Market Insights.qxp_MARKET INSIGHTS 23/02/2022 08:59 Page 1
MARKET INSIGHTS
Satellite Comms Market: What’s the Latest? Satellite communications is a fast-evolving sector within Business Aviation. Matt Harris caught up with Satcom Direct’s Chris Moore to discuss the latest developments and ask him about his predictions for the market…
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elebrating its 25th anniversary this year, Satcom Direct is founded on an understanding of ‘the value of time, and the importance of maximizing it’. In accordance with that founding principle, the company has developed a range of cutting-edge technologies that enable connection, wherever a business aircraft is located. Today, it provides communications solutions aboard more than 7,000 aircraft. Harnessing a powerful combination of tools, Satcom Direct is industry-renowned for its consistent, reliable connectivity across the globe. A portfolio of proprietary software, hardware, terrestrial infrastructure, cybersecurity solutions, and award-winning customer services enable the company to offer tailored data services for each individual business aircraft customer’s mission. In addition, the company delivers educational resources that range from simple entry-into-service workshops, right up to certified qualifications for aviation IT professionals and cabin crew. According to Chris Moore, President of Satcom Direct, “The aim is to enhance the passenger experience, improve operational efficiencies, and give back precious time by providing connectivity solutions beyond all expectations.” An experienced, dynamic, board executive with an engaging personality, Chris has contributed to the success of various renowned satellite, software, and aerospace organizations, by recognizing and maximizing commercial opportunities and applying strategic knowhow to optimize positive outcomes. With 18 years’ experience in the global telecommunications and IT business space, his career began in product
28 Vol 26 Issue 3 2022 AVBUYER MAGAZINE
management for Westcon, and, more recently, he served as Vice President of Sales at Horizon Mobile, as Vice President of Sales for Trading Apps, and Global Sales Director of Inmarsat for the aeronautical, maritime, land and government markets. Chris has been with Satcom Direct since 2012, having originally joined as Vice President of Satcom Direct International. He enjoyed significant success in expanding the global footprint leading to a move to Satcom Direct’s World Headquarters in Florida in 2016, and promotion as the company’s President. AvBuyer caught up with Chris Moore to get his, and Satcom Direct’s, perspectives on the Business Aviation satellite communications market today… AvBuyer: With all of the incredible developments in cabin connectivity over the past decade, what is demand like from business jet users currently? Does it continue to increase, has it plateaued, or is it trailing off? CM: Demand for connectivity for the business jet sector continues to grow at a rapid pace and has increased exponentially in the last few years. Customers expect the same connectivity experience at 40,000 feet as they have in their office or home, and with many more data-hungry apps being used, the data transmission rates are soaring. With Covid driving increased use of business jets, and as more passengers are travelling, so the demand for data, and the applications it supports, is increasing. An aircraft will often transform from an office to a home environment, so will require connectivity that reliably and consistently supports work and leisure time.
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