BUSINESS PLAN ___________________________________________________________
POLO - JUMPING - LIFESTYLE
_______________________________________________________________
MULTIMEDIA PORTALS SAMSUNG SMART-TV-CHANNEL ULTRA LUXURY BRAND E-COMMERCE
BUSINESS PLAN ________________________________________
BUSINESS CONCEPT
6
OUTLOOK
7
MONETIZING THE TRAFFIC
8
USER ADDED VALUE
9
INTERNATIONAL MARKET SIZE
10
OVERVIEW TURNAROUND
11
SWOT ANALYSIS
12
KEY FACTS SAMSUNG CONTRACT
13
KEY FACTS SAMSUNG COMPANY’S VALUE
14
TURNAROUND
18
CASE SZENARIO
25
BEST CASE SZENARIO
27
LINKS
31
CONTACT
32
_______________________________________________
WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE
BUSINESS CONCEPT ________________________________________
Like other internet platforms, as LinkedIn, Instagram or Classicdriver, we offer to the special interest community a service, they do not want to miss any more and that makes us win them as permanent users. The market size is estimated to comprise 600 million fans worldwide. On a global level, the special interest online market regarding “Equitation” is barely tapped.
The founders of WorldHorseSport AG base their engagement on the following target: "To offer everything around Equestrian sport from one source“ Our target is that our Equestrian fans don't have to leave the WorldHorseSport.ch portal no matter what they want to find around their beloved sport. WorldHorseSport AG is Nr. 1 in Switzerland. Since January 2014, we are driving the process of the internationalization forward. Sensational international Google Ranking 9 x page 1; 7 x page 2
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 6 -
OUTLOOK ________________________________________
The concept is so successful, that WorldHorseSport AG become the Nr. 1 in Switzerland and generated Users from 88 countries. The company was nominated for the «100 Best StartUp Award» from over 100,000 young company‘s in Switzerland. During this nomination process, SAMSUNG became aware of us and we got a contract for installing permanently our IP-TV-Channel on 423 million SAMSUNG Smart-TV-devices in 142 countries. Management intention for 2014 / 2015 • Development of our company’s value over the SAMSUNG contract (Page 15) • Become the unrivaled Nr. 1 IP-TV, Multimedia and E-Commerce solution regarding horse sport in a market of 600 million high-income sport fans. • Further development turnaround and Swiss Ultra Luxury Brand: Swiss Mountain Herbs horse feed and Gold filtered water. Management intention for 2014 / 2016 • IPO on the Swiss Stock Exchange
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 7 -
USER ADDED VALUE ________________________________________
1. National and international information portals 2. Free National E-Paper-magazines 3. WorldHorseSport IP-TV-Channel Broadcasting the best 120 tournaments through our TV-Channel worldwide: Jumping, Polo, Racing, Endurance, Breeding (Programm 2014) 4. SAMSUNG Smart-TV-Channel Permanent installation of WorldHorseSport IP-TV Channel, broadcasting the best 150 events in 142 countries – Jumping, Polo, Racing, Endurance, Breeding on 431 million Samsung-Smart-TVdevices – Start in 06/14 5. Weekly Newsletter with latest highlights. 6. Trips and travels 7. Shop with 2.400 different equestrian products 8. Member-come-together
9. Careers sim. Jobs.ch (sold for 390 Mio CHF) 10. Trading-Announcements sim. Homegate.ch, for horse sport properties 11. Yellow Pages for vetereneries, dentists, clinics, riding schools 12. Own Luxury Brand
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 8 -
OVERVIEW REVENUE SEGMENTS / MONETIZING THE TRAFFIC ________________________________________
TV-CHANNELS / INFORMATION-PORTALS AND E-PAPER-MAGAZINES ARE THE BASIC TO MONETIZE THE TRAFFIC SAMSUNG WHSSMART TV CHANNEL INFORMATION PORTALS
E-PAPERMAGAZINES IP-TV-CHANNEL WSH-Online Solutions
Advertisement WHS-Apps WHS-Shop
Job-Portals
Trading Plattforms WHS Yellow Pages
WHS-Trips
WHS Luxury Brand
_______________________________________________
WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 9 -
INTERNATIONAL MARKET SIZE ________________________________________
600 million high income sport fans
Sales of around 300 billion dollars
28 million employees
17 million horse trailers / trucks
3.4 million Equestrian companies
Every 10th horse for sale
1.8 million horse sport properties
