Julie Kerbel APP AAIPP

21


EDUCATION

AIPP Helping Commercial Photographers Commercial photography is essentially when photographers are providing their services to business (as opposed to consumers). And the AIPP Commercial Committee is here to help! By Louise Bagger. The genre of commercial photography can

Practice Notes’.

be seen as something of an enigma. Every

member who sells their photographic work is

Dashboard on the AIPP website.

actually working, as far as the general public is

concerned, in a commercial environment. That

Pro’ and ‘AIPP Journal’ in a searchable form.

is, they are making or intending to make a profit

from the work they produce.

and industry sites that you may also find helpful.

The AIPP Commercial Committee has

Here you will find articles from ‘The Working There are other articles from government More articles will be added as they come to

realised this. Many of the questions on the AIPP

hand.

Community Facebook forum are from members

working in genres other than what we

broadened its reach and established the

traditionally know as ‘Commercial Photography’.

Business Practice Task Force and the Advocacy

Task Force. The aim is to provide more

However, at times they are asked to engage

Recently, the AIPP Commercial Committee

in ‘business to business’ photography as well as

information that will be of benefit to those

their usual ‘business to consumer’ work.

members working in the area of ‘business to

business’ photography.

A classic example is a wedding photographer

being asked by a wedding venue owner for

permission to use his or her images for the

focus on subjects that are of value to members,

venue's promotional or marketing purposes.

we need some feedback.

Typical questions being asked are: how

In order to help the Commercial Committee

The Advocacy Task Force will soon be

much should I charge, what about copyright

sending a survey to all members to gather

and how does licencing work?

feedback on matters such as:

• Problems of ‘red tape’ when dealing with large

In order to answer these questions and

many others, the Commercial Committee created a set of ‘Commercial Photography

22

These are available on your Member

companies or government departments; • Whether members need guidance on


•

Ashley Karakatsanis APP AAIPP

23


EDUCATION

payment protocols when dealing with large

suggestions need to fit within our main

companies or government departments; and

priorities. These priorities include being a

• Working with government and councils

regarding photographing people in public

your marketing strategies, the promotion of

spaces.

commercial photographers to the buyers of

From the responses we receive, we can see

where we need to focus some of our energy.

24

professional, how the AIPP can help with

This may result in articles in the AIPP

commercial photography and how to best leverage and measure SEO to raise the overall public profile of the AIPP. In essence, something

Journal or lobbying some large companies and

positive for all members.

government departments with suggestions

that would help our members.

commercial members have volunteered to

make these proposals work. Geoff Comfort

This survey is part of the AIPP Commercial

Two of our long term and highly regarded

Committee’s aim to assist all members in

APP.L G.M.Photog. FAIPP has accepted the

gaining an understanding of the principles

position of Chair of the AIPP Commercial

of working in a commercial or business-to-

Committee and will also head up the Business

business environment.

Practice Task Force. Board member David

Simmonds APP.L M. Photog. II will look after the

We believe more understanding is required

on setting fee structures for your business,

Advocacy Task Force.

preparing quotes or estimates, the use of

contracts, licencing and copyright.

committee members will follow once all

invitations have been confirmed.

As mentioned previously, much of

Formal introduction to the remaining

this information is already available in the

Commercial Photography Practice Notes.

committed to raise the standard of AIPP

business-to-business photographers, whether

Longer term goals for the Commercial

The AIPP Commercial Committee is

Committee will generally be driven by

they are full time or if it is only a small part of

members’ demands.

their normal business.

For our established commercial

Your feedback is always welcome, as are

photographers, we welcome your suggestions

offers of help for any of your suggestions which

for topics of interest or indeed suggestions

can be sent to feedback@aipp.com.au

for events which could be run at a state or

Louise Bagger APP AAIPP

national level. Please take into account that

National Vice President

our resources and time are limited and that

louise.bagger@aipp.com.au


•

M a r k D u f f u s A P P. L M . P h o t o g . I V

25


EDUCATION

The AIPP's IT Systems Under Review Whether it's preparing content for our website, managing membership subscriptions or running the photography awards, IT is an integral component of AIPP management - and an area that the Board is working hard to improve. Louise Bagger reports. In today’s world, the operational functionality

completely seamless, but we kept the lights

of the AIPP is non-existent without Information

burning and the AIPP continues to thrive.

technology (IT).

to the issues surrounding your membership

Through the events of early 2018, the

priorities of the Board were first and foremost

renewal, it stretches far and wide across

focused on communication to our members

the borders to our awards system, portfolio

through regular updates, but a strong and

assessments, electronic direct marketing (or

immediate second was the continuity of our

emails), event management and website

member administrative services.

content – just to name a few.

26

Member admin services is not only limited

Since taking on the task of the physical

STRETCHES FAR & WIDE

operations of the AIPP and having to learn all

In the early stages, this may not have been

associated IT systems, the Board came to realise


•

Lily Martin

27


EDUCATION

that the functional requirements of our IT

own working knowledge across the majority of

systems were not set out in any great detail, if at

the AIPP’s technical infrastructure, a number of

all.

consultative meetings were held with Robert

To define our requirements, we needed to

to enable him to record and map the AIPP IT

document what our current capabilities are and

operational processes.

include any functions we saw as problematic or

lacking – a ‘wish list’ if you like.

for the relationship with our awards system and

Additional meetings were also conducted

current merit point data base.

