SRAM FORCE 2010
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SRAM FORCE was launched in 2006 1st SRAM road groupset ever Top of the line groupset 1 000 000 Km of Pro Tour racing in 2007
SRAM FORCE 2010
At that time: • 2x10 speed built for pro. racing • No reach adjustments • Trim position on the small chainring • GXP crank option only
SRAM FORCE 2010
In 2010 SRAM FORCE is back: • Complete 2x10 speed built for racing • New graphics, finish and carbon: fits modern frame design • New brakes: wider shape and adjustment possibilities • New BB30 crankset option (GXP crankset also available) • Better features for the same price
SRAM FORCE 2010
SRAM FORCE 2010: • Seven components: Shift levers, rear derailleur, front derailleur, brakes, crankset system, cassette and chain • Total weight: 2097g (GXP) 1951g (BB30)
SRAM FORCE 2010
Key technologies: • DoubleTap • Zero Loss (only front) • Exact Actuation
SRAM FORCE 2010
Shifters: • Fully adjustable brake and shift lever • New unidirectional carbon structure and graphics • Zero Loss technologies for front shifting • Weight: 302g
SRAM FORCE 2010
Rear Derailleur: • New unidirectional carbon cage structure and graphics • New forged 6000 aluminum and “zephyr silver” finish • Maximum capacity 28T • Weight: 174g
SRAM FORCE 2010
Front Derailleur: • New forged 6000 aluminum and “zephyr silver” finish • Trim position on the big chainring • Weight: 83g
SRAM FORCE 2010
Brakes: • Wider skeletonized dual pivot design • New forged 6000 aluminum and “zephyr silver” finish • Center adjustment • Spring tension adjustment • Weight: 280g
SRAM FORCE 2010
Crankset: •
New BB30 option: 20% lighter / 10% stiffer / 20% more ankle clearance
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New unidirectional carbon structure and graphics
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Stronger chainrings for increased shifting performance
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Ratios:
Standard: 53/39 (130BCD) Compact: 50/36, 50/34, 52/36, 52/38 (110BCD)
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Cranklengths: 170 / 172,5 / 175 / 177,5mm
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Weight: 791g (GXP) / 645g (BB30)
SRAM FORCE 2010
Crankset: BB30 vs GXP
300% more ankle clearance
BB30
GXP
SRAM FORCE 2010
Cassette and chain: •
New PG1070 design: quieter with same level of performance
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Seven ratios: 11-23; 11-25; 11-26; 11-28; 12-25; 12-26; 12-27
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Weight: 210g (11-23)
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HollowPin technology on the PC1070
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Weight: 257g (114 links)
SRAM FORCE 2010
SRAM RED vs SRAM FORCE 2010: •
SRAM RED is Pro Racing
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Even faster rear shifting (Zero Loss)
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Ceramic bearings: BB and RD pulleys
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Extra carbon: RD cage, shift lever
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Extra weight saving details: Brake shoe, rear derailleur
SRAM FORCE 2010
SRAM RED vs SRAM FORCE 2010:
SRAM FORCE 2010
SRAM FORCE 2007 vs SRAM FORCE 2010: Shifters
RD FD Brakes
Crankset
Cassette
SRAM FORCE 2007 Shorter brake and shift lever No adjustment Woven carbon
SRAM FORCE 2010 New finish and graphics Adjustable brake and shift lever Zero loss for front shifting Longer brake and shift lever shape New finish and graphics New finish and graphics Trim position on the small ring Trim position on the big ring Narrower design and no adjustments New wider shape Adjustment: center & spring tension New finish and graphics GXP option only New BB30 option available Only 3 ratios: 53/39, 50/36, 50/34 New ratios: 52/36 and 52/38 New finish and graphics New chainring design for better shifting performance OpenGlide technology New design for quieter running Extra ratios
