Working Pro The
Issue 233 • July 2015
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PROUDLY SUPPORTING THE AIPP
LO O K F O R T H E LO G O TRADE PARTNER Proud supporter of the AIPP
Working Pro The
Co n te n t s #233
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J ul y
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Contents Cover
Richard Weinstein Commissioned by Mondial Jeweller y w w w. r i c h a r d w e i n s t e i n . c o m
The Working Pro is the official newsletter of The Australian Institute of Professional Photography (AIPP). Editor Peter Eastway G.M Photog., FNZIPP, Hon. FAIPP, Hon. FNZIPP, FAIPP Disclaimer The information provided in The Working Pro and associated publications is made in good faith, but is general in nature. Neither the editor, the publisher or the AIPP accept responsibility for or will be under any liability for any recommendations, representations or information provided herein. The Working Pro presents information, opinions and suggestions for subscribers to evaluate in coming to their own decisions in the light of their own individual circumstances. The information should not be relied upon without readers first obtaining independent advice from their own financial and legal advisers. Unless otherwise noted, all articles are written by Peter Eastway. Publication The newsletter is published 10 times a year – monthly with November/ December and January/February being combined. The Working Pro newsletter is published by Pt 78 Pty Ltd, ABN 75 003 152 136, PO Box 351, Collaroy Beach, NSW 2097, Australia. Phone: (02) 9971 6857; Fax (02) 9971 6641. E-mail eastway@betterphotography.com Copyright © 2015
AIPP Membership Contacts Suite G.02, 171 Union Road, Surrey Hills, Victoria 3127 Phone: 03 9888 4111 E-mail: enquiries99@aipp.com.au
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Update: AIPP Reflections Project
18
Richard Weinstein on Personal Projects
22
Paul Cincotta on Weddings
32
Photo Depreciation Rates Now Official
34
Improving Efficiency
38
Welcome To The ACMP
40
Is The AIPP Mentoring Program For You?
44
New Telephotos From Nikon
Ross’s Ramblings
Ross Eason APP.L M.Photog., Hon.LM, National President A strong and rewarding feeling by being involved.
Nikon Event Raises $58,000
There was an amazing sense of community and generosity at the Nikon AIPP Event gala dinner to help “beyondblue”. Personal projects are just as important as understanding copyright and licensing for commercial photographers. Master of Photography Paul Cincotta lives on beautiful Hamilton Island in the far north of Queensland. He has recently been internationally acclaimed for a most unusual wedding photograph. If you’re spending over $20,000 on a piece of photography equipment, the ATO has released a set of new ‘effective lives’ for new acquisitions Are you structured to provide your clients less? It’s a strange question, but it could also be profitable. On 8 May 2015, the ACMP effectively merged with the AIPP. Here’s how the memberships will work in the future. Eric Victor, program director of the AIPP’s 2015 mentoring program, explains what’s happening and how to get involved. High resolution DSLRs are allowing higher quality images and new telephoto lenses from Nikon lift the quality further again.
Ross’s Ramblings
R o s s E a s o n A P P. L M . P h o t o g . , H o n . L M , N a t i o n a l P r e s i d e n t What Is The Most Valuable Benefit Of Our
commitment from our other trade partners
Membership ?
who attended The Event. But, and it’s a big
I’m just back from The Event in Perth, our 6th
but, it’s the personal engagement and sense
Nikon AIPP Event. As part of the opening, I
of community that these trade partners deliver
said that we don’t measure the success of the
that adds more value to our members. They,
event in numbers, be they number of attendees
too, understand that building a relationship has
or balance sheets. The true measure is
a strong benefit for all our members.
engagement, members networking, socialising and building relationships, including our trade
So Maybe It Is About The Money
partners.
Each year at The Event gala dinner, we run
a charity auction. This year’s was in support
This was an incredibly successful Event
in every aspect. The connection between
of Beyond Blue. In Perth this year, we raised
members was the best I have seen and I have
a staggering $58,000. If you add that to the
attended all six Events. Life-long relationships,
tally from the previous three years, we have
both professional and personal, were
a combined total of over $200,000 that this
established.
Institute has raised for the four charities we have
supported, something all members should be
For many, myself included, that interaction
or networking is the most valuable aspect of
very proud of.
membership. It can’t be bought in a shop or shared on social media.
A New Board In June members elected one new Board
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It’s Not About The Money!
member, Melinda Comerford, and re-elected
We are very lucky to have relationships with our
Kylie Lyons.
trade partners that push beyond the corporate
ethos. Nikon, as our CPD sponsor, supports
each year to elect from within its ranks three
the AIPP well beyond our agreement and it is
office bearers: President, Chairman and
most obvious at The Event. Their generosity
Treasurer. This year as there was only one
in subsidising the social aspects and the
nomination for each of the three positions, no
charity auction is simply inspiring, as was the
vote was required. Felicity Biasi has taken on the
The AIPP Constitution requires the Board
role of Chairman, Melissa Neumann Treasurer and I have accepted another term as President.
Succession planning is a key attribute of the
Board. We identify those on the Board who will replace us and ensure they have the skills to undertake their role. We plan carefully with the long term in mind and these changes reflect that. They equally reflect the selfless decision we all need to make to ensure that transference of skills can be achieved.
This year, two existing Board members have
retired: Andrew Harrison as treasurer and Jade Wisely as a co-opted Board member, have both
made the decision to concentrate on their
as important as what it is, it’s a tool for the heart
families and businesses. Andrew served four
and when you can touch someone’s heart,
years on the Board, three of those as Treasurer.
that’s limitless”. Steve was talking about music,
His contributions and wisdom always brought a
but I could not help draw the comparison to
stabilising view to the table. Thank you, Andrew.
a photograph and the impact it has on the
subjects and their families. I know we have
Jade served for 18 months as a co-opted
To quote Steve Jobs, “What it represents is
Board member, bringing her expertise with
touched some hearts. You can see it in the pride
corporate communications to refine our
they display.
communications strategy. Jade’s contribution to the Institute has been invaluable and her
Reflections Project Video
contributions will continue to evolve and
We need more photographers to get involved
become evident in the future. Thank you, Jade.
in the Veterans Project - please help! This little Vimeo piece might encourage you - https://
A Quote From Steve Jobs
vimeo.com/132887934
I have been inspired by the commitment of our Reflections photographers because they are representing the true spirit of photography and what we all contribute to society: a photograph
ross.eason@aipp.com.au
that captures part of our life’s journey.
