WorldHorseSport SAMSUNG SMART-TV-CHANNEL ___________________________________________________________
POLO - JUMPING - LIFESTYLE
SAMSUNG SMART-TV-CHANNEL MULTIMEDIA PORTALS ULTRA LUXURY BRAND E-COMMERCE
COMPANY MISSION STATEMENT _________________________________________________________________________________________
WorldHorseSport intends to become the international Nr. 1 Smart-TV-, IP-TV-solution and E-Commerce-solution for horse sport up to 9 million Users / Viewers in 2 years over a contract with SAMSUNG
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – ULTRA LUXURY BRAND
Samsung Smart-TV Channel, IP-TV-Channel for PC, Tablet and Phone – International
E-Paper-Magazines for PC, Tablet and Phone National / International
Information- and E-Commerce-Pages for PC, Tablet and Phone – National / International
WorldHorseSport PITCH _________________________________________________________________________________________
Horse sport is one of the most popular sports worldwide. We offer a unrivaled service in a market of 600 million horse sport fans:
We broadcast the 120 best international horse sport events on 500 million SAMSUNG SMART TV-devices in 142 countries on a IP-TV Channel avalible on PC, I-Pad and Phones worldwide This special interest service is the basic for the companys turnover generation 1. E-commerce: Sales of IP-TV apps, magazine apps 2. E-commerce: Shop offering horse sport products 3. E-commerce: Own high-end collection: Horse feed and gold filtered feeding water 4. E-commerce: Own WorldHorseSport products: Templates and online solutions 5. Market places sim. to Homegate.ch, Jobs.ch and Search.ch 6. Advertising 7. Freemium fees in the IP-TV area, such as Sky 8. Further development of financial services and insurances in 2015
All of the turnaround-functions can be easily operated either via the Smart-TV-remote-control _______________________________________________
WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – ULTRA LUXURY BRAND
WorldHorseSport- avalible on SAMSUNG Smart-TV’s, over wire on conventional TV’s PC’s, Tablets and Phones
WorldHorseSport DATA _________________________________________________________________________________________
INTERNATIONAL ROLL-OUT OVER A CONTRACT WITH SAMSUNG IN 142 COUNTRIES
Nr. 1 in Switzerland with a highly qualified Team
Without competition in a market of 600 m fans worldwide.
Nr. 1 Google Ranking Major growth potential
Clear intention of WHS-management to become the international Nr. 1
Extensive revenue-generating potential
Present in USA, Canada, Argentinia, Russia, Australia
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – ULTRA LUXURY BRAND
Realistic chance for a IPO on the Swiss Stock Exchange
WORLDHORSESPORT – FUTURE _________________________________________________________________________________________
DRIVING THE INTERNATIONALISATION FORWARDS 1. POSITIVE DEVELOPMENT OF OUR COMPANY‘S VALUE FROM 1.2 UP TO 9 Million USERS (2.5 % of the international market size in 2 years) on the assumption, that one user / viewer in the Community’s values 100 Dollar (INFOLINK) 2. MONOTISING THE TRAFFIC - SHOPPING / TURNAROUND OVER THE CHANNEL Smart-TV-viewers can use WorldHorseSport Smart-TV-Channel E-Commerce-applications over the remote control. TV-viewers can purchase, advertise, pay online. First step: Application a horse sport Smart-TV-Channel over SAMSUNG During the nomination process to the «100 Best Start-Up Award in Switzerland» SAMSUNG became aware of us and we got a contract for installing a Smart-IP-TV-Channel on 423 million Smart-TV-devices in 142 countries. SAMSUNG forecast: 5 Mio expected viewers with 350 Unique Video Views. Smart-TV technology is the leading TV-technology in the next years. The market-share will sincrease rapidly. The SAMSUNG SMART-TV Channel will broadcast the 120 best international horse sport events: Polo: Gold Cups, Beach Polo, Snow Polo Jumping: World Cups, Global Champions Tour, Riders Tour Racing: Dubai World Cup, Ascot, Kentucky, Tokyo, Paris Lifestyle and Breeding: The best stallions and breeding stables, Breeding Cups, homestorys As we don't have to fight any other competitor on SAMSUNG SMART TV‘s, as well, as on the IP-TV Channel on the international level. _______________________________________________
WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – ULTRA LUXURY BRAND
MANAGEMENT INTENTION _________________________________________________________________________________________
