SAVE THE DATE

JUSTIN ALEXANDER

Photography courtesy of Justin Alexander

Brides today face wedding delays, cancellations, and a myriad of other frustrations. The 8-minute dance was created to show the reality of being a bride during the pandemic in an artistic, yet relatable, way.

The dance includes scenes at home, in a bridal boutique, at city hall, inside of a wedding venue, and finally, at the wedding reception.

Justin Alexander, a contemporary wedding dress design and manufacturing house, commissioned the dance to demonstrate their empathy and understanding of the ups-and-downs of wedding planning during a pandemic. Justin Alexander Warshaw, CEO/Creative Director of Justin Alexander, relates to this project personally, as he recently got engaged himself.

“We wanted to create something that inspires to-be-weds and retailers around the world,” Warshaw said. “This dance was created to provide hope for the future of weddings and to show brides that in the end, love always wins. Tiler Peck is known as the most musical ballerina who can create a connection to her audience in a moment.

We are so lucky to have her and the very talented Roman Mejia bringing this story to life.”

WEDDING DISTRICT

PHOTOGRAPHY BY HANNAH SOLE POWDERLY HAIR BY DEBRA HARE-BEY MAKEUP BY ELORIA MICHELLE GOWNS BY ATELIER 2B, AURELIE MEY, JESSICA MARIAGE SHOES BY BADGLEY MISCHKA SHOES ACCESSORIES FROM THE REAL REAL LOCATION BROOKLYN, NEW YORK

THE WEDDING DISTRICT AT YOUR SERVICE For the past few months, all around the world, the wedding industry has experienced many challenges. But that has not stopped many designers from pulling all their resources together to ensure all their brides are taken care of on their special day.

We are uncertain about how long this dilemma will last, but love is not canceled. It will be important for you to do your research, get in contact with your local bridal boutiques, ask the right questions, and plan accordingly.

Having a wedding planner will probably be step one. Their contacts will be extremely valuable now. SHOP & GO, MADE TO ORDER Shipping and mailing may not be optimal now, but it’s not impossible.

Now is the time to become familiar with your local bridal businesses. T Bridal boutiques may be open to selling their sample stock or past season collections. These samples are probably items that were only tried on by brides shopping for their dresses.

There are also the not-so-famous bridal designers that are not yet household names—they may be a great option now because more than likely, their atelier is fullystocked for making custom items. Some brilliant designers may be right under your nose. They may be able to sketch, design, and produce a gown immediately for your occasion (given they have everything in house).

So, whether you are having a spring wedding or a winter wedding, finding the right dress will depend on how flexible you are during these challenging times.

We encourage you to stay calm and take things in stride.