0438 722 992
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2015/16 TASMANIAN COUNCIL
Click Here
FOR MORE UPCOMING EVENTS
OUR NEW COUNCIL MEMBERS TELL US WHAT THEY WANT TO ACHIEVE AS A STATE COUNCILLOR?
K E L LY G E R D E S P R E S I D E N T
AAIPP
APP
As a state councillor I think it is very important we have a good membership base especially given that we are a small state. This year I would like to see us work together as a team to encourage new members to join and to also focus on getting our current members more involved and engaging so they can make the most of their membership.
DANIELLE BURROWS V I C E P R E S I D E N T APP I think it’s important to make sure our members are receiving adequate support in this sometimes isolating profession. This being my third year on council, I am keen to continue to encourage new and emerging members while keeping the excitement alive for those who are fully accredited. My goal is to not only see an expanding and thriving community but to also see major professional and personal growth for each of our members.
SUELLEN COOK
APP
In my first term on council I would like to try to expand the range of photographic styles represented by our state membership and explore opportunities to showcase interpretive, artistic and conceptual imagery and play a role in exposing members to the creative world of less traditional genres of using photography as an artistic medium. 6
Council Structure: Most councils have five members, but this can be varied by mutual consent.
S T E V E LO V E G R O V E
APP.L M.PHOTOG
My goal for this year would be to continue the great job the previous council has done to try and engage more with our membership and to find more ways to provide opportunities for members outside of Hobart to be involved and see positive returns on their membership.
R I C K I E AV E S
APP
As a continuing Tasmanian state councillor in 2015/2016, I hope to continue our teams good work with focused attention on improving member participation in local events, workshops and the awards; in particular with student and emerging members. In line with providing and organising these events, I hope that working with council can improve the state’s financial position, in order to strengthen our small states independence long into the future.
K AT I N K A S M I T H
APP
As a state councillor I would love to get more members actively involved in their state AIPP. Be that through coming along to learning events, print critiques, awards or even just socialising together. I’d love to find out more about what our members want and work to get relevant learning opportunities to the state to benefit our members.
Click Here
2015/16 QUEENSLAND COUNCIL
FOR MORE UPCOMING EVENTS
OUR NEW COUNCIL MEMBERS TELL US WHAT THEY WANT TO ACHIEVE AS A STATE COUNCILLOR?
ADAM FINCH PRESIDENT
APP M.PHOTOG I
I would like to build a strong council team, that is committed and supportive of its membership and work hard to bring events dedicated to improving and inspiring professional photography in Queensland.
S U Z A N N E M C C O R K E L L V I C E P R E S I D E N T APP I bring leadership, vision, strategy, enthusiasm and a very loud laugh! More than anything, I aim to meet like-minded people and learn about the organisation. My aim would be to work with the team to determine member needs, look at what is currently working well, and not working so well. I am passionate about photography, so would like to see the profile of the AIPP and Photographers raised. I would hope to promote collaboration with other states and increase the engagement of members, as well as member numbers. I would also hope to promote equity of access for regional and remote members who have limited capacity to attend events.
R YA N S C H E M B R I
APP M.PHOTG IV HON.LM
I would like to broaden the reach of the QLD chapter and help build a great educational platform for the future.
T R I S TA M E V I S O N
APP
Help to guide through what is currently a new age of photography.
MEGAN RIZZO
APP
Combining her experience in International business, banking & finance Megan is a results driven woman who likes to ‘get things done’, whilst encouraging and motivating those around her. Megan has assisted and supported the AIPP whenever possible over the last 3 years at events held in QLD and is the current SE QLD Co-Ordinator for the AIPP Reflections Project. Megan is a strong advocate of the AIPP and looks forward to encouraging other photographers to become part of this professional and supportive community.
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2015/16 WESTERN AUSTRALIAN COUNCIL
Click Here
FOR MORE UPCOMING EVENTS
OUR NEW COUNCIL MEMBERS TELL US WHAT THEY WANT TO ACHIEVE AS A STATE COUNCILLOR?
KIRSTEN GRAHAM PRESIDENT
APP AAIPP
I’ve enjoyed my past two years as a council member, and would continue to work on improving events to cover the wide variety of photographers who are a part of the WA AIPP, as well as increasing events for regional members.
STEVE WISE
APP M.Photog
Continued growth of enthusiasm, camaraderie, innovation and excitement within the WA AIPP community - both new and old ... and an even better Presidents Xmas Cocktail Party than last year. If that’s possible.
DES BIRT
APP.L M.Photog Hon.LM
To work and support an enthusiastic and dedicated council group to provide all members (young/old/emerging/domestic/commercial/regional/metro etc) in an ever-changing industry. The role of the AIPP is vital in supporting professional photographers to continue to develop their business, creative and technical skills. I am keen for the AIPP to provide a range of activities and events to support Members in these areas.
V I T TO R I O N ATO L I
APP.L M.Photog IV
Photography industry growth. Inspire photographer education training & recognition. Work towards sustainable business practices for photographers.
S H A I R E E N VA N T U I L
APP
As a previous councilor I would like to continue my work as a team player. We are about to embark on a full Education Liaison with the help from yourselves and I believe this to be an invaluable process. I am very interested in the proposal of some sort of education and industry qualification combination. We are about to step into an exciting and cohesive year full of opportunities and unity in Western Australia and I would like to be a part of this process. I am also of the strong belief that council is currently turning the diplomatic tide and am delighted to see both old and new faces at our industry meets. One of my main goals as a member is to encourage community and a strong dynamic state.
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2015/16 NEW SOUTH WALES COUNCIL
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FOR MORE UPCOMING EVENTS
OUR NEW COUNCIL MEMBERS TELL US WHAT THEY WANT TO ACHIEVE AS A STATE COUNCILLOR?
M I LTO N G A N P R E S I D E N T
APP
During my time as the current NSW state president I have been passionate about growing, educating and inspiring our amazing community of photographers. The initiatives I have implemented include a strategic year long event plan to ensure that the creative, business and networking aspects of being a professional photographer are addressed, and a strong focus on social media to grow and support the online member community, showcase their work and inspire new members to join the AIPP. If I am re-elected onto council I would love to continue growing and developing these and further initiatives.
A N N I PAY N E V I C E P R E S I D E N T
APP.L M.Photog
To get more members to socialise and network and enter the state awards.
D AV I D G L A Z E B R O O K
APP AAIPP
I wish to continue the great work the NSW council has done in the last 12 months. I want to make “The Sauce” an annual event. This requires immediate planning which I intend on starting. As an enthusiastic member of current council I wish to continue but always receptive to feedback from members to do the best job possible.