3 million empty boxes (every 20th)
Every year new fashion trends
Very material intensive
Great need of horse feed and water supply / 9 kg / 60 l per day The most growing market in the next 10 years to be expected will be China
Equestrian belongs to the three most popular Olympic Sports 576.000 spectators were counted during the World Championship in Aachen / Germany The highest number of TV viewers during the Olympic Games in London 2012 was horse sport
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 10 -
OVERVIEW TURNAROUND ________________________________________
1. ADVERTISEMENT Revenue forecast only Switzerland. 2.2 - 3m 2. WHS APPS Mobile TV- and Magazine-Apps Market size 600m. Prices App: 9,90 CHF, TV-App 29,90 CHF year. 3. E-COMMERCE Our Affilate shop offers 2.400 products HORSE SPORT TRADING PLATFORMS (BETA 03/14) Int.Market size Price
4. Sim Jobs.ch (sold f. 390m) 5. Sim. Homegate.ch 6. Sim Autoscout.de 7. Horse trading
28 m 17 m 1.8 m 6.0 m
19,90 39,90 9,90 9,90
8. WHS YELLOW PAGES Int. Market size 3.4 m Price 69 CHF / year WorldHorseSport - OWN LUXURY BRAND 9. Hand picked horse feed (92 feed / adds) 10. Gold filtered mountain water for horses (6 varietes water) 11. Saddles and bridals hand made in Switzerland 12. Luxury Trips 13. Templates and Online Solutions
_______________________________________________
WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 11 -
SWOT ANALYSIS STRENGHTS
WEAKNESSES
Contract with SAMSUNG
Only established in a limited market
Without competition
Limited product portfolio in the Luxury brand
Nr. 1 in Google Ranking Nr. 1 in Switzerland with a clear intention of WHSmanagement and the highly qualified Team to become the international Nr. 1
More working capital required to build up the Luxury brand, fairs, marketing, staff, production
Qualified staff not easy to find
Realistic chance for a IPO on the Swiss Stock Exchange
Major growth potential 2 ½ years development advance
OPPORTUNITIES
RISKS
To establish the international Nr. 1 Multimedia Portal / Samsung IP-TV-Channel for horse sport. Build up a ultra luxury brand based on Swiss products: horse feed, water, saddles, bridals, clothes. Promotion and sales through Portals / IP-TV-Channel. Further development of sales areas as Financial Services / Medical / Trading (2015)
Technical problems in the media area Quality problems in the production of the Luxury Brand Logistical difficulties Not sufficient natural resources in the agricultural field Creation of working capital for exportation of goods Security measures to be provided for assuring the quality of goods
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 13 -
KEY FACTS / SAMSUNG CONTRACT ________________________________________
As we don't have to fight any other competitor with our special interest TV-Channel on the international level, we are able to become internationally known very fast. PERMANENT INSTALLATION The WorldHorseSport Smart-TV-Channel has applications which are installed on the Smart-TV permanently. The user does not have to search the Channel. USING THE SAMSUNG AD-PROGRAM Samsung’s ad-program enables WHS to incorporate ads of international companies. SHOPPING / TURNAROUND OVER THE CHANNEL Smart-TV-viewers can use WorldHorseSport Smart-TVChannel E-Commerce-applications over the remote control. TV-viewers can purchase, advertise, pay online. PROGRAMM / ADVERTISING Whenever a viewer turns the TV on, the program of the WorldHorseSport-Channel appears on the screen. Thus, the access and turnover rate will be increased. REFERRAL MARKETING Thanks to our internet connection we have the opportunity to link our WorldHorseSport IP-TV-Channel to different social medias such as Facebook, Twitter or Google though being reached global by multiple users.
_______________________________________________
WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 14 -
SAMSUNG CONTRACT / COMPANY’S VALUE ________________________________________
On the assumption that one user / viewer in the Community’s values
100 Dollar (INFOLINK) the contract with SAMSUNG reflects a positive development of our company’s value considering the large audience of viewers. The contract further enables a smooth globalization over the permanent installation of our IP-TV-Channel on 423 Mill. Samsung Smart-TV-devices in 142 countries. (INFOLINK) Number to increase steadily.