SRAM FORCE 2010
SRAM FORCE 2007 vs SRAM FORCE 2010:
ISSUU
media clippings 2009 Ciclismo
Top Velo / Le Cycle
Cycling Plus / Pro Cycling Cycling Weekly
Ciclismo en Ruta
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media clippings 2009
Ciclismo
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media clippings 2009
Top Velo / Le Cycle
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media clippings 2009
Cycling Plus / Pro Cycling Cycling Weekly
THE TOUR OF SPAIN CYCLE CHALLENGE 14-18 OCTOBER 2009
NEWS | Weekly Review
352G LIGHTER THAN DURA-ACE
New SRAM Force groupset unveiled SRAM has just announced a new Force groupset for 2010. Now borrowing technology from the pro-level SRAM Red, the new Force system weighs a claimed 1,951g, which is 352g lighter than Shimano Dura-Ace 7900. Something that won’t be lighter, however, is your wallet. Where prices elsewhere in the bike industry are soaring, the price of Force is to stay the same. The biggest weight saving is made by introducing a new BB30 chainset to fit the international standard pioneered by Cannondale, where bearings are pressed directly into an oversized shell. The regular GXP bottom bracket brings the weight of the groupset up to a claimed 2,097g, which is still 179g lighter than Dura-Ace. Force moves to unidirectional carbon and forged aluminium throughout, which SRAM says adds strength and decreases weight. Aluminium parts are also anodised with a ‘zephyr’ dark silver finish to sharpen their look. Force’s shifting technologies remain unchanged — SRAM’s trademark DoubleTap is still in place — but the brake calipers are now skeletonised, Red-style, with spring tension adjust and centring adjustment for
ease of set-up. This move will have shaved off a few grams. Shifters include SRAM’s reach adjust feature, where levers can be brought inwards for smaller hands. Watch this space for a full test.
Follow the famed route of the Spanish tour
Use the Force to shave grams from your bike
FORMER BC CHIEF’S END-TO-END CHARITY RIDE
HARDMAN HOLDS ON TO RECORD
Photo: Martin Henson (www.cyclingimages.co.uk)
King for eight days
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PETER King, the man who rescued a moribund British Cycling in the late 1990s, laying the foundations for the sport’s current Olympic successes, is to ride the End-to-End in aid of Prostate UK. The former CEO of British Cycling, now an executive director and 65 this year, hopes to raise £5,000 on his eight-day, 851-mile marathon. In 2004 King was successfully treated for prostate cancer, recovering in time to travel to the Athens Olympics to witness the British team’s successes there. King will ride the challenge on a Pinarello Prince, which was presented to him recently by Britain’s Tour de France sprint legend Barry Hoban. King is building up the miles, including riding the recent Brian Robinson Challenge sportive. He has already got some high profile support. As well as from
APRIL 30, 2009 www.cyclingweekly.co.uk
within cycling, they include key figures from Manchester United, Sport England and Glasgow 2014 Commonwealth Games. His eight-day End-to-End bid starts from Land’s End on Friday, May 22, with a 124-mile ride to Exeter. King is due to reach John O’Groats the following Friday. On his website www. justgiving.com/peterking2, King says, “I will be fulfilling a promise made five years ago to Professor Roger Kirby when he removed my cancerous prostate and thereby gave me a new lease of life — namely that I would celebrate five years of that new life by undertaking a serious fund-raising cycling challenge. “Without Roger’s skill and the research work and support of the charity of which he is the president I may not have been able to ride my bike at all today, let alone take on the infamous End-to-End challenge.”