RELATIONSHIP MANAGEMENT

The IT systems came under detailed discussion

detailed Functional Requirements Document

at our Board meeting in June 2018, with a

which is now being used for industry product

strong focus on the Membership Relationship

research and comparison and will also be

Management.

retained on record for future reference.

Questions were raised about exactly

Robert has delivered a concise and highly

The Board is placing an extremely high

how we were conducting our membership

priority on member relationship infrastructure

management functions and more significantly,

to ensure ease across all processes, but also

the cost of running and maintaining our current

notes the importance of the fiscal balance

systems.

to ensure that we are operating within our

financial means.

The Board unanimously agreed to conduct a

detailed functional requirements process to not

Work on this project is ongoing and we

only document the business operations of the

assure you that we will keep you up to date as

AIPP across all IT platforms, but also to enable

further information comes to light.

subsequent assessment of product comparison, including cost analysis.

Louise Bagger APP AAIPP

National Vice President

The Board engaged the services of ACT

member Robert Coppa APP AAIPP who has extensive experience as a high level IT consulting specialist.

DETAILED REPORT Together with admin support staff Sharifa Ghionis and Kim Valenti, and coupled with my

28

louise.bagger@aipp.com.au


•

Nicole Anderson APP AAIPP

29


PORTFOLIO

Branding & Video Production Jared Kettle and Jacob Williams, winners of the 2018 AIPP Australian Video Producer of the Year, reflect on what makes a successful video producer – and the importance of branding in a crowded marketplace.

Jared Kettle

After winning the 2018 AIPP Australian Video

Producer of the Year, Jared Kettle and Jacob

so diverse, it’s almost impossible to have an

Williams are well known for their work in the

umbrella brand that covers everything that we

wedding industry, but they have an equally

do.

important stake in producing commercial work

as well. However, the two arms of their business

business. It is an extension of who we are and

are run separately and this is a conscious

so we want our brands to reflect that.

branding decision.

In fact, when you visit their respective

departure from what everyone else was doing

websites – Humdrum Films and Cheer Squad

at the time – and that’s what we were trying to

– you can see that the two businesses are both

do, to stand out in a crowd.”

distinctive and completely independent.

Jacob Williams

30

“And because our commercial work is

“We believe branding is really important in

“When we started Humdrum, it was quite a

“And now, six years later, so much about

us and our business has changed, it was time

CREATING A BRAND

to evolve the branding, which admittedly felt

“Our wedding clients don’t really care if we

a little too weddingy. We’ve learnt a lot more

shoot commercial work and, similarly, our

about who we are and the type of work we

commercial clients aren’t interested in our

want to create, and so the exisiting Humdrum

wedding work. So it was important we had two

branding no longer reflected who we were.”

distinct brands to cater for that.

For many small businesses, brand isn’t


Jacob Williams in action mid take on NSM TVC. 31


Above: Mid-take on set for National Sports Museum TVC. Below: Jared Kettle checking focus marks with the 1st AC and production assistant.

32


PORTFOLIO

something that is thought about very deeply,

ahead of the curve.

yet it is an integral part of business success.

And a brand rarely just happens; rather it is

there seemed to be two avenues we could take.

consciously created based on an understanding

Either be a lower-cost, volume studio and pump

of what the business stands for and the

out the work; or shoot less, elevate the craft and

customers it wishes to reach.

charge accordingly.

“When it came time to rebrand, we collated

“When we looked at our business early on,

“We chose to go down the bespoke route,

a bunch of things we liked – images, motifs,

targeting the high end market. It means we can

ideas – and we took all of this to our design

shoot less and put more effort into the jobs we

team.

take on, which is perfect for us as we juggle a

full time wedding business with our commercial

“Branding for us isn’t just about creating a

neat website, it’s considering every touchpoint

work as well.

from email footers to packaging, to the colour

of the front door of the studio. It’s about

we’ve taken on too much work and it's become

creating a bespoke experience. We know we’re

a hard slog. That’s not how we want to work –

not the cheapest in the market, so we need our

we’ve always said we’ll stop shooting weddings

clients to have a brand experience that reflects

if we stop enjoying them. We’re big believers in

our premium positioning – and to feel that they

that you have to love what you do in order to

are receiving something of value.

deliver a great finished product.”