CHARLES FOULSHAM
APP.L M.Photog I
I would like to help promote the education of photography and business within the institute for its members. I have 25 years experience within the photographic industry so I would like to offer some of this expertise to the AIPP and its members.
KARL WELSCH
APP AAIPP
Keen to set up breakfast groups in regional areas. Want to help create events that members are enthusiastic about attending in person. Want to keep planning and executing the schedule of events that our council has put in the pipeline already for the rest of the year.
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Click Here
2015/16 SOUTH AUSTRALIAN COUNCIL
FOR MORE UPCOMING EVENTS
OUR NEW COUNCIL MEMBERS TELL US WHAT THEY WANT TO ACHIEVE AS A STATE COUNCILLOR?Â
PA U L AT K I N S P R E S I D E N T The AIPP is currently forging the photographic industry of the future, as a council member in SA I will ensure our state contributes to the forging, seeing that our photographers and ideas are represented in the national program. Just as important is the bond between South Australian photographers, I will strive to enhance these ties and keep our industry strong in it’s relationships.
SIMONE HANCKEL VICE PRESIDENT
APP
I want to help the great team we have and build better commercial content for members, I would also work with the council to lobby the Board for better Social media rules for the AIPP.
LO U I S E B A G G E R
APP
I have gained a strong understanding of protocols and procedures as a council member and I am excited about what I can bring to the table for the SA community over the coming year. I have a drive and passion towards my own work, but I also care about the industry in general and where we see ourselves in the future. Also to provide members with ongoing CPD events across all genres of the photographic industry.
HELEN ROBERTS
APP AAIPP
I hope to continue to foster our community spirit in SA and encourage new or old photographers to join the AIPP and become part of the community. To provide service and education both to individuals and groups at appropriate training levels. To assist the national body when necessary and keep our SA members in touch with new information.
MARK ZED
APP AAIPP
My goal is to set out a 12 month calendar of events within the first 4 council meetings and have them advertised to the membership well in advance. In addition to a monthly social gathering for commercial and advertising photographers. I aim to spearhead events that cover relevant training and information for the business to business photographers in the hopes of building membership and support of the commercial community in SA. I would also like to help implement the first national contemporary photographic artist award with the help of the elected council.
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Click Here
FOR MORE UPCOMING EVENTS
2015/16 VICTORIAN COUNCIL
OUR NEW COUNCIL MEMBERS TELL US WHAT THEY WANT TO ACHIEVE AS A STATE COUNCILLOR?
NICK GHIONIS PRESIDENT
APP.L M.PHOTOG
I intend to bring a level headed approach to further enhance and develop the experience for our members. I want to be proactive in harnessing and embracing members to be more involved. I want to challenge and be challenged in fostering and nurturing new and exciting advances in our industry and help the AIPP and its members to forge ahead and become the beacon for Professional Photographers.
DANNII BEST VICE PRESIDENT
APP
I have absolutely loved working with the amazing VIC council over the last year, and would like to continue on to keep building the experience of unity, family and comeraderie while providing events that are beneficial and enjoyable to Victorian members. I would also like to work with the council to recommence a welcoming process for new members.
JOSHUA HOLKO
APP M.PHOTOG
As a past serving state council member I want to continue the solid foundation work done by the current council - continue to grow the photographic community, putting on more positive events and returning value to members. Continue to grow to the AIPP Victorian positive culture and foster a culture of education and learning to improve the perception and awareness of the AIPP amongst non members.
VA N E S S A M A C A U L AY
APP M.PHOTOG
I wish to assist the VIC team in the organising of the fabulous events they already host throughout the year, and look forward to developing new opportunities such as more public speakers and specialised workshops. I have a particular interest in the Illustrative genre, and would like to lobby the board for better creative guidelines for APPA in this category. I will also continue to encourage the wonderful social events, which I thoroughly enjoy attending.
D AV I D S I M M O N D S
APP M.PHOTOG II
It is a few years since I was last on the ACMP board, and many since I was directly involved with AIPP. That said, I am delighted that at last we will be one body and one voice, so my main contribution may well be a voice for the commercial sector, with years of involvement with copyright, access rights for photographers, and generally building community and growing membership. I also see the mentoring program as very important.
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Click Here
2015/16 ACT COUNCIL
FOR MORE UPCOMING EVENTS
OUR NEW COUNCIL MEMBERS TELL US WHAT THEY WANT TO ACHIEVE AS A STATE COUNCILLOR?
B E N K O P I LO W P R E S I D E N T
APP M.PHOTOG
My continuing goals as a member of council are: 1. Fostering a more inclusive sense of community amongst a broader range of members and endeavoring to promote more active participation by all members in AIPP processes and events, 2. Passionately advocating for the AIPP and it’s values to prospective members in all pubic forums, 3. Mentoring & educating emerging members in the industry, and 4. Creating events and meaningful dialogue with other industry stakeholders that will broaden the AIPP’s appeal to the greater photographic community.
LIB FERREIRA VICE PRESIDENT
APP
Help the AIPP to continue supporting and offering guidance to photographers who decide to start their own businesses. Help the AIPP strengthen our ACT network of existing photographers and also grow our local AIPP community, with more events and opportunities to come together.
GEOFF COMFORT
APP.L M.PHOTOG IV
To continue working to provide the best educational opportunities for ACT members. To pass on my corporate knowledge of the AIPP to new committee members. To continue working on the ACT Awards to ensure this is the peak event for ACT members.
LO R I C I C C H I N I
APP
I would like to be more active in communicating to the public about the importance of the AIPP, promoting to photographers the benefits.
H I L A R Y WA R D H A U G H
APP.L M.PHOTOG III
I would like to continue my involvement within the AIPP ACT Council; to help further the Institutes’ goals and be a part of suggesting and making decisions for our future.
DOUG HALL
APP AAIPP
What do you want to achieve as a state councillor? Increased awareness to the new and starting photographers, through social media. New types of events to encourage fun and exciting participation at all levels. Council Structure: There was an equal vote for 5th position, so a sixth position was created by mutual consent.
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Update: AIPP Reflections Project
A strong and rewarding feeling by being involved. According to the photographers who have
waiting to be photographed.
already been involved in the AIPP Reflections
Project, it is an amazing experience on many
be photographed and many more joining every
levels.
day.