Management intention for 2014 / 2016 1. INTERNATIONALISATION / BUILD UP A INTERNATIONAL TV CHANNEL 1.1. Become the international Nr. 1 Smart-TV-, IP-TV-, Multimedia- and E-Commerce-solution regarding horse sport. Build up a big community in a market of 600 million high-income sport fans as basic for our turnaround. 1.2. Realise a IP-TV Channel over SAMSUNG • Smart-IP-TV-Channel on 423 million Smart-TV-devices in 142 countries. • The IP-TV Channel is build and checked by SAMSUNG. • We can start broadcasting after we closed the 2nd finance round. 1.3. Contracts with other Smart-TV Producers We are in contact with HISENSE, Sony and Panasonic and would like to close Contracts. 1.4. TV-Apps: Apple and Android for Tablets and Phones. 2. BUILD UP THE TURNAROUND 2.1. Further development turnaround 2.2. Generate LVMH as Advertisement and Shop Partner. 3. CLOSE EXCLUSIVE SMART-TV BROADCASTING CONTRACTS WITH INTERNATIONAL EVENTS Management intention for 2017 / 2018 IPO on the Swiss Stock Exchange _______________________________________________
WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – ULTRA LUXURY BRAND
SEO Marketing: IP TV horse sport 9 x on page 1 7 x on page 2 WorldHorseSport 2 weeks before we started IP-TV !
HOW TO GENERATE USERS / TV-VIEWERS _________________________________________________________________________________________
WorldHorseSport now
1.2 million Users (German speaking market 1,1 m horses)
SAMSUNG TV Channel
5 million Unique Viewers (SAMSUNG Forecast)
Marketing
1 million new Users linked on the TV-Channel Social Media / SEO / Cooperations with Events and Print Magazines
Application on other Smart-TVs like HISENSE, Sony, Panasonic
6,5 million Users in 2015 (expected)
Android Apple Apps
2 million Users over prefered Apps (expected)
Thanks to the Smart-TVs internet connection the viewers have the opportunity to link our IP-TV-Channel to different social medias such as „Tell a friend“, Facebook, Twitter or Google in 142 countries. We generate new Users / Viewers over the TV Channels and Social Media Marketing. So we doent have to pay for the generation of new users. _______________________________________________
WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – ULTRA LUXURY BRAND
KEY FACTS / SAMSUNG CONTRACT _________________________________________________________________________________________
As we don't have to fight any other competitor with our special interest TV-Channel on the international level, we are able to become internationally known very fast. SAMSUNG forecast: 5 Mio expected viewers with 350 Unique Video Views. SHOPPING / TURNAROUND OVER THE CHANNEL Smart-TV-viewers can use WorldHorseSport Smart-TV-Channel E-Commerce-applications over the remote control. TV-viewers can purchase, advertise, pay online. PERMANENT INSTALLATION The WorldHorseSport Smart-TV-Channel has applications which are installed on the Smart-TV permanently. The user does not have to search the Channel. USING THE SAMSUNG AD-PROGRAM Samsung’s ad-program enables WHS to incorporate ads of international companies. PROGRAM / ADVERTISING Whenever a viewer turns the TV on, the program of the WorldHorseSport-Channel appears on the screen. Thus, the access and turnover rate will be increased. REFERRAL MARKETING Thanks to our internet connection we have the opportunity to link our WorldHorseSport IP-TV-Channel to different social medias such as Facebook, Twitter or Google though being reached global by multiple users. _______________________________________________
WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – ULTRA LUXURY BRAND
INTERNATIONAL MARKET SIZE _________________________________________________________________________________________
600 million high income sport fans
Sales of around 300 billion dollars
28 million employees
17 million horse trailers / trucks
3.4 million Equestrian companies
Every 10th horse for sale
1.8 million horse sport properties
3 million empty boxes (every 20th)
Every year new fashion trends
Very material intensive
Great need of horse feed and water supply: 270 kg / 1.500 l per month
The most growing market in the next 10 years will be China
Horse sport is one of the most popular sports worldwide and belongs to the most popular Olympic Sports
The highest number of TV viewers during the Olympic Games in London 2012 - was horse sport
576.000 spectators were counted during the World Championships in Aachen / Germany
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – ULTRA LUXURY BRAND
WorldHorseSport CORE TEAM _________________________________________________________________________________________
Hanspeter Tinner
Lars Losinger
Christine Schack
Anil Neuerburg
(Founder / Shareholder) (Profile on Xing)
(Founder / Shareholder) (Profile on Xing)
(CEO and Shareholder) (Profile on Linkedin)
(Law / Shareholder) (Profile on LinkedIn)
Engineer Mecatronic (Ing. HTL), Sales & Marketing Degree.