“We’ve been in the position before where

“While our brief to the designers was to

consider the bride and groom, we actively

ESTABLISHING RELATIONSHIPS

encouraged them to throw out everything they

“The fact is, we know we lose business because

thought they knew about weddings. We don’t

we’re not the cheapest, but we feel that if

take ourselves very seriously, so we needed a

people are shopping based on price, that was

brand that reflected us – we didn’t want it to be

never a battle we could win anyway. There’s

‘weddingy’.

always going to be someone cheaper. Our

approach is to create great work and attract

“When we started, the genre wasn’t as

flooded as it is now. Today, the barrier to entry

clients who ‘get’ what we do.

has never been lower and there are a lot of very

talented creators out there. The quality of work

so gear has also become irrelevant. What you’re

is super high, so winning awards isn’t enough,

selling is your style, not what you shoot on.”

we still need to distinguish ourselves and stay

“Anyone can get their hands on good gear,

It’s taken Jared and Jacob a decade of hard

33


PORTFOLIO

work to establish themselves, a process they

confide involved making friends and contacts

in, but we’re consciously not trying to compete

within the wedding industry – such as wedding

in the middle of the market because that’s

photographers, stylists and planners.

simply too hard!”

34

“I think we charge fairly for the work we put

“It’s not just your work, it’s your personality

and your willingness to get along with other

THE CORPORATE ARM

people. Like attracts like and nowadays, we

Jared and Jacob believe that shooting

find ourselves working with really dedicated

weddings has made them much better

suppliers, whose style and approach aligns with

corporate shooters.

ours. We no longer have horror stories about

working with people who aren’t team players.

documentary approach because that’s what

This is true both in the wedding world and the

we’re used to doing – that’s what we’re

commercial space.”

dealing with at weddings and that’s where we

started working. Then, as we have gone on,

“We also think it's important that you put

“Our commercial style has an inherently

the type of work you want to do out into the

we’ve almost had to re-learn our approach to

marketplace – and not something else. Own it.

commercial work, as it so often requires creating

something out of nothing in terms of lighting

“For instance, we want to shoot destination

weddings, so that’s what we show. Today, about

states, talent and art direction.

50% of our work is outside our homebase in

Melbourne. And we feel that’s because that’s

cinematographer and a video producer. A

what we put out into the world.

cinematographer needs to be able to make

something out of nothing and that’s a needed

“We get a lot of traffic through our site and

“I guess that’s the difference between a

have a high enquiry rate, but our conversion

skill for commercial work.

rate is very low. The honest fact is most of

the time, the reason people don’t book us is

from people who had seen our wedding work –

because of price and we’re totally cool with that.

whether clients or other industry professionals

like stylists – and it's snowballed from there.

“We’re really looking for couples who get

"A lot of our commercial work has come

what we do and appreciate the investment.

“For our commercial work, we need to put

The further we go on this journey, the more

a lot more effort into lighting and art direction.

we understand what it’s truly about. For us, it’s

It’s a novelty and a curse, and makes you

about human connection – and that’s even

appreciate the many awesome things that

more important than the money.

happen at weddings naturally. In this way,


Jared Kettle: A producer's work is never done – ferrying props between takes. 35


Above: Jacob and the 1st AC check camera settings before a shot on NSM TVC. Below: Jacob offering direction to the talent on NSM TVC.

36


PORTFOLIO

weddings are much easier because good stuff

need all the pixels.

happens all the time and we just have to be flies

on the wall, capturing moments that unfold

anyway. It’s not about the gear, it’s about the

naturally.

story.”

"With commercial work, it’s less likely to work

“However, we’ve never been big pixel people

And finding a point of difference – and then

that easily, but shooting weddings has certainly

sharing that difference with the clients.

helped us produce much better commercial

work.”

some vintage lenses, saying they enjoy the

Recently, the boys have been trying out

imperfections they produce in the finished

PACKAGE DEAL

product.

When Jared and Jacob are hired to shoot a

wedding, clients get them both. They are a

can usually tell what lens a clip was shot on just

package deal.

by looking at the flares!

“The standard joke here is, that between the

“Normally I’m a bit of a lens flare nazi and I

“We don’t really own much in the way of

two of us, we make one adequate shooter!”

lights, hiring in what we need for each job.

There really isn’t a single light we use that

However, on commercial shoots, Jacob

works as director/cinematographer, while Jared

consistently to justify buying it.

is a producer.

lenses, they tend to change depending on the

Back at the studio, Jared and Jacob have

"I think lighting is a life-long craft and, like

a team of editors doing post-production. On

job. So we haven’t committed to buying our

commercial shoots, they bring in assistants,

own lights or cinema lenses, rather hiring them

sound guys and gaffers when required,

on a job by job basis.”

depending on the budget and brief. In

comparison, when they’re on a wedding, it’s

goal, even if somewhat unattainable.

more like a one-man band where they have to

do everything themselves – and quickly.

with a backpack and everything he or she

needs to do a shoot, but we’re finding that

Their standard equipment for weddings are

For destination weddings, travelling light is a “A stills photographer can get on a plane

Sony A7 Mark II cameras, while for commercial

when shooting international weddings, we’re

jobs they pull out their RED Weapon Helium

taking more and more gear. We struggle to

S35.

compromise, even when on the road”

“On the RED, we shoot it at 8k so it fills the

sensor, but we output at 4k because you don’t

“For instance, everyone loves a drone,

so that’s more gear. And this is the nature of

37


PORTFOLIO

business today – it’s all about putting in the

others follow in their footsteps.

effort.”

money we didn’t have on marketing, we spent

Asked how they manage to generate so

“When we started, instead of spending

many inquiries, the boys suggest it all revolves

time and energy creating behind-the-scenes

around those relationships and longevity.

videos for other wedding suppliers.