Yes, you will be giving up some of your time
“There are over 3,000 veterans registered to
“Ideally we would like to photograph most
for free, but in return you will have a very warm
of the veterans by the end of August, but we
feeling because of what you have provided.
will continue photographing after that to
This is a way for all of us to give back to our
honour all the WWII Veterans we can find.
community – and especially to the men and
women who were prepared to give everything
register as in some areas, the photography is
to their community in a time of war.
currently being handled by just a few accredited
photographers.
However, what you might not be prepared
“And we still need more photographers to
for is a life-changing experience, one where
“Please go to https://aippveterans.com/
the people you meet and photograph may just
photographers/ and register to be involved.
change the way you view your world. There is a
You will benefit from giving back to your
quiet dignity in our veterans. Some of this may
community and meet some amazing veterans
come from their age, but much of it is from their
in the process.”
own life changing experiences.
While we’re reaching out to our veterans, in
return they will reach out and touch us.
veterans and photographers. To register a veteran
or a photographer for the project please go to:
According to John de Rooy, the Reflections
project director, we have lots of veterans now
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Please spread the word about this project to WWII
https://aippveterans.com
Photographs by Rebekah Wilson for the AIPP Reflections Project.
Your Institute Needs
You!
You are not too late to join the AIPP’s Reflections Project. In fact, this is the perfect time to join. We have over 3,000 veterans to photograph and we really need your help. It won’t take you long, but the experience will live with you for a lifetime. Please help. Register today by visiting https://aippveterans.com/photographers/ See the video at: https://vimeo.com/132887934 15
Nikon Event Raises $58,000
There was an amazing sense of community and generosity at the Nikon AIPP Event gala dinner to h e l p “ b e y o n d b l u e ”. On Wednesday 1 July, the Australian Institute
from 29 June to 1 July, included amongst
of Professional Photography (AIPP) through its
its delegates, AIPP members, photography
annual charity print auction raised over $58,000
students and members of the public interested
for “beyondblue”, taking the total raised for
in improving their photography knowledge.
charities in the last four years to over $200,000.
“The theme of our conference was Developing
Previous benefactors included Breast Cancer
Peter Myers, the AIPP Executive Officer said,
Research, the Prostrate Cancer Foundation and
your own style.
the Make-a-Wish Foundation.
“Professional photographers love their work
and they enjoy seeing the pleasure their work
16
Gala Dinner Event
brings to their clients. But equally, they also
The annual auction takes place at the end of the
understand, even in difficult financial times, the
AIPP national conference, The Nikon AIPP Event.
need to give back and support the community
at large.
It all started in 2012 at the Hunter Valley
Nikon AIPP Event. Grand Master of Photography
David Oliver photographed fellow Grand Master
beneficiary of this fund raising effort, and each
Tony Hewitt during a workshop. Tony adopted
year we try to raise even more money”.
Lewis Morley’s famous Christine Keeler pose,
which included taking off his shirt, and the print
by the speakers and presenters at the event,
sold at the Nikon Cocktail party that night for
including this year Brooke Shaden, Tony Hewitt,
several thousand dollars.
Stef King, Joshua Holko, Steve Wise, and the
current Australian Professional Photographer of
This got the AIPP thinking and two nights
“Each year we choose a charity to be the
The prints for the auction were donated
later at The Event’s gala dinner, a series of prints
the year James Simmons, to name just a few.
from the speakers was auctioned.
Nikon, are already planning and looking forward
This year, the 2015 Nikon AIPP Event was
The AIPP, together with its major partner
held at the Crown in Perth. The three day
to The Nikon AIPP Event 2016 and raising even
professional photography conference, held
more money.
(Above) Kylie Lyons (left) in full swing at the annual charity print auction with a Tony Hewitt masterpiece up for grabs, but you will have to wrestle it away from Sue Lewis (centre) and Jo Mugford. (Bottom) James Simmons (right) and David Dare Parker congratulate Vittorio Natoli (left) after his $10,000 bid 17 on the image donated by James Simmons (shown).
Richard Weinstein
Personal projects are just as important as understanding copyright and licensing for commercial photographers. ACMP President Richard Weinstein is a
keep you motivated, you learn new skills and
commercial and advertising photographer,
it can help you change direction. Personal
working in the jewellery and still life areas. He
projects also broaden your network, opening
has a busy studio based in Alexandria, Sydney,
up new opportunities.
perfectly located to service city and interstate
clients.
body of work every 24 months. Try and
challenge yourself to explore areas outside
“I feel that the permanence of having my
“I highly recommend creating a personal
own studio is very important because 60 per
your comfort zone, but make sure the subject
cent of my work is still studio based and I like
matter interests you enough so you explore it
having my equipment ready to use.
deeper. Even if the outcome is not realised in
“It also gives clients a different perspective
an exhibition or a book, the process of making
on your business. I still get the occasional knock
the work is often more important than the final
on the door and products will be delivered
result.
direct to the studio because my clients know I
am here.”
and after the launch of my exhibition, I picked
“I have a love for Australian natives plants
up a hotel commission through Art Duo to
18
Keeping Sane
supply prints for their public spaces.
In addition to jewellery, Richard shoots
corporate portraits and catalogues, but
last year launched Making the Cut, written
despite a full diary of commissions, he remains
by David Dowsey and focusing on the Cutler
passionate about his personal projects.
bespoke tailoring dynasty in Australia.
“I think in the visual arts, clients love the fact
“I am also interested in book projects and
“The project came about when John
that you are still passionate about your craft and
was approached by David, a journalist from
that you are pursuing image making outside
Melbourne. He had heard about John’s business
your professional work. I also think it’s very
and offered to write his story. “John is just
important for your own sanity. Personal projects
as passionate about his work as I am about
Above: Images from Richard Weinstein’s personal project, Australian Native Plants. Below: Examples of Richard’s day-to-day work.
19
photography. Our relationship goes back over
take the time to study are able to explore
ten years, shooting advertising work for him, so
photography and experiment, as opposed to
this project culminating in a coffee-table book
learning on the job.
was extremely rewarding for me.
completing a course doesn’t automatically
“I’m very interested in people who
“This is why I explain to my students that
make things with their hands. It can be a
make you an excellent photographer, and being
cheesemaker, a winemaker or a tailor - I’m just
an excellent photographer doesn’t mean you’ll
interested in people who change the world
be able to make a living out of photography.
with their hands. In fact, that’s the basis of my
They are two very different skills.
next personal project – photographing hands.
isn’t the same as having skills in quoting and
“Personal projects may also lead to a new
“Having skills in composition and lighting
income stream, but the energy and time
running a business. You have to learn business
invested on doing this work is always rewarding
skills as well.”
on so many other levels.”
