DESIGNERTAKEOVER
JUSTIN ALEXANDER
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Photography courtesy of Justin Alexander rides today face wedding delays, cancellations, and a myriad of other frustrations. The 8-minute dance was created to show the reality of being a bride during the pandemic in an artistic, yet relatable, way.
The dance includes scenes at home, in a bridal boutique, at city hall, inside of a wedding venue, and finally, at the wedding reception. Justin Alexander, a contemporary wedding dress design and manufacturing house, commissioned the dance to demonstrate their empathy and understanding of the ups-and-downs of wedding planning during a pandemic. Justin Alexander Warshaw, CEO/Creative Director of Justin Alexander, relates to this project personally, as he recently got engaged himself. “We wanted to create something that inspires to-be-weds and retailers around the world,” Warshaw said. “This dance was created to provide hope for the future of weddings and to show brides that in the end, love always wins. Tiler Peck is known as the most musical ballerina who can create a connection to her audience in a moment. We are so lucky to have her and the very talented Roman Mejia bringing this story to life.”
54 | WORLD BRIDE MAGAZINE
WORLD BRIDE MAGAZINE | 55