“Early on, we put a lot of effort into forging

"This was when Facebook was pretty

relationships with other wedding suppliers,

new, but we saw our work being shared with

photographers and stylists, so today, a lot of our

hundreds of positive comments.

work is referral based. In fact, over 50 per cent of

our inquiries come direct to us this way.

more established than us and already had a

good network of followers, we received great

“It’s pretty simple, really. We try not to be

"And because these suppliers were so much

dickheads. If you’re not a dickhead and people

coverage.

like you, they’ll refer you. It’s about being nice

people who are nice to work with – and we

intentionally thought through at the time, but

think our work is okay as well."

looking back, it was a great way to get ourselves

“I’m not sure if this approach was

out there.

38

GETTING STARTED

In many ways, this is how Jared and Jacob

do work for nothing, but it’s a great form of

became established and how they recommend

networking.”

"Sure, you don’t want to sell your soul and


Above: Jacob shooting food prep for Melbourne Jet Base. Below: Jacob Williams framing up a shot on board a private jet for Melbourne Jet Base.

39


NEWS

Reporting from the Andes in 1969! In these days of instant communication, the editor thought a story from past AIPP President and APPA Chairman might put the complexities of sending photos home into perspective. Back in the 1960s...

PHOTO: BELINDA COX

40

Many AIPP members might not know that

with Qantas in New York to forward any

Richard Bennett is a mountaineer.

packages received from me in the coming

months.

Back in 1969, he was a member of the

Australian Andean Expedition which climbed

many peaks over 18,000 feet. At the time,

(British Overseas Airways Corporation) freight

Richard was also a budding photographer

department where I arranged for them to

and here's his story about how he got

forward any parcel from me to Qantas in New

photographs from South Amercia back to the

York. I paid in advance.

Hobart Mercury newspaper for publication!

stayed for two weeks to acclimatise, I arranged

Sending a “progress report” and photographs

When I arrived in Lima, I visited the B.O.A.C.

When I later arrived in Cusco, where we

to the Hobart Mercury newspaper from a

for the local airline to forward any package from

remote mountain basecamp in the Peruvian

me to B.O.A.C. in Lima.

Andes in 1969 was not as simple as sending an

email!

from Cuzco was Santa Teresa in the Urabamba

Valley. We passed Machu Picchu on the way.

How remote? In July 1969, when the

The last village at the end of the railway line

pictures were sent, we didn’t even know that

the Americans had landed on the moon!

access to local police stations where we could

I wanted to send a progress report back

refresh and receive any help we required. I went

to my local Huon valley community who had

in to the police station and asked the policeman

supported our expedition.

whether he could forward any parcels from me

to the airline at Cuzco. He kindly agreed.

The best way to do that was to send the

The Peruvian Ministry of Sport kindly gave us

pictures and captions to the local newspaper.

also pay whoever delivered the parcel to him -

This was not a simple process without access

I gave him some money and asked him to

to any services.

but only if it were unopened. I didn’t want my

precious film fogged!

Planning ahead, I had made an arrangement


Later while in the Andes I could see the

package to the police station in Santa Teresa.

occasional muleteer making his way along the

valley floor far below. This was my connection.

would be paid again when he delivered the

package – but only if it was unopened.

The photographs on Ilford black and white

I paid him well and advised him that he

negative film were carefully captioned with

frame numbers.

Channel 9 in Melbourne who later used it in

their news bulletin.

I packaged the film and notes, and then

I also included some movie film for GTV

when down in the valley, I handed over the

The system worked! The story was published

package to a very surprised muleteer with

as a full page in the Mercury four days after the

the following instructions: Please deliver this

moon landing.

41


NEWS

Building on our Luminous Fund Ross Eason APP.L, M.Photog. I, Hon. LM Hon. FAIPP thanks the Cumming family for David Cumming's generous bequest and explains how the Luminous Fund works!

42

The March 2017 issue (#249) of the AIPP

The 2018 post-APPA Luminous auction helped

build our AIPP Luminous Fund which is aimed

Journal reflects briefly on David's career and as

at supporting the education of our rising stars

we develop the AIPP website, we will also create

and building a fighting fund for the future, but

a dedicated page to honour David and other

there are many other ways we can support the

members who in the future decide to make a

Luminous Fund.

donation or bequest.

Later in 2018, we also received our first

We would like to thank David's daughters

bequest, a generous donation of $6000

and family for their generous support in

from the estate of one of our legends, David

honouring David's career and memory this way.

Cumming Hon. L.M. David passed away in 2016.

the other funds from the Luminous Auction be

David was a former NSW state president and

So, how exactly will David’s bequest and

an avid supporter of those who were starting

used?

their careers. His open door policy and a passion

to share his knowledge with any who asked,

offset the Luminous Grant, an educational grant

set him aside from many of that time who

that students can apply for annually. However,

were reluctant to share. He gave an endless

the big picture comes in the future when the

amount of time to the Institute and had no

fund builds to a level that creates sufficient

qualms harnessing the support of the leading

investment interest that the grants are financed

photographers of the day who considered him

from the interest alone and the main pool is left

a friend.

to grow.