“Something that won’t be lighter is your wallet”
p Sign uy toda s ce as pla e ar d! limite
Randle still fastest at 44
A very Good Friday for Randle
WAYNE Randle’s 18-58, I remember doing a short clocked on the V718 20 on a fixed bike when I Newport course on Good were about 16.” Friday is still the only subSo was Randle tempted 19-minute ‘10’ of 2009. And to ride Old Skool himself? he might go even faster. The “I had a bike in the back 44 year old revealed to CW: of the car that they built “I don’t think it were that me, but I couldn’t ride that fast a day.” thing,” he said. “It “I thought, if I weren’t just old The Planet get a good day school, it were like X northern like, I might something out of the hardman’s time scrape it, but 18th century. It had equalled his the day weren’t a longer wheelbase career best, set that fast” in 2005 when than a car and I he beat Stuart couldn’t be arsed to Dangerfield on mess about.” the O10/2 Ranby course. With Dangerfield on the Did Randle know he comeback trail, will Randle was on target for an ‘18’ ride the National ‘10’ and on Good Friday? “I’d never take the multiple national ridden that course before,” champion’s scalp again? he said. “I thought, if I get “Nah, I haven’t entered a good day like, I might it. I’m sticking local,” he scrape it, but the day said. “It’s somewhere weren’t that fast. I mean, near London isn’t it? If Cammish only did a 21-38 it were down this area I to win the Old Skool Series. might have a go.”
Take on a 2000metre climb in the dramatic Sierra Nevada Mountains Cycle over 100 miles a day through Spain’s beautiful Granada region Celebrate your success with a champagne finish by the sea
Can you handle it?
If you think you’ve got what it takes why not sign up today!
For further information
www.action.org.uk
0870 333 1662 Text ACTION SPAIN and your name and address to 60003* for more info *standard text message rate applies
ISSUU
media clippings 2009
Ciclismo en Ruta
Grupo SRAM Force 2010 La firma estadounidense también ha renovado el segundo grupo de su gama y ya podemos ofreceros más información sobre su versión 2010, que estará disponible este próximo verano. El nuevo Force adopta diversas soluciones tecnológicas del Red y mejora tanto sus prestaciones como su peso y estética para dar un paso adelante importante. TEXTO: REDACCIÓN – FOTO: SRAM
SRAM ha aplicado al Force avances que ya ha utilizado anteriormente en el Red, su grupo tope de gama. De este modo, este modelo refina su funcionamiento gracias a tecnologías como las DoubleTap, ZeroLoss y Exact Actuation, que proporcionan un cambio rápido, suave y efectivo. El nuevo Force también permite ajustar la posición de los mandos de freno y cambio para adaptarse a todos los físicos y proporcionar una
mayor comodidad. Por otra parte, el diseño de los frenos es similar a los del Red, por lo que en este apartado mejora considerablemente la respuesta y las posibilidades de ajuste. Diversos componentes están realizados en fibra de carbono unidireccional, como es el caso de bielas, mandos y partes del cambio trasero. El resto de elementos están fabricados en aluminio forjado. Estos materiales proporcionan
COMPARATIVA DE PESOS SRAM Force (GXP) SRAM Force (BB30) Shimano Dura-Ace 7900
Ciclismo en Ruta-15
000-000 usuario-novedades.indd 15
Mandos Cambio 302 g 174 g 302 g 174 g
Desviador Pedalier Frenos 83 g 791 g 280 g 83 g 645 g 280 g
Cadena 257 g 257 g
Casete 210 g 210 g
Total Diferencia 2.097 g - 179 g 1.951 g - 352 g 2.276 g
mayor resistencia, y ligereza. Además, el nuevo diseño con gráficos en blanco es más moderno y elegante. Otra de las principales novedades del Force 2010 es la disponibilidad de una versión con eje de pedalier BB30. Además de las consiguientes ventajas en cuanto a funcionamiento, también se consigue así que el peso total del grupo sea de sólo 1.951 gramos, por los 2.097 de la versión estándar. SRAM lanzará el nuevo Force en sólo unos meses y, aunque no se conoce exactamente su tarifa, éste será muy similar al del Force actual, por lo que los usuarios dispondrán de mayores prestaciones por el mismo precio.
Ciclismo en Ruta-15
21/4/09 14:15:37