More viewer to be reached by WorldHorseSport IP-TVChannel through the link to Social Medias - Facebook. Twitter and Google. We exspect to reach 6 million permanent users by the SAMSUNG Contract. (market share of 1 % of the international market). We hope to increase the companys value from 18 million to 600 million over the SAMSUNG Contract.
m$ REGULAR GROWTH - GROWTH SAMSUNG 700 600 500 400 300 200 100 0 2012
2013
2014 - 15 -
2015
2016
*
*
TURNAROUND / MONETIZING TRAFFIC ________________________________________
THE SAMSUNG SMART-TV-CHANNEL / INFORMATIONS PORTAL AND E-PAPER-MAGAZINES ARE THE BASIC FOR THE TURNAROUND 1. ADVERTISEMENT Revenue forecast only Switzerland. 2.2 - 3m. 2. WHS APPS TV- and Magazine-Apps for tablets and Smart-TV are fee based Int. Market size 600m. Price Magazin-App: 9,90 CHF, TV-App 29,90 CHF year. 3. WHS TEMPLATES AND ONLINE SOLUTIONS Our team of programmers has developed various homepages, templates and online-solutions as to Equitation. They were specifically tailored for horse sport service providers. Int. Market size 3.4m - Price 999 – 4.999 4. SHOP Our Affilate shop offers 2.400 products around Equitation. The advantage of an Affilate shop is, that we are just brokers between producers and customers without assuming costs for stock, staff and the return of products. Market size 330.000 bill $ – Fee 25–40 %
_______________________________________________
WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 18 -
TURNAROUND / MONETIZING TRAFFIC ________________________________________
5. TRADING PLATFORM HORSE SPORT (BETA 03/14) The specialized Marketplace in horse sport benefits will guarantee an increasing value of the community. At the present time we have finished the BETA Test Version for placing ads. Int. Market size Price Sim. Jobs.ch (sold f. 390m) 28 m 19,90 Sim. Homegate.ch 17 m 39,90 Sim. Autoscout.de 1.8 m 9,90 Horse trading 6m 9,90 6. WHS YELLOW PAGES Int. Market size 3.4 m Price 69 CHF / year WHS LUXURY BRAND Controlled organic cultivation – no tractor waste gases in the horse feed, from the nature in Switzerland and produced in a quality with enthusiastic. Our customers are owners of extremely valuable horses in a price category between 0.5 up to 10 m $, quite interested to keep their horses fit and healthy. 7. Luxury Trips 8. Hand picked horse feed (92 varieties feed / adds) 9. Gold filtered Water from the Swiss mountains 10. Saddles and bridals hand made in Switzerland Concept and more informations on request !
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 19 -
TURNAROUND / MONETIZING TRAFFIC ________________________________________
FURTHER DEVELOPMENT LUXURY BRAND in 2015 / 2016
Care Cosmetic Clothes FINANCIAL SERVICES (2015) In future, we wish to offer financial services as credits and insurance‘s online. We will offer the Financial Services over the World HorseSport trading portals for propertys, trucks and trailers, (Infolink example homegate.ch) In cooperation with partners like Zürich Versicherungen, CS Bank and American Express as follows: Finance: Horse sport properties, trucks, trailers, horses, Insurance: Trucks, trailers, horses, propertys, life, health Credit Cards: Special WHS Credit Cards providing customer benefits as already used intensely by the Federation National Germany.
_______________________________________________
WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 21 -
SWISS MOUNTAIN WATER FOR HORSES (6 varieties of water) Water is more important than feed for horses’ health. Water of inferior quality can cause serious health problems or even death. From our own natural water source in the Swiss Nature Reserve. Swiss Spring Water / available as Swiss Gold Filtered -Swiss Mountain Water / available as Swiss Gold Filtered -Swiss Glacier Water / available as Swiss Gold Filtered -
The water will be tested from our own laboratory, before we send it into the VAE and from 2 laboratorys in Zürich and Genf. -Market for feed and water: VAE -