His Balmain Studio became a hub, a meeting

In the short term, the funds will be used to

If we had started Luminous 20 years ago and

place, for professionals at all stages of their

the auction raised $10,000 per year, then today

career, from the legendary David Moore to first

the fund would have in excess of $300,000!

years students. He treated everyone the same –

Imagine if we had started it when the AIPP print

with respect.

awards first started!


Photograph of a younger David Cumming – as you can guess by the camera he is using if not his clothing! 43


NEWS

AIPP Honours Committee Appointment Past AIPP Chair Melinda Comerford joins Bennett, van der Wolde and Hocking on the AIPP Honours Committee. By John Swainston. It gives me great pleasure to announce the

Jurors with Mark Zed on the newly-developed

appointment of Melinda Comerford to the

Awards Team in 2014, Melinda and Mark also

Honours Committee of the AIPP.

received a joint Claude McCarthy Award in 2017

for service to the industry through their work in

Melinda joins Ian van der Wolde and Greg

Hocking, as well as founding Chair, Richard

this role.

Bennett.

AIPP’s National Board.

Melinda Comerford APP M.Photog. joined

Most recently, Melinda was a member of the

the AIPP in 2006 as a photography student,

brought along to a Queensland Council

portfolios including the Luminous Committee,

meeting by teacher, Michelle Kenna.

Awards Team, Nominations Committee and

as a member of the Caretaker Board in early

She was co-opted as the Council's Secretary

With two stints as Board Chairman, and with

from the first meeting and remained there for

2018, Melinda resigned from her position in

six years.

November 2018 to focus on her photography

and photographers’ workflow businesses.

On her retirement from Queensland Council,

she had convened multiple Hair of the Dog

conferences, State Epson Print Awards and had

and active member of the AIPP.

served two years as Queensland President.

this important new role.

Melinda was a member of the committee

Melinda remains a passionate, dedicated Please join me in congratulating Melinda in

that ran the AIPP Nikon Event for several years

The AIPP Honours Committee recognises

from its inception, has been an AIPP judge

exceptional achievement in our community and

and panel chair for the past 9 years, and has

was established in 1998.

presented at numerous local and national

44

events.

John Swainston Hon. FAIPP

National President

Undertaking the joint role of Chairman of


•

Mat Beetson APP 45


NEWS

Australia Day Honours For Photographers John Swainston reports that Alexandra Cearns, Gavin Blue and David Malin were all recognised in the Australia Day Honours this year.

Alex Cearns. Photo John Swainston.

Congratulations go to two AIPP members, Alex

the gift of photographic memories to families

Cearns (WA) and Gavin Blue (Vic) for recognition

that have experienced stillbirths, premature and

in the 2019 Australia Day Honours with Medals

ill infants and children in the Neonatal Intensive

in the Order of Australia. David Malin (NSW),

Care Units of their local hospitals, as well as

Hon. FAIPP received the prestigious AM.

children with serious and terminal illnesses.

Gavin is a former president of the ACMP and

ALEXANDRA CEARNS:

recipient of the Claude McCarthy Award from

Medal in the Order of Australia (OAM),

the AIPP.

Houndstooth Studio, North Perth, WA.

Gavin Blue. Photo John Swainston.

David Malin.

For service to the community through

DAVID MALIN:

charitable organisations. Her citation recognises

Member in the General Division of the Order of

her five books and AIPP Pet/Animal Professional

Australia (AM), Ingleside, NSW.

Photographer of the Year, Western Australia,

AIPP, 2017, as well as her role as Ambassador,

an astronomer and astro-photographer.

Guide Dogs, WA, since 2015. Alex Cearns

Founder and director, David Malin Images,

epitomises the values of caring for her

since 2001. Principal research/photographic

community and for those disadvantaged and

scientist, Australian Astronomical Observatory,

at risk in the animal kingdom. The AIPP salutes

1975-2001. Adjunct Professor of Scientific

Alex for her service to the community.

Photography, RMIT University, since 2003.

For significant service to science as

Recipient of an Honorary Fellowship of the AIPP

46

GAVIN BLUE:

in 2003.

Medal in the Order of Australia (OAM), Gavin

Blue Photography, South Yarra, Victoria.

earliest moments of time through astro-

photography and developing unique methods

For Service to the Community. The citation

His work in bringing the wonders of the

references his role as President of Heartfelt, an

of illustration are renowned across the world.

international photographer collective, giving

His technique is even called Malinisation.


•

Claire Pinder AAP AAIPP 47


EDUCATION

What Makes An Award Image? Peter Hasson created an emotive black and white landscape featuring the curve of a modern road to earn a Silver Award. What makes it work? Why did the judges respond so positively? Is there a formula you can use to create award

interpretted, plus it has all the other necessary

winning prints?

ingredients.