University of Berne (Attorney-at-law), University of Amsterdam, IMD
18 years in the trading and shipping area.
21 years experience in IT / telecom industry (AT&T, Cisco, Co-Founder & CEO B.Com, CEO SOLPA, CoFounder XenonCom)
16 years experience in telecom industry in various strategic and operational functions.
International Champion thermal gliding.
(Vice President Swisscom Int., CFO / COO T-Systems Multilink, CFO SOLPA, CoFounder Xenon Com).
(Wilen / Switzerland)
(Zug / Switzerland)
After a succsesfull exit, she realiesed one of the first hospices in Germany for children and their parents in Hamburg.
University of Köln (Attorney-at-law) University of Zürich Hochschule Zürich Property Development
Active breeder and international eventing tournament rider since 32 years with an irrepressible desire to win.
• Anil worked as Consultant at Lodestone, Zürich, Switzerland, • CS Bank • He is Partner in StartUp Companys in Germany and in Switzerland.
(Hamburg / Germany / Knonau / Switzerland)
(Thalwil / Switzerland)
WorldHorseSport CORE TEAM _________________________________________________________________________________________
Jeniffer Best
Suzanne Rouden
On request
Andreas Scheiwiller
(Marketing / Brand Management) (Profile on LinedIn)
(PR and Communication) (Profile on LinkedIn)
(Programming WorldHorseSport)
(Finance and Controlling)
In Communications for over 20 years. Specialised in classical and online corporate communications solutions for companies and brands, luxury goods.
Over 15 years experience in programing, webdesign and in the team, since we started the project.
Conceptual development of worldwide trade marketing programs. Strategic support for local countries in mediaplanning and buy-ng. Advertising campaign development. • Apple Switzerland Manager Marketing Communications • Maurice Lacroix Marketing & PR Manager
• President Examination Committee Swiss • Communication Manager Basel World • HUBLOT Watches • Polo Gstaad
(Horgen / Switzerland)
(Basel / Switzerland)
He also developed the SAMSUNG-Smart-TV-Solutions and the WorldHorseSport IP-TV Channel
Still working on the market places and the WorldHorseSport-Apps (Germany)
Andreas takes care for finance controlling and tax. He is a enthusiastic horse man and takes also care for the WorldHorseSport member events and trips in South Africa and in Switzerland. (Thalwil / Switzerland)
BASIC TO MONETIZE THE TRAFFIC _________________________________________________________________________________________
BASIC SAMSUNG WHS-SMART TV CHANNEL E-PAPER-MAGAZINES
INFORMATION PORTALS IP-TV-CHANNEL
MONOTIZE THE TRAFFIC Advertisement
WHS-Apps
WSH-Online Solutions
WHS-Shop
Trading Platforms
Job-Portals
WHS Yellow Pages
WHS Luxury Brand
WHS-Trips
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – ULTRA LUXURY BRAND
TURNAROUND – MARKETSIZE – PRICING _________________________________________________________________________________________
2.2 – 3 m
WHS-Shop Affilate shop offers 2.400 products
Luxury Brand horse feed water saddles bridals
WSH-Online Solutions 3.400.000 999 – 4.999
WHS-TV-App 600.000.000 29,90 / year
WHS-Magazin-App 600.000.000 9,90 / year
Job-Portal sim. Jobs.ch 28.000.000 19,90 / month
Trading platform Propertys sim. Homegate.ch 17.000.000 19,90 / month
WHS Luxury Trips
WHS Yellow Pages 3.400.000 69,00 / year
Trading platform Horse trading 6.000.000 19,90 / month
Trading platform Trucks / trailers sim. Autoscout 1.800.000 19,90 / month
Advertisement Revenue forecast
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – ULTRA LUXURY BRAND
COMPANY‘S VALUE _________________________________________________________________________________________
On the assumption that one user / viewer in the Community’s values 100 Dollar (INFOLINK) the contract with SAMSUNG reflects a positive development of our company’s value considering the large audience of viewers. The contract further enables a smooth globalization over the permanent installation of our IP-TV-Channel on 423 million SAMSUNG Smart-TV-devices in 142 countries. (INFOLINK) Number to increase steadily. More viewer to be reached by WorldHorseSport IP-TV-Channel through the link to Social Medias - Facebook. Twitter and Google. We expect to reach 5 million permanent users by the SAMSUNG Contract. (market share of 1 % of the international market). We hope to increase the company‘s value from 20 million to 600 million over the SAMSUNG Contract.