So where does a photographer start?
Richard suggested that working out your Professional Standards
strengths and weaknesses is a good first step,
“Many young photographers want to jump into
For instance, if you’re not good at paperwork,
their own businesses too early. I think you’re
perhaps you need to hire a good bookkeeper.
much better off getting a job for two or three
Or, if you’re not good at preparing quotes,
years first and really learning and defining your
perhaps you need to work with a producer who
style. Get as much experience working with as
will represent you.
many photographers as you can.
people negotiating on their behalf, writing
“Anyone can put up a website and a lot do,
but that’s the problem. Often these people
contracts, following up accounts and doing the
haven’t reached a high enough standard in their
production. It’s also important to keep up with
work to really run their own business.
industry trends, copyright laws and technology.
“I realise that these days people want a quick
fix, but having a lovely camera doesn’t make
Richard Weinstein is the owner of Richard Weinstein
you a good photographer, you just own a lovely
Photography, a commercial advertising photog-
camera.
rapher in Sydney. He is the president of the ACMP
Chapter.
“This is why I’m passionate about teaching
and mentoring. Young photographers who
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“Some people find it useful to have other
www.richardweinstein.com
(Above) Richard’s personal project, Making The Cut, on bespoke tailor John Cutler has just been released as a coffee-table book. (Below) An image from the Making the Cut project.
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Paul
CINCOTTA AIPP Master of Photography
Master of Photography Paul Cincotta lives on beautiful Hamilton Island in the far north of Queensland. He has recently been internationally acclaimed for a most unusual wedding photograph. WPPI Grand Award Great photographs seem to just happen, but this overlooks one very important fact: photographers have to be aware of what’s happening around them to capture them.
Paul Cincotta was photographing a ‘pinterest’ bride who had previsualised many of the photographs
she wanted for her wedding.
She was adamant about what she was after. She planned her album through other people’s
photographs that she’d found on social media and in bridal magazines. I don’t have a problem with this because it clearly conveys to me what my clients like and, importantly, what they don’t like. This is really valuable because it gets the bride, and often her groom, involved in the photography and this in turn makes them easier to photograph. They have a vested interest in how the shoot turns out. (Opposite) Paul Cincotta’s 2015 WPPI Gold Distinction Award & 1st Place: Wedding Bride Alone , plus the 2015 WPPI Wedding Grand Award.
22
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Paul
CINCOTTA AIPP Master of Photography
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Paul
CINCOTTA AIPP Master of Photography
I had researched all the photos and angles
It’s interesting what other thoughts go
this bride wanted and I had even shown her a
through your mind. The previous year, I had
few images on the back of the camera, so we
earned a Silver with Distinction award for a
were off to a good start.
photo of a bride looking through a diffused
door, but one of the judges had penalised me
I stepped out of the room so she and her
bridesmaids could get her dressed, but while
for only having one arm visible.
waiting in the hallway, I could see her reflection
in the doors of a high-gloss cupboard.
I made sure I could see both her arms in the
reflection.
At the time, the bridesmaids were standing
So this time, when asking the bride to pose,
in the way, but I could see a photo in the
making.
‘Yes, I have something here’. When the bride
came out and asked if I got it, she could see that
There was a bag in the foreground, so I
As soon as I took the photo, I was thinking
moved this out of the way, but I still had to deal
I was really excited and from that moment on, I
with the staircase in the foreground.
had her confidence. I really was so happy I did a
little song and dance!
Paul had a Canon 24-70mm f2.8 zoom on
his camera. His standard outfit includes this mid-
range zoom, plus a 16-35mm wide-angle zoom
definitely didn’t work in colour, so I switched it
and a 70-200mm tele zoom, all constant-aperture
to black and white.
f2.8 models.
WPPI awards held in Las Vegas annually where
He also takes a 50mm f1.8 and a macro lens if
However, the diffused aluminium railing
Paul entered the photograph into the 2015
there are specific shots he needs, but most of the
it won first prize in a wedding category and the
time it’s just the three zooms.
Grand Award for weddings overall.
Initially when I saw the photo, I just wanted
the reflection and thought that the staircase
Entering Awards
was in the way. I looked at various options of
When I worked as an assistant for Lynnette
getting around the staircase, but it seemed
Smith, she had an AIPP awards book which we
that I would have to include it. Then suddenly it
would look through, discussing the images and
occurred to me: it was a stairway to heaven and
comparing them with our own.
so I looked at how I could include the staircase
in the composition.
which I aspired to belong and in the early days,
becoming a member was an achievement in
When the bride came out and said, ‘Ready?’,
and I said, ‘No, no, please go back into the room’.
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The AIPP has always been an association to
itself, but what I really wanted to do was win
Much of Paul’s work in previous years has been taken on Hamilton Island and nearby Whitehaven Beach.
27
Paul
CINCOTTA AIPP Master of Photography
some awards and see my own photographs in
an awards book.
equipment. Given I enter up to 12 images in
After Melbourne, I was working in Far
the Queensland awards and four images in the
North Queensland. It’s quite isolated up here,
nationals, I can spend a lot of money each year
especially out on Hamilton Island, so it’s difficult
getting my work printed and framed.
to compare notes with other photographers.
The awards system became my yardstick.
sense, plus it also let me check my work before
In my first year, I earned a Silver and was
sending it off. If I had my photos printed and
very chuffed about it. However, my assistant at
framed on the mainland, I usually didn’t get
the time had worked as a print handler on the
a chance to check them before they were
state awards and told me there were a couple of
entered.
things I had done wrong – such as not matting
the image!
really important, but after a few years, I realised
that a lot of my images were just scraping in
Buying my own equipment made economic
When you begin, getting a Silver award is
four Silvers the following year and earn my
with low 80s. Felicity, my wife, would wonder
Associateship.
why I was disappointed with four silvers, but I
wanted more.
Of course, the real value in entering the
awards is the process of going through your
work from the last twelve months and whittling
myself to create something that was different.
it down to your four best images. It sounds
It’s a real challenge to excite a panel of judges
simple, but it’s incredibly difficult – and it can be
who have seen everything before. The trick is to
heartbreaking too if you don’t get awards.
aim much higher.
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His simple suggestions helped me win
I also invested in matting and framing
I realised I had to dig deeper and push
My approach is to treat the Canon APPAs
and the Epson State Print Awards as clients.
