01/2010
NEWSLETTER
CONSUMERS CHOOSE XX BEST NEW PRODUCT OF 2009 The readers of Cyclingnews, one of the world’s most important cycling websites, have crowned XX, the world’s first 2x10 MTB groupset, as Best New Product in the 2009 Cyclingnews Reader Poll. This makes it a back to back victory for SRAM, as the SRAM RED road group took the award last year. With an overwhelming 25% of votes in a field of almost 14.000 readers, Cyclingnews poll made a clear statement about the breakthrough and innovation represented by the XX groupset. Singificant quotes from the story: “XX is ultralight at under 2,300g for a nine-piece group but what‘s more impressive is how little – if anything – has been sacrificed to get there.” and “[with] powerful hydraulic disc brakes based on Avid‘s excellent Elixir CR model, shifters and derailleurs modeled after the powerful X.0, lots of premium materials such as titanium and carbon fiber, and a highly cohesive and integrated overall fit and feel and it‘s perhaps no surprise that XX has ended up at the top of the heap.” After proving itself in racing with multiple World Champion jerseys, and having won the favors of magazine editors all over the world, XX now receives the ultimate and highest recognition from cycling enthusiasts all over the world – the consumers. You can find the full story on Cyclingnews: www.cyclingnews.com/news/2009-reader-poll-srams-off-road-range-a-favourite
For more information in Europe please contact Elmar Keineke Phone: +49 170 3835 809 Email: ekeineke@sram.com
For more information in North America please contact Eric Schutt Phone: +1 312 664 8800 ext 1376 Email: eschutt@sram.com