Sometimes, the AIPP's award systems are

He starts with great light and while it is

criticised for producing work that looks 'all the

unlikely this is how his eye saw the scene

same', but this is quickly refuted when you view

through the camera lens, he would have

the enormous variety of creativity submitted

observed the breaking clouds in the distance

every year.

and the way he could frame this area inside

darker compositional elements. Note how an

However, there are 'formulae' that seem to

be universal and timeless.

overcast, gloomy day can be used to create

great light!

A beautifully lit studio portrait, for example,

can move out of professional practice and into

the awards if it is executed beautifully. Similarly,

strong framing. He uses lines to control the

a dark and moody landscape can impress the

image: the lines of the mountainsides and the

judges.

dark clouds above surround the light in the

sky, while the literal road markings lead the eye

If there is a formula, it is the combination

Peter has then used composition to create

of great light, strong composition, a suitable

into the centre of the frame. The viewer's eye

subject and some form of interpretation –

is carefully controlled – and once the viewer

something that makes the entry more than just

reaches the centre of the frame, he or she is not

a professional record shot.

disappointed in the misty clouds shrouding the

distant mountains.

Over the years, dark and moody, black

and white landscapes have been presented

countless times, but just making a photograph

but it is Peter's interpretation of the image that

dark and moody is no guarantee of success. The

takes it into the Silver range.

'interpretation' alone is not enough.

image are. Sometimes black is good. No, great!

Peter Hasson's landscape is wonderfully

So, light, composition and a suitable subject,

And note how black and dark parts of the

Peter Eastway is a past chairman of the AIPP Australian Professional Photography Awards and an experienced judge. However, his views are those of a single judge and our awards system intentionally uses five judges to obtain a range of opinions. This article reflects Peter's opinion only.

48


re a s g n i k r a m d Roa g n i d a le ' y l l a r e e lit h t g n i t c e r i d , ' lines to n i e y e s ' r e w e i v e h t f o e l d d i m the . n o i t i s compo

ks c a l b h c i r p e e e D h t o t k c a b n e k har W & B l u f r f wonde o s t n i r p m o o darkr . r a e y r e yest

s e s u n o i t a t e r p r e t n i f e o n Th w o d g n i n e g n i y f a dark i l p m i s , e g a m i e n h t a c r e ew i v e d h a t o o r s e t i h t n o e t ra t n e c n co y. k s e h t and

•

P e t e r H a s s o n A P P. L M . P h o t o g . I I 49


NEWS

"Mentee as Anything” – Mentoring for 2019 The AIPP Mentoring Committee is planning for the return of the Mentoring Program. According to Board member David Simmonds APP.L M.Photog. II., discussions are still underway – so stay tuned! The November 2018 board meeting, preceding

then, but in late January 2019, a new Mentoring

an historic AGM, laid the foundations for the

Working Committee met in Canberra with a

future of the AIPP, giving the Board and state

brief to reactivate the program in mid-2019.

councils a renewed ability to support members

in the development of successful and rewarding

along with various innovations designed

careers.

to cater for both capital city and regional

members.

Accordingly, the basics for redesigning,

Much of the old framework will remain,

invigorating and updating the AIPP Mentoring

New mentor/mentee groups will be used

Program are well in hand.

to trial and assess the relevance and value of the content and format, along with the future

PROFESSIONAL DEVELOPMENT

prospects of the program in general.

A crucial part of the Institute’s long-term vision

50

is professional development and at its heart

NEW MENTORING COMMITTEE

lies the Mentoring Program, the first iteration

The Mentoring Working Committee has defined

of which was created in 2009-10 by Eric Victor

mentoring as:

and the late Ian McKenzie, with the assistance of

others such as Milton Wordley, Chris Shain and

information and connections within the

Ross Eason.

industry to better facilitate the establishment of

a successful professional photographic practice.

Following Ian’s death in 2014, Eric Victor ran

‘the exchange over time of experience,

the program until the end of 2017.

(Note: “professional practice” is not defined by the

number of hours worked or the dollars earned, but

The program has been in abeyance since


L t iPs A AA P IPP A I aena nRnoel f Ce uAr P PAIPP

51


•

Murray Redpath APP AAIPP 52


NEWS

as the commitment to a high standard of craft,

email exchanges, Facebook messages and texts.

practice and ethics.)’

This relationship is very often an enduring and

individual one.

In the AIPP context, mentoring is a

commitment to assist fellow members with

the development of their business practices (as

experience, evolving over the year, fostering

opposed to the technical or creative aspects of

close relationships between mentees and

photography).

creating a support group for the rest of their

careers.

Mentee candidates may be experienced

Another great value comes from the group

photographers who wish to change direction

or, more commonly, emerging photographers

been driving the revitalisation of the program

who wish to move into full-time professional

thus far, but under the new constitution cannot

practice.

also chair the committee.

Mentee candidates will be assessed

AIPP Board member David Simmonds has

Lib Ferreira, APP AAIPP and ACT President,

individually to determine their suitability for

has accepted David’s invitation to chair the new

participation in the program.

committee, whose members include Program Coordinator, Hilary Wardhaugh, previous

BEST MENTORS

Program Coordinator, Eric Victor, Milton Wordley,

The best mentors are successful, experienced

Melissa Anderson, Selena Rollason and Polo

photographers who are not only passionate

Jimenez. Also providing support are Robyn

about photography, but are also willing to

Campbell, Robert Coppa, Lisa Saad and Bill

listen, challenge and share.