„The Alm“ -Our water recource (right) -Impression Nature Reserve in the Swiss Mountains (below) -
(92 varieties of normal feed and additives) • Controlled organic cultivation • No tractor waste gases in the horse feed • Water from the our own Water source in a Swiss Nature Reserve in the Mountains - also available as gold filtered
BUSINESS CASE 1. year 1 ADVERTISING 1.1. Swiss Agency
2. year
3. year
4. year
5. year
1'600'560
2'400'840
3'201'120
3'350'000
3'800'000
1.2. Samsung TV AD 1.3. Affiliate Zanox
1'250'000
1'500'000
1'800'000
2'160'000
2'592'000
100'000
120'000
144'000
172'800
207'360
1.4. Direct Bookings 1.5. Google Ads
50'000
60'000
72'000
86'400
103'680
35'000
42'000
50'400
60'480
72'576
2.1. Magazine Apps
34'000
68'000
136'000
170'000
204'000
2.2. IP-TV Apps
69'000
103'500
155'250
232'875
349'313
199'800
299'700
449'550
674'325
1'011'488
3.2. Top Templates
49'990
74'985
112'478
168'716
253'074
4 SHOP AFFILIATE FEE
200'000
375'000
562'500
843'750
1'265'625
49'500
74'250
111'375
167'063
2 WHS APPS
3 WHS TEMPLATES AND ONLINE SOLUTIONS 3.1. Basic Templates
5 WHS MARKETPLACE 5.1. Jobs
-
5.2. Propertys
-
5.2.1. Horse sport propertys
-
49'500
74'250
111'375
167'063
5.2.2. Empty boxes
-
199'500
299'250
448'875
448'875
5.3. Trailers and trucks
-
5.3.1. Trailers
-
49'500
74'250
111'375
167'063
5.3.2. Trucks
-
199'500
299'250
448'875
673'313
5.4. horses
-
49'500
74'250
111'375
167'063
-
345'000
517'500
776'250
1'164'375
80'000
240'000
500'000
750'000
900'000
6 YELLOW PAGES
/ year
LUXURY BRAND 7
Trips
8
Swiss Mountain Herbs
-
200'000
1'000'000
3'000'000
5'000'000
9
Swiss Mountain Water
-
1'000'000
3'000'000
5'000'000
7'500'000
Saddles and bridles
-
250'000
750'000
1'250'000
2'500'000
Care
-
-
50'000
750'000
750'000
Cosmetic / Parfume
-
-
100'000
1'000'000
2'000'000
Clothes
-
-
-
25'000
50'000
Credit intermediaries
-
-
25'000
75'000
150'000
Insurance intermediaries
-
-
25'000
75'000
150'000
Credit Cards / AMEX
-
-
-
25'000
75'000
21'988'846
31'888'928
10
FINANCIAL SERVICES
TOTAL TURNAROUND
3'668'350
7'676'025
13'546'298
_______________________________________________
WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 26 -
BUSINESS CASE / COSTS / INVESTMENTS OPERATING COASTS Personal Cost
400'000
460'000
520'000
580'000
700'000
72'000
72'000
72'000
120'000
120'000
250'000
500'000
750'000
1'000'000
1'250'000
60'000
80'000
100'000
120'000
140'000
250'000
275'000
300'000
325'000
350'000
OPERATING COSTS
1'032'000
1'387'000
1'742'000
2'145'000
2'560'000
PROFIT
2'636'350
6'289'025
11'804'298
19'843'846
29'328'928
Office Marketing / Advertisement Traveling Cost Cost of Security, Insurance, Server
1. INVESTMENT IPO Deposit Cost IPO
2'500'000 1'200'000
SUM IPO
3'700'000
2. INVESTMENT INTERNATIONALISATION FURTHER PROGRAMMING
340'000
TV-CHANNEL IP-TV Channel SetUp Studio-Rent Broadcasting Truck
320'000 120'000 145'000
Technical Equipment
180'000
Personal Costs
480'000
Administration
35'000
Transport / Traveling Costs COSTS TV-CHANNEL
110'000 1'390'000
SUM INTERNATIONALISATION 3. INVESTMENT LUXURY BRAND HORSE FEED AND WATER Laboratory-Rent Water Filling Station Produktion Station horse feed Fairstand and Realisation fairs Containers Tractor Forklift
1'730'000
68'000 420'000 450'000 220'000 46'000 72'000 30'000
Water Truck (not to lease)
150'000
Sprinter / Combin (lease)
15'000
Truck /rent
32'000
Containers
46'000
Personal
520'000
Packaging
60'000
Branding
75'000
3. EXPANSION LUXURY BRAND 2. SUM INTERNATIONALISATION 1. SUM IPO Demand for venture capital
2'204'000 1'730'000 3'700'000 -4'997'650
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 27 -
BEST CASE SZENARIO 1. year
2. year
3. year
4. year
1'600'560
2'400'840
3'201'120
3'350'000
3'800'000
1.2. Samsung TV AD 1.3. Affiliate Zanox
1'250'000
1'875'000
2'812'500
4'218'750
6'328'125
100'000
150'000
225'000
337'500
506'250
1.4. Direct Bookings 1.5. Google Ads
50'000
75'000
112'500
168'750
253'125
35'000
52'500
78'750
118'125
177'188
34'000
85'000
170'000
255'000
493'000
138'000
207'000
310'500
465'750
698'625
249'750