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – ULTRA LUXURY BRAND
COMPANY‘S VALUE _________________________________________________________________________________________
REGULAR GROWTH - GROWTH WITH SAMSUNG
Million $
700 600 500 400 300 200 100 0
2012
2013
2014
2015
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – ULTRA LUXURY BRAND
2016
FINANCIAL PROJECTIONS _________________________________________________________________________________________
Technical Equipment
• Leasing Broadcasting Truck and TV Car, • Rent Speaker- and Video-Studio, • Technic for the TV Production,
0,4 m
Further Programming
Futher Programming market places, shop solutions, Android and Apple Apps
0,3 m
Personal Cost
• Camera Team (freelancer), • Speakers (freelancer) • Administration
0,5 m
Total Capital
Realisation WorldHorseSport Samsung Smart-TV Channel
1,2 m
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – ULTRA LUXURY BRAND
CASE SZENARIO _________________________________________________________________________________________
TURNAROUND 1 ADVERTISING 1.1. Swiss Agency 1.2. Samsung TV AD 1.3. Affiliate Zanox 1.4. Direct Bookings 1.5. Google Ads 2.1. TV Apps-Apps 2.2. Magazine-Apps 3 Shop Affiliate Fee 4 WHS Brand 5 MARKETPLACES 5.1. Job Portal 5.2. Market Place for propertys 5.3. Market Place for horses 5.4. Market Place trucks trailers 5.5. Yellow Pages
1. YEAR
29,90 09,90
19,90 19,90 19,90 19,90 69,00
OPERATING COASTS Personal Cost Core Team Personal Cost / TV Station TV Studio Rent Marketing / Advertisement Traveling Cost Cost of Security, Insurance, Server OPERATING COSTS PROFIT
2. YEAR
3. YEAR
4. YEAR
5. YEAR
1'600'560 500'000 50'000 50'000 35'000 34'000 138'000 200'000 -
2'400'840 750'000 75'000 75'000 52'500 85'000 207'000 375'000 500'000
3'201'120 1'125'000 112'500 112'500 78'750 170'000 310'500 562'500 750'000
3'350'000 1'687'500 168'750 168'750 118'125 255'000 465'750 843'750 1'000'000
3'800'000 2'531'250 253'125 253'125 177'188 400'000 698'625 1'265'625 1'250'000
2'607'560
74'250 74'250 299'250 742'500 517'500 6'228'090
111'375 111'375 448'875 1'113'750 776'250 8'984'495
167'063 167'063 673'313 1'670'625 1'164'375 11'900'063
250'594 250'594 1'009'969 2'505'938 1'746'563 16'392'594
250'000 72'000 250'000 60'000 250'000 882'000
275'000 72'000 500'000 80'000 275'000 1'202'000
250'000 300'000 72'000 750'000 100'000 300'000 1'772'000
275'000 325'000 120'000 1'000'000 120'000 325'000 2'165'000
300'000 350'000 120'000 1'250'000 140'000 350'000 2'510'000
1'725'560
5'026'090
7'212'495
9'735'063
13'882'594
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – ULTRA LUXURY BRAND
BEST CASE SZENARIO _________________________________________________________________________________________
TURNAROUND 1 ADVERTISING 1.1. Swiss Agency 1.2. Samsung TV AD 1.3. Affiliate Zanox 1.4. Direct Bookings 1.5. Google Ads 2.1. TV Apps-Apps 2.2. Magazine-Apps 3 Shop Affiliate Fee 4 WHS Brand 5 MARKETPLACES 5.1. Job Portal 5.2. Market Place for propertys 5.3. Market Place for horses 5.4. Market Place trucks trailers 5.5. Yellow Pages
1. YEAR
29,90 09,90
19,90 19,90 19,90 19,90 69,00
OPERATING COASTS Personal Cost Core Team Personal Cost / TV Station TV Studio Rent Marketing / Advertisement Traveling Cost Cost of Security, Insurance, Server OPERATING COSTS PROFIT