Bachman.

Mentoring can also involve a significant

As David Simmonds notes, “The new

contribution of talent, time and energy and for

motto of the AIPP is ‘Advancing Professional

that reason, only a relatively small percentage of

Photography. For Everyone.’

AIPP members qualify for the role.

The AIPP Mentoring Program will provide

to the mentoring program, which lies at the

such experienced mentors, conducting regular

heart of the many ways the Institute serves its

group meetings spread over 10 months, with

members.”

one-to-one follow-up as sought or required.

willing to mentor and members wanting to be

At the core of the program is the relationship

"This is underlined by our commitment

All we need now are members who are

formed between the mentor and mentees

mentored, so keep an eye out for calls for both

during these face-to-face meetings, along with

in the coming months.

53


NEWS

Location Storage: When Small Is Better Location photographers, from landscapes to weddings, will be interest in a new high-capacity, light-weight storage option: introducing LaCie’s Portable SSD Drives. By Peter Eastway. I’ve just returned from a three week voyage

time, I used the tiny LaCie Portable SSD unit.

to South Georgia and Antarctica. During that

time, I captured hundreds of gigabytes of raw

cautious, especially when we think back to

files and video footage, for both personal and

the days of film (and read about what Richard

professional purposes.

Bennett did with his films back in 1969 in South

America, elsewhere in this issue)!

On board ship, I had no worries about

Some people might consider me overly

security. Cabin doors couldn’t be locked, but

However, given how inexpensive storage

there was nowhere for a thief to hide anyway!

media is, why take any risks at all – even when

However, there’s always a risk of a computer

you return to civilisation?

or hard drive malfunction, so I made backup copies of my files as I went.

TRULY PORTABLE On my trip back from Antarctica, I had to

54

BACKUP WORKFLOW

overnight in Buenos Aires. After checking into

In a perfect world, I take sufficient memory

my hotel room, in what I considered a safe-

cards so I don’t have to over-write them until I

enough neighbourhood, I needed to go out for

return. This is the first copy of my files.

dinner. What do I take with me?

I then transfer all the files to my laptop, day

While cameras and computers are insured,

by day. This becomes my second copy, although

my raw and video files cannot be replaced, so

because my laptop doesn’t have unlimited

if a thief managed to break into my room and

storage, I usually find towards the end of the trip

take my camera and laptop bags, I’d be left with

I am off-loading some of the files to a separate

nothing.

back-up drive, such as my LaCie Rugged.

LaCie Portable SSD and slip it into my shirt

And then I have a third copy which I make

My new solution was to pick up the tiny

at the same time I’m ingesting the cards to my

pocket! How easy was that! I could enjoy my

computer. In Antarctica late last year, for the first

meal without worrying about what might


55


NEWS

56


NEWS

happen, even if it usually doesn’t!

LaCie suggests it will take less than a minute to

transfer one hour of video footage.

In the past, I’d take my LaCie Rugged drive

and while it’s not large, it would have to go in a trouser pocket or be held in the hand with

FULLY FEATURED

my phone. So while the Rugged drives are not

Other key features on the LaCie Portable SSD

large, the LaCie Portable SSD drives are around

drives include:

one quarter the size and one quarter the

• pre-formatted exFAT for Apple macOS and

weight!

So, given the small size, does this limit the

Microsoft Windows; • LaCie Toolkit Software Suite, which makes it

drive in any way? The short answer is no!

simple to give important files the essential added protection they need, such as backing

SUPER FAST

up on demand with one click, schedule daily,

As file sizes for both stills and video have

weekly, or monthly backups, and sync files

increased, so has the speed of computer

and projects across multiple devices;

processing and, importantly, transferring data to

• drop resistance of up to two metres;

and from hard drives.

• a three-year limited warranty;

• three-year Seagate Rescue Data Recovery

The new LaCie Portable SSD drives offer

maximum sequential read/write speeds of 540/500 MB/s.

Plan; • one complimentary month of the Adobe

What this means is that you can edit your

Creative Cloud All Apps plan; and

work (using Photoshop, Capture One or

• USB-C and USB-C to USB 3.0 cables included.

Premiere Pro, for example), straight from your

external drive with speeds of up to 540 MB/s.

in 2TB, 1TB and 500GB capacities.

This is really good news for photographers

The new LaCie Portable SSD will be available So, while LaCie’s Rugged drives are a little

and video producers using a space-limited

larger and cost less than the new Portable SSD

laptop for processing on location. No longer do

drives, there are size and speed advantages

we need to worry about filling up our built-in

that are set to make the Lacie Portable SSD

hard drives, we just dump our data onto one or

drives the new default standard for creative

two LaCie Portable SSD drives without incurring

photographers.

any noticeable drop in computing performance.

a specialist photo supplier or better computer

And transferring your files to the LaCie

Portable SSD drives will be quick. For instance,

For more information, visit www.lacie.com,

suppliers Australia-wide.

