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AN INVESTMENT PERSPECTIVE ON GLOBAL VALUE CHAINS
BOX 2.2 Boeing: Aerospace giant hobbled by ill-planned outsourcing Boeing is among the largest global aerospace manufacturers, as is its European rival Airbus. It is the fourth-largest employer in the US manufacturing sector and employs 153,000 people worldwide ( Peterson 2011). It maintained a leading role in commercial airplane production for more than 80 years, led by an expert group of engineers and builders who always worked in proximity to each other. Its executives held patents, designed wings, and spoke the language of engineering and safety as a mother tongue (Useem 2019). This culture began to change after Boeing bought its rival McDonnell Douglas in 1997. The McDonnell executives ended up in charge of the combined entity, and a stock price–focused culture ascended. Boeing started outsourcing and offshoring on a large scale as a way of lowering costs and accelerating development (Denning 2013). It relied on a complex web of suppliers worldwide to manufacture its planes. In-house labor was replaced with outside partners who did not possess the required skill sets. And, through all these changes, employees’ voices went unheard (Denning 2013). After losing market share to Airbus in the early 2000s, Boeing decided to design a new aircraft that would not only lower costs for airlines but also improve the flight experience for p assengers. The 787 Dreamliner program was launched in 2004, targeting a 2008 introduction. U nlike in earlier programs, when Boeing kept design, engineering, and manufacturing in-house as much as possible and subcontracted components only on a strict build-to-print basis, more than 90 percent of the parts for the 787 Dreamliner were outsourced. Furthermore, the contracts for these parts were based on perverse incentives to work at the speed of the slowest supplier. They imposed penalties for delays but no rewards for timely delivery, contributing to a slow and uncoordinated supply chain. The project’s new technology coupled with this new supply chain exceeded Boeing’s ability to manage and coordinate effectively. Additional costs also arose because of cultural and language differences and physical distances between suppliers in the supply chain. These factors impeded much-needed communication. Boeing’s tiered outsourcing approach aggravated the project’s risks. Boeing established partnerships with about 50 tier-one strategic suppliers, who served as integrators that assembled different parts and subsystems produced by tier-two and tier-three suppliers. However, some tier-one suppliers lacked the ability to develop various sections of the aircraft, and some lacked the experience to manage their tier-two suppliers. This strategy of delegating engineering and procurement to subcontractors had tremendous consequences. Boeing ended up outsourcing major technological innovations (including new electrical systems, power systems, and distribution panels) that were unproven in any airplane and were introduced simultaneously. This outsourcing increased delays and costs in coordinating the application of the new technologies. The 787 Dreamliner project finally finished in September 2011, three years later than originally planned and with much higher costs. A corporate culture centered on cost cutting coupled with technical miscalculations and management misjudgments eventually culminated in two fatal crashes that killed 346 people in 2018 and 2019. Boeing continued to outsource work to low-paid contractors and subcontractors for Continued on next page ›