Lightning Landscapes
They have special requirements and a certain
Landscape photography is Paul Cincotta’s therapy.
style, so I set out to achieve these things, just as
He is addicted to lightning photography because
I would for a wedding client.
when it happens, he has to drop everything
because these opportunities don’t hang around.
Throughout the year, I put aside images that
I think could be potential entries. I’d tag them in
Lightroom and then in winter, when we’re quiet
so even if there’s a pressing deadline, I leave the
with work, I’d sort through the images and work
studio behind.
out which were the best.
Shooting storms gives you some time out,
However, the technique for shooting
Examples of Paul Cincotta’s more creative streak when it comes to shooting weddings.
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lightning is a little like fishing. You lay the bait
fast the storm is moving, I find lightning often
and hopefully you’ll catch something.
stays in much the same spot.
Basically I use a long time exposure and
Sheet lightning can light up the sky, but it’s
hope the lightning occurs within the frame.
not as spectacular as fork lightning. However, for
Interesting, although people say lightning never
fork lightning, you need to stop down to ensure
strikes in the same place twice, it’s not quite
the exposure is right - I’m often shooting at f16
correct. Depending on the weather and how
and sometimes with neutral density filters. I’ve
also tried lightning triggers, but they seem to fire after the event, so I just keep the shutter open as much as I can.� Paul Cincotta is a Master of Photography and lives on Hamilton Island, Queensland. http://www.imagism.com/
Paul
CINCOTTA AIPP Master of Photography
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Photo Depreciation Rates Now Official I f y o u ’r e s p e n d i n g o v e r $ 2 0 , 0 0 0 o n a p i e c e o f p h o t o g ra p h y e q u i p m e n t , t h e AT O h a s r e l e a s e d a s e t o f n e w ‘e f f e c t i v e l i v e s ’ for new acquisitions When you buy a large piece of equipment, you
each year you use it.
can’t always claim it directly against your tax in
the year you bought it. It is more usual to claim
you make is impossible, so the ATO suggests an
it over a number of years - to depreciate it.
average number of years over which it expects
you to use the asset. This is its effective life.
Of course, with the Government’s recent
Predicting this accurately for every purchase
Budget announcement, this isn’t quite correct
as there is currently a $20,000 limit, under which
suggests its effective life will be three years.
any piece of equipment you purchase (new or
secondhand) can be claimed in the tax year that
claim $600 each year for three years. By the end
you bought it.
of three years, you would have claimed the full
cost of the asset, but of course, you might still
However, this concession won’t last forever
For instance, if you purchase a DSLR, the ATO If the DSLR body cost you $1800, you could
and eventually the equipment limit will be
be using the DSLR and that’s perfectly okay.
reduced again, probably back to $1,000 or
thereabouts.
the page opposite) have been determined
based on normal industry practices and
When this happens, we will once again be
The ATO notes that “these lives (shown on
calculating depreciation for our equipment that
taxpayers can still self-assess their own ‘effective
cost over $1000 (excluding GST). Most readers
lives’ based on their particular circumstances”.
will put these purchases into a small business
‘asset pool’ for depreciation purposes with
usually to get a better tax result), you should
a fixed depreciation rate, but there may be a
have good notes explaining your reasons, just in
few photographers who choose to depreciate
case the ATO comes knocking!
their assets singly - in which case a recent ATO
announcement concerning effective lives will
these effective lives (which determines the
be of interest.
depreciation rate) will be of little interest as
the small business asset pool is generally the
The idea behind depreciation is to allow you
to claim a proportion of the cost of an asset for
However, if you do self-assess (which is
For the majority of photographers,
preferred way to calculate depreciation.
This is general information only. We do not know your specific financial or legal situation and we are not providing you with advice. As such, this article should not be relied upon as legal, financial or accounting advice. Please use this article as a conversation starter with your own adviser.
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A U S T R A L I A N TA X AT I O N O F F I C E
Official Depreciation Rates - Professional Photographic Services Effective 1 July 2015 Asset Description Audio assets (including microphones, preamplifiers, sound recording devices, transmitters and receivers) Camera lenses Digital cameras: Compact cameras (including point and shoot cameras) Compact system cameras (including bridge cameras, micro four-thirds cameras, mirrorless cameras) Medium format single lens reflex (SLR) camera systems (including camera bodies and digital backs) SLR cameras (including full-frame SLR cameras) Lighting assets: Electronic flash units (including compact flash heads, monolights): Portable Studio lightings Light meters Light shaping tools (including modelling glass protectors, reflectors and scrims, softboxes and umbrellas) Portable flash units (including flashguns) Power packs (including battery packs and compact flash generators) Support assets: Backdrop support systems (including background elevation systems) Bags and cases Camera track sliders Light stands (including boom arms) Photographic printers/plotters Tent and shooting tables Tripods Unmanned aerial vehicles (UAVs) - rotary Wind machines
Effective Life in Years 3 5 3 3 4 3 3 5 5 3 2 4 10 5 2 5 4 2 5 2 5
T H E A I P P AT W O R K
Representing Photographers The AIPP has represented all professional photographers to the ATO during the recent review of depreciation. Past National President Eric Victor worked with and lobbied the ATO for more reasonable rates. His efforts included inviting three ATO staff out to a studio in Brisbane and explaining the differences and uses of our equipment, e.g. the difference between a Speedlight, a monobloc and a floor pack. The ATO was most appreciative of this advice and professional photographers across Australia are the better for it. Just another example of the many behind-the-scenes initiatives undertaken by the AIPP.
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Improving Efficiency
A r e y o u s t r u c t u r e d t o p r o v i d e y o u r c l i e n t s l e s s ? I t ’s a strange question, but it could also be profitable. The market for photography is very competitive.
techniques, and then made the transition to
Many clients can take their own photographs
digital.
and make their own prints or albums. In fact,
in this DIY age, many people want to take and
some incredible inefficiencies in what we do –
make their own photos.
and no, this criticism isn’t aimed at every reader
because there are many photographers who
So, when they hire a photographer, perhaps
I think the transition to digital has created
all they want are the raw files? Maybe just JPEGs.
have looked carefully at their workflow and
Or perhaps they don’t want lots of photos
created some great efficiencies.
because they already have so many sitting on their phones and computers.
Overshooting
An example. When wedding and portrait
A lot of professional photography jobs today
could be short affairs. Clients are wanting quick,
photographers used film, they were frugal with
immediate service. Are you set up to provide
their exposures because every press of the
this?
shutter button cost money.