2. YEAR
3. YEAR
4. YEAR
1'600'560 750'000 100'000 150'000 60'000 75'000 300'000 200'000 -
2'400'840 3'000'000 150'000 225'000 90'000 112'500 450'000 375'000 500'000
3'201'120 4'500'000 225'000 337'500 135'000 168'750 675'000 562'500 750'000
3'350'000 6'750'000 337'500 506'250 202'500 253'125 1'012'500 843'750 1'000'000
3'800'000 10'125'000 506'250 759'375 303'750 379'688 1'518'750 1'265'625 1'250'000
3'235'560
300'000 450'000 500'000 742'500 517'500 9'813'340
600'000 900'000 1'000'000 1'485'000 1'035'000 15'574'870
1'200'000 1'800'000 2'000'000 2'970'000 2'070'000 24'295'625
2'400'000 3'600'000 4'000'000 5'940'000 4'140'000 39'988'438
300'000 72'000 250'000 60'000 250'000 932'000
350'000 72'000 500'000 80'000 275'000 1'277'000
250'000 400'000 72'000 750'000 100'000 300'000 1'872'000
275'000 450'000 120'000 1'000'000 120'000 325'000 2'290'000
300'000 500'000 120'000 1'250'000 140'000 350'000 2'660'000
2'303'560
8'536'340
13'702'870
22'005'625
37'328'438
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – ULTRA LUXURY BRAND
5. YEAR
FORWARD LOOKING STATEMENTS DISCLAMER _________________________________________________________________________________________
This presentation contains forward-looking statements. These statements relate to future events or our future financial performance and involve known and unknown risks, uncertainties and other factors that may cause our or our industry’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed, implied or inferred by these forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “could,” “would,” “expects,” “plans,” “intends,” “anticipates,” “believes,” “estimates,” “predicts,” “projects,” “potential” or “continue” or the negative of such terms and other comparable terminology.
These statements are only predictions based on our current expectations and projections about future events. You should not place undue reliance on these statements. Actual events or results may differ materially. Several factors may cause our actual results to differ materially from any forward-looking statement. We undertake no obligation to update any of the forward-looking statements after the date of this presentation to conform those statements to reflect the occurrence of unanticipated events, except as required by applicable law.
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – ULTRA LUXURY BRAND
INHALTSVERZEICHNIS
WorldHorseSport Umsatzbereich – Von uns entwickelte FertigTemplates für Reitsportbetriebe und Dienstleister im Reitsportbereich
WORLDHORSESPORT – CONTACT _________________________________________________________________________________________
Mountain Capital Management AG Christoph Stirnemann cst@mountain-partners.ch phone +41 44 783 80 30 direct +41 44 783 80 52 fax +41 44 783 80 40
WorldHorseSport AG Christine Schack worldhorsesport@gmail.com Telefon Gutshof 0049 (0) 176 83 61 28 66 Telefon Schweiz 0041 (0) 79 62 34 117 worldhorsesport@gmail.com Skype: WorldHorseSport Facetime: WorldHorseSport
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WorldHorseSport AG, Switzerland SAMSUNG SMART-TV-CHANNEL – MULTIMEDIA – ULTRA LUXURY BRAND