5.1 Firm Characteristics

Coverage Scenario

FIGURE 5.1 Firm Characteristics

Sources: Administrative data on transactions and business and entrepreneur characteristics associated with a partner firm website; data at CPhS (Consumer Pyramids household Survey) (dashboard), Consumer Pyramidsdx, Centre for monitoring indian Economy, mumbai, https://consumerpyramidsdx.cmie.com/. Note: based on the survey data, the figure shows the distribution of the number of employees and the share of total sales firms manage to achieve through the e-commerce platform.

5.1 Firm Characteristics

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Hidden Potential