374'625
561'938
842'906
1'264'359
3.2. Top Templates
74'985
112'478
168'716
253'074
379'612
4 SHOP AFFILIATE FEE
200'000
375'000
562'500
843'750
1'265'625
74'250
111'375
167'063
250'594
74'250 299'250
111'375 448'875
167'063 673'313
250'594 673'313
74'250 299'250 742'500
111'375 448'875 1'113'750
167'063 673'313 1'670'625
250'594 1'009'969 2'505'938
-
517'500
776'250
1'164'375
1'746'563
80'000
240'000
500'000
750'000
900'000
1 ADVERTISING 1.1. Swiss Agency
5. year
2 WHS APPS 2.1. Magazine Apps 2.2. IP-TV Apps 3 WHS TEMPLATES AND ONLINE SOLUTIONS 3.1. Basic Templates
5 WHS MARKETPLACE 5.1. Jobs 5.2. Propertys 5.2.1. Horse sport propertys 5.2.2. Empty boxes 5.3. Trailers and trucks 5.3.1. Trailers 5.3.2. Trucks 5.4. horses 6 YELLOW PAGES LUXURY BRAND 7 Trips
-
/ year
8
Swiss Mountain Herbs
-
500'000
1'500'000
4'000'000
7'500'000
9
Swiss Mountain Water
-
1'000'000
3'000'000
5'000'000
7'500'000
Saddles and bridles
-
250'000
750'000
1'250'000
2'500'000
Care
-
-
250'000
1'000'000
1'250'000
Cosmetic / Parfume
-
-
500'000
1'500'000
2'000'000
Clothes
-
-
-
25'000
50'000
Credit intermediaries
-
-
25'000
100'000
250'000
Insurance intermediaries
-
-
25'000
100'000
250'000
Credit Cards / AMEX
-
-
-
25'000
100'000
9'778'693 17'875'399 29'286'418
44'153'471
10
FINANCIAL SERVICES
TOTAL
3'812'295
_______________________________________________
WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 28 -
BEST CASE SZENARIO / COSTS / INVESTMENTS OPERATING COASTS Personal Cost
400'000
650'000
1'100'000
1'600'000
2'400'000
72'000
150'000
150'000
250'000
250'000
250'000
750'000
1'500'000
2'500'000
3'000'000
60'000
120'000
180'000
240'000
300'000
250'000
350'000
450'000
550'000
650'000
OPERATING COSTS
1'032'000
2'020'000
3'380'000
5'140'000
6'600'000
PROFIT
2'780'295
7'758'693
14'495'399
24'146'418
37'553'471
Office Marketing / Advertisement Traveling Cost Cost of Security, Insurance, Server
1. INVESTMENT IPO Deposit Cost IPO
2'500'000 1'200'000
SUM IPO
3'700'000
2. INVESTMENT INTERNATIONALISATION -
FURTHER PROGRAMMING TV-CHANNEL
340'000
IP-TV Channel SetUp
320'000
Studio-Rent Broadcasting Truck
120'000 145'000
Technical Equipment
180'000
Personal Costs
480'000
Administration
35'000
Transport / Traveling Costs
110'000
COSTS TV-CHANNEL
1'390'000
SUM INTERNATIONALISATION
1'730'000
3. INVESTMENT LUXURY BRAND HORSE FEED AND WATER Laboratory-Rent Water Filling Station Produktion Station horse feed Fairstand and Realisation fairs Containers Tractor Forklift
68'000 420'000 450'000 220'000 46'000 72'000 30'000
Water Truck (not to lease)
150'000
Sprinter / Combin (lease)
15'000
Truck /rent
32'000
Containers
46'000
Personal
520'000
Packaging
60'000
Branding
75'000
3. EXPANSION LUXURY BRAND 2. SUM INTERNATIONALISATION 1. SUM IPO Demand for venture capital
2'204'000 1'730'000 3'700'000 -4'853'705
_______________________________________________
WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 29 -
BUSINESS CONCEPT ________________________________________
BASIC Homepage IP TV Channel Magazines Programm IP TV Channel 2014 Nr 1 Google ranking Qualified team Freelancers and Agencys TURNOVER RELEVANT Advertising E-Commerce / Shop Templates WHS Luxury Brand WHS horse feed from the Swiss alps WHS Water for horses from the Swiss mountains – Link to the Nature Reservat Luxury Trips GOING PUBLIC Listing Rules Emission prospect WorldHorseSport AG MARKETSIZE Horse industry in Europe Horse industry in China Horse industry in Germany COMPANY’S VALUE (INFOLINK) CONTRACTS Contract with Samsung (On request - Letter of Intent)
_______________________________________________
WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 32 -
BUSINESS CONCEPT ________________________________________
CONTACT
CHRISTINE SCHACK worldhorsesport@gmail.com Skype: WorldHorseSport Facetime: WorldHorseSport
WorldHorseSport AG Alte Landstrasse 145 8800 Thalwil / Zürich SWITZERLAND
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – E-COMMERCE - 33 -
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