57


$50 off

Special fo r AI Coupon C PP Members ode: AIPP 2018

The Complete Photo Business Package by Peter Eastway Don’t waste your time going in the wrong direction – turn your photography into a well paying career! There are a lot of people offering great advice on how to run a professional photography business, so what makes this package different? Perhaps the main difference is that it’s written from a background of extensive practical experience. Peter Eastway is not only a highly regarded professional photographer, he has a background in business and accountancy (he is a qualified CPA), and he has years of experience working as a writer and publisher. He knows how to earn a living from photography, many of his accounting clients are successful professional photographers, and he can write and communicate business issues in an easy to understand style. So when you read the Complete Photo Business Package, you can feel assured the advice is real, qualified and practical. And it comes with a moneyback guarantee, so there is no risk. The Complete Photo Business Package comprises six publications. Have a read of the contents to understand why this is the essential information you need to break into professional photography.

What You Need To Know To Be A Successful Professional Photographer • So, Do You Really Want To Be A FullTime Professional Photographer? • Professional Photography Has Two Words • Business = Manners • What Photography Skills Do You Need? • What Photography Equipment Do You Need? • What Business Skills Do You Need? • What Type of Photography Will You Shoot? • Who Are Your Clients Going To Be? • How Will You Find Your First Clients? • How Will Your Clients Find You? • Have You Done A Practice Shoot Yet? • Why Should Someone Hire You? • What Products & Services Will You Offer?

• What End Of The Market Do You Want To Work In? • Do You Need A Flash Car And Studio? • Creating A Portfolio With A Difference • What Does Your Portfolio Look Like? • What Will Your Clients See On Your Website? • What Design Will You Use? • What Stationery Do You Need? • Some Sample USPs • Getting You First Portrait • First Wedding • First Commercial Shoot • Charging $200 An Hour Is Different From Earning It • How Much Do You Want To Earn A Year? • How Much Can You Charge? • How Many Jobs Do You Need A Year? • Does It Matter If You Don’t Charge Enough? • Who Owns The Copyright? • How Does Licensing Work? • Insurances For Photographers • Working With Children

Professional Portrait Photography In Detail • Setting Up A Portraiture Business • Portraiture: Equipment Suggestions • Portraiture: Suggested Lighting Techniques • Portraiture: Shoot List • Portraiture: Can You Just Sell Digital Files? • Portraiture: Why Selling Physical Products Is Better • Portraiture: Files For Social Media • Portraiture: Price List • Portraiture: Client Information Pack • Portraiture: Money Back Guarantee? • Portraiture: The Sales Process • Portraiture: Benchmark Prices

Professional Wedding Photography In Detail • Setting Up A Wedding Photography Business • Weddings: Equipment Needs • Weddings: Post-Production

• Weddings: The Shoot List • Weddings: What Are You Selling? • Weddings: Can You Make Money Selling Digital Files? • Weddings: Making Shoot-And-Burn Work • Weddings: Offering More Than Shoot-And-Burn • Weddings: The Price List • Weddings: Booking Your Clients • Weddings: The Paperwork

Commercial & Landscape Photography In Detail • Setting Up As A Commercial Photographer • Commercial: Equipment • Commercial: Lighting • Commercial: Quotes and Estimates • Commercial: Terms and Conditions • Commercial: Bits and Pieces • Landscapes: The Big Picture • Landscapes: Marketing Landscape Photographs • Landscapes: Equipment • Landscapes: What Will You Photograph? • Landscapes: Limited Edition Prints • Stock Photography

Business Planning For Professional Photographers This is a step-by-step guide that will take you through the process of creating a business plan. You don’t need a business plan? Well, a business plan is the difference between successful professional photographers and those who struggle to make a living. Business planning needn’t be scary and this publication is an interactive PDF, meaning you can read the instructions and then fill in the 12 worksheets on your computer. The worksheet templates will also help you calculate important figures such as how much you need to earn, how many jobs you need a week and how much you need to charge. It’s an essential part of being in business and this publication makes it really easy.

Business Planned: What A Plan Might Look Like And just in case you’re not sure, we’ve filled in a business plan to show you what it looks like. No, this isn’t a plan that you can just put into practice, but it shows you exactly how to complete the templates in your own business plan.

Is This Package For You? The Photo Business Handbook package covers all the basics for running a successful photography business. It will give you a strong foundation so when you do other courses or workshops, the photography, marketing and selling skills you learn will work properly. It doesn’t matter how good a photographer you are, being a professional photographer is all about running a business. You’d easily pay thousands of dollars at workshops or with accountants to obtain this quality of advice, so why is this package so inexpensive? “The profession of photography has changed dramatically and there are many people entering it for the first time. Unfortunately, most of these new photographers are unaware of what is required to run a successful business, or indeed of the value of the photographs they create. “With my accounting background, I know what they need to do. I have been giving the same advice to photographers for over 30 years and while the nature of photography has changed completely, the underlying basics of running a business remain the same. “The more people who understand these basic principles, the better it is for all of us.”

Full package: $99 ($149 less $50) - online/download. To purchase visit: www.betterphotographyeducation.com


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