And in addition to providing a standard of
When digital arrived, they discovered they
photography far higher than our clients can
could shoot much more freely, so freely that the
achieve (perhaps by using special lenses, studio
300 frames for a wedding bloomed into 1500 or
lighting or backgrounds), we also need to look
even 3000 exposures on a digital camera.
at our own business structure and how it can be
more efficient - and more profitable.
the wedding, they added hours and hours of
So, in addition to spending 8 to 12 hours at
work to their post-production. Are You Efficient?
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There are a lot of photographers reading this
Post Production
newsletter who have never shot with film,
The same criticism can be levelled at portrait
yet much of what they have learnt has been
and commercial photographers. We tend to
handed down from photographers who
forget that over shooting creates additional
were expertly schooled in film and darkroom
work later on.
35 Photograph by Ryan Schembri, APP. L, M.Photog., Finalist, Wedding Category, 2014 Canon AIPP Australian Professional Photography Awards
For photographers hiring staff, the post-
Don’t spend your time behind a computer
production isn’t seen as a big problem because
and convince yourself that you’re being smart or
they don’t do it. But for photographers doing
efficient because chances are you’re not! Sorry.
their own post-production, it ties them to their
computers for hours or even days longer than
incredibly efficient. You can also hire and train
necessary.
staff to do all of the post-production work, if
you are strong enough to entrust your artistry
How many photographs end up in an album
or on an iPad? Fifty? One hundred? Even if
Photography can be structured so it is
to someone else.
you’re using 150 photos in an album, it’s hard to believe you need 1500 exposures to get them.
Making It Happen
Why is this inefficient?
Here are some suggestions:
The time spent editing the work could be
• Shoot less. Two or three shots of the bride in a
better spent in other areas of your business,
particular pose is all that’s needed, not seven
such as marketing yourself and bringing in new
or eight. In fact, one shot might be all you
work.
take. • Use Lightroom, Capture One or a similar
Marketing
processor to automate as much of your
It’s interesting interviewing successful
processing as possible. I think 90% of your
professional photographers and reading articles
photos will be 90% perfect and that’s 100%
written about them.
acceptable as a professional.
If you’re tuned to what they are saying, you’ll
• Hire staff to do the processing so you have
soon realise the successful photographers aren’t just great shooters, they are great marketers and
time to do more shooting, or more marketing. • In the studio, shoot tethered and use the
advertisers as well.
software to edit and process the files so the
They spend a large proportion of their
job is essentially finished when you put down
working week communicating, whether via a
the camera. There are ways to automate all of
blog, on Facebook, Instagram or with a good
this.
old fashioned exhibition or shopping centre
• If you are selling physical photos, consider out
stall.
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You need to structure your business
sourcing print production to a lab or bureau.
As our prices are squeezed, we will need to
efficiently so you have time to do the
do more jobs to maintain our income, so we
marketing.
need to do them quicker and more efficiently.
Photograph by Steve Scalone, Finalist, Travel Category, 2014 Canon AIPP Australian Professional Photography Awards
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Welcome To The ACMP
On 8 May 2015, the ACMP effectively merged with the A I P P. H e r e ’ s h o w t h e m e m b e r s h i p s w i l l w o r k i n t h e future. The membership fees previously paid to the
such, but can, through their AIPP membership,
ACMP entitle ACMP members to membership
become an ACMP (Accredited Commercial &
of the AIPP for the remainder of this calendar
Media Photographer).
year, with no further fees payable. However, the AIPP will ask ACMP members to renew their
Integrating ACMP into the AIPP
AIPP membership on 1 January 2016 at the
All of the directors of the ACMP who were
standard AIPP membership rates.
active directors at the time of the merger were
invited to establish an ACMP “Chapter” within
Because ACMP members have been
members for some time and were previously
the AIPP.
accepted as ACMP accredited members, the
AIPP is able to welcome ACMP members as
be the responsibility of a new chapter council
AIPP Accredited Professional Photographers,
comprising the ACMP directors, plus up to
without the need to take part in our standard
six existing AIPP members, all of whom share
accredited member admission process.
common objectives and goals.
More importantly, the AIPP/ACMP is in the
Achieving the objectives of the chapter will
The chapter will be governed under the
process of putting in place a series of initiatives
existing AIPP governance protocols, with its
to enhance the ACMP brand and promote the
terms of reference agreed and published in
ACMP as the mark of an Accredited Commercial
the new ACMP Charter, and its main priorities
and Media Photographer.
identified and published in its “Targets & KPI” document.
Accredited
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Within the AIPP structure, the term ACMP now
Search For A Pro
refers to an “Accredited Commercial & Media
Basic ACMP membership details have now been
Photographer”, a very subtle but important
imported into the AIPP membership database
difference. In other words, a professional
system, using the email addresses previously
photographer can no longer join the ACMP as
held. However, to get full advantage of their
membership and the Search For A Pro system,
the fact that you are an Accredited Professional
ACMP members will need to update their own
Photographer and a specialist commercial and
details.
media photographer, identified through the
ACMP logo.
The “Search For A Pro� system is one of the
As an example, if you go to www.aipp.
important initiatives we will use to help raise
awareness of the ACMP brand. All members are
com.au and use the Search for a Pro facility
able to create their own category (photography
and search for Robert Catto, one of the ACMP
genre) specific profiles such as advertising
directors, you will see how Robert has created
photography, industrial photography, corporate
his profile and utilises the new logo.
photography, commercial photography, etc.
corporate photographer to get more examples
Once you have created your profiles, we will
add the new ACMP brand and logo to promote
Search for Robert as an advertising or as a
of how this process works.
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Is The AIPP Mentoring Program For You? E r i c V i c t o r, p r o g ra m d i r e c t o r o f t h e A I P P ’s 2 0 1 5 m e n t o r i n g p r o g ra m , e x p l a i n s w h a t ’s h a p p e n i n g a n d how to get involved. Eric Victor, you are the current program
What is the main objective?
director of the AIPP mentoring program and the year has reached the half way
The industry has changed enormously since
mark. How is it going?
2000. It is becoming harder to make a living as solely a photographer and the traditional
Rather well! We have over 60 participants, which
business model is well and truly useless.
was our target for this year. It covers both the
domestic and the commercial market.
into a very flexible model, which is sometimes
hard to define, but is in no way lacking
The program has now had over 300
Today our professional world has morphed
participants since its beginnings and the
potential.
feedback that we are receiving continue to be
very encouraging.
the weapon of a photographer, it also belongs
For instance, Photoshop is no longer only
to the graphic artist. Which leads to a simple You have been involved with the program
situation, why don’t we learn graphic art?
since its inception, but how do you see the
program in the future?
question: Should I have a second job?
Like everything in life, you need to adapt. Since I ran the pilot program five years ago, the content of the program has evolved enormously.
We do not wish to judge success by
numbers, but by the quality of the experience. So the future effort will be to select our participants better and to increase the quality of our mentors.
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This in turn raises another, often-asked In most cases for someone entering the
profession, this is a sensible approach. It is a sign of understanding the task ahead. When your photography eventually requires 100 per cent of your effort, then you will know that it is time to resign from that second job!
Coming back to the question, we do our
best to create stepping-stones for the young professional, to help them negotiate the pitfalls of the industry. Sharing our experiences gives
them a better chance to cut a path in the
How do you select the participants?
jungle.
Any one is welcomed, but we have set some
standards.
You will notice that I keep on repeating the
word ‘professional’. That is indeed our main
objective.
means that they are already committed to a
The fact that the participant has to apply
professional life and that they need a step up in Isn’t there a kind of universal truth under-
entering the profession.
lying our profession?
Of course! One might think that having a
complexity of the task.
website with bells and whistles is the cure of all
ills.
financially and mentally, which is key to a
Unfortunately, that is forgetting the most
This alone shows an understanding of the We ask for a commitment both
successful outcome. A questionnaire needs
important factor, the human kind. Business
to be completed to give the mentors an
methodology doesn’t change the fact that
understanding of where the person is at.
we are dealing with a public and art directors.
Waiting for a phone call from an unknown client
website but will change a little for the 2016
might not work, whereas a face to face visit
season.
The full requirements are on the AIPP
might have a better outcome! What is the major stumbling block for What makes a good participant? Commitment. There is no point in spending good money if you are only half thinking to work as a photographer. Usually the applicants who have already tried professional photography for a year or so with limited results are the ones getting the most out of the mentoring program.
They already have some experiences, some
issues to solve and maybe some misguided concepts.
these participants? More often than not, it is a matter of not understanding the purpose of the program and the commitment required.
We do our utmost to describe it, but there
are a few participants that expect either a structured course or have not done their financial homework. You mention that it is not a course? It is a program where very experienced mentors
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guide the participants thru the early stages of
will be for all.
entering the industry. It is an exchange of views,
of possible solutions, and of experiences.
accreditation, we will need to follow suit and
evolve into a more precise program. The aim
The emphasis is on the participant to
With the efforts placed by the AIPP toward
develop his or her own business model and to
will be to foster a number of participants into a
receive an educated feedback from the mentor.
higher orbit.
Each participant has different ambitions and
This may mean that the program is extended
ways to get to their goals. The mentor is there
to a second year with one to one mentoring.
to facilitate this process and keep the project on
There are plenty of avenues to explore and we
track.
have many of them on the table for reflection.
You just mentioned the word business
You have been in the industry for a long
model. Is there any pure photographic
time, managing a leading photographic
component in the program?
studio and now semi-retired. Isn’t it time to learn to play golf?
The program is designed to help the photographer entering the industry to sustain
Listening to a few of Bach’s cantatas, maybe?
his or her business and to understand its
potential. We are assuming that the technical
which is the deep acknowledgement of how
side of photography is known.
good the industry was for our generation.
Mind you, we do deal with images when it
Starting today is another matter and if we
comes to fine tuning a portfolio, as the portfolio
can help, we do. The program relies on the
is the business card of any photographic
goodness and generosity of mentors, but even
endeavour.
with all good intentions, it is a demanding ask.
However, I have to admit that there is
Where do you see the program going in
satisfaction when imparting experience and
the future?
when a participant does crack it, a great joy.
It is a critical part of the charter of the AIPP to
Eric Victor is a past National President of the AIPP
educate. Not only a few individuals, but also
and the program director of the AIPP’s Mentoring
an entire industry. The more professionals the
Program. We didn’t ask him if he plays golf.
Institute can educate. the better the industry
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The mentors have one thing in common,
Photograph by Vicki Papas, AAIPP, Finalist, Portrait Category, 2014 Canon AIPP Australian Professional Photography Awards
43
New Telephotos From Nikon
High resolution DSLRs are allowing higher quality images and new telephoto lenses from Nikon lift the quality further again. If you shoot sport or wildlife, you need a long
Normal mode, a shutter speed effect equivalent
telephoto and while some may argue that
of up to 4.0 stops is possible. The Sport mode
400mm is an ideal compromise between
is for tracking rapidly moving subjects from a
functionality and reach, these new super
distance, such as surfers catching a wave or
telephotos from Nikon may challenge that view.
birds in flight.
The two new AF-S Nikkor lenses are the
500mm f/4E FL ED VR and 600mm f/4E FL ED
to provide accurate autofocus tracking, even
VR. Currently claimed to be the lightest lenses
during high-speed continuous shooting, and
of their focal length in the world for full-frame
the improved AF tracking is complemented
DSLRs, the 500mm weighs in at 3090 g (was
by a reliable auto-exposure control with the
3870 g) and the 600mm at 3810 g (was 5.060
employment of an electromagnetic aperture
g). Obviously these are not featherweights, but
mechanism. This enables the aperture to be
the weight reductions are very significant and,
controlled via electric signals from the camera
along with higher ISO settings, means hand-
body for further accuracy, which is important
held work from time to time becomes much
for time-lapse videos and exposure generally.
more realistic.
of shooting in the field, both new lenses
The lenses feature fluorite lens elements,
Designed to withstand the challenges
Extra-low Dispersion (ED) glass and Nano
incorporate a fluorine coating applied to the
Crystal Coat multi-coating, which in turn Nikon
meniscus protective glass at the front of the
claims, produces vibrant images, accurate
lens for protection against dirt, water droplets
colour and rich detail. Nikon even suggests it
and grease. Durability is further enhanced
helps to create a more efficient post-processing
with the inclusion of a tripod collar ring with
workflow for photographers working on time-
bearings to enable smoother transitioning
sensitive projects.
between horizontal and vertical shooting.
Nikon’s Vibration Reduction (VR) system
provides both Normal and Sport modes. In
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The lenses integrate with the DSLR body
The lenses are due for release on 19 July
2015 with pricing to be made available shortly.
(Above) AF-S Nikkor 500mm f/4E FL ED VR and 600mm f/4E FL ED VR. (Bottom) Example photograph taken with Nikon D4S and Nikkor AF-S 600mm f/4E FL